The outstanding performance in the match against Manchester United not only made the media and fans affirm Chen Xi's strength. It also made many advertisers decide to spend a lot of money to sign Chen Xi.

Among them, the most sincere are the two sports brand giants Nike and Adidas.

The rivals' rivalry in the sporting goods market has spread to all corners of the world. For football, the world's number one sport, the competition between the two brands is even fiercer.

Every time a talented player emerges in world football, the two brands compete for the head.

Although Chen Xi's career has only just begun, his dominant performance this season has already fully demonstrated his potential. Especially in this game against Manchester United, Chen Xi almost relied on this to help Tottenham Hotspur draw the star-studded Manchester United team. In the conversation with the emperor superstar David Beckham, he is not at a disadvantage.

This also made Nike and Adi have a strong interest in him, and successively sent representatives to find Chen Xi's agent George Hamm.

Although George Ham was already busy after the Tottenham Hotspur match with Manchester United, he still cares a lot about the two brands Adi and Nike.

After all, the endorsement of sports brands is one of the endorsements of professional players with the longest lifespan, and at the same time, the endorsement of top brands such as Nike and Adi will also have a great effect on Chen Xi's influence!

Therefore, after approaching the representatives of the two companies, George Hamm immediately ran to ask Chen Xi's opinion.

For these two sports brands, Chen Xi preferred the German brand Adidas before crossing. In particular, Adi's clover series is Chen Xi's favorite to take off his suit after work before the crossing.

But Chen Xi knew that what he wanted to do now was endorsement, which was related to his own interests, so he put aside his personal preferences and gave George Hamm a simple answer: "Let's see who is more sincere!" ”

George Hamm clearly understands what Chen Xi means by "sincerity". In this regard, he is also very excited, after all, now that the two major brands are coming up at the same time, he can sit on the ground and start the price!

After discussing with Chen Xi, George Hamm first learned about the preliminary quotations of the two companies.

As a result, the two companies gave almost the same price as if they had negotiated it. That's a five-year contract of around five million euros.

One million euros a year endorsement fee, which is completely sky-high for a fledgling young star like Chen Xi. This is several times the annual salary of Chen Xi Club!

Such a price made Chen Xi and George Hamm very excited, but Chen Xi calmed down after a short period of excitement. He noticed the length of the contract through the high endorsement fee: five years.

Now Chen Xi is indeed a fledgling, but what about five years later? Five years later, Chen Xi himself didn't dare to imagine what he would grow up into, but he was confident that he would definitely be able to become a first-class star in world football by then!

After Chen Xi's reminder, the shrewd George Hamm naturally discovered the "trap" in it. In the past few months of knowing Chen Xi, Chen Xi has given George Hamm too many surprises. He now has reached the level of almost superstition about Chen Xi's strength and future prospects. In his opinion, one million euros a year may be a high income for Chen Xi now, but in five years, no, even after two or three years, it may be low.

Indeed, Chen Xi has just debuted now, and has been compared by the media with heartthrob Beckham, so who can guarantee that he will not grow into the next heartthrob in a few years?

According to George Hamm, Beckham is now able to get 3.5 million euros a year from Adidas. This is comparable to Chen Xi's income for three and a half years, although the difference in endorsement fees truthfully reflects the current gap in fame between Chen Xi and Beckham, but Beckham has reached his peak, while Chen Xi, who is not yet eighteen years old, is still on the rise.

You must know that Chen Xi's performance in the Premier League is much better than that of the heartthrob who was a fledgling at the beginning of the year. In this way, we can see that this contract is inappropriate.

Thinking of this, George Hamm politely rejected the offers of Nike and Adi. At the same time, George Hamm vaguely revealed Chen Xi's dissatisfaction with the contract, that is, the length of the contract is too long, the endorsement fee is low, and said that if there is no "sincere" price, Edison will likely wear the shoes of their competitors.

The representatives of Nike and Adi originally thought that the contract they offered was definitely something that a fledgling young player like Chen Xi could not refuse. But he didn't expect to be politely rejected.

They didn't think a young player under the age of 18 had such a big deal, so they thought of George Ham as an insatiable agent.

George Hamm didn't know that he had somehow carried the black pot for Chen Xi, but even if he knew, he couldn't help it, after all, the agent had the responsibility of carrying a bad reputation for his employer.

Although there was some dissatisfaction in their hearts, the representatives of the two major companies had to give in. After all, as the originator of modern football, the football market in the United Kingdom is a huge piece of the pie. What's more, Chen Xi is still a Chinese player, and the Chinese market behind him is an important development target for the two brands.

As a result, the two representatives, after consulting with the headquarters, made changes to the contract.

Adi's representatives added one million euros directly to that contract, that is, six million euros for five years.

According to George Hamm's request, Nike's representative shortened the period to three years, and also set the sponsorship fee at 1.2 million euros a year, which means that Chen Xi will be able to get 3.6 million euros from Nike in these three years.

After seeing the second offer from both sides, George Ham really wondered if the two companies had placed undercover agents in each other's place, otherwise why did the price increase rise so tacitly?

George Hamm consulted Chen Xi again, and Chen Xi agreed with Nike's three-year contract. In his opinion, three years is enough time for him to grow into a world-class star, and then he can ask for a higher salary.

George Hamm conveyed Chen's intention to Adi's representatives, and the German said that he could increase the price of the contract, but insisted on signing it for five years. This is undoubtedly a reflection of the rigid side of the Germans.

Although George Hamm was dissatisfied with Adidas' answer, he did not immediately refuse, but put them aside and began negotiations with Nike!

Obviously, in George Hamm's view, retaining Adi's contender status will obviously be a good diversion for Nike, and he will raise the price in the next negotiations.

George Hamm's approach did work well in the negotiations that followed. Nike, which was eager to find someone in the British market to compete with Adi's heartthrob David Beckham, was completely at a disadvantage in the negotiations and was repeatedly raised by George Hamm.

In the end, the two sides made a concession on the price of six million euros for three years proposed by George Hamm and four million euros for three years for Nike, and the contract price was set at five million euros over three years!

In addition to the inevitable income of 5 million, George Hamm has also set a lot of floating clauses, and the contract will rise to a certain extent in the next three years according to Chen Xi's achievements, which means that as long as Chen Xi achieves outstanding results in the club and national team or wins personal honors, it will bring him additional income.

This floating contract will also become George Hamm's main way of helping Chen Xi with business negotiations, which reflects George Hamm's confidence in Chen Xi's future development. As long as Chen Xi has outstanding performance and good results in the future, his extra income is even expected to exceed the fixed income of the contract!

After signing this big contract, both George Hamm and Nike couldn't wait to announce the news.

Nike said that it would seize the time to design new sneakers for Chen Xi and launch relevant advertisements.

George Hamm revealed a message to other manufacturers who want to find Chen Xi's endorsement through his hand-in-hand with Nike, that is, if he can't open a contract with enough "sincerity", Chen Xi will not sign his name on the contract......