David Silva is on vacation with his family on the beautiful island of Mallorca, and the bright sunshine, snow-white sand and turquoise sea, as well as the clear blue sky and white clouds, make up a beautiful painting.

A beautiful and sexy wife and children are frolicking on the beach in the distance, while David Silva is lying on a beach chair, comfortably enjoying his vacation.

On the table next to him was an open book, a glass of juice, and a cell phone.

Just as David Silva was about to reach for the juice, his phone suddenly rang, and there was a pleasant tone.

David Silva dropped the juice and picked up his phone in his hand.

After opening the screen, I found that a dialogue interface popped up on the screen of the phone, and there was a volume label in a green speech bubble on the left.

The sender at the top of the dialogue screen reads "Boss", and the sender's avatar is a photo of David Silva's boss Chang Sheng.

David Silva clicked on the voicemail, and Chang Sheng's voice rang on his phone: "Guys, there's good news and bad news. Which one would you like to hear? The number one for the reply to want to hear the good news, and the number two for the recovery who wants to hear the bad news! ”

David Silva rolled his eyes, then his fingers flicked across the keyboard, replying to a number one.

followed by a reply, which was also a language message.

clicked, Chang Sheng's voice sounded again: "Actually, there is no good news or bad news, no matter which one you reply, you will hear this message: I officially inform you, guys, that the gathering report time of the pre-season training camp has been advanced!" So you must get me back to Vermelo by noon tomorrow! Now, no matter where you are, take action! As for the penalty for being late, you know! ”

David Silva was stunned for a moment with his phone.

Then he jumped up from his beach chair, and the laid-back background music suddenly changed to a fast-paced drum beat!

Meanwhile. At his home in Dortmund, Germany, Mario Götze, who was playing a video game with his brother, rang his cell phone, and he heard the same message as David Silva, so he threw away the gamepad and rushed out.

In the fiery city of Rio de Janeiro, Hernanes had just whistled at a hot bikini beauty when the familiar message alert rang on his pocket phone.

When he took it out and looked at it, Chang Sheng's voice sounded, but his voice only started one time, and the picture cut to the airport.

Packed inside New York's JFK International Airport. Cavani, who was sweating profusely, was saying to the waitress at the ticket counter: "A ticket to Rome, I want to fly the fastest!" ”

In the sound of Chang Sheng, the picture is constantly switching.

Lazio's players took turns in their position. Most of them are dusty and hurried.

Some people are at the airport, some are at a crowded train station, and some are driving on the highway to fight traffic jams.

Eventually, when the sound of victory ended. The scene cuts to Lazio's Fermelo training base, where the players are dressed in a variety of clothes, carrying luggage, carrying bags, and some even wearing colorful beach shirts and flip-flops.

Everyone looked embarrassed.

Chang Sheng, who is straight in a suit, looks very satisfied. He looked at his players with a smile on his face.

But in the next second, his face changed suddenly, and he asked, "Where is Fabio?!" ”

A group of players looked at each other. Then a voice in the crowd said weakly, "He doesn't seem to have added your prestige, boss......"

The final shot shows Fabio Coentrão lying on the couch, his feet cocked on the coffee table, watching a high-definition blockbuster on the TV, while the mobile phone on the coffee table is fluorescent on the TV screen. It seems very quiet......

※※※

Don't get me wrong, it's not that Lazio's players are really playing life and death. The above is a TV commercial that has been intensively broadcast by many European TV stations recently, whether it is the soundtrack, the picture, or the storyboard, it is like a Hollywood movie.

Because Lazio starred in all the members, coupled with the interesting plot, vivid performances, and lively soundtrack, it quickly became popular all over Europe.

The final ending also made people laugh, and when they thought of Chang Sheng's angry expression and Coentron's unaware appearance, everyone mourned for Coentrand's fate......

It's an advertisement for a special commodity, an instant messaging app.

At the end of the advertisement, the logo of this product appears.

A green chat bubble and a white chat bubble with its English name "Wechat" underneath.

This logo will definitely look familiar to the Chinese audience, because yes, this is actually a Chinese software.

This is Lazio's latest sponsorship contract, which has become the global marketing partner of Penguin, a new real-time multiplayer chat messaging app from Chinese tech company.

To put it simply, Penguin spent money to sponsor Lazio and obtained the endorsement rights of Lazio.

So all the players and managers of the Lazio team advertised for them.

This software has not been on the market for a long time in China, where it has another name, "Prestige"!

※※※

The Italian media has just complained that Lazio has become more and more Chinese, and Lazio has proved that they still have potential to be tapped, and new Chinese companies have found space for endorsement in Lazio!

This is the biggest endorsement deal that Lotito has negotiated since he left for China this summer, three million euros for three years, an average of one million a year.

For Penguin, the newly launched prestige software urgently needs to expand its influence and market share, and cooperating with a top international team like Lazio is naturally a very beautiful move.

With the help of Lazio's fame, Vixen has brought their popularity to the European market and opened up overseas markets. At the same time, for the Chinese domestic market, being able to invite Lazio to be an endorsement naturally shows that this is a high-end and high-grade product, and it also helps to promote the positive image of the product in the domestic market, improve the product grade, and attract more users.

Therefore, this TV commercial is not just distributed in overseas markets. In China, simultaneous broadcasts have also begun on TV stations and networks.

To the surprise of many fans, this creative and well-made advertisement on the Internet also caused a lot of discussion and attracted much attention, and for a time Penguin's prestige software became the focus of heated discussions.

Everyone also joked about Coentrão, who did not come to the training camp because he did not pay attention to the prestige platform of Changsheng in the advertisement.

All kinds of black jokes are out.

But what they didn't expect was that shortly after that, Lazio Club officially announced that Coentrão had left, and he transferred to Real Madrid for 20 million euros!

Now even the European media is talking about this advertisement.

"In the advertisement, Coentrão became the unlucky guy, but I didn't expect that in reality, Coentrão also left Lazio!"

"Is it advertising virtual or real? This moment. The Lazio club has made it a little difficult to distinguish from each other. Could it be that this scene in reality is the answer to the last suspense in the advertisement? Coentrão missed the day of the team's gathering because he did not pay attention to Chang's prestige platform, which caused Chang's anger. Was he finally swept away by Lazio for this reason? ”

"Of course, advertising is advertising after all, and it can't really affect reality, if Lazio really sold Coentrão because he didn't pay attention to the manager's usual platform, it can only show that Lazio is a bunch of brain-dead people from management to coaches...... In fact, Coentrão's departure had nothing to do with the advertisement. He had already made a decision to leave, and he had expressed that in the second half of last season, and Lazio had been looking for another buyer for Coentrão this summer...... As for why it was not long after the advertisement was released, Lazio FC announced Coentrão's departure. That's really just a ...... Coincidentally. ”

There are also reporters who ran to interview Chang Sheng and asked him if he really has such an authoritative platform.

Chang Sheng nodded and admitted: "In fact, there is indeed such a platform in the team. Generally speaking, if there is any news and arrangement, I will inform everyone on this so that everyone can prepare. Of course, the advertisement is exaggerated. I wouldn't do that......"

A reporter asked what the account of Changsheng Weixin platform was, and Changsheng said with a smile: "The team's internal platform." Account confidentiality. ”

※※※

A creative advertisement pushed Vixen and Penguin in front of fans around the world, followed by a seamless real-life transfer event that matched the advertisement, which made Wilson the focus of public opinion.

The extensibility of this topic is an additional effect of advertising that even advertising agencies and sponsors do not expect. It's a "windfall......

An advertisement has become a social hot topic, which is the highest level of advertising.

I didn't expect it to be reached.

Of course, it was an accident, Coentrão left Lazio because he wanted more opportunities to play, a player who had been with Lazio for many years just left, which should have been a sad thing, but because of this advertisement, it suddenly became a little joyful......

After Coentrão's departure, Lazio were quick to announce the signings, announcing the arrival of Italian Under-21 international Salvatore Rebochetti from Kazan Ruby for a transfer fee of five million euros to fill the gap left by Coentrão's departure on the left.

Bochetti seems very happy to join Lazio.

In an interview, he said: "I always dreamed of playing under my constant hands, and now my dream has come true! ”

He was telling the truth, all over Europe, many professional players dreamed of joining Lazio, but none of them qualified. Bochetti can join Lazio, or he is always winning by name, and it feels like being hit in the head by a pie falling from the sky, which makes people dizzy with happiness.

As for not being able to play the main team, but to rotate players, this kind of thing, Bochettigen doesn't care. Maybe it will take a few years for him to get tired of playing rotations before he thinks of pursuing more things...... Just like Coentron.

This is the way Chang Sheng chooses to maintain the competition and vitality within the Lazio team.

If you want to leave, you can, Lazio will not force you to stay, because Lazio has never lacked players who want to come, and Lazio has never had an indispensable core.

It may be a bit cruel to say this, but this is the story behind this beautiful giant.

ps: ps, everyone come to Galazio's internal prestige platform!

Prestige platform account: linhaitingtao11, or directly search for "Lin Hai Tingtao", generally speaking, it is easy to find.

What would happen if the platform didn't add prestige...... You can refer to Coentron!

Chang Sheng is not a good talker!

In the end, it's not that I wrote it wrongly, but that I wrote it on purpose. Because the starting point is not allowed to promote other websites, we can only play the side ball like this.

Of course, I didn't invent the name, it's what the authors used it all ...... As for who used it first...... I won't tell you!

PS again, I think Penguin should really give me advertising endorsement money...... I'm so hard to advertise their stuff in the house, am I easy!