The honors of Joma O'Lellah in this life are inseparable from Nokia, because the pinnacle of his life was achieved and spent in this company.

In August, he had just celebrated his sixtieth birthday, but a month later, he had another piece of sad news: Nokia's stock hit a record low and was not far from the key price of three euros, which has never been so bad in the past decade or so, since 1997.

Joma Ollila is now sitting in the big café of Nokia's headquarters in the west of Helsinki, which is the largest public space of Nokia's headquarters, twice the size of Nokia's largest conference room, and where the company holds every all-hands meeting, so it bears witness to Nokia's glory for the past decade or so.

Cantina, that's the name of this café, which translates to tavern in English, but it means cellar in Italian.

Made of wood, steel and tempered glass, the café has an IKEA feel, but at the same time has the feel of a ski inn in Scandinavian Finland, and it has long been seen by Joma Ollila as a testament to Nokia's glory, and this view is shared by the chairman of Nokia's board of directors throughout the company

You know, in Nokia, Yoma Ollila has a pivotal position.

A native of Finland, after completing a master's degree in political science at the University of Helsinki, Joma O'Lella went to London, where he earned a master's degree in economics from the London School of Economics in two years, then joined Citibank's London headquarters as an account manager, two years later as a relationship director, and three years later became a member of Citibank's management committee, when he was only 33 years old, very young and promising.

Nokia took a fancy to his experience at Citibank, so in 1985 he was recruited back to Finland to join Nokia's international operations as vice president, and a year later he was promoted to senior vice president of the treasury and a member of the executive board.

By 1990, Yoma O'Lella became the president of Nokia's core division of the mobile phone company, two years later he was promoted to president and CEO of Nokia, and seven years later he became chairman and chief executive officer and chairman of the group's executive board.

Throughout the first half of his life, his most glorious moment was undoubtedly to bring Nokia to the status of the world's most famous giant company, with a market value of more than $150 billion at its peak, making Yoma O Ollila a top figure in the global financial community.

But since the beginning of UU, all of this he has worked so hard to build is obviously going downhill.

All commodities and businesses have their life cycles, from inception to growth to maturity and then to decline, if Yoma Ollila led Nokia from growth to maturity, then when he chose to leave the position of CEO of Nokia in UU year, he already foresaw that Nokia would usher in a period of recession

Just imagine, even some poor and backward African remote markets in the eyes of everyone are flooded with Nokia's low-end mobile phones, which not only represents Nokia's success, but also tells everyone one thing, Nokia's mobile phone market is saturated, and it is difficult for the mobile phone business to make any major breakthroughs, and it must be transformed and adjusted.

During his tenure at Nokia, although he brought a lot of changes and adjustments to the company, he still failed to bring about a revolutionary change in the end, and Nokia still could not escape the whirlpool of decay after all.

In retrospect, the change conceived by Kang Peikai at the beginning, the pattern is still too small, too cautious, so that Nokia's reform looks more like a small fight, after the strong rise of the Zeus mobile phone of Leaf Technology, coupled with the strong attack of the Android system, Nokia's change has completely failed.

And what is even more unexpected is that Leaf Technology not only violently shook Nokia's position with Zeus mobile phones and smartphone systems, but also opened the Android system to the outside world, and soon supported powerful mobile phone manufacturers including Samsung and HTC, but more importantly, Leaf Technology vigorously supported smartphone manufacturers from China.

Although many Europeans have criticized Made in China, believing that it represents copycats and inferior quality, it has been proved that Ye Technology has high requirements for partners, and mobile phone manufacturers that can get Android system and patent authorization have certain strength, coupled with China's strong industrial manufacturing capacity, making the smartphones they manufacture cheaper, better user experience, and more powerful, and immediately sell well all over the world.

The result of this is that Nokia's mobile phone profits have been completely knocked down to an incredible low.

For Ye Technology, everyone within Nokia is both admired and hostile, admiring the strength of this company, and hostile to this company is the main culprit of the current predicament of Nokia.

But Yoma O'Lella himself knows very well that for a giant consortium like Nokia, which is worth more than $150 billion, the core elements that can cause his collapse must come from within, which he realized as early as when UU stepped down as CEO, and in the case of Compekie's inability to bring about a revolutionary change, Nokia's decline is a foregone conclusion.

Not long ago, Moody's Investors Service issued an announcement that it was commenting on Nokia's rating, believing that Nokia's profitability in the core mobile phone field is declining rapidly, and then Nokia's long-term rating may be further downgraded, which will inevitably further cause investors to lose confidence in Nokia, and then the stock price will fall again.

As a talent who came out of Citibank, Yoma O'Lellah certainly knows very well what the consequences of Moody's downgrading Nokia will be, in fact, he and the board of directors have already considered this a year ago, when Nokia has already shown decline, but not as obvious as it is now.

Once a large consortium like Nokia is in decline, there is basically only one way to go, throttle open source, sell business and assets, and Nokia's most valuable assets are undoubtedly mobile phones and map business.

Yoma O Ollila is well aware that there is no shortage of interested people in Nokia's assets, such as Eliza Moon, CEO of Leaf Technology, who came to Finland not long ago, and that terrible woman ostensibly came to attend the groundbreaking ceremony of Leaf Technology's Nordic data center building, but in fact met with Wooma O Ollilah and bluntly proposed to acquire.

Leaf Technology has been promoting cloud computing services in Northern Europe for many years, and now their headquarters is less than 300 meters away from Nokia's headquarters, which is closer than Microsoft's headquarters, which is about a kilometer away from Nokia's headquarters, and the headquarters of the three companies surround this yacht marina, which is an interesting sight.

Microsoft is also very interested in Nokia, but more through cooperation, they hope that Microsoft can choose Nokia's mobile phone system, but everyone knows that this mobile phone system is not ideal, and it cannot compete with Android at all, and Microsoft has also offered lucrative conditions, and their core purpose is to transfer Nokia's mobile phone users from Symbian to the system.

Yoma O'Lella is not stupid, of course he can see through this, so he is also hesitating, and at the same time he sees more clearly that Microsoft has no idea of acquiring Nokia's business, or not yet.

Over the past year, all eyes of the world have been on Motorola.

Since the media in the United States first broke the news that Leaf Technology was going to acquire Motorola, this news immediately attracted the attention of all smartphone people around the world, and Google and Apple soon announced that they would join the competition, which made Motorola hot, and in Yoma O Ollila's view, Leaf Technology is making preparations with both hands, Motorola and Nokia must get one of them.

"It's really a big company with big ambitions," Yoma O'Lella sighed when he thought of this.

Once upon a time, Nokia, like the current leaf technology, was ambitious to develop, want to acquire, and want to further expand its business, but where did they think of today?

A Motorola attracted the attention of all competitors, and Nokia was naturally ignored, and in fact, although the current crisis of Nokia is obvious, whether it is mobile phone sales, operating income, etc., it has not reached the point where Motorola is so bad, so no one would have thought that Ye Technology was ambitious to acquire Nokia.

And they're not just buying Nokia's mobile phone business, they're also going to have another core business, maps.

"I've heard that Leaf Tech has lobbied the government and that the government has told Leaf Tech that it will not block this potential acquisition, but only if Nokia remains in Finland"

Not far from the Cafe of Cantina, several young men were talking together, and their voices reached the ears of Joma O'Lilla, and it was obvious that none of them noticed the old man's presence, perhaps because he was sitting in a more remote position.

Yoma O Ollia glanced at it, and the person who spoke was Marco River Hertisaari, senior vice president of design at Nokia, and the son of former Finnish President Marti River Hertisaari, after the latter left office, he was still a member of the Social Democratic Party who came to power, and the reused senior officials were still officials during the Matti River Hertisaari period, so Marco was able to get some insider information, and Yoma O Ollilah was not surprised.

However, this news is really surprising, you know, Nokia has always been the pillar of Finland

In 04, Nokia contributed to Finland's GD, and in 07, Nokia's R&D expenditure accounted for 30% of Finland's exports, and Nokia's influence on Finland can be seen from these data.

"Really?" The person sitting across from Marco had his back to Yoma Ollilah, and he couldn't see his face clearly, but he knew by listening to the voice, he was Stefan Pannibek, the head of industrial design at Nokia, and he was very good friends with Marco.

"It's true," Marco said with certainty, "I got the news that Leaf Tech has decided to use Finland as a data center base in Northern Europe and even Europe, so they decided to build a Nordic headquarters building nearby, which is very attractive to the government." ”

"And as we all know, in the past, the government had a certain amount of controversy over the existence of Nokia, on the one hand, it was very dependent, but on the other hand, it felt that Nokia had siphoned talents from all walks of life, resulting in a lack of vitality in Finnish society, and some people often stood up to bombard and blame."

This is actually an embarrassment that is difficult to achieve the best of both worlds, because Nokia's huge size is the pride of the Finnish people, so that almost all Finns are proud to join Nokia, but in this way, Nokia's existence has become a huge talent siphoning field, and talents from other walks of life have been sucked into Nokia.

Like Marko, who studied in Finland, Tanzania and the United States, was a lecturer in philosophy at Columbia University, won a Grammy Window Award for his music, and was a judge at the Ars Electronica competition in Austria and Linz.

Such a multi-talented Finn, after returning to China, founded a digital services company, and later founded a company specializing in social mapping for travel, but it was not long after he was acquired by Nokia, and he himself became senior vice president of design at Nokia, which valued his versatility and imagination.

There are many, many more cases of the same, Nokia is like a huge monster that devours talents, its existence itself is mixed, and if it is the peak, then it is difficult for anyone to say anything, but now he has obviously declined, so those voices appear again.

"I've always thought that the company's system is too dogmatic and uncreative, especially when it comes to us Salo people," and there was another person sitting on the scene, Gius Roper, from Salo, a mobile phone town 70 kilometers west of Helsinki, where many of Nokia's R&D and design centers are located.

Salo has always been the source of Nokia design, and many insiders know that many of Nokia's classic mobile phone styles come from Salo design, but in the past wave of layoffs, Salo has always been the hardest hit area, and there is news that Nokia will lay off 10,000 employees early next year, and Salo is still the hardest hit area.

If the well-dressed and brand-clad Penny Baker represents the fashion side of Nokia, then Roper represents the traditional engineer side of Nokia, who always wears very relaxed casual clothes, often even a little raunchy.

"I've heard that big companies like Leaf Technology, Google, and Apple are now recruiting creative talents all over the world, but in the past, we were not only stifling the creativity of our employees, but now we are also actively sending talents to each other, which is sad to think about."

The rise of Salo, a mobile phone powerhouse, is because of Nokia, and if Nokia falls, Salo is bound to collapse with it.

"Do you want to know, what was my biggest impression when I came to Nokia?" The new recruit in the marketing department, Hans Henrik Zard, has his own ideas and insights about this, he is a new recruit who has just joined Nokia, and he meets several of their veterans in the café and makes friendships.

At Nokia, you can often find your hometown because Finland is so big.

"I think the biggest problem with this company is the rigidity of the system and factionalism," Lande said in a loud voice, but with a bit of the momentum of a newborn calf, "every time I attend a meeting, it is always easy to turn a topic that could have been discussed into a point of contention between the two factions." ”

"There are some people who want to be reluctant and want to catch up with our competitors, but there are people who are always working with emotion, thinking that sticking to what is going on will ensure that we don't lose to any opponent, and end up arguing for a few hours, with no result, and then break up and come back tomorrow" Ronde spread his hands and obviously had no choice.

In the past few years, in order to catch up with competitors, Nokia has also attracted a lot of young creative talents from the outside into the company, injecting some freshness and vitality, such as Marco, Penny Baker and others have come in this way, but this company also has many veterans, they have been here for many years, and have created countless brilliance and achieved countless honors.

In the eyes of these people, Nokia's current situation is only temporary, only because our opponents have made one or two best-selling phones, and Nokia has not been able to make phones that users like in the past few years, nothing more.

They often have a theory that "if we reinvent the wheel and make exciting products, we will once again beat all our competitors and have the best financial statements ever"

This theory is true on the surface, but the question is, how do you make something exciting?

What did you have when Nokia reached the pinnacle of glory? Continue the Symbian system, which has made great contributions to Nokia, but has clearly not kept up with the pace of the times?

All people who have Symbian and Android systems can easily distinguish the advantages and disadvantages of these two mobile phone operating systems, but there are many people in the concept, even until now, can not be reversed, this is the biggest problem of Nokia at present.

"If, early next year, there are really layoffs again, I may also go to Leaf Technology, Joe Jarlow told me before, he is very good over there, the salary is good, the working environment is relaxed, and at the same time he can get a lot of room to play, you know, he is in charge of the smart device business, and he originally proposed to make a smartphone similar to Zeus mobile phone, but it was later vetoed, and he is now very used in Leaf Technology." Roper was a little sad to say his decision.

When Nokia's layoffs caused panic, Ye Technology did not poach professionals from Nokia, after all, Nokia itself has a strong talent reserve and technical heritage, and Joe Harlow is one of them.

Hearing Roper's words, everyone else was silent, and it was obvious that they all had their own little calculations and thoughts.

Joma O'Lella was also silent, knowing Roper well, a young Finnish who had once been passionate and eager for Nokia, but now said that he might switch to his biggest rival, showing how disappointed he was with the company.

Could it be that over the past so many years, we've not just missed something, we've done something wrong?

The question came to Yoma O'Lelah's mind, and he was confused and confused.

Perhaps he needed to know some answer, and that answer might help him find a way out of his current dilemma, or make some kind of decision