Chapter 153: Selling Shoes by Yourself

I looked up at the other three, and they all looked at each other with a look of longing.

"Shoes!" I said one word.

The other three were stunned!

I smiled, a little mysterious.

"You don't have it now, whether it's Nike, Adidas, or Reebok, or Spalding, or Puma, these shoes cost more than $1oo. Shoes that cost $1oo are still unaffordable for most people in the United States. ”

The people here are all NBA stars, millionaires, multimillionaires, and the concept of not being able to afford them is a little vague, and they are stunned! I can only go on and explain:

"Last year, the per capita income in the United States was only 30,000 US dollars, compared to the annual income of 30,000 US dollars, you can only buy 2oo pairs of Nike shoes without eating or drinking a year, and 7o% of people in the United States have an income of less than 30,000 US dollars, and 2o% of people do not even have 10,000 US dollars.

The three Monopoly men were obviously a little surprised by what I said, but they were beginning to understand the things.

"I've investigated, the cost of making a pair of Nike shoes plus shipping costs is only about $7, and his high price is because he pays a lot of endorsement fees to his signed stars, and their huge company has too many idlers to support, which makes their sales price high and scary!" I licked my lips and continued to tempt the three Little Red Riding Hoods, and I was the big bad wolf.

"If we run it, we'll save on endorsement fees, so we can bring the price of sneakers down! I feel like the price of sneakers can be reduced to at least less than $3O! This is a very attractive price for any young person, as long as our quality is not too bad compared to the quality of Nike, I believe our shoes will sell very well......"

My gushing words didn't make the rich lose their minds, John. Stockton and Carl. Marlon is forty years old, Christian. Leitner is a master of investment and financial management. Christian. Leitner first asked:

"We don't have experience designing sneakers, we don't have a way to create new products, and we don't have a sales channel!"

"Yes! We can't design anything aerodynamic, but we can buy Nike shoes! We only need to make a slight change to the style of Nike shoes, and it is a perfect product, and it also saves us the expense of raising those so-called experts! As long as the quality of our products is guaranteed and will not be very easy to break, I believe that our shoe sales will not be too bad! ”

"The sales channel is very easy to solve, most of the people who can buy our shoes are poor, young people, the most such people are in college, we only need to open a few stores in college towns across the United States, we don't have to go to those very expensive places to develop our ......business," I slowly explained my thoughts.

"Nope! Kwame! We can't completely copy it, Nike shoes are patented, so we can easily get sued by them, but we can ask some small sneaker design companies to design our products! "Christian. Leitner added.

"Yes! But there's also the question, what if we do this, more stars will follow suit? In that way, the profits will be thinner and thinner, and the stars of the year will naturally have more fans to buy their sneakers, and if they fade out of the stadium for many years, our shoes may gradually be forgotten! "Carl. Malone asked.

"That's what I thought!" I took a sip of my beer and continued: "We bought a small sneaker design company and gave sneakers to the more well-known stars who didn't have a sneaker contract for free, and let them sell the shoes in our sales channel at their own price, but we charged a portion of the fee for every pair of shoes sold, which was $15 per pair of shoes. If the profit is $5, we can charge $2 as our fee, which not only saves them the difficulty of setting up channels and designing sneakers, but also ensures that our profits are continuous. As long as there are NBAs, as long as there are stars, as long as not all stars have shoe contracts, we are profitable. ”

"Of course, we can't just sell shoes, we also need to open other products, including jackets, jeans, bandanas, T-shirts, sports hats, sports shorts, everyday items and sports shoes, work boots, hats and other accessories, we can do a lot in the clothing area."

Christian. Leitner cupped his chin in fists with his hands, his brain thinking, occasionally nodding his head in agreement.

"I have a contract with Nike right now, and I'm not very convenient to do it right now, and I still lack start-up capital, so I haven't done this thing, let's think about it, can this thing be done!" I finished my thoughts and handed over the final decision.

Of course, I still have a lot of reservations, including the establishment of the online shoe city, how to market the stars, etc., I have hidden them in my heart, and I have not said it, in this world, people are separated from each other, no matter how good friends are, you have to be careful, and you always have to leave yourself the last hole card.

"Have you ever budgeted?" Cal. Malone asked.

"If we want to be a hit, go to the specialty store, and set up 2ooo specialty stores, I think we need about 3ooo million US dollars to form a scale. If it is a high-level store, I think we may only need a cost of 150,000. ”

"Have you calculated your annual income?" John. Stockton asked again.

"If we just sell shoes, I think we need to sell 1o pairs of shoes per day in each store to earn back the cost, and if we go to the high-end stores, we only need to sell 4 pairs of shoes per store per day. Other related products are pure profits! I said lightly.

"I've done research and Nike stores sell about 14 pairs of shoes a day, and if we cost half as much as Nike, I'm confident that we can double that number!" I said confidently.

"If you look at 2oo stores, I feel that every year for us to create more than 6oo profits, if we enter the mall at the same time, I believe that our profits will increase to 1ooo million dollars, of course, this is our more conservative idea, the United States has 5o continents, there are 3oo cities with a population of more than 3o, 14o with a population of more than 5o, 6o with a population of more than 1oo, 26oo colleges and universities in the United States, and 1ooo schools with more than 10,000 studentsThese are also the main markets that we need to explore, if we go by the way, we open about 1ooo stores in the United States, if it is 1ooo stores, we will make about 5ooo million dollars a year! "I analyzed the profits carefully, and I could feel that the eyes of several of them were green.

5ooo million US dollars, one person can get more than 1ooo, what is the concept of more than 1ooo? The bundles are as big as 1 cubic meter, and it takes three or four bags of hemp to hold the kind of grain in the countryside.

But the people sitting were all very shrewd people, no one took action just for a picture that looked extremely wonderful, there was some silence in the room, none of the four people spoke, and the whole room was full of silence.

To do it or not to do it, this is a very strict question, and this question involves tens of millions of investments. This is not a small amount. Even if it's a big name like Charles. Barkley also only took $3ooo million in his entire career. Malone is a little taller, about $7ooo million, John. Stockton is around 6ooo million US dollars, which is still the reason for the soaring NBA salary in recent years, but the salary of NBA stars is so high, but the high personal income tax in the United States can only allow them to get part of it, it is estimated that Malone counts the endorsement contract and gets the pure cash in his hand, that is, there is about 6ooo million, and Stockton is only around this amount, which may be slightly less.

NBA stars spend a lot, not only to eat, drink, and Lazar, but also to raise donations from countless charities every year, and when the country is in a disaster, they also have to be generous, it seems that they have a lot of income, but the expenses are also very large. After these tens of millions are invested, it is estimated that several of them will also have a shortage of funds, although they are very big and their salaries are also very high.

"!" Cal. Malone made the final decision: "I think we can try it first!" If Nike can succeed, why can't we? ”

"You can give it a try!" John. Stockton nodded in agreement!

"What is our initial investment?" Christian. Leitner asked.

"We need to prepare a fund of 2ooo million, so that we can operate more smoothly! The four of us have a quarter of a share, and we need to prepare about $5oo per person," I said.

"5oo million dollars?" Christian. Lightner hesitated, waited for a while and raised his head and said: "I may not be able to take out so much money for the time being, my money has been invested in other ways, I calculated, I can withdraw up to 3oo million dollars at present!" ”

"Are you going to do it?" Cal. Ma Long's face tensed, and he said sternly.

"! Why don't you do it! Damn, I'm out of the way, I'm borrowing money to do this! "Christian. Lightner gritted his teeth and said ruthlessly.

"We divided the shares into ten shares, each for 2oo million US dollars, and Kuamei came up with the idea, and I built yì Kuamei to automatically get two shares. The remaining eight copies, two copies per person, if you really don't have the money to buy, you can sell them to the other three people at a price of $1oo million per share! If no one buys it, the share is automatically forfeited! "Carl. Ma Long's brain is also very shrewd, and he thinks about all the problems very well.

"June 1st, the playoffs will be over before June 1st, and John and I will come back to Washington then, and we'll come with the money! If no one quits by then, we'll start this attempt! "Carl. Marlon's deep voice announced his decision, and the killing decision made a schedule without consulting us.

Of course, this is also a trait that a business leader must have when starting a business. Malone has such qualities.

"Come on! Cheers to our cause! "Carl. Malone raised the beer bottle!

"Okay, toast to career success!"

"Cheers to success!"

"Cheers!"

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