Chapter 330 rushes on

The NBA can develop so quickly and create so much value, which is inseparable from talent.

The trapeze Jordan, the magic Johnson, the big bird Bird, and the Lord of the Rings, Bill Russell, and Chamberlain Zhang Dashuai, a man who claims to have more than 20,000 women.

Naturally, the development of the NBA is an inevitable practice with the various systems in the league and the policies in the league, as well as the policies of the United States, however, the reason why the NBA can develop so rapidly is fundamentally because all kinds of talents are like mushrooms after a rain, gushing out, this is an inevitable relationship.

Especially the stars mentioned above.

One of the most typical examples is the 'trapeze' Jordan, because his existence has also pushed basketball to an unprecedented height.

This matter is not blown out.

In fact, there are many examples of the impact of talent on the NBA and Jordan's impact on the league.

The most typical example is when Jordan retired.

Jordan has retired twice in his entire career, the first time when he won three consecutive championships, and the second time when he wanted to make up for it, when he himself was in management in Washington, he made the wrong decision to make up for it, and in the end, because he was too old to be able to do it.

Regardless of Jordan's retirement, it caused a tsunami in the league.

There may be some exaggeration in this, but it is not unfounded.

Jordan has brought at least more than 10 billion influence to the U.S. economy. His every move will cause movement in the Wall Street stock market.

When I retired for the first time. It once caused the Dow Jones index to drop by nearly 200 points.

And that's not all. At the time of Jordan's retirement, NIKE, a "high-performing stock" on the stock market, fell straight as soon as it opened, falling $2.1875 to $42.375 during the session.

Nike's success can't be said to be entirely due to Jordan, but, for the most part, Nike can grow from a small company to an international brand?

I don't know, but it's certain. Nike is definitely not as hot as it is now.

Nike and Jordan are also complementary existences.

Sneaker endorsements are just part of Jordan's income.

Jordan's influence is here, and many multinational companies also take a fancy to Jordan's popularity in the world, which also makes him the best candidate for advertising, so many well-known multinational companies have also found him to endorse their brands.

Over the course of his career, Jordan earned $408 million from advertising alone, more than his total compensation in 13 years with the Bulls.

In the United States alone, NIKE manufacturers have a total value of $5.2 billion in contracts for products and production lines bearing the Jordan name. In addition, in terms of personal goods such as cologne and underwear, Jordan and other companies have cooperated with about $410 million.

Since Jordan joined the NBA in 1984, he has had an inseparable and complementary relationship with the growth of all walks of life. Jordan has also brought tremendous benefits to the Bulls, the Major League of Basketball and big business in the United States. 36-year-old Jordan. Signed advertising contracts with Naige, Chevrolet, Saralie, McDonald's and CBS Sports. These companies are expected to match media interest for Jordan's retirement. Launch a new ad celebrating his crowning achievement.

Jordan cooperated with so many companies of a commercial nature, saying that once he left, it would cause turmoil in the U.S. stock market, and the president invited him and the people persuaded him that Jordan could only return to the NBA.

It's definitely no joke either.

It can be seen how important a talent, a top talent, plays in the development and growth of the NBA.

To describe it as pivotal, I'm afraid it's not enough.

It is precisely because of the impact of Jordan's retirement that Stern, the president of the league, also realized the importance of talent development, which is the main reason why the term 'Jordan's successor' has sprung up like crazy.

Therefore, there will be the star-making movement that arose in the league after Jordan really retired.

This is the main reason why Generation 03 is called the '03 Platinum Generation'.

It is undeniable that these people of the 03 generation have a lot of potential, and there are not a few people with excellent abilities, but they haven't played a few games in the league before they are blown up.

This is also a last resort for the league, and they are also anxious to find the vacancy that arose after Jordan's retirement, and if they don't fill this vacancy, this is never a way, so they can only catch the ducks on the shelves.

They also have no way, no way at all.

James and others were packaged.

Even said that Howard was packaged.

One for high school students.

Perhaps, Howard was indeed extremely awesome in high school, and was called 'Superman', even if he was called in high school.

It's still called that in the NBA, it's not begging, what is it?

But it can't be helped, they have to do it in order to attract attention.

Compared to Howard, the fat man was not so lucky.

In the early days of entering the alliance, it is absolutely impossible for someone like him to be valued by the alliance, an existence that almost belongs to a marginal person, an existence like him in the second-round penultimate position, and many of his survival states are in the league for a few years, playing as a substitute for a few years, taking a guaranteed contract, and leaving directly when the time is almost up.

It's the fate of most people, like the fate of a rookie in the draft.

Naturally, some people will jump out, but more often than not, they will fall silent.

And like the fat man, who is looked away by the vast majority of experts, can jump out, and the fat man is the first player who jumps out so fast.

For people like Fatty, the alliance will naturally not miss it.

What they need is the kind of person who can catch the attention of the fans, whether it's in the middle of the game. Or outside the game.

This is also very understandable.

Players need to have that ability as well. He can create more business value for the alliance. Attract more people to pay attention to the game and the NBA, only in this way can the existence of players be valuable, and the existence of the league will also be valuable.

This is also the main reason why the league does not care about the cost, regardless of the cost, to do the packaging for the stars.

Only the players develop well. Then the alliance will reap more benefits.

It can be seen that the influence of a star is too great to be immeasurable if it is at the Jordan level.

The current fat man naturally can't reach the level of Jordan the Great, but it's not that it can't be done, the most intuitive example is that the sales of fat man jerseys.

Although, now Jordan is retired. But such a commercial alliance. There are many talents, Maddy, Kobe Bryant and others are the leading actors, James, Wade, Anthony and others are also beginning to emerge, and Howard, Fat and other newcomers are also beginning to grow, which is also a good realization of Jordan's transition after retirement.

According to NBC news, who is the biggest signboard of the NBA in this commercial league today? There is no doubt that this is still Maddie.

In fact, Kobe Bryant is not bad, but he is affected by the 'strong ~ rape case', which has caused his jersey sales to be affected to a certain extent.

And Maddie naturally took advantage of this vacancy.

In the NBA global jersey sales rankings, Maddy ranks second behind Kobe Bryant, and the third to 10th places are LeBron James, Kevin Garnett, Dwyane Wade, Carmelo Anthony......

And the fat man is ranked 8th.

The fat man is also the only rookie on the list, and he is only one of the rookies on the rookie list.

Judging from the development momentum of the fat man, it is only a matter of time before he surpasses the above people.

It's no joke either.

Although the fat man is only in eighth place, he can reach this level as a rookie, which shows how good he is.

Although there are so many achievements to build a foundation, the fat man is not extremely confident about the sales of his shoes.

After all, it's a matter of whether you lose money or not.

How can it be considered a loss?

This is more than the contracts that Nike and Adi gave themselves, so it doesn't count.

Otherwise, why would you work so hard?

With so much leisure, wouldn't it be better to enjoy life to the fullest?

This is also the goal of the fat man's capital preservation.

In fact, the fat man also underestimated his own influence.

How is it possible to simply exceed the contract given to him by Nike and Adi?

However, whether it is possible or not, that's another story.

After the press conference on the new shoes is over, what the fat man should do has already been done.

The rest of the things, for the fat man, are also resigned to fate.

After working hard, the fat man is also calm, and he won my life.

After the press conference, the fat man also threw himself into the system space to receive the reward.

This time led the Mavericks to 37 consecutive wins, for the fat man, not only slashed 81 points, harvested the second highest scoring record in the history of the league, but also the most important point is that after this 81 points, 37 consecutive wins, the fat man finally made up 200,000 experience points.

Looking at the experience points in front of him that can stun his eyeballs, the fat man's eyes also flashed as if he had seen gold, and his jaw was about to fall to the floor, and his eyes almost popped out.

There is an indescribable feeling in the fat man's heart, and there is no better feeling than this.

The fat man counted several times in a row how many zeros were behind the front 2 words, and confirmed them over and over again, counting again and again, and finally, after confirming that there was no mistake, the fat man also jumped up immediately, as if the little girl had gotten her favorite toy, and the excitement was beyond words, and this expression was a bit like having received a huge amount of money.

Usually, the fat man is so excited when he receives a huge amount of money, and now he is so happy, but he didn't expect that his mood would change so much in less than a year.

(I continue to ask for a variety of things.) ）

(To be continued.) )