Chapter 814: The Last Straw That Crushed the Camel
As soon as it was dawn, a Boeing plane flying from the south caused a commotion at Heathrow Airport.
"It's the team's plane, I see Messi!"
On the top floor of the Skyline Hotel opposite Heathrow Airport, many fans are holding binoculars and looking at the plane that is about to land.
Soon, when the plane slowly landed on the runway of Heathrow Airport with the sound of screeching tires rubbing against the concrete pavement, the entire airport was surrounded by a frenzy of Tottenham Hotspur fans.
Everyone just knew that the team would rush back to London overnight after the game to prepare for the Christmas devil's schedule and participate in the team's Christmas carnival, but no one told them when the team would fly and when it would arrive, so this group of cute guys waited stupidly outside the airport.
When they saw Tottenham Hotspur walking up and down the airport gates, the whole stadium burst into cheers, and many fans pulled banners and shouted slogans to welcome the team's return.
When everyone saw them, they were stunned for a while, followed by emotion.
Many people estimate that they haven't slept at night, and it can be seen from the smell of alcohol on their bodies and the bloodshot eyes on their eyes that this should be a very sloppy image in normal times, but at this time it gives people a very close feeling.
Ye Qiu walked in the front, holding in his hand the suitcase that his wife Huang Chu would prepare for him on every expedition, which contained some things that he had to use every day, so he always held on tightly, but when he approached these fans, he transferred the suitcase to his left hand, stretched out his right hand, and shook hands with the fans in front of him one after another.
"Thank you!" Ye Qiu thanked the fans very sincerely.
"Well done, World Champions!"
"Keep it up, you're the best!"
"We're world champions, keep up the good work!"
Tottenham Hotspur fans shook hands with Ye Qiu and the players, and some even hugged them tightly, especially when they saw captain Thiago? When Silva walked out with the Club World Cup trophy in hand, the crowd cheered.
But strangely, no one wants to rush up and touch it, or touch it.
Because they felt that this was a trophy representing the world champion, and they were afraid that one would accidentally break it.
Therefore, everyone is far away, looking at it from a distance, and some are taking out their mobile phones and cameras to take pictures, but no one wants to rush up, which is a very, very rare scene.
The team walked out of the departure hall at Heathrow Airport, where the team's bus was already waiting outside.
It was a domineering Scania luxury bus with a very conspicuous Tottenham Hotspur logo on the body, and it was a staggering turn to turn heads wherever you went in the world.
After getting on the bus, the whole team was still discussing the madness of the fans, and they were still praising the fans' support for the team, but the bus did not stop because of this.
After leaving Heathrow, the team headed to Stratford.
Even after the opening of Stratford Stadium, all the facilities of the stadium, including the shops, including a range of state-of-the-art equipment on the ground, were put into use, but there was one thing that was holding back: the fan salon.
Tottenham Hotspur's former fan shop was a converted fan store in the Tottenham district, that is, next door to the White Hart Lane stadium, which is the favorite place for all North London fans.
At the Theorebold training base, Tottenham Hotspur also has an official fan store, which is so large that it should no longer be called a store, perhaps it is more appropriate to call it a fan supermarket.
From football dolls and wax figures, to sponsor Adidas sports gear, to BMW's gifts, everything from knick-knacks such as notepads, pencil cases, alarm clocks, wallets, and even children's favorite drinks, candies, and the like.
The official fan shop at Stratford Stadium had been in operation since the pre-season period, but that was only part of the overall fan area, and because of the time, it was more of a daily merchandise, and it looked more like a copy of Theorebald's shop.
But in Peter? Kenyon and Ron? As part of Gurley's plan, Stratford Stadium will serve as a platform for interaction between Tottenham Hotspur and its major sponsors, as well as a large fan base.
The team has been in Stratford Stadium for a few months now, and in the past few months, more than 200,000 people have gathered around Stratford Stadium every match day, and on weekdays, the average number of people received is around 100,000 per day, a large part of which is still very spending power from tourists from all over the world.
Not to mention anything else, Leaf Technology's number of clouds alone receives more than 4 million visitors a year, and it has become one of the must-visit tourist attractions for tourists from all over the world after coming to London.
Although the area consisting of Stratford Stadium, Zhenhua Hotel and Shujù Cloud as the iron triangle is far from comparable to Oxford Street, Regent Street, or even Chinatown, London's number one business district, in terms of the number of tourists received and the spending power, the potential here is very amazing.
Especially with the completion of the renovation of the Olympic Park, which will reopen to the public in 2014, it is bound to attract more foreign tourists and locals alike, and even in the past, there have been many shops that have clearly predicted that the area around Stratford Stadium will become a new commercial district in London.
At least because of the huge consumer base that football has driven, and the attraction of Tottenham Hotspur to tourists from all over the world after its rise, it is impossible for any commercial investor to ignore.
Therefore, in this case, Tottenham Hotspur has made two preparations, one is to build a fan salon around the ground floor shops of Stratford Stadium, which will attract famous brand sponsors including BMW and Adidas, and BMW will build their largest exhibition hall in London at Stratford Stadium.
One of the most striking is that they will open a whole new set of user experience exhibition areas, which will showcase a series of smart car and hybrid car experiences in collaboration with BMW and Ye Technology, including those beautiful concept cars, and the most interesting concept car is Andy? A smart-assist bike designed by Rubin.
Ye Qiu decided to support Andy back then? Rubin's design, as a result, really tossed out some gadgets in this guy, and also attracted the interest of BMW, so the two sides hit it off, after all, BMW has its own bicycle and motorcycle products.
In addition, there are other sponsors who have expressed interest in moving to Stratford, and the team has also developed a set of promotional plans, such as holding a charity auction every week to auction some of the team and players' collectibles, or cultural jiàn, or photo gadgets to attract more people to gather.
Outside of Stratford, Tottenham Hotspur has secured a development permit from Olympic Park Heritage to develop a kilometre-long shopping street from the Iron Triangle of Stratford Stadium, Shujùyun and Zhenhua Hotel, which will extend to the southeast.
You know, long before Tottenham Hotspur got Stratford Stadium, Westfield Retail Group had already won a piece of land in the northeast corner of the Olympic Park at a high price to build a shopping center, Stratford City is just stuck in the two major stations of the London Olympic Park, whether it is an international station, or a local station, including a subway station and a bus station, after arriving at the Olympic Park, you must first pass through the shopping center of Stratford City.
So with the rise of Stratford Stadium, the mall has also made a lot of money, attracting more than 300 retail outlets, two major department stores, and an 11-storey hotel.
However, Tottenham Hotspur had their own commercial considerations, so with the other side sitting on the Stratford Stadium and easy transportation, the team decided to expand in the southeast direction, because there is a subway station exit about 300 meters to the southeast, and it is possible to ask for new bus routes and stations to reach here.
The business opportunities presented by the development of this area, and Tottenham Hotspur's commitment to build a pedestrian and vehicle viaduct across the entire metro line, will greatly improve traffic in the southern part of the Olympic Park, which has made Olympic Heritage very tempted to not only give the green light, but also to move half of the bus station to the south.
In this way, the northeast represented by Stratford City, and the southeast centered on Stratford Stadium, are separated by two rivers and will be separated by a large wetland park area, which will be a nightmare for Stratford City, but for Tottenham Hotspur, there are many benefits, because the most attractive part of the whole wetland park is the South End Park.
Southside Park is centered around Stratford Stadium, Zhenhua Building and the Iron Triangle of Clouds, and is designed by London's famous designer James Brown. Designed by Kona's Field Operations Office.
After Tottenham Hotspur settled in Stratford Stadium, it brought a huge flow of people and tourists, but these were cheaper Stratford City, and Tottenham Hotspur itself did not get much benefit, plus Stratford City did not have any intention of cooperating with Tottenham Hotspur, so building a commercial block by itself has become the best choice for Tottenham Hotspur.
So, after more than half a year of preparation, Tottenham Hotspur officially launched this plan.
Taking advantage of Tottenham's return from the Moroccan title, the arrival of the Christmas carnival, and the grand opening of the fan salon at Stratford Stadium, Tottenham Hotspur threw out plans for a commercial district.
After Tottenham Hotspur arrived at Stratford Stadium from Heathrow Airport, the team rested for a while before moving the Club World Cup trophy to the museum at Stratford Stadium, before everyone walked out of the pitch for a press conference on the circular promenade outside the stadium, which is the main axis of the Olympic Park.
Known as the Space Trail by Londoners and visitors alike, this curved avenue is known as the Olympic Park Stadium's main attraction along with the Clouds, the Sky City of Zhenhua Tower, and the Eye of God at Stratford Stadium.
In addition to Tottenham Hotspur, there were nearly 10,000 Tottenham Hotspur fans who came to the scene, as well as countless media and journalists, as well as many visitors, as well as the Beckhams and other celebrities.
Tottenham Hotspur CEO Peter? Kenyon came to power to announce Tottenham Hotspur's investment plans, and the famous architect Fee? Mousavi was responsible for the design of the entire commercial area and the viaduct, including a metro station and bus stop.
Fee? Mousavi is a strong woman, Iranian, who is called an alien by the architectural world, and has a relationship with her Spanish ex-husband. Zaela? Polo set up the world-famous FOA Architects in London, the most famous work is the Yokohama International Passenger Terminal in Japan, and the two disbanded the FOA after their divorce in 2009. Mousavi independently designed the Montpellier Garden apartment building in France, which has won the admiration and recognition of countless professionals and architecture enthusiasts.
What she is best at is not creating the graphic or three-dimensional design of traditional buildings, but how to connect buildings with their surroundings into a holistic landscape, which is an important reason why Tottenham Hotspur chose her to be responsible for the design.
Because according to Tottenham Hotspur's vision, in addition to connecting with the Olympic Park, the Iron Triangle should also be connected to the entire business district in the southeast. Mousavi will not only design the layout and viaducts of the business district, but also every building in the business district, even tailor-made for some of the brands that are ready to move in.
At present, world brands including BMW, Adidas, KFC and Versace have decided to settle in, and the Beckhams are also preparing to open a flagship store here, which is their first store in the world, specializing in clothing, underwear, accessories, eyewear and perfumes from several of their major brands.
Tottenham Hotspur is now throwing out this plan mainly to attract more investors and operators to join, and what is particularly striking is that the plan also includes a shopping mall plan, which is currently attracting strong interest from Tesco, the UK's largest retail group.
Headquartered in Hertford, the UK's largest and one of the world's top three retail companies is not only looking to move into the business district to take out rival Westfield Retail Group's Stratford City, but also to work more fully with Tottenham Hotspur, whose future focus is on Southeast Asia.
And in this area, Tottenham Hotspur has an invincible influence!
This is the biggest advantage of Tottenham Hotspur now, there is a huge flow of people and appeal, there is no need to worry about no business opportunities at all, because the current business model has long been separated from the original traditional business model, and now it is the world of people, who has and masters more people, who can make business opportunities.
In the comments of many British newspapers, "Seeing Tottenham Hotspur's huge business plan, Westfield Retail Group must feel painful, because they missed the God-given opportunity for small profits, originally they could even sit with Tottenham Hotspur, but now they have to seriously think about how long their largest shopping mall in Europe, with a total investment of more than 1.5 billion pounds, can be maintained?" ”
There are also media reports that on the day Tottenham Hotspur announced the launch of a plan to develop the southern business district of the Olympic Park, the stock price of Westfield Retail Group fell by 3% in response, and plunged by 5% the next day, forcing Westfield Retail Group to quickly go out to refute rumors, saying that Tottenham Hotspur's plan will not affect the company.
But as everyone knows, the company hasn't been in a good place lately.
In 2005, it was undoubtedly the peak of Westfield, they rushed into the world's top 250 companies in one go, with a market value of more than 20 billion euros, but now, in the first half of the company's sales were a measly less than 500 million, and London's Stratford City was undoubtedly very crucial in it, and they had to sell half of the shares of six shopping malls in the United States in March in exchange for a billion in liquidity.
Therefore, this plan of Tottenham Hotspur is likely to become the last straw that crushes their camel for Westfield.
Although Ye Qiu doesn't like to play with this kind of business too much, he is very supportive of Peter? Kenyon and the real estate company did this for the simple reason that he felt that he was at a loss, because Tottenham Hotspur's entry into Stratford Stadium brought huge business opportunities to Westfield's shopping centres, but Tottenham Hotspur themselves got nothing.
So Ye Qiu supports their approach, since Westfield is unwilling to cooperate, then split up to see who is more unlucky, and no matter from which point of view, Tottenham Hotspur has no reason and need to worry.
This is also thanks to Ye Qiu's strong support for the work of the Olympic Park Heritage Company in the past two years, coupled with his strong support for some policies of the London City Council, and the reputation of English football and London football, so in the matter of Tottenham Hotspur, all aspects are wide open.
And Ye Qiu was even thinking that if Westfield Retail Group really couldn't survive and was forced to resell its assets, he would also be interested in buying Stratford City, after all, to be honest, the location there was indeed too good.
As for what to do after the acquisition, that's a matter for the future, let's take it down first and then talk about it.
Now Ye Qiu's calculation in his heart is very clear, he is in London to grab money, land, and ......
You can't rob a woman, you can be content with two!