Chapter 148: The First Sponsorship in History (Part 3)

Although the game was not broadcast live in the United States, it still sparked a lot of fan discussion after the game.

No way, who made Xiao Dash a super celebrity in the American cultural and sports industry now. Now the front page is full of photos of him with Jennifer Lawrence and Barbara.

Moreover, he played less than six minutes in this game, scored 21 points and hit the final kill.

It has to be said that it is a miracle.

No rookie has been able to achieve such a result, and it has broken many records in the NBA.

In the top 10 of the night's goals, the dashing three-point shot undoubtedly became the top of the list. This lore is really fantastic, and the background characters are big enough names.

Under the defense of Dwyane, Wade used the three-point method on the spot to kill, what a dramatic tension! It's even legendary.

Soon, the last five minutes of the game were reposted on the Internet. Each of his goals has been highly praised by the fans, who believe that his goals are murderous and incomparably correct.

From this moment on, the doubts that Xiao Shi had encountered before finally began to disintegrate. Because of this game, Xiao Sao played like a star, and it can be said that he led the Clippers to win the reversal alone.

As the suspicion disintegrates, some affirmations begin to take root as well. Everyone is beginning to discuss whether Xiao Sao can become a star, whether he will become the leader or even the leader of the 08 session.

Because of this game, the dashing reviews began to get better in the American fan circle.

Of course, this is just a sign of improvement. After all, the fans are very realistic, and if there is no follow-up good performance. Then Xiao Dash will take a bigger blow than before.

And in China. Chic has become the new pride of basketball. The table of this game is regarded by them as a god descending from heaven. It's amazing, no Chinese player has ever done such a great thing.

Nike also carefully analyzed the last five minutes of the video, although they think that the reason why Xiao Sang is so wonderful is related to the opponent not covering him, and the opponent's level is relatively low, they still give Xiao Shan a relatively high evaluation, thinking that he may become a star player who dominates the game.

So, they mustered up the courage to hand Barbara a five-year, $50 million sponsorship contract.

However, it was less than a minute. Barbara replied: "No kidding. We are not short of money. ”

This is a reply that makes Nike wonder.

Is 50 million dollars less in five years? This is a super high contract, Kobe Bryant's first sponsorship contract that year was not so high, Xiao Shao is just a rookie, he only played three professional games, although he performed well in all three games. But that's not enough to prove him. This is already a very risky contract!

Therefore, based on the conclusion, Nike believes that Barbara is joking and that Barbara does not value her sincerity. So, they didn't follow up on the matter. They believe that it won't be long before Barbara comes to the door on her own. It's just that. There will be no more such good conditions.

But soon, Nike's high-minded posture was slapped in the face.

Adidas publicly announced the signing of a sleek sneaker contract, and at the same time, a five-year and 100 million commercial contract was exposed. Although the specific amount is not known to the media according to trade secrets, the president of Adidas will not be less than the amount of any star in the NBA, and he pushed Xiao and Adidas to the forefront at the same time.

This sentence also means that the dashing sponsorship contract surpassed LeBron James, surpassed Kevin Durant, and surpassed Derrick Rose, becoming the largest sneaker sponsorship contract in NBA history.

But is it worth it?

He's only played three professional fights!

Although these three games are all good. However, there is someone better than him, and he obviously shouldn't be the one with the highest value.

But he already is!

Barbara has already signed the contract on behalf of Xiao Sa, and Adidas even paid a million signing fee.

This fact caused a strong storm in the sports world, and almost everyone felt that Xiao Shi was not worth the contract. Nike even went so far as to describe the signing as appalling, believing that their rival was crazy enough to sign a rookie with an uncertain future at a price that surpassed LeBron James and Kobe Bryant. This rookie can't even guarantee playing time now, how can he deserve such a high contract? Is it because of his Chinese background? It's not worth it, if he doesn't play, Chinese fans won't pay for it!

"I'm a person who doesn't like to judge people. However, I really think it's a crazy deal. Adidas' bet is too staggering, and while Shaw is a good player, he's not enough to afford such a high price. LeBron James said this to reporters in an interview with Wèn.

"I think it's fake news, maybe it's just a shocking figure deliberately created by Adidas for the sake of publicity. You know, many commercial companies like to put out this kind of fake news. Kevin Durant said so.

"If Shaw can be the No. 1 point guard in the NBA, then he deserves this contract. If he can't get to that position, it will be the biggest garbage contract in the history of sports. That's Kobe Bryant's assessment.

Clearly, the three most expensive stars in the Nike camp have all expressed their disapproval. They all have a bit of a sour grapes mentality, after all, it is really unpleasant for their endorsement amount to be suddenly surpassed by a little-known rookie. Envy and jealousy can happen to anyone, even if they are already big stars, and there will be no exceptions.

And the Clippers are also flooded with all kinds of sourness.

On the day Adidas announced the signing of Xiao Sa, a staff member came over to tailor a foot model for Xiao Sa, and also provided him with a large number of Adidas sneakers. Soon, chic will have his own signature pair of shoes.

Xiao is very excited about this because it means that he has more money. Although he doesn't know how much money he has in his account now, the increase in wealth is always a pleasant thing, especially for someone like him.

However, for the vast majority of players within the Clippers. They didn't want to hear the news, because many of them didn't like Xiao Shi in the first place, and now they heard that Xiao Shi had taken such an ungodly endorsement amount, and they were even more envious and jealous to the extreme.

As a result, some sour voices will always sound in Xiao Xiao's ears: "Eh, this kind of shooting can't go in, and it's still the most valuable spokesperson." "Adidas is so rich, 100 million dollars just thrown into the Pacific Ocean!!" "Money doesn't have eyes............"

For these sour remarks, Xiao Slang doesn't care at all.

He won't put these words in his heart.

Soon, the Clippers welcomed their second visiting opponent, the Atlanta Hawks.

In this game, Xiao Sao got a total of 13 minutes of playing time. He didn't get a chance to start, he struggled a lot because the minutes McDonleavy gave him were piecemeal. Always let him go up for two or three minutes, and before he could get the ball, he would change it. And then after a while it goes back on and down again.

All in all, there is no normal use at all.

This made the dashing number very bad, and he only scored 3 points and 1 rebound in the game.

Such a bad number of jù obviously does not match his huge sponsorship contract.

So all of a sudden, cynicism was overwhelming. Adidas has also been dubbed the unjust one, with almost every fan agreeing that this is a garbage contract, and the most rubbish contract in history.

This hurt Xiao Shao, so he wanted to talk to McDonleavy openly and honestly.

But, apparently, McDonleavy didn't give him that chance. Every time he tried to talk to McDonleavy alone, Dunleavy would go about his business.

It's a very bad feeling.

Xiao Xiao didn't know what to do.

At this time, Adidas' powerful PR resources were already operational. They certainly saw what McDonleavy was thinking, and a voice began to appear in various media. That is, McDonleavy doesn't like Dash and doesn't give Dash the right playing time. Always giving Xiao bits and pieces of time, so that he could not get into the official rhythm of the game. And the game that beat the Heat was used as the best material, and the article pointed out that McDonleavy would rather let Xiao Shi do push-ups on the sidelines than let Xiao Shi play. In the end, it was because of the garbage time that Xiao Sa was allowed to bring role players on the court, but in the end, Xiao Sage completed the counterattack.

Under this offensive of articles and public opinion, McDonleavy was quickly established as a jealous and insidious head coach.

And this kind of rhetoric has been the biggest spread in China, after all, this is the motherland of Xiaoxiao, and the fans of the motherland do not support Xiaoxiao, who still supports Xiaoxiao?

As a result, some Chinese sponsors began to put pressure on the Clippers to treat Xiao Shi fairly.

And Adidas also put pressure on the top management of the ship.

That's the power of a strong sponsor.

Xiao Xiao is obviously unaware of this, and the battles behind these courts are unknown to him. But, sooner or later, he had to know.

Because the NBA has always been a business league.

In addition to the undisputed skills on the pitch, the sponsors are also very important for a star to become a star.

After all, it's all about interests.

The pressure from the sponsors soon took Sterling to feel the pressure, and he dialed McDonleavy in a very irritated and bad mood.

……

The third is here.

What about referral tickets? -

(To be continued......)