Pro Broadcasting TV thinks it has shown sincerity. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

Atletico Madrid sold the TV rights of the 'Asian zone' for a high price of 35 million euros, plus 18 home games, and also got 27 million euros, the two together, Atletico Madrid's TV broadcast is equivalent to 62 million euros, 50% more than last season.

Atletico Madrid should be content too!

62 million euros, which is also half of the broadcast rights of the Real Madrid league.

If Atletico Madrid can do well in the Champions League, their total share of TV broadcast fees may even hit the 100 million mark...... Of course, that's just to think about, but it's still possible to get closer to 100 million euros.

Xiao Cier was in charge of negotiating with Pro Broadcasting Satellite TV, he thought about it carefully, and felt very moved, so he came to ask Wansheng's opinion.

Wan Sheng sneered, "Michel, our TV rights in Asia can be sold for 35 million euros, while we are a Spanish team, a European team, and the TV rights in Europe can only be sold for less than 30 million euros, do you think this is reasonable?" ”

Xiao Xi'er smiled bitterly.

Of course he knows it's not reasonable!

However, the TV rights of the Spanish league are like this, after Pro Radio TV bought out the TV rights of Real Madrid and Barcelona, it almost monopolized the TV broadcast of the entire La Liga, they do not need to negotiate with other teams, and other teams do not have the capital to sell.

Atletico Madrid are the special one, so they get more of their share than other La Liga teams...... But that's all, in the face of the monopoly, the Spanish government can't do anything, let alone Atletico Madrid, a club.

"Can we still sell the TV rights to other TV outlets?"

Wan Sheng asked rhetorically, "Why not?" ”

"But ......"

Little Hill frowned, thought for a moment, and asked, "Will other TV media offer higher prices?" ”

"As long as we can do well!"

Wan Sheng affirmed.

The Premier League's televised packages are sold in packages that make more than a billion pounds a year, and that alone is enough to know how much Eurovision earns from broadcasting football matches.

As long as Atletico Madrid can perform well, other TV outlets will definitely not mind buying out the rights to broadcast Atletico Madrid's home games, thereby bringing them more viewers and advertising revenue.

It's a win-win.

Pro Broadcasting Satellite TV thought that by buying the TV rights of Real Madrid and Barcelona, it would be able to monopolize the live broadcast of La Liga, and other teams really did not have the capital to negotiate, but Atletico Madrid was different.

As long as there are good enough results and show outstanding performance, Wansheng believes that the team's games will attract more fans to watch, and then those TV media will scramble to buy TV rights.

But there's one more catch......

Hill Jr.'s headache is that he can't finalize his contract early, and Atletico Madrid loses more than a million euros every time he plays a home game, which is still very heart-wrenching.

Wan Sheng didn't care, he continued, "Until we complete the signing, we can sell the broadcast rights of a single game to make up for the loss. ”

Little Ciel nodded, that's all there is to it for the time being.

At Wansheng's behest, Atletico Madrid soon began negotiations with other television media.

Spain Sky TV will also broadcast La Liga live, usually they only broadcast important events, such as Madrid derby, national derby and other confrontations, they need to buy the broadcast rights with Pro Broadcast Satellite TV before the competition, but this time I heard that Atletico Madrid wants to sell the TV rights of a single game, Sky Spain hesitated, with their strength it is impossible to buy the TV rights of the entire La Liga, but if it is a single game, and it is an exclusive live broadcast, it is really attractive.

So Sky Spain tried to negotiate with Atletico Madrid to buy the TV rights for Atletico Madrid's next home game against Racing Santander.

In the end, the two parties teamed up with Central TV to finalize a contract of 1 million euros, of which 800,000 euros went to Atletico Madrid and 200,000 euros went to Central TV.

The contract stipulates that Sky Spain can borrow the filming and meeting of CCTV to explain and broadcast the game, and they have the exclusive right to broadcast it in Europe, and at the same time, 20% of the advertising revenue from the mid-match broadcast belongs to Atletico Madrid.

In front of the TV buyout contract of Pro Broadcast TV, it is only a small contract of millions of euros and a single game, but for Sky Spain and Atletico Madrid, it is a tentative first cooperation.

What Atlético Madrid wants to know is how much viewership the team's matches will bring in in order to help in future talks with the television media about television rights.

Sky Spain is looking to increase its viewership coverage in Spain by broadcasting La Liga exclusively.

It's a win-win partnership.

――――

At the same time as the agreement with Sky Spain for a single televised match, the Calderón Stadium also welcomed the first match of Group A of the Champions League group stage, with Atletico Madri hosting Bayern Munich.

Atletico Madrid fans have been waiting for the tournament for a long time, and it will be the team's first Champions League game in 15 years.

Many fans wanted to come to support the team, but unfortunately the capacity of the Calderón Stadium was limited, with only 45,000 Atletico Madrid fans in attendance, and nearly 6,000 Bayern Munich fans who followed the team to Madrid.

In this stadium, Atletico Madrid undoubtedly has an absolute advantage in terms of the number of fans.

So before the game started, the whole stadium was full of Atletico Madrid fans, who couldn't wait for the game and started cheering for the team early.

Finally, the players of both teams trotted into the court in turn.

The game is about to begin.

Bayern Munich's head coach is 67-year-old German coach Josef Heynckes, who is in charge of Bayern Munich for the third time and has received a lot of support from fans when he took over the team in March.

Joseph Heynckes has a lot of experience in leading the team, he knows the football of various European countries, Atletico Madrid is a strange team to him, but after watching a lot of game videos, for the game against Atletico Madrid, he knows that he should refer to the way of playing against the Spanish team - focus on defense.

The German team is very rigorous, and Bayern Munich is the best of them, much better than the Spanish team in terms of execution, but the shortcomings are the lack of activity and creativity.

In terms of efficiency, a machine can win handmade products, even if the handmade products are well-made, but it is difficult to win against a magician who is unrealistic, and that's the reason.

The best Spanish team is the Magicians, who don't have a rigorous style, but they are very technical, especially their outstanding stars, and the occasional flash of inspiration is enough to dominate the game.

Bayern Munich don't have such players, not even Muller, who has the best striker.

Bayern Munich has a unique style, so it may be difficult for a player with great skill and creativity to fit into Bayern Munich's tactical system.

For example, the former Santa Cruz.

Santa Cruz is an experiment for Bayern Munich, they tried to bring in South American forward talents to strengthen the team's flexibility in the front, but in the end it proved to be a failure, which is due to Santa Cruz's constant injuries, and Santa Cruz has difficulty adapting to Bayern Munich's players, so Bayern Munich prefers to introduce talents cultivated under their own youth system, so that these players can integrate into the team as quickly as possible.

The styles of Bayern Munich and Atletico Madrid are completely different, and the confrontation between the two teams, in fact, to a certain extent, also represents the confrontation between German football and Spanish football.

Joseph Heynckes opted to let the team defend solidly.

Before the game, Heynckes talked about the defense the most, "You must be steady, don't attack with them, stabilize the defense and slowly look for opportunities to counterattack......"

That's how Bayern Munich plays.

After the start of the game, both teams played very cautiously, and the first two attacks of both sides were obviously tentative, and even Atletico Madrid was not so far ahead.

The two sides know little about each other, and they both want to test each other's offensive ability and defensive ability first, in order to seek a more stable offensive.

Atletico Madrid's attack was fierce, even if it was a tentative attack, Atletico Madrid still showed the strength of the attack - exquisite short passing, wonderful individual play.

The middle led by Morris can play a wonderful combination with every attack.

Atletico Madrid's constant short passing, which is not unique, is just a simple pass, and the continuous dazzling passing still makes Bayern Munich feel threatened.

Football is constantly passing and soon reaching the threat range.

Bayern Munich had to shrink their defence to limit the coordination between Atletico Madrid players.

Atletico Madrid's individual performance is also a headache for Bayern Munich, the most threatening is Ozil, Ozil continues to break through on the left side, which makes Bayern Munich a headache, and Ozil is opposite Alabaa and Ribery.

Frank Ribery once played for Derby County, he was introduced to Derby County by Wansheng, even now, the media and fans still think that Ribery is the star cultivated by Wansheng, Ribery is the core frontcourt of Bayern Munich, he and Robben dominate the left and right sides of Bayern Mourinho, both of them are extremely strong, but in the defensive response, Bayern Munich relies more on full-back Alaba.

Alaba, the youngest player in the Bayern Munich squad, just celebrated his 19th birthday in June, and the fact that such a young player can start for Bayern Munich in the first game of the Champions League is undoubtedly a testament to Alaba's talent. (To be continued.) )