As the players began to go on vacation and the internationals began to recharge their batteries for the upcoming World Cup in South Africa in the summer, Tottenham Hotspur's management did not relax at all

The day after the 38th round of the Premier League, the team was disbanded, and in the afternoon, Ye Qiu gathered some core employees of Theobald's training base at White Hart Lane for a meeting with a group of executive executives, including Peter Nien, Ron Gurley, and Robert Milson, the head of press and public relations.

It was a meeting that had been in the works for a long time, with both Peter Nien and Ron Gully in the making, and would highlight a major change for Tottenham Hotspur.

"As we all know, since 10 years, the UK has comprehensively raised the tax rate for the high-income class, from the original 40 to the current 50, which makes the salary structure of our team have reached the point where it is necessary to adjust, and on the other hand, including Manchester City, Newcastle, West Ham United, and even Liverpool, they have launched a strong impact on us."

The impact that Ye Qiu said did not come from the court, but from outside the court.

Regarding the tax rate adjustment, this is no secret, and in fact, in the past few years, the Premier League's salary has been rising, the past 100,000 pounds a week salary is the sky, but now, looking at the entire Premier League, among the top six teams, only Arsenal is still stuck to the 100,000 pounds maximum salary structure, and the other teams are all broken.

England is now the top five league in Europe with the highest tax rate, and the exchange rate between the pound, the dollar and the euro has made the Premier League not only less attractive to players than before, but on the contrary, a disadvantage.

To take the simplest example, just like Kaka, the Brazilian superstar went to Real Madrid, and Florentino offered him an annual salary of 12 million euros after tax, according to the current tax rate in Spain, Kaka belongs to the Beckham Act, and Real Madrid only needs to pay about 16 million euros for Kaka to ensure that he gets 12 million euros of annual salary after tax.

But if he is in the Premier League, if he wants to ensure that Kaka can get the same 12 million euros of after-tax income, the club will have to pay him a salary of up to 24 million euros, which is 8 million euros more than Spain.

It's actually no secret that stars like to go to La Liga, especially high-paid ones, because La Liga has the lowest tax rate, only while France is 40, Italy is 43 and Germany is 45, the Premier League used to be 40, but in 10 years it became 50

Some people may think that in principle, taxes are offset against the players' bills, and the club is not a big problem, but the person who said this obviously did not think about a question, would the players be willing to miss out on such a large amount of income in vain? If the club doesn't make some adjustments, will they continue to stay in the team?

Don't be silly?

In Ye Qiu's previous life or so for about 13 years, why can't Arsenal keep people?

Results are one thing, and part of the reason is that Arsenal are the only team to stick to a 100,000-pound cap salary, and this stubbornness has made it almost impossible for Arsenal to retain any player, which is simply unthinkable for the Premier League, which at that time has exceeded 200,000 pounds a week.

In the face of such an impact, Tottenham Hotspur has been prepared for a long time, and it has been changing, including using various means to ensure the income of players, so that salary income becomes part of the player's income, but in some other aspects to ensure the high income of players.

Reasonable tax avoidance and business operation are two of Tottenham's most powerful methods, the former through reasonable avoidance to ensure the income of players by reducing the payment of taxes, and the latter is a powerful measure for Tottenham Hotspur to retain players.

Just like Messi and Ribery, Messi and Ribery's current salary income cannot enter the top ten in the European football rankings, because if they want to enter the top ten of the current rankings, the annual salary must be at least nine million euros or more, and the annual salaries of these two players are around eight million euros, so they can't be on the list at all.

At first glance, it seems that the salary of the player is very bad, after all, including West Ham United's Samuel Eto'o, Manchester City's Adebayor, Manchester United's Wayne Rooney, Inter Milan's Ibrahimovic and others, all of them exceed nine million euros, or even more than ten million euros.

This is also one of the reasons why the media has been rumouring that the two aces will leave the team, and there are often some newspapers that make up rumors that some players are dissatisfied with their salaries, but no one who really knows the inside story will think so, because those journalists who are familiar with Tottenham Hotspur know that for the two superstars, the salary is not at all a big part of their income.

In the past season, Tottenham Hotspur has won Messi's various advertising contracts, commercial cooperation and other aspects of income as high as 25 million euros, which is more than three times his annual salary, and Ribery's commercial income has also reached 22.5 million euros, nearly three times his annual salary.

Moreover, their business income, because they registered their own company, has a great advantage in paying taxes, which can ensure that most of the income falls into their own hands, even if half of the income is given to the club, Messi's total income still exceeds that of Cristiano Ronaldo, which Real Madrid focuses on promoting.

The total income of players in a single season exceeds 30 million euros, which is almost an impossible figure in the past, but in the UR year, Tottenham Hotspur helped Beckham reach 32.4 million euros through effective cooperation and promotion, setting a record for the player's annual income, and now, this record has been broken by Messi, and Ribery has also entered the ranks of more than 30 million euros in annual income, of course, this calculation includes the part of the income that is shared by the club.

Tottenham Hotspur has three players in the squad to reach this number, while Real Madrid only have Cristiano Ronaldo, and the other teams do not have even one, which is Tottenham's advantage.

To put it bluntly, the commercial income, the players benefit, the team also increases the income, which is a win-win situation, and more importantly, through the development and operation of this aspect, the players can be appropriately compressed in terms of salary, reducing the team's operating pressure, which is why Tottenham Hotspur's salary is outside the top three in the Premier League.

Now, with the introduction of the new Premier League tax rate, Tottenham Hotspur's internal reforms are also on the agenda, especially after the team has learned a lot from the experience of Ribery, Messi and David Beckham.

"In the future, we will further expand the commercial department and the press and public relations department, and in our reform plan, the salary income of the players will be directly linked to the playing time of the players, the results achieved by the team, and the contribution of the players, rather than the fixed model of the past."

As the club's CEO, Peter Nien briefed everyone on the management's plan.

Further in-depth commercial operation, this is a necessary means to adjust the team's financial pressure, without money, you can't do anything, but Ye Qiu must also be vigilant about one thing, that is, to avoid turning Tottenham Hotspur into a commercial machine, and ignoring the competitive field, that is, the mistake of going to the Galaxy Battleship period.

From the previous fixed annual salary, to the current floating system, it is a combination of business and competition, Tottenham Hotspur has organized a lot of professional accounting personnel to calculate and consider, hoping to come up with a set of the most reasonable and effective salary structure plan, and at the same time is also learning from the salary structure model of some large companies and other clubs.

It's not just the salaries of players that need to be reformed, but also the salaries of employees.

As early as last season, Tottenham Hotspur had already held a meeting to solicit the opinions of all players and employees in this regard, so for these issues, all the participants were mentally prepared, and the plan drawn up by Ye Qiu and the management basically ensured that as long as the players and employees remained motivated, the salary would basically increase, but the magnitude was evaluated according to your daily work ability, as well as performance and condition.

Salary increases are often easy to pass, and Ye Qiu hopes to mobilize the enthusiasm of players and employees through this floating salary structure, and ensure the team's enthusiasm in the business and competitive fields

If the team can win the Champions League every year and rank first in revenue every year, then you are not afraid to give everyone a high salary, right?

At this meeting, Ron Gurley also summarized and reported on some of the team's situation last season, including income, and because the team stopped in the semi-finals of the Champions League, the income in the Champions League was much less than last season, but the income in the Premier League has increased a lot.

"We received £61.7 million in prize money in the Premier League last season, the largest part of which came from television fees, in addition to the basic broadcast share of £14.6 million for each team, and £10.1 million in overseas royalties, plus £2 million in sponsorship and licence agreement fees, we also got 19 million pounds in the share of live broadcasts."

The broadcast share of the Premier League is very complicated, including the basic fixed share, overseas copyright and some fees, which are all the same for the twenty Premier League teams, but there is also a part of the share of the number of broadcast games, one live broadcast is 500,000 pounds, and including Tottenham Hotspur, Chelsea and Manchester United and other teams, the live broadcast is basically a live broadcast.

There is also another part of the final league place bonus, one position is 800,000 pounds, Tottenham Hotspur won the league, a total of 16 million pounds of prize money.

In other words, Tottenham Hotspur alone has received 61.7 million pounds in prize money and income from the Premier League, which is converted to nearly 80 million euros, which is definitely a huge amount of income that all other league teams covet, and I am afraid that only two teams in the Western Super League can surpass Tottenham Hotspur.

But that's just the broadcast revenue, and if you take into account ticket revenue, matchday operating revenue, merchandising sales, sponsorship revenue, and other revenues, Tottenham Hotspur's revenue will reach an all-time high, and it is expected to further close the gap between itself and Manchester United and Real Madrid.

You must know that Tottenham Hotspur has achieved this result, which is still in the case of the White Hart Lane stadium, if it is changed to a new stadium, the current Tottenham Hotspur will not lose to any team in management.

In the case of a considerable increase in financial revenue, in addition to the appropriate increase in the salaries and benefits of players and employees, the team has also decided to continue to add some additional income, such as the 2010 Christmas carnival investment budget has been increased, as well as the budget for Tottenham Hotspur's youth training and coach training classes, the budget for talent day selection activities, and so on.

Among them, because of the talent day selection activities, Tottenham Hotspur can form a complete youth training echelon, so Ye Qiu announced that from next season, Tottenham Hotspur's youth training camp will be fully in accordance with Ajax's youth training model, the introduction of the survival of the fittest assessment system, once a year assessment, all unqualified players will be given a retired.

Not only players, but all employees and coaches who work for Tottenham Hotspur are also subject to an evaluation system, and employees and coaches who perform poorly or are not qualified are also dismissed.

In Ye Qiu's view, the Tottenham Hotspur youth training camp in the past was a pool of stagnant water, only in and out, but at that time, it was because Tottenham Hotspur did not have a perfect youth training echelon, but now it is different, Tottenham Hotspur has enough fame and attraction to attract more and more youth players to join every year, in this case, it is necessary to strengthen the competition.

The long-awaited Summer Talent Day selection event will be held in July, unlike last year's Talent Day selection, which was only for England itself, but this time it has been expanded to Europe, but outside of the UK, it is basically a scouting recommendation, after all, Tottenham Hotspur has to consider the cost and investment of the players who want to provide food and accommodation for the players participating in the Talent Day selection event.

Even so, the scouting department will recommend 20 players from outside the UK to participate in the Talent Day selection, basically in Europe, while in the UK itself, it has already attracted more than 10,000 players under the age of 14, some of whom have participated in the previous Talent Day selection event at Christmas.

From now on, Talent Day will be held twice a year, around Christmas and in July in the summer, and will provide a steady stream of supplies for Tottenham Hotspur's academy.

With Ye Qiu, Peter Nien, and Ron O Gully three Tottenham Hotspur giants successively coming to the stage and introducing the development of Tottenham Hotspur in the past year, everyone present can feel the changes in Tottenham Hotspur, especially the rapid development speed of this team in the past few years.

Now Tottenham Hotspur has become a new force that cannot be ignored in the Premier League and European football, and even many media and fans have classified Tottenham Hotspur into the ranks of giants, but Ye Qiu himself knows very well that Tottenham Hotspur has not yet established an effective, reasonable, and lasting operating mechanism.

And the competition in the Premier League will become more and more fierce in the next few years, especially as more and more capital predators pour into the Premier League, which will bring greater competitive pressure to Tottenham Hotspur, and all this requires Tottenham Hotspur to continue to develop.

At this meeting, Ye Qiu also laid out some things for the team next season, and the focus is on the team lineup, he hopes to recall the Danish youngsters Eriksen, Neymar, Coutinho and Lucas Mora on loan to London, and let them play in the Premier League and cup next season.

Ye Qiu wants the team to start preparing from now on, because three Brazilian players, Neymar, Coutinho and Lucas Mora, need to apply for labor certifications.

Because Manchester United and other Premier League teams missed out on a number of future superstars, including Kaka, the Premier League team Qiqi issued a tough appeal to the FA, and finally passed the special talent clause, and after that, the labor certification for some well-known young rookies have also begun to appropriately relax restrictions, especially the talented rookies of some football powers.

Therefore, Ye Qiu feels that for Neymar and Coutinho, two young players who have performed very eye-catching in the Brazilian domestic league and the Brazilian national youth team, the problem of getting a labor certificate is not very big, after all, Tottenham Hotspur's public relations ability is no longer the same as it was back then.

But Lucas Mora is more difficult, especially considering that he has not yet appeared in the Brazilian national team and youth team, so it is the most difficult for him to get a labor certificate, Ye Qiu and Tottenham Hotspur's coaching staff are also fully prepared, if he really can't get a labor certificate, it is to send Ajax for a period of training.

With the new season, Pogba, Eriksen, Nastasic, Varane, Neymar, Coutinho and other players have entered the first team, plus Phil Jones, Kyle Walker, Ramsey, Hazard and other players who were originally in the first team, so that Tottenham Hotspur's post-90s players in the new season will reach ten, and Tottenham Hotspur's first team list will also reach 26 people, which will become the youngest team in the Premier League with an average age.

After assigning the relevant tasks of each department of the team, some heads of various departments of Tottenham Hotspur also gave some ideas and opinions on the plans for the next season, many of which were discussed and approved directly at the meeting, while some were selected according to the actual situation in the new season.

The internal management meeting of Tottenham Hotspur after the season ended in the evening after more than four hours, and Ye Qiu invited all the employees and coaches who participated in the meeting to go south to London for dinner after the meeting, and it was not dissolved until the evening.

The next day, Tottenham Hotspur officially went on leave for Theoreald, in addition to the employees of the administration at White Hart Lane.

As in previous years, Ye Qiu's summer vacation will still be spent with his family, and this time they will return to China and go to Shanghai and Xiamen, but Huang Chu's vacation will not be until June, and Xiao Huang Rong's kindergarten has not yet been closed, so Ye Qiu took time to go to the United States alone in advance after the team's holiday.

But in Europe, while all the media is ostensibly warming up for the upcoming World Cup, behind the scenes, the Premier League's top players are already preparing for next season's signings, including some teams that have reached out to Tottenham Hotspur.