From childhood to adulthood, our parents have been telling us a truth, that is, it is easy to spend money and difficult to make money, so we must be diligent and thrifty, and it is best to only make money and not spend money.

In the first twenty years of his life, Ye Qiu also believed so, he felt that all the rich people were born by diligence and thrift, but later, he started his own business, and it was a small achievement, especially after the establishment of Ye Technology, his knowledge was obviously higher and broader than before, and he gradually realized that he was wrong.

It's not that parents teach their children badly, but he thinks that such words are only suitable for the general public and ordinary people.

Now he is beginning to believe in another sentence, that people who can make money are not as good as people who can spend money.

He changed this way not because he had too much money to spend, but because he gradually recognized a lot of things.

It's like Leaf Technology in the United States, don't think that everything is going smoothly with Leaf Technology because of a group of executives such as Ye Qiu, Eliza Moon and Sandberg, then you are wrong, because this group of executives of Leaf Technology is indeed a cow, but this is definitely not the reason why Leaf Technology has come to this day.

Now Leaf Technology has a large amount of cash in its hands, but most of the cash is outside the United States, the reason is very simple, as long as the money does not return to the United States, Leaf Technology does not have to pay taxes, and if it returns to the United States, the taxes that Leaf Technology needs to pay will be astronomical.

Does the government not know what to do?

Please, how much do you sell and earn every year, how many R&D centers do you invest in China, and how many talents do you dig to go to China, and the government may not know what to do? Wrong, they know it, but no one says it

Another point, Ye Technology has been making acquisitions over the years, from Nortel Networks to some other small and medium-sized companies, why can every acquisition be successfully passed? Do you really think that the U.S. government is Ye Qiu's father?

In the United States, there are many lobbying companies, with an estimated number of 20,000 employees, who have basically been in the federal government and Congress, and even like Shirley Sandberg, COO of Leaf Technology, if she does not work at Leaf Technology, she can be a very high-end lobbying consultant, and any large company lacks talents like her

Ye Qiu spends at least $10 million on lobbying firms every year, employing fifteen excellent lobbying firms similar to Washington Lobbying Firms, and a total of nearly 100 lobbyists who have been senior government officials carry out various lobbying work for them, such as immigration, patents, taxes, trade, and so on.

In the presidential campaign between Obama and McCain in UR year, Leaf Technology donated nearly $30 million to Obama's campaign in total, but at the same time, the donation to McCain also reached $20 million, which made Leaf Technology remain neutral in this election campaign, just like Apple, Microsoft and other large Silicon Valley companies.

If you look at it at first glance, wow, if you count the lobbying and some of the company's donations to cooperate with the government, about 100 million dollars a year will be spent on the government, and this money can buy a medium-sized company with great potential in Silicon Valley.

But the problem is, if you look at it again, after spending all this money and inviting so many lobbyists, some of them were government executives before, or party leaders, with them, Ye Technology acquired Nortel Networks, passed, acquired Nuau Company, passed, Ye Qiu wanted to arrange more Chinese college students to come to the United States for training丨 passed, Ye Technology wanted to arrange the semiconductor headquarters in Xiamen, China, and it was still passed.

Even a tax of more than 10 billion US dollars, Ye Technology avoided it by sending cash flow overseas, and the US government also turned a blind eye, for the simple reason that Ye Technology spent money to lobby.

So, on this level, you will make money useless, you have to know how to spend money.

There is another truth that Ye Qiu has only seen through over the years, that is, buying and selling.

Many people who don't know how to invest, or rather, junior students in the investment world will have an illusion that it is important to know how to buy, because only by knowing how to buy can they make money, but in these years, Ye Qiu found that it is not important to know how to buy, you have to know how to sell.

There is a saying in the field of investment, those who can buy are apprentices, and those who can sell are masters.

Many people mention Buffett and think that this investment guru is very powerful, and then they will cite an example, Coca-Cola, and will say that Buffett has held Coca-Cola for many years, even if he has not sold it during the crisis, but is this really the case?

Buffett did not sell Coca-Cola's shares, and even said that he regretted not selling Coca-Cola when its market value was at its highest, which made many people think that the investment guru seemed to have suffered a Waterloo.

But in fact, in 1995, the acquisition of insurance companies for 100 million US dollars, and the purchase of GE Reinsurance Company for 000 million US dollars in 1998, how were these two acquisitions completed? To put it bluntly, it is through commercial methods, without spending a penny, buying two major insurance companies, and at the same time reducing Coca-Cola's stake in Coca-Cola when its market value is at its highest, and not having to pay huge taxes.

Look, how powerful

Of course, in the eyes of ordinary people, because of the serious asymmetry of information, they will think, wow, Buffett is super awesome, super powerful, and knows how to play so well, but in fact, from Buffett's point of view, he just made a decision that he thinks is relatively normal and rational.

Coca-Cola's market value in 1998 was so high, it was outrageous, everyone knew how to sell, and Buffett was not stupid, would he not understand? It's just that he didn't sell it on the surface, but he reduced his holdings through a series of capital operation techniques.

Therefore, knowing how to buy is not important, knowing how to sell is the key

Ye Qiu is not familiar with these twists and turns in the operation of the capital market, and he himself is strengthening his knowledge in these aspects, but he knows very clearly that those people who are regarded as gods by ordinary people, including Warren Buffett, including Bill Gates, and some other awesome people, to put it bluntly, they are not so magical, but ordinary people do not understand the environment they are in, and they do not understand the consultation and information they have, and they have some deification of them.

This is true of the capital market, but what is the same of the football market?

It's just that, relatively speaking, the capital market is facing cold money figures, and the football market has to have an extra layer of concern, that is, the player, a living person who has been with you for a long time

Since Ye Qiu realized that spending money is more important than making money, and selling is more important than buying, he has kept thinking and redefined some of his business ideas and ideas, in Tottenham Hotspur, he insisted that there is no player who can't be sold, it depends on whether you can give a price, so this time he can even sell Messi.

In Yezi Technology, he gives some high-quality employees, some capable executives higher remuneration packages, as well as a better working environment and opportunities, because from his point of view, it doesn't matter if you spend this money, the most important thing is to be able to retain talents, and he believes that talents can bring higher and more lucrative benefits to Yezi Technology in the future.

The salaries of employees and senior executives of Leaf Technology are among the top in Silicon Valley, and the working environment and treatment are also the best, so there is a saying in Silicon Valley that the two most difficult companies in the world to poach are Google and Leaf Technology.

There is also a saying in European football that the most difficult to poach are the employees and players of Tottenham Hotspur, including Ye Qiu's core coaching staff, because they have the opportunity to show their talents at Tottenham Hotspur, and they also get a generous salary package, and the same is true for the players.

Sometimes Ye Qiu felt that some of Florentino's ideas were actually right, for example, he said that the things that money can buy are often the cheapest, and if you look down on this issue from a higher angle, you will find that it is right.

Drive all the way south from the Theobald training base, past the London Olympic Park, which is in full swing, and by the way, because the Olympic Park is surrounded by urban areas, so when designing the skyscraper Zhenhua Building, as well as the data cloud of Leaf Technology, and the London Bowl, it was decided to build a parking lot that can accommodate 15,000 cars underground, which will be the largest underground parking lot in Europe.

Moreover, it will cooperate with the characteristics of the island on the ground, directly introduce the highway into the underground parking lot, and adopt intelligent management methods to avoid congestion during the competition or when the traffic is dense.

Because of the design of this floor, whether it is the London Bowl or the Zhenhua Building, the progress is still in the underground parking lot stage, but once this foundation is laid, the next construction progress will be faster and faster.

Tottenham Hotspur has also put 100 million euros in 09 into the name of the London Olympic Organizing Committee in advance, so that the 300 million euro fund has now completed 200 million, and there is still 100 million left, but Tottenham Hotspur is not without money, but it is not going to give it for the time being.

After all, 100 million funds flow in the hands, not to mention the rest, just talk about bank interest, how much is that

And now that the London Olympics are short of money, the organizing committee and the municipal government will inevitably come to the door at that time, and at that time, the money will be in hand, and the benefits will be more, so why rush for a while?

After passing the Olympic Park, Ye Qiu drove into the financial district and came to the core of the financial district, Canary Wharf.

In the past year, Huangtian Group has won two large-scale real estate development projects in excellent areas of London's financial district, such as the banks of the River Thames, but on the other hand, they have also copied two ten-storey office buildings in the financial district, both of which are in good locations, convenient transportation and huge appreciation potential.

Tottenham Hotspur itself has also acquired a six-storey office building at the South Pier, which is located on the pedestrian bridge connecting the south bank and the north bank of the South Pier in the financial district, and the subway exit of the financial district is on the other side of the bridge, and the geographical location and traffic are also very convenient, and the six-storey office building is rented above, shops below, and parking lots are located behind, and a hotel is opposite.

Because this office building is a bit dilapidated, Tottenham Hotspur bought it and renovated the exterior wall, which is now full of iron frames and a bit of a mess around.

Ye Qiu parked the car, walked to the front, and walked into an Argentinian restaurant downstairs.

The logo of this Argentinian restaurant is a pair of narrow-squinted, but piercing eyes that look like the letters NR from the front, but if you look at Transformers, you will think that this logo is very similar to the logo of the madman, and in fact, this logo belongs to Messi, which is his personal name.

Tottenham Hotspur's commercial department specially invited professionals to design this logo, and even before the team was still planning, if the current momentum of Messi and the team continues, it may be possible to persuade Adidas or some other clothing brands to launch a brand exclusive to Messi's logo.

This is a bold move by Tottenham Hotspur, as David Beckham is already launching a brand of his own, while Tottenham Hotspur are looking to launch a brand of their own top stars.

The shop is still being renovated, and the sound of carpentry can be heard everywhere, and after Ye Qiu walked in, Messi's father Jorge quickly greeted him.

"It's a bit messy, let's go sit inside" Jorge's attitude towards Ye Qiu was very polite.

This store Ye Qiu was rented to Jorge's family at a relatively low price, allowing Rodrigo Messi to come to London to open his own Argentinian restaurant, which can also be regarded as an investment by Jorge, but without Ye Qiu's support, Jorge would not have been able to get the lease right at all, because as long as it is Ye Qiu or Tottenham Hotspur's things, they are very popular.

After walking in, Ye Qiu found that it was not only Messi who was there, but also his little girlfriend and Cesc Fabregas, but the atmosphere was obviously a little not so harmonious, or rather, a little gunpowder.

This can't help but remind Ye Qiu of what Peter Kenyon said before, Messi had a big fight with his father

"I'm sorry to trouble you again, Mr. Ye Qiu," Jorge apologized directly with apologies.

Ye Qiu smiled and found a place to sit down, "It's okay, what's the problem?" He couldn't guess what he was looking for for, or what it was.

It stands to reason that Messi's transfer to Manchester City can be counted only if he needs his own signature, is this time

"I don't want to go to Manchester City" Messi raised his head and looked at Ye Qiu, his tone was very resolute.

Ye Qiu didn't say anything, his expression was still relatively calm, and he glanced at Jorge, who was obviously out of line, it was estimated that this father had used all the methods and people he could think of in order to convince his son, but now it seems that he has failed

Maybe it's because I've known Jorge for many years, in Ye Qiu's eyes, Jorge has never been a very greedy person, maybe he is very eager to get money, but he rarely goes to some agents or some players' families will do the kind of things that make the club thunderous, so in general, he is a very good person.

After all, who in this world is not greedy for money?

"And what do you have in mind?" Ye Qiu was relatively calm on the surface, but he was thinking in his heart, especially when he saw Cesc Fabregas, he had an ominous premonition, could it be that Messi was moved by Barcelona's emotional offensive?

From Tottenham Hotspur's point of view, they are all about transfers, but a transfer to Manchester City and a transfer to Barcelona are two completely different results, the former can pay Tottenham Hotspur a transfer fee of 150 million euros, while Barcelona can? It's good to be able to give 50 million euros

Laporta was ashamed to say in an interview with the media that Tottenham Hotspur should let Messi transfer to Barcelona for free, the reason is very simple, it was Ye Qiu who brought Messi to the Premier League in the first place, and Barcelona did not ask for high compensation from Ye Qiu and Chelsea at that time, and now Ye Qiu should give Barcelona in return.

Ye Qiu has always been dismissive of such remarks, after all, Messi and Fabregas couldn't wait for an opportunity at Chelsea, and when they once wanted to return to Barcelona, Barcelona closed the door to them, but now they have made a name for themselves from Tottenham Hotspur and played at a high level, and Barcelona wants to recall them?

Sometimes Ye Qiuzhen wants to dig out Fabregas's head and ask clearly, why is it always biased towards Barcelona?

However, sometimes Ye Qiu also knows very well that the players have been exposed to it since they were young and have been indoctrinated, and if the club intervenes too much in this regard, the effect will not be good, because it will arouse the disgust of the players

Ye Qiu had a conversation with Cesc Fabregas before, as long as he was still in Tottenham Hotspur, he should abide by the team's rules, and if one day, Barcelona is willing to pay him a suitable transfer fee, Ye Qiu will agree to let him leave, but the premise is that he had better cooperate with the club and not help Barcelona put pressure.

Ye Qiu didn't say what would happen otherwise, because in his opinion, there was a friendly exchange between himself and Fabregas, but he knew very well that Fabregas must know the result, that is, if they broke up, no one would get any benefits at that time.

So in the past two years, Cesc Fabregas has continued to renew his contract with the team, and he basically does not mention his desire to return to Barcelona, which also makes Ye Qiu more or less relieved, but now, I heard that Messi doesn't want to go to Manchester City, Ye Qiu's first reaction is, should he want to go to Barcelona?

"I was walking with Sesk today when I suddenly wanted to go back to West Drayton." Messi said.

West Drayton? Ye Qiu had vaguely heard the name of this place, but he didn't remember it, it seemed to be a certain district of London, as if it was in West London.

"We met Mrs. Boyd."

Ye Qiu frowned slightly, he didn't know this person, and he didn't have any impression at all.

"The landlord we used to be when we first arrived in London." After seeing Ye Qiu's expression, Messi explained, "Their family, as well as their neighbors, that is, Sesk's landlord, they are all fans of Tottenham Hotspur, but they don't live in the Tottenham district, and they are also our fans now.

Ye Qiu was a little confused, he couldn't figure out what he wanted to say, "What do you mean?"

"I don't want to go to Manchester City, I want to stay, I want to stay at Tottenham"