When Eliza Moon was in Madrid to talk to Real Madrid, the Beckhams and his agent Simon Fowler about Beckham's move to Tottenham Hotspur, Robert Milson, the head of Tottenham Hotspur's press department in London, also received a phone call from Ye Qiu in the middle of the night.

"Done?" Robert Milson couldn't wait to get through after seeing the caller ID.

He had been waiting for this call all day, and after returning home, he was even worried about disturbing his wife and children, so he ran to the study to sleep, also to wait for this call, so when Ye Qiu's call came, his expression looked a little excited and excited.

"It's done" Ye Qiu on the phone was a little tired, he flew from London to Madrid all day, and then met Beckham, Mijatovic, Calderon non-stop one after another, and after negotiating Beckham's transfer, he participated in Beckham's salary contract negotiations, so it is impossible to say that he is not tired.

"On the 1st of the month, as soon as the transfer starts during the winter break, he belongs to us" It is very tiring to be tired, but the results are also very rich.

"Yay" Robert Milson clenched his fists and cheered, he is an Englishman, naturally he is well aware of Beckham's influence in this country, and being able to beat Chelsea and other teams to win Beckham is definitely a victory for Tottenham Hotspur.

"Don't be too happy, Robert" Ye Qiu still has great trust and affirmation in the head of the information department who he has personally recruited and appointed, "He joined the team on the 1st of the month, and he is going to play in the away game against Liverpool, how to announce this?" ”

If it's another player, then naturally you don't have to say it, whatever, for example, some players who are not famous, they will come, and no one will care, but the problem is that this time it is Beckham who joins.

Whether it is Tottenham Hotspur or Beckham himself, they all attach great importance to this transfer, of course, at the competitive level, of course, it is needless to say, Ye Qiu and Beckham are very, very important, but also on the commercial level, because it is very beneficial to both parties, at least in the agreement reached, Tottenham Hotspur can also profit from Beckham's image rights operation.

But not a direct share of Real Madrid's, but through the proceeds of Tottenham Hotspur's operation, the club can get half of it.

Of course, there are many, many details involved, and because of this, Eliza and her assistants talked to Simon Fowler and David Beckham for a night to come up with a rough outline, and more details will continue tomorrow.

'I've seen the fixtures, after Liverpool then the FA Cup, also away, then the first leg of the Carabao Cup semi-final, away to Arsenal, we have three away games, the most recent at home was Newcastle on the 13th. Robert Milson was also prepared for this.

"So, my opinion is that the debut ceremony is scheduled for this game against Newcastle, and the players will be directly involved in this game against Liverpool" Robert Milson is very aware of Ye Qiu's importance and expectations for Beckham, and even a little impatient.

"By the way, how are the negotiations with Real Madrid and David Beckham going?" Robert Milson asked with concern.

"Five million euros, and the player took a pay cut to join the team."

At present, for Tottenham Hotspur, Beckham's salary is still too high, and it is a bit outrageously high, so in the negotiations with Tottenham Hotspur, Beckham's salary requirements are not very high, what he wants is the main position, and for this, Ye Qiu gave a commitment before.

"Simon Fowler and David Beckham are all on the same flight to London with us early tomorrow morning, and they hope to see a detailed publicity plan by then." Ye Qiu said with a smile, this is Beckham's return to the Premier League, who doesn't pay attention to it?

"I'll call the newspapers directly in the evening, and I can guarantee that when you arrive at the airport tomorrow, there will be a large group of reporters blocking you at the airport, but remember, don't give more interviews at that time, all the questions revolve around football, and if a reporter asks why Beckham was brought in, or why Beckham is returning to the Premier League, it means to play, for Tottenham Hotspur."

Ye Qiu nodded, Robert Milson has very rich media work experience, he plays a great role in the club, Ye Qiu even intends to promote him to Eliza Moon as a deputy, and you must know that the club's chief CPO only has two assistants, Ye Qiu's idea is that one is Robert Milson, and the other is responsible for marketing.

In the past six months since entering Tottenham Hotspur, almost every day, Tottenham Hotspur news and news have appeared in major newspapers, and the world's media have reprinted and paid attention to it, which Robert Milson has contributed to, and when the team's results fluctuated greatly and the performance was not ideal, his operation behind the scenes also ensured the stability of Tottenham Hotspur.

This is a very experienced media worker, and his job is even down to the point of helping the players answer questions from the media, sometimes down to every word of the word, which everyone is used to.

"What are you going to do?"

Robert Milson smiled on the phone, "You mean the transfer fee?" ”

Ye Qiu snorted, with Beckham's influence and value, when such a transfer fee was announced, everyone would only think that Beckham was already declining, he was no longer good, and joining Tottenham Hotspur frankly proved this, if it wasn't for the decline, then Beckham should go directly to the giants

"This kind of thing depends on which angle you look at it as a starting point," Robert Milson smiled, "Maybe many people will say that the transfer fee of five million euros proves that Beckham is far less than before, and the current media is very interested in this kind of inside story, we can't hide it, it's better to be refreshing, don't cover it, and just announce it." ”

Ye Qiu didn't speak, he was waiting to listen to Robert Milson's detailed plan.

"Five million euros is a real price for a superstar, but we don't need to focus on that at all, but we should take the initiative to talk about Beckham's contract with only half a year left, how he is not trusted at Real Madrid, and how he is willing to take a pay cut to join Tottenham Hotspur in order to prove himself again and show himself."

If Beckham moves to another team for 5 million euros, maybe what they are considering is to conceal the transfer fee, but the media will definitely grasp this key point and keep digging, and sooner or later it will be excavated, and even the amount of the transfer fee will become the focus of attention of all the media and fans, because everyone has a curiosity mentality.

However, if it is announced voluntarily and explained as such a low price, it will be easier for everyone to accept, and it will also help Tottenham Hotspur to steer the media rhetoric in another direction that is good for both the players and the club.

"I'm going to draw up a press release tomorrow and fax it to the major European media outlets, detailing the whole transfer process, but the focus is on how David Beckham was sidelined by Fabio Capello at Real Madrid, how he was not trusted, how he kept training and made sure he was ready to play."

According to Robert Milson's idea, it is to shape Beckham into a professional player who insists on training every day to ensure his fitness and is ready to play anytime and anywhere, even if he is abandoned by the club and the manager, and Tottenham Hotspur is playing the role of bringing him out of the quagmire and bringing England's superstar back to the Premier League at key moments.

Of course, in order not to affect the relationship between Tottenham Hotspur and Real Madrid, how to phrase it is very important, and in the usual language of the media, it is not too plain, but it is necessary to give readers some relevant hints between the lines, so that they can be convinced, and turn the originally unfavorable factors into important opportunities that are of great benefit to the players and the club.

Crisis crisis, there is a crisis to organize.

It is impossible for any football club to have no problems from top to bottom, from the inside to the outside, on the contrary, there must be very, very many problems, and since Ye Qiu took charge of Tottenham Hotspur, no matter what problems they encounter, whether the media and reporters know about it or not, they have taken the initiative to say it to the outside world.

Of course, they are all selective in saying things that can be said and will not have a significant impact, for example, there are still a very small number of media outlets questioning Tottenham Hotspur's cost of bringing in four players from Ajax, but because Tottenham Hotspur has always taken the initiative to clarify and clarify, it gives people the impression of being very active, and such suspicions have become conspiracy theories.

This time Robert Milson did the same, taking the initiative to expose his shortcomings and telling everyone that Beckham's transfer fee was only five million euros, which was very low, cheap, and even worthless, which made it impossible for all reporters and media to talk about this matter in the future, on the contrary, there would even be a lot of people who felt that Tottenham Hotspur had picked up a big bargain.

Then explain why it is so cheap, and then go deeper to guide and transfer, and finally complete a beautiful PR

"Very good, Robert, you go and handle this matter quickly, we will contact you tomorrow" Ye Qiu was also a little sleepy.

"Don't worry, leave it to me," Robert Milson replied with a smile.

He was still a little sleepy, but now he can't sleep at all, because he knows very well that if tomorrow's game starts, if the team's results and Beckham's performance are a little better, it will undoubtedly be a big opportunity for Tottenham Hotspur to rise strongly.

The reason is simple, for a long time to come, Tottenham Hotspur will appear in front of everyone as the hero who saved the flag of England Beckham, and this image will also help Tottenham Hotspur win the support and recognition of more Beckham fans in England and even around the world.

It's a news war, but it's also a marketing war

When Ye Qiu, Eliza Moon, the Beckhams, Simon Fowler and the staff of both sides arrived at London Heathrow Airport, there was not only a group of reporters and TV stations in the waiting hall, but even hundreds of fans from afar who greeted them warmly.

As soon as they walked out of the gate, all the reporters and media immediately rushed up, blocking their group at the scene, and the airport ground staff and security immediately stepped forward to maintain order.

Ye Qiu, Beckham and others have already communicated on the plane, so this time the matter of dealing with the media is handed over to Ye Qiu and Beckham to deal with together, both of them never mention the transfer matter, but they are full of expectations for the future prospects.

"I'm sure all the fans won't doubt Beckham's quality as a professional footballer, there may be a lot of misunderstandings about him, but I know very, very well that he is one of the best professional players in the world and I am convinced that he will make a huge difference to Tottenham Hotspur, he is a player we desperately need."

Ye Qiu gave this explanation for why the team wanted to bring in Beckham.

"I don't know why he won't be trusted at Real Madrid, maybe there are many different factors, but I believe that the 3l-year-old David Beckham is still the best and most powerful professional player in the world, and he will soon prove it with facts, I have no doubt about that

For being so highly praised by Ye Qiu, Beckham also reciprocated.

"I've always wanted to get back to the Premier League, to get back to London, I love it here, in a few contacts, Tottenham Hotspur has shown touching sincerity, and Ye Qiu is the best manager in football today, I always want to play and play under his guidance, and I hope to be able to help Tottenham Hotspur with my performances."

"In the conversation with me, Mr. Ye Qiu showed his unique understanding of football, and also showed his thoughts and prospects for Tottenham Hotspur, which made me feel that Tottenham Hotspur is a top team that is constantly growing and moving towards a strong future, and I have no way to refuse an invitation from such a team."

'Coming back to the Premier League, I want to be able to prove myself again and I hope that in the future, when all the fans say the name David Beckham, the first thing that comes to mind is that he is a dedicated professional footballer"

Soon, Tottenham Hotspur had arranged for the staff to come to pick up and drop off the reporters and the media politely, and welcomed the group out of the waiting hall, all the reporters and fans chased after them, and even more and more fans gathered in the parking lot.

Beckham's appeal is indeed extraordinary, especially the promotional slogan of his return to the Premier League has made the blood of English fans boil, because he is the most influential icon and banner figure of English football at the moment, and no one can match it.

Out of Heathrow Airport, along the Ring Road, past the Theobald training base, which has completed the main construction of the training building and the first-team training ground, and the artificial river surrounding the training base has also been widened and reinforced, and the next step will be the renovation, introduction and installation of facilities.

According to the current preliminary plan, the total cost of this training base will exceed 80 million euros, which is a very amazing project in the world of football, but after the renderings of the entire training base came out, the fans of the whole world were very amazed and described this training base as a garden-style building full of artistic beauty.

Hertfordshire plans to turn this training base into a landmark in the south of Hertfordshire, along with the adjacent White Wave Centre in the River Valley, and Tottenham Hotspur's Theorebold Training Base will be completed and opened before the White Wave Centre in the River Lee Valley.

Although it is only passing by the highway, from a distance, the Beckhams and Simon Fowler can feel the investment of Tottenham Hotspur in this project, 80 million euros, to invest such a huge amount of money to build such the world's most advanced training base, I am afraid it will be Tottenham Hotspur.

According to Ye Qiu's introduction, the reason why this training base costs so much money is that it covers a large area and has a beautiful environment, but more importantly, it is advanced equipment, which almost represents the forefront of science and technology now, and the annual maintenance of this training base in the future is also a lot of money.

However, according to the projection of Tottenham Hotspur's marketing department, tourism revenue will also become a very important source of income for Tottenham Hotspur to subsidize the cost of the Theobald training base in the future, and a small stadium for the reserve team and youth team has also been built here, and the facilities are also very complete, and the ticket price is low, which will attract more fans to pay attention to the team's youth training

When the group arrived at White Hart Lane, a lot of Tottenham Hotspur fans also gathered outside the door, and they all received the news that David Beckham arrived in London today and came to White Hart Lane to wait.

Beckham didn't forget to sign autographs for the fans after getting off the bus, but because of time constraints, he couldn't communicate more, and went directly to the office of White Hart Lane Stadium, and at this time, the office of the Administration Department on the second floor of White Hart Lane Stadium was like a war.

Everyone in the press department and the marketing department had a meeting in the conference room, and I heard that they had been called for a meeting since six o'clock in the morning, and it was almost noon until now, and from time to time there were some voices of discussion and even quarrels coming from inside.

After arriving at White Hart Lane, Eliza Moon went to the conference room to attend the meeting, while Ye Qiu welcomed the Beckhams and Simon Fowler to his office and introduced everything about White Hart Lane in detail, especially about the next team to focus on the London Olympic Stadium.

Ye Qiu is convinced that with the joining of Beckham, as long as the team's results can maintain the current situation, it is not a big problem to negotiate this cooperation, after all, everyone knows that the London Olympic Committee is short of money, and after the Olympics, some venues that can be demolished will be demolished, but for the Olympic Stadium, how to continue to use and maintain the building that cannot be demolished, how to continue to use and maintain it has long become a big problem, and now Tottenham Hotspur is willing to invest in the construction and take over after the Olympic Games, they have no reason to refuse.

And David Beckham, the Olympic ambassador, and Tottenham Hotspur, the London team, have joined forces, and Ye Qiu is full of expectations for the team's future prospects.

After Eliza Moon participated, it didn't take long for the book to be released.

When the Beckhams and Simon Fowler saw the plan that Tottenham Hotspur had discussed in just a few hours, including press and public relations, commercial marketing, and almost everything, they were visibly surprised, not only perfect, but also very professional and excellent.

This further deepened the impression that Beckham and others had on Tottenham Hotspur and agreed to follow the plan.

As a result, the Ministry of Administration began a new round of war