"Chairman Liu, Mr. Ren, and everyone, welcome to North London!"

Outside the gate of Tottenham Hotspur's White Hart Lane stadium on Hagrid Road in North London, Ye Qiu wore a rare and solemn Versace suit, put on black and shiny leather shoes, and greeted the members of the delegation from the China Entrepreneur Club who walked down from the luxury business bus with a smile on his face.

This is an exchange event that has been going on for many years, almost every year there are delegations of Chinese entrepreneurs visiting Europe, and every year there are also some delegations of European entrepreneurs visiting China, but in the past few years, they have never been to Tottenham Hotspur, only this time they have included a plan to visit Tottenham Hotspur in their itinerary.

Not only that, before they came to White Hart Lane, they also went to Chinatown and Stratford Stadium in the south of the financial district, as well as Zhenhua Building next door to the stadium, which are very famous landmarks in London, and there are strong Chinese elements behind them.

Chen Zhong is also a member of the delegation, but he is younger, so although Huangtian Group is already second to none among private enterprises, he still lacks the prestige and influence, and this time the delegation is led by Liu Dong, chairman of Legend Holdings.

Peter? Kenyon was the team's CEO, and he had previously been with Ron? Gully made a special trip to Stratford Stadium to receive this group of entrepreneurs from China, and accompanied them all the way to the White Hart Lane Stadium, and after shaking hands with Ye Qiuyi one by one, a group of people walked into the stadium under the attention of the media and reporters on the scene.

From the fan stand passage to the stands and then off the pitch, you can experience the atmosphere of a Premier League home stadium for yourself.

"If you have a chance, let's organize a football match for domestic entrepreneurs and have a good time!" Lenovo Group's Liu Dong has a very good feeling about the White Hart Lane Stadium, where the football atmosphere is very strong, from the fan stand passage to the inside of the stadium, all of which are creating a professional football atmosphere.

"I'm afraid there will be a lot of people who can't hold on for a few minutes and shout that they can't bear it!" Huawei's Mr. Ren said with a loud voice.

Ye Qiu also smiled, "It's okay, you're still in London tomorrow night, and you'll come to the scene to experience it then!" ”

Coincidentally, this time their visit to the UK will only last for a week, in this week, Tottenham Hotspur has two consecutive away games, but in the third leg of the Champions League group stage in midweek, it is at home against Belgium's Genke, so Ye Qiu invited them to come to the White Hart Lane stadium this time to watch the game in person.

The Champions League game, and Tottenham Hotspur's Champions League group stage, is definitely an opportunity that countless domestic fans are not willing to miss, so Ye Qiu mentioned that this group of people, whether they were fans or not, immediately agreed.

After touring the White Hart Lane Stadium, everyone returned to the administrative office of the White Hart Lane Stadium.

"To be honest, I insisted on coming here this time, mainly thanks to you!" After a group of people walked into the conference room, after the staff brought tea and coffee, Liu Dong said with a feeling.

Ye Qiu smiled slightly, he knew what he meant, because Ye Zi Technology has been taking good care of domestic enterprises in the past few years, not to mention anything else, just like mobile phone systems and patent authorization, he has given very generous treatment to several domestic companies, such as Lenovo, Huawei and ZTE and other domestic mobile phone manufacturers.

This has also created that Chinese smartphone manufacturers have almost grown by leaps and bounds in the past few years, and they generally take the low-end route, and there is little competition with the high-end route of Leaf Technology, even if Leaf Technology acquires Nokia and takes the mid-range route, the competitive pressure between them is not particularly large.

Moreover, for Leaf Technology, the most important thing for Nokia is the map business and patents, and the mobile phone business or mobile phone brand is dispensable for Leaf Technology.

In addition, there is another point to thank is that Lenovo is currently the only licensee of Yezi Technology's Android PC system in the world, that is to say, among all the computer manufacturers in the world, only Lenovo can produce ultrabooks and laptops equipped with Android systems, which will allow Lenovo to usher in a new round of rapid development.

This is not deliberately arranged by Ye Qiu, but because Lenovo has always cooperated with Ye Technology, and after Ye Technology decided to enter the ultrabook, Lenovo expressed interest, and then the two sides soon entered into negotiations, Ye Qiu and Ye Technology's executives felt that for the first Lenovo who dared to come in and eat crabs, some preferential treatment should be given.

But immediately after, including HP, Dell, Asus, Acer and other computer manufacturers are estimated to have entered the field of ultrabooks, but whether they will use the Android system of Leaf Technology, it is unknown, after all, the two sides are still in the negotiation stage.

"Before, I talked to Mr. Ren that the current electronic digital products, whether they are computers or others, from made in China to sold in Europe, the whole process is very convenient, and the European market is becoming more and more important to us, so we have always hoped to further develop the European market!"

Ye Qiu understands that with the construction and use of the three Eurasian land bridges, the logistics of the Eurasian continent in the future will change the dependence on sea transportation in the past, and turn to more rely on land routes, for example, many electronic products such as computers and notebooks are now packed from Chongqing and passed through the Eurasian land bridge to Germany and the Netherlands, which is more than half a month.

In this case, the EU market is indeed very important to Lenovo, a year ago Liu Dong once shouted in France, hoping to use five years to let half of the French know the Lenovo brand.

In the same way, it is believed that they also want to further promote their brand presence in Europe.

What is the most powerful promotion channel in Europe? There is no doubt about it, football!

"I'm here this time, not only do I want to have the opportunity to talk to you face-to-face, get some experience from you, and help us open up the European market, but we also hope to be able to reach an agreement in the coming days to sign a sponsorship agreement with you Tottenham Hotspur!"

Ye Qiu was a little surprised, Huawei wanted to cooperate with Tottenham Hotspur, this is something that the two sides had negotiated before, Huawei will be one of the first-level sponsors of Tottenham Hotspur, but Ye Qiu did not expect that Lenovo also had such an interest.

However, it is no wonder that Tottenham Hotspur is becoming more and more influential in the European and global markets, and once a cooperation agreement is reached with Tottenham Hotspur, it will be of great benefit to the international promotion of Huawei and Lenovo.

"We were very welcome!" Ye Qiu immediately made a decision, after all, this is good for Tottenham Hotspur's business development, and he is now willing to cooperate, but the specific details of cooperation, such as how to sign the sponsorship contract, how much the sponsor has authority, how much the sponsorship amount and other issues, will be handed over to the people below to discuss.

For example, the previous agreement between Huawei and Tottenham Hotspur will cost about 7 million euros a year, and the authority is that Huawei has become a first-tier partner of Tottenham Hotspur, which means that Tottenham Hotspur will not be able to sign other partners that compete with Huawei.

If you feel that the first-tier partner is more expensive, it doesn't matter, you can sign the second-level partner, which is a relatively low level of sponsorship, but the scope of the exclusivity clause will not apply globally, but will have a clear territorial nature.

Tottenham Hotspur, for example, has signed six or seven telcos in the Middle East and Asia, all of which are outside the scope of Vodafone, so there is no conflict over exclusivity clauses.

Now Tottenham Hotspur calculates, if you add Huawei, there are a total of 11 first-level partners, 13 second-level partners, plus important partners Qatar Airways, Adidas and Vodafone, Tottenham Hotspur's entire sponsorship system has become a key foundation for Tottenham Hotspur to maintain profitability.

The team's results have been up and down, for example, in the past two seasons, Tottenham Hotspur was in the semi-finals and quarter-finals in the Champions League, and the income was sharply reduced by tens of millions compared with the two seasons when it won the championship.

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Because British Prime Minister David Cameron decided to meet a delegation of Chinese entrepreneurs in Downing Street, and London Mayor Boris? Johnson was going to have a banquet for them in the evening, and Ye Qiu and his wife were also invited to participate at that time, so they didn't talk much about the details of the cooperation, but planned to leave it to their subordinates to negotiate.

After visiting the White Hart Lane Stadium, Ye Qiu put them on the bus to No. 10 Downing Street. Kenyon and Ron? Gulli held a meeting and conveyed Lenovo's intention to cooperate just now, and also revealed that there may be other potential partners in the delegation.

To be honest, Europe is suffering from the European debt crisis, and all people of insight know very well that this is a crisis, but it is also an opportunity, so many companies also want to take this opportunity to enter the European market.

In addition to discussing sponsorship matters, Ye Qiu also talked about a very key issue, that is, the adjustment of the salary structure of players, the first of which is to raise the upper limit of the team's salary.

Ye Qiu has always been reluctant to easily move the team's salary structure in the past, because a move will represent a significant increase in the club's operating costs, because you can't just mention one or two of them, once it is loosened, that is, the salary structure of everyone in the team has to be raised.

If you follow the logic of normal thinking, Tottenham Hotspur makes money almost every year, and the players play well, should the normal logic be that the team should give the players higher salaries? It's like Real Madrid pays players a lot of money!

Yes, this is indeed normal logic, but the problem is that once the salary is given, it is basically difficult for you to get it back.

As in many European countries, it is almost impossible to take back the promises that have been made, so the Greeks who are going to go bankrupt would rather go bankrupt than sacrifice the welfare, for the simple reason that they think it is their share of it.

In fact, there is a trend in the whole of European football now, where salaries become uncontrollable and rush up like a volcanic eruption.

Tottenham Hotspur has not followed this trend in the past few years, and the team would rather sell one star after another than give them a large salary increase, because Ye Qiu knows very well that after the salary rises, it is basically impossible to reduce it again.

Like Chelsea, after the Blues sold Shevchenko, after selling Ballack, did their overall compensation decrease? No!

Arsenal sold those big stars, and their salaries were still among the best, is it reasonable to have that set of squads?

There are also Manchester City, Manchester United, Liverpool, West Ham United and Newcastle, these teams will find that at the end of the day, the player's salary has become a big burden, a heavy burden on the team!

Ye Qiu has never advocated participating in the arms race, but he advocates reasonable compensation, so in the past, he divided the player's salary into two parts, one is the player's salary, the other is the business operation income, and the player's salary also includes the basic salary and the games the player participates in, as well as the floating income determined according to the team's performance.

But now, the team's business situation, especially the excellent performance of the business situation, makes the team more than capable of paying the higher players, so it is necessary to raise the players' salaries.

"I've thought about it with Ron, and we basically agree with your suggestion to increase the salary package, but the weekly salary between us and other teams in the first tier is generally more than 200,000 pounds, or even 300,000 pounds, and there will definitely be a big gap!" Peter? Kenyon's complaints about the big tyrants who burn money are not a day and a half.

That group of guys can't spend their own money and give the players a weekly salary of up to 300,000 pounds, which is simply fatal, who can fight with them? Even if it was Yaya at the beginning? Toure moved to Manchester City, and the salary offered by the other party was frighteningly high, which Tottenham Hotspur certainly did not like.

"Our first salary is going to be £150,000 a week!" Ron? Gulley spoke his mind.

150,000 pounds, perhaps at first glance, this is a very low weekly salary, especially in the Premier League and European football, when the salaries of players in the Premier League and European football are generally soaring, for example, Torres switched to Chelsea for a salary of up to 180,000 pounds, and Chelsea's Ashley? Cole's salary is also a whopping £200,000, not to mention those at the top superstar level.

"It's just the salary paid by the club, and according to our commercial operations with players in the past few years, player image rights, sponsorship endorsements, etc., almost every year has been increasing by more than 30%, and like Ramsey, the commercial income in the past six months or so is more than double his entire 2010."

Ramsey has played the main team in Tottenham Hotspur and is getting better and better, the reason why this player is valued by Ye Qiu is that his ability to improve and learn is very good, almost every game is improving, and the same is true for Vidal, the Chilean's progress is also very obvious.

There are players who have to do this, but the targeted guidance and range of support from Tottenham's coaching staff are important reasons, and as the players' performances improve, so do the importance they receive from their sponsors.

Ramsey has signed thirteen sponsorship contracts in less than half a year since he became the main player, including big-name sponsors like Nike, so he is now wearing Adidas and Nike on his feet, and once he continues to maintain this progressive momentum and continue to perform well, his income in this area will also be higher and higher.

Ye Qiu thought for a while and asked, "After the salary increase, can the team's finances afford it?" ”

"Based on our current preliminary judgment, if we enter Stratford Stadium in 2013, we expect to increase revenue by at least £150 million a season, of which more than £70 million will increase in tickets alone, plus a range of other revenues from shops, restaurants, advertising and so on, and an increase of £150 million should be no problem." Ron? Gulley explained.

Peter? After hearing this, Kenyon continued, "This does not take into account the sale of the stadium name, if we sell the stadium title and the training base name, it is expected to increase the revenue by about 35 million pounds to 45 million pounds a year, but we have no plans to start this plan at present!" ”

To say that there is no such intention is to actually not meet the right offer, after all, for a team like Tottenham Hotspur, Theobald training base and Stratford Stadium, it is impossible to have no potential interested sponsors, but there is no offer that can be made by Tottenham Hotspur that can be accepted.

Now the entire four major European leagues, in addition to Serie A because the stadium does not belong to themselves, La Liga, the Bundesliga and the Premier League have generally set off a stadium naming boom, and from the later situation, Arsenal directly sold the title of the Emirates Stadium for less than seven million pounds a year, which is definitely a loss deal.

But now I regret it, I can't help it, who made you anxious to ask for money in the first place?

Therefore, sometimes the first person to eat crabs is not necessarily a sure profit.

Ye Qiu opened Peter? Kenyon and Ron? The report submitted by Gulley clearly analyzes the current salary structure of Tottenham Hotspur, as well as the increase in the cost of the team's operating pressure after the increase in the team's salary structure, which will cost Tottenham Hotspur about 20 million pounds more a year.

It would also see Tottenham Hotspur overtake Arsenal and move into seventh place on the Premier League salary list behind Manchester City, Chelsea, West Ham United, Manchester United, Newcastle and Liverpool.

However, at present, salaries only account for about 40% of the team's operating income, and it is not counting the team's transfer income, otherwise it will be lower, so Tottenham Hotspur's finances are very healthy from any point of view.

For example, Chelsea, whose salaries account for 82% of their revenue, Manchester City are even more outrageous, accounting for 116%, Manchester United and Arsenal are relatively reasonable, at 46% and 49% respectively, but Tottenham Hotspur is the healthiest to operate.

And that's after a general salary increase for players!

When the team was undefeated in 58 games, Ye Qiu decided to throw out the nuclear weapon of the team's salary increase, and the purpose was very simple, that is, to make all the players work hard and make persistent efforts! La Liga, the Bundesliga and the Premier League have all set off a wave of stadium naming craze, and from the subsequent situation, Arsenal directly sold the title of the Emirates Stadium for less than 7 million pounds a year, which is definitely a deal that cannot be lost again.

But now I regret it, I can't help it, who made you anxious to ask for money in the first place?

Therefore, sometimes the first person to eat crabs is not necessarily a sure profit.

Ye Qiu opened Peter? Kenyon and Ron? The report submitted by Gulley clearly analyzes the current salary structure of Tottenham Hotspur, as well as the increase in the cost of the team's operating pressure after the increase in the team's salary structure, which will cost Tottenham Hotspur about 20 million pounds more a year.

It would also see Tottenham Hotspur overtake Arsenal and move into seventh place on the Premier League salary list behind Manchester City, Chelsea, West Ham United, Manchester United, Newcastle and Liverpool.

However, at present, salaries only account for about 40% of the team's operating income, and it is not counting the team's transfer income, otherwise it will be lower, so Tottenham Hotspur's finances are very healthy from any point of view.

For example, Chelsea, whose salaries account for 82% of their revenue, Manchester City are even more outrageous, accounting for 116%, Manchester United and Arsenal are relatively reasonable, at 46% and 49% respectively, but Tottenham Hotspur is the healthiest to operate.

And that's after a general salary increase for players!

When the team was undefeated in 58 games, Ye Qiu decided to throw out the nuclear weapon of the team's salary increase, and the purpose was very simple, that is, to make all the players work hard and make persistent efforts!