Chapter 199: 100 million a year!
Rosell has just taken office as president through this year's election, and as a membership-based club, Barcelona, like Real Madrid, has to run for president, so their idea is not only to develop the club, but also to consolidate their power and prestige. Pen? Interesting? Pavilion wWw. biquge。 info
In terms of contribution to Barcelona, Rosell is not at all comparable to Laporta.
Despite his criticism, Laporta was Barcelona's most successful president, and under his tenure Barcelona achieved brilliant results.
The most important thing for Russell to come to power is to eliminate Laporta's influence - as we all know, Russell and Laporta have deep contradictions.
So Guardiola also had a conflict with Russell.
The cause of the incident is that Guardiola and Cruyff had dinner together, Cruyff is Guardiola's mentor, and it can be said that the different attitudes towards Cruyff are one of the main reasons for the disagreement between Guardiola and Russell.
When Rosell was elected president of Barcelona, he immediately announced that there was no honorary president in the club's constitution.
In essence, the honorary president of Cruyff Barça was deprived of his fictitious position.
For the Barcelonaans, who regard Cruyff as the godfather of football, Guardiola cannot accept this decision.
Cruyff's importance to Barcelona needs no elaboration, and Russell's attitude towards Cruyff is chilling, perhaps Rosell is just trying to distance himself from Laporta, but this move caused him more trouble, and even made Cruyff quickly stand against him.
Whether as a player or as a manager, Guardiola and Cruyff can be said to be almost half of Barcelona's honor book, Guardiola is very clear to support Cruyff, so Rosell wants Guardiola to leave Barcelona.
Although Russell didn't say that on the surface, anyone who knows the inside story knows that he thinks so.
There was no excuse for Russell before, because Guardiola led the team to a very good result.
It's different now.
Pep Guardiola's Barcelona has lost to Atletico Madrid five times in a row, and as one of the most glorious clubs in Spain, Barcelona has lost so badly...... That's the biggest reason!
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After the game, J Rodriguez was the player in the spotlight.
Wan Sheng also appeared at the press conference with J Rodriguez, and as the best player, J Rodriguez deserved this treatment.
Wan Sheng only said one sentence at the press conference, "I'm sorry, it's another victory!" Welcome Barcelona to Calderón Stadium to continue their revenge! ”
After saying this sentence that made the Catalan media gnash their teeth, Wan Sheng left the press conference venue directly, leaving all the time to J Rodriguez.
To be sure, Barcelona supporters hate Wan Sheng even more.
But Wan Sheng doesn't care, he represents Atletico Madrid, and he is only the head coach of Atletico Madrid, as long as the media and Atletico Madrid fans who support Atletico Madrid are satisfied, he doesn't think about others.
After this match, Atletico Madrid became the top of the league.
The top four in the league are: Atletico Madrid, Real Betis, Real Madrid and Barcelona, of which Atletico Madrid has drawn and only dropped two points, Real Betis has played one more game and lost two, and Real Madrid and Barcelona have both lost one and drawn one.
Of the four, the best performer is undoubtedly Atletico Madrid, who stepped on the corpse of Barcelona to rise to the top.
This undoubtedly upset Barcelona fans.
But they can't help it, who let Barcelona lose at home? So then, Barcelona coach Pep Guardiola faced huge pressure, and even Messi, who has always been praised by the media, was criticized for his poor performance against Barcelona.
Some media linked Messi's performance against Atletico Madrid with Messi's national team performance, Messi's performance in the Argentine national team is simply a tragedy, his performance and Aguero's performance are not at the same level at all, and his name is almost all from the Barcelona club, so some media said, "Messi will only perform when playing against small clubs, and it will not work when he meets a strong team......
There is also a lot of support for this claim.
This is of course impossible.
Barcelona has always had a good record in the Champions League, and Messi has also contributed a lot of goals to the team, in other words, Messi has also performed quite well in the Champions League against strong teams. But the media that reported on it won't say that, they will only talk about when Messi didn't perform well.
Messi is going to be more aggrieved and aggrieved!
But there is no way, who let him be prevented from death in the match against Atletico Madrid?
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After the match against Barcelona, Atletico Madrid will face a home league game against Sevilla.
Whenever they arrive at Atletico Madrid's home stadium, the Spanish media begin to care about a question - how much does Atletico Madrid's single-game broadcast rights sell?
Previously, Atletico Madrid sold the broadcast rights of the two home stadiums in Europe to Sky Spain, which not only gained a large number of paid members, but also sold the broadcast rights of Portugal and Germany in the second game, and directly earned back 500,000 euros.
Spain's Sky TV broadcast at Atletico Madrid's home stadium can be said to have made a lot of money.
The home league with Sevilla is undoubtedly more concerned than with Sporting Gijón and Racing Santander, and the broadcast rights of this game will definitely sell for a higher price.
How much?
A lot of the media went directly to Atletico Madrid to interview them, hoping to get some news.
However, three days before the game, Atletico Madrid did not announce anything, and the media reporters did not interview anything useful, and it was only on the second day of the match that the newspaper "As" revealed that Atletico Madrid was likely to cooperate with Sky TV.
"Yesterday Sky manager Billy Nalr appeared at Atletico Madrid, and an Atletico staff member, who did not want to be named, affirmed to reporters that Atletico Madrid is inclined to work with Sky UK."
When asked why he did not cooperate with Pro Broadcasting Satellite TV and the specific negotiations between Pro Broadcasting Satellite TV and Sky TV, the staff member said that Pro Broadcasting TV had a very unpleasant quarrel with Atletico Madrid before, so the board of directors of Atletico Madrid decided to give priority to cooperation with the British side......
The reporter of the newspaper "As" commented in the report, "Atletico Madrid's club management? Isn't that Taiwan Investment Development, at most plus a little Hill! ”
"The most important reason why Little Hill decided to sell the remaining shares in his hands was that Tagore Wan Group promised to give him shares worth 50 million euros after the listing of the US investment branch, and now Little Hill has become the absolute support of Wansheng."
"Taiwan's investment and development is controlled by Atletico Madrid's head coach Wan Sheng, in other words, this decision must have been made by Wan Sheng......"
The newspaper "As" analyzed a lot, and it is also very close to the truth.
But they didn't take into account the other factor, which was the relationship between Sky and Wansheng.
In fact, it's no wonder they can't think of it.
British Sky TV is owned by News Corporation, News Corp. occupies the largest shares, according to Chinese tradition, it seems to have a lot of connection with Wan Sheng as 'Murdoch's son-in-law', but in fact, in the eyes of Europeans, Murdoch is Murdoch, Wan Sheng is Wan Sheng, even if it is a brother, the property must be clearly divided, let alone the little son-in-law of a big family.
But now it's different.
After Murdoch recovered and decided to break up with Dunwendee, he began to raise his two sons, who will surely inherit most of his fortune, and in addition, he also divided some of his shares between his eldest daughter Elizabeth and younger daughter Anita.
News Corporation intends to wholly acquire Sky TV in the UK, and Murdoch also intends to use Wansheng's influence to facilitate this acquisition, so he put nearly 13% of the shares of Sky TV in his hands under Anita's name, in other words, News Corporation's shares in Sky TV, Murdoch's personal part, has all belonged to Anita and Wansheng.
This matter is unknown to the outside world and has just been finalized, so Wansheng is of course more inclined to cooperate with Sky TV, which is the TV station in which he occupies a stake.
As for Pro Broadcast TV?
Let's play!
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The day before the match against Sevilla, Atlético Madrid and Sky announced a partnership on television rights.
This season, La Liga has already begun, so the cooperation between the two sides is on a game basis, and Atletico Madrid has 17 home games left, which Sky TV will buy for 3.5 million euros each.
The news shocked all of Spain.
17 home games, 3.5 million euros each, that is to say, the remaining home games of Atletico Madrid, the TV rights were sold to 59.5 million euros, plus the previous cooperation with Sky Spain, Atletico Madrid's 19 home TV broadcasts, in Europe, without TV advertising shares, the amount of broadcast costs also reached 61.9 million euros, and Atletico Madrid also sold the TV rights in Asia, the amount also reached 35 million euros, overall, Atletico Madrid's TV rights were sold for 96.9 million euros.
96.9 million euros!
This price is already more than 20 million euros more than the best team in the Premier League, Manchester United. Compared with the two giants of La Liga, Real Madrid and Barcelona, it is not much worse.
According to professional estimates, Real Madrid and Barcelona will spend between 110 million euros and 130 million euros on league television, including advertising royalties, and the combined TV broadcast costs of the two teams account for more than 45% of all broadcast costs in La Liga.
After Atletico Madrid chooses to sell it alone, the overall broadcast fee of La Liga will be reduced a lot, and the broadcast fee of Real Madrid and Barcelona will also be divided (Atletico Madrid hosts Real Madrid and Barcelona), which will be affected, and the TV broadcast cost of the two teams will definitely exceed more than 50% of all broadcast fees in La Liga.
This ratio will undoubtedly make other clubs more dissatisfied, some small La Liga clubs, such as Villarreal and Sevilla, have good league results every year, and occasionally can play the Champions League, but the annual TV broadcast fee is not even as good as Real Madrid, Barcelona one-sixth, and other clubs will not be much better, Valencia, which was on par with Atletico Madrid before, must be the most eye-catching, and their TV broadcast cost this year is still less than 50 million euros.
But the ratio is not the key, the key is the impact.
Atletico Madrid can reach nearly 100 million TV broadcast fees by selling the TV rights of their home stadium alone, although a large part of it is cooperation with Chinese television, but the pattern of Pro Radio Satellite TV's monopoly on La Liga TV broadcasting has been completely broken.
The other nineteen teams in La Liga must have thought about it.
The longest time limit for the contracts between Pro Broadcast Satellite TV and various teams in La Liga is only until the summer of 2013, and whether Pro Broadcast Satellite TV can sign the rights to broadcast La Liga TV has become a problem.
There is already a direct impact.
After the report of the cooperation between Atletico Madrid and Sky TV in the United Kingdom, the shares of PRO Radio TV listed in London fell by 9 percent.
This represents the perception of the population.
Pro Broadcast TV has undoubtedly taken a huge hit, and if they want to recoup their losses, they have to do something. (To be continued.) )