There are three main reasons for Real Madrid's decline in club earnings since entering the Calderón era.

One is the decline in business revenues.

Despite the golden sign of Qin Xiong, compared with the superstars of the Florentino era, the attraction of superstars such as Figo, Zidane, and Beckham, Real Madrid's comprehensive business influence has a downward trend, and this decline will naturally bring about a decrease in income.

The second is the decline in Calderón's ability to manage the club's commercial development.

That's the question of the ability of the club's management team.

The decline in this ability is comprehensive, compared to the fact that there are almost no superstars that cannot be bought in the Florentino era, Calderon wants to buy a kaka is just a flash, if it weren't for Qin Xiong's falling out with Arsenal, I'm afraid Calderon wouldn't be able to pick up this big bargain.

In terms of business operation development, Calderón was only Florentino's assistant back then, so naturally he could not compare with Florentino's team.

The third is the increase in club spending.

Don't look at Real Madrid's operation after two summers, such as Zidane, Beckham, Carlos and other big-name stars who receive high salaries in the club, but Calderon's spending on reinforcements is very huge, spending more than 100 million euros in the summer for two consecutive years, not including the expenditure on bringing in the South American three last winter.

Coupled with the increase in expenditure costs in the overall environment of the football industry, the increase in player salaries and other environments, this part of the normal expenditure is a huge burden and pressure on the club's income and expenditure.

In addition, the part of the abnormal expenditure is Calderón's accusations of being criticized by the media.

Calderón's team, including his relatives and friends, paid for a lot of expenses in the name of Real Madrid. That is, "public funds for private use"!

Maybe this part of the expenditure is not a single cost. However, the overall expenses accumulated over a long period of time are still relatively large.

In this context. Real Madrid, under Calderón's leadership, began to follow the path of increasing revenue and reducing expenditure.

This is very different from the style of Real Madrid in the era of the Galactic Battleship.

Florentino believes that spending a lot of money to do big things can bring out big output.

Calderón is clearly incompetent in this regard, and he can only cut back on expenses and control the financial balance, but he is unable to bring more revenue channels to Real Madrid in terms of income.

Because of this, Freddy wants to make Qin Xiong the highest-paid player in Real Madrid, Calderon will frown, but he doesn't think Qin Xiong deserves such treatment. After all, the introduction of Qin Xiong is a brilliant stroke in Calderon's political achievements.

But Calderon will have a headache and can't make a decision immediately, he also has to deal with Freddy as much as possible without hurting and being angry, and lower Qin Xiong's contract renewal conditions.

He didn't want to erode each other's trust in protracted negotiations with Qin Xiong.

It's just that he needs to see if Real Madrid can give Qin Xiong more spending, especially in the context of Real Madrid's need to invest in the transfer market in the summer

On April 27, the last match of the 34th round of La Liga was played at the Bernabeu.

Real Madrid host mid-table Basque Lions Athletic Bilbao.

Bosque fielded a number of substitutes for the game, while Real Madrid's squad recuperated for the second leg of the Champions League semi-final in four days' time.

Perhaps having already won the league title early, Real Madrid's bench was too easy in the game.

Athletic Bilbao take the game very seriously. At one point at the Bernabeu, Bosque was in a rare burst of rage at half-time. Angry at the performance of the substitutes.

His remarks gave Real Madrid a new look in the second half, and after a hard-fought 90 minutes of battle, Real Madrid held Athletic Bilbao to a goalless draw at home.

2:2

The draw also seemed to be a wake-up call for the substitutes to understand that the gap between them and the main squad was not something that could easily crush the opposition.

Real Madrid's main players don't have much to think about, the league title is already in their pockets, and the only thing they want now is the Champions League.

Two days later, Liverpool arrived in Madrid.

The European media are unanimously pessimistic that Liverpool will be beaten to the fullest by Real Madrid at the Bernabeu.

Real Madrid fans were well prepared before the game, and many cheering slogans were prepared with great interest, and the fan organizations also agreed to create huge home pressure on Liverpool during the game to escort the team to this season's Champions League final.

On the evening of April 30, the Bernabeu was full of people and the bustle shook the sky.

The Real Madrid crowd stood in the tunnel in high spirits and waited for the game to begin.

Liverpool, on the other hand, belatedly arrived with a solemn expression.

It seems that Benitez's pre-game speech was particularly rich and laid out a lot of content for the players, after all, Benitez is not like an inspirational manager who will give impassioned speeches.

When the players of both teams walked into the Bernabeu Stadium, the stadium reverberated with the cheers of Real Madrid fans!

"Onward! Madrid! ”

Real Madrid will stand in the stadium with obvious confidence and an aura of dominance over their opponents for the kick-off ceremony.

"Welcome to the Santiago Bernabeu, where the second leg of the 2007-2008 Champions League semi-finals will be staged, the first leg of Real Madrid's 4-3 away win over Liverpool, the second leg at the Bernabeu, Liverpool can be described as a back-to-back battle, if they can beat Real Madrid to advance to the final, then they will have done what the media said: impossible!

Whether they can reach the Champions League final for the third time in four years depends on what kind of performance Liverpool will show today.

Real Madrid is obviously better than Liverpool in terms of squad, form, and schedule pressure.

They sealed the league title early, and they also won the Copa del Rey, and they turned all their focus to the Champions League.

In last weekend's league game, when Liverpool made most of their main players in Birmingham but failed to win the game, Real Madrid's players who started today were rested on the sidelines.

With the advantage of home stadium today, it is not for nothing that Real Madrid is favored by all parties.

Let's take a look at today's starting line-up.

Real Madrid started 442.

Goalkeeper: Casillas.

Defenders: Ramos, Pepe, Cannavaro, Heinze.

Midfielders: Robben, Diarra, Guti, Sneijder.

Forwards: Qin Xiong, Raul.

Liverpool started 4231.

Goalkeeper: Reina.

Defenders: Arbeloa, Carragher, Hyypia, Reese.

Midfielders: Kuyt, Alonso, Gerrard, Mascherano, Benayoun.

Forward: Fernando Torres.

The game is about to start and Real Madrid will kick off first! (To be continued.) )