"Okay."

Schalke fans celebrated the goal and celebrated wildly for a 2-0 lead over Dortmund. However, these people in the box are all well-dressed and can't always celebrate like those ordinary fans.

But the excitement of several people is palpable.

"Mr. Lin, what do you think?"

"It's exciting."

"yes. When we spent 3 million euros to bring in Jin Ming last summer, we still had a lot of concerns in the club. But today, it seems that the deal is really profitable. ”

This is said by Clemens Tuunis, the chairman of Schalke, and next to him is Alexandre Jobst, Schalke's head of marketing.

But the person who talked and laughed with Chairman Schalke was an Oriental, to be precise, a Chinese. From the senior management of China Hisense Group, it is Lin Lan, vice president of Hisense Group and general manager of Hisense International Marketing Co., Ltd.

Lin Lan was able to come to Schalke, which shows that Hisense Group is already interested in Schalke. Otherwise, it would be impossible for a group leader like him to appear here casually.

"yes. Looks like his watch xiàn is good. ”

Lin Lan is not much of a fan.

But today, seeing a Chinese player like Jin Ming playing the main team in Schalke, and his appearance is so good, he himself feels very bright. Chinese players can also play in European football and succeed in European football.

"Of course. He's going to be another of Schalke's icons. ”

"Yes."

Lin Lan nodded.

Hisense's goal is to become the world's largest home appliance company. At present, the market share of China's domestic home appliance market has exceeded 10%, and it is a very powerful company.

But if he wants to become a truly world-class giant, he must take the path of internationalization.

Hisense entered Europe very early. But they won't miss a chance. Hisense Group itself has a lot to do with sports, and they have sponsored a variety of sports programs. Now they have their sights set on football, the number one sport in the world.

Hisense's first choice in European football is Schalke. Schalke itself is a strong team in the Bundesliga and has a lot of fame in German football. If you cooperate with Schalke, there are many benefits for Hisense to expand the European market.

And now it's more because Schalke has a golden inscription.

Schalke after Jin Ming has a completely different status in the heart of Hisense Group than the original Schalke. Hisense Group can not only expand the European market with Schalke, but also influence the domestic market with Schalke and Jinming. Expand Hisense Group's domestic market share.

So Hisense chose Schalke.

"Chairman Tunis, Jin Ming and Schalke have signed a three-year contract, and now there are less than two and a half years left."

Lin Lan asked Clemens as if he didn't care.

But the moment Clemens heard this, he already had a lot of thoughts in his mind. His reaction was not slow at all, and he said with a smile: "Yes." Because of this, the club is actively seeking to sign a new contract with Jin Ming. ”

"The length of the contract, we'll take it into account."

Although Lin Lan did not answer directly, Clemens already understood what Hisense Group meant. They want to cooperate with Schalke, but the amount of sponsorship and the time of sponsorship, Hisense will refer to Jin Ming's contract.

This is not deliberately handled by Lin Lan.

But it really is. Although Hisense's goal is to become a world-class giant home appliance company, it is said that the largest market in the world is the Chinese market. If you become the leader of the Chinese market, then your position in the world will not be low.

Coupled with the rapid development of the Chinese market, maybe if you become the leader of the Chinese market in the future, it will be equivalent to becoming the leader of the same industry in the world. Therefore, Hisense will never give up the domestic market.

In this case, Jin Ming, who is currently on the rise, is the best bargaining chip.

Hisense was reluctant to sponsor at a large price, but in the end it watched Jin Ming leave Schalke. Then they're really chickens and eggs. The amount of sponsorship will also be very different between Schalke with a golden inscription and Schalke without a golden inscription.

"Mr. Lin, you will not regret this sponsorship."

Clemens nodded happily.

Clubs in Germany live on sponsors. Premier League clubs have a lucrative share of the broadcast fee, as well as a staggering amount of stadium income. But German clubs can't compare with Premier League clubs.

The Bundesliga's broadcast revenue is not high, and because of the low ticket price, the ticket revenue is not very good. For them, whether a club has money or not depends on their sponsors.

Schalke has a poor economy and now owes 200 million euros in debt. The annual interest leaves Schalke breathless. That's why they value every single sponsor.

This time, the negotiations with Hisense have entered the final.

Sponsor Clemens has a good idea. Hisense sponsors the Schalke Club for approximately two million euros a year, and it will be a high-level partnership. Hisense will provide technical support for Schalke in electronics. Including the big screen of the stadium, it will be provided by Hisense.

This is no small sponsor.

For Schalke, the two million euros of Hisense Group are really not a small amount. Therefore, Schalke Chairman Clemens will receive him personally.

Jin Ming didn't know that the Schalke executives above were already grinning happily.

After all, when they introduced Jin Ming, they more or less had some gambling implications. Because they don't know whether Jin Ming, a player, can gain a foothold in Schalke and succeed in the Bundesliga. It is even more unclear whether Jin Ming can help Schalke bring in some Chinese companies.

But it's only been eight months, and all Schalke's worries are gone.

Three million euros is too cheap and too cost-effective.

Don't say anything else, Jin Ming's current strength far exceeds this transfer fee. In the player value ranking updated in January, Jin Ming's value has reached 6 million euros. In less than a year, Jin Ming's worth doubled.

And the important thing is that Jin Ming's worth is still growing all the time.

Even many people complained. thinks that the reason for Jin Ming's Chinese players is that their value has been depressed. According to Jin Ming's table and number jù this season, his worth should have reached about 10 million euros a long time ago.

In addition to Jin Ming's own watch, Jin Ming really attracted many Chinese companies as Schalke himself thought.

Look at the fact that there are already large Chinese companies such as Hisense Group that have begun to talk about cooperation with Schalke. There are quite a few other companies that are interested in doing so. This makes the Schalke top brass not be satisfied.

…………

Things off the field can't affect Jin Ming in the game.

After leading 2-0, Jin Ming is becoming more and more active. Jin Ming's various breakthroughs on the side gave Dortmund a lot of headaches. Jin Ming is so active, he can't let Jin Ming go. However, it is very difficult to defend Jin Ming one-on-one on the wing.

Because Jin Ming has absolute speed.

Don't underestimate speed. Sometimes that kind of completely unreasonable speed breakthrough is a headache for many people. In particular, there is a lot of space on the wing, and the wing is definitely the best battlefield for speed players. If you're in the middle, you can't just rely on one speed.

But it's different on the side.

If you have speed on the wing, you already have the qualifications for the best wing. In addition, in addition to speed, Jin Ming also has very good technical ability, and his crosses are also very good. This makes it even more difficult to defend.

In desperation, Blaszchikovsky almost gave up the attack and clinged to the Jin Ming defense. Although Jin Ming's ability is already excellent, it is still impossible to be easy in the face of close defense.

It's not just Jin Ming, it's even a world-class superstar.

But why do teams want superstars? Because the superstar will share most of the pressure, then the defense elsewhere will be weak. This is the case with Dortmund.

Borussia Dortmund's defensive system is not as good as that of the Italian team. He's more of a running to make up for some of the gaps. However, when Dortmund strengthened their defense on the wing, there was a lot more room for other players to move.

At 66 minutes of the second half, Alexis Sanchez cut in from the right and scored Schalke's third goal of the game.