The importance that FIFA attaches to Tottenham Hotspur can be seen in the series of arrangements they have made in the lead-up to the awards ceremony.

In order to attract more attention to this award ceremony, FIFA invited all the players of the Tottenham Hotspur first team participating in the Club World Cup to Zurich, and specially chartered a special plane of Qatar Airways to take everyone from Abu Dhabi directly to Zurich, and after attending the award ceremony, Tottenham Hotspur will also be sent to London.

Not only that, all the expenses of Tottenham Hotspur in Zurich are covered by FIFA, in order to create a better and more comfortable environment for Tottenham Hotspur and avoid being disturbed by the outside world, FIFA has chartered one of the floors of the Park Hyatt Zurich Hotel for Tottenham Hotspur.

This is a five-star luxury hotel located in Zurich's financial district, and it is only a kilometer away from here to the Zurich Opera House, where the award ceremony is held, which can be reached by foot, and it is more troublesome to take a car, because there are many restricted roads in the financial district, so you need to take a detour, but it only takes five minutes.

Tottenham Hotspur attended the award ceremony at the Zurich Opera House, and the sponsors also attached great importance to it, Versace specially provided a set of black dresses for each player in the team, and all Tottenham Hotspur players, including head coach Ye Qiu, will wear this set of gifts sponsored by Versace on the red carpet outside the Zurich Opera House.

It's like an Oscar show in Hollywood, but it's the Oscars of football.

For the team's trip to Zurich, Ye Qiu attaches great importance to it, but it is not as imagined by the outside world, he feels that it is to attach importance to commercial development, in fact, although Ye Qiu attaches importance to the commercial development of the team, there are Peter Kenyon and Ron Gurley on this side, he is not worried at all, what he is really worried about is the player's body.

From London to Abu Dhabi, the temperature difference is close to 20 degrees, that is to say, players are so densely traveling back and forth between Europe and the Middle East, the test is not only the time difference, but also the temperature difference of nearly 20 degrees, and everyone knows that the temperature difference is so big in a short period of time, not to mention the body of sensitive athletes, even ordinary people are prone to problems.

Therefore, Ye Qiu put forward very high requirements for the doctors accompanying the team on this trip to the Middle East, and Wellington Hospital arranged a team of experts to accompany them, and this time when they returned to Zurich from the Middle East, everyone arrived in Zurich in the morning, but they were forced to stay in the hotel and not go out.

From the plane to the hotel, the players acted as a group, and after entering the hotel, everyone was tested by the team doctor and the team of experts before they were allowed to go back to their rooms to rest, and for several of the players who might have problems, the team doctor and the team immediately worked out preventive measures.

The whole process was carried out meticulously, and everyone was so busy that in the afternoon, many reporters expressed their dissatisfaction with Tottenham Hotspur's refusal to be interviewed by reporters at the press conference before the FIFA award ceremony, hoping that FIFA could coordinate, but FIFA also defended this.

This is the tacit understanding that Blatter and Ye Qiu have reached before, and it is also the reason why Tottenham Hotspur is willing to attend the award ceremony with the whole team.

However, in a press conference, Messi, Franck Ribery, Cesc Fabregas, Alves, Thiago Silva and Petr Cech – the six players who were selected for the XI of the Year – all gave a reasonable explanation for the team's move in an interview with the media, that is, the players need some time to adjust after a long journey and a temperature difference of more than 20 degrees.

"On behalf of the team, I would like to apologize for the distress and disappointment caused to fans and journalists, but we also hope that all fans and journalists who like Tottenham Hotspur can understand and understand, because we are a group of professional players first and foremost, and we must ensure that we are healthy and healthy at all times during the league process."

Captain Thiago Silva's explanation was confirmed by the media and journalists, and the team also made public relations in this regard, such as apologetic on the official website or mobile APp app, after all, it is indeed a pity that more than 5,000 fans did not meet the team in front of the airport and hotel in Zurich.

For this public relations of Tottenham Hotspur, Robert Milson personally supervised, and through media reports and comments, he told all fans that Tottenham Hotspur did not deliberately snub fans, in fact, long before the team traveled from Abu Dhabi to Zurich, the team called on fans not to go to the airport and hotels, but still more than 5,000 fans came.

From the club's point of view, the team has done everything they can and there is no responsibility in the first place, but the fans are always right, so Tottenham Hotspur officially apologized and successfully won the PR battle in less than a few hours.

In the evening, when everyone of the team arrived at the Zurich Opera House by bus, nearly 10,000 fans gathered at the scene, many of which were running for Tottenham Hotspur, and this time, Tottenham Hotspur also did their best to meet the wishes of all fans to take pictures, and stayed on the red carpet for a long time.

This time, the list of the top five players in the world of Footballer of the Year, which has been announced by FIFA before, are Leo Messi and Frank Ribery from Tottenham Hotspur, Cristiano Ronaldo and Kaka from Real Madrid, Xavi from Barcelona, and this year's World Footballer of the Year will stand out from these five players.

Whether it is from the team's honor or from the perspective of personal performance, Messi is undoubtedly the number one favorite to win the championship, but there is a sentence that is also very true, until the last moment, no one knows who belongs to the trophy.

After entering the venue, Messi and Franck Franck Ribery, the two players in the top five, were taken to an event by the organisers, while everyone at Tottenham Hotspur was placed on the bottom floor of the opera house, close to the stage and with the best view.

When Ye Qiu entered, the officials of the Chinese Football Association came over and talked to him for a while, and the outside world had already announced that they would get the Football Development Award, so the Football Association also arranged for the senior management to come to the venue, but Ye Qiu's impression of them was not very good, and there was usually no contact, so he just said a few words in a coping manner, and just when the award ceremony began, they returned to their seats.

The whole process of the award ceremony is actually the same as in previous years, and each award is interspersed with a number of promos and cabaret performances, which look exactly like it is going to be a feast like the Oscars.

Blatter came out first and summed up the work of FIFA in the past year, affirming some achievements.

What is more related to Ye Qiu is that the first award of the whole game was given to China, the Football Development Award, which was won by the Chinese Football Association, then the Fair Play Award, which was given to Sir Bobby Robson, who died this year, and then the Puskas Award, which Cristiano Ronaldo received.

Tottenham Hotspur occupy six of the places in the squad of the year, with Cech Cech in goal, Patria, Nemanja Vidic, Thiago Silva and Alves at the back, Cesc Fabregas, Steven Gerrard and Xavi in midfield, and Franck Frangieva, Cristiano Ronaldo and Lionel Messi up front.

For Tottenham Hotspur to get so many seats, the outside world has affirmed on the one hand, but on the other hand, they are also gearing up, after all, everyone is now competing with Tottenham Hotspur, whether it is Manchester United, Chelsea and other teams, or the Premier League and those teams in the middle and lower reaches of Europe, they are eager to kill Tottenham Hotspur.

The reason is simple, as long as you lose Tottenham Hotspur, you will be red

There are many people who are popular, and when everyone encounters you is like a chicken, you can imagine how difficult your situation will be.

The award went to Brazilian Juan Juan for the fourth year in a row

The awards were issued one after another, and the entire award ceremony was coming to an end unconsciously, and what remained was the last award, the World Footballer.

Ye Qiu sat in the middle of the management and the players, on the left is Peter Kenyon, Ron Gurley and others, on the right are Messi, Ribery, Thiago Silva, Cesc Fabregas and others, Tottenham Hotspur almost occupies the entire row of seats, and including several young players in the team, are obviously very excited, after all, participating in such a grand event is something that countless people dream of in their careers, and they are fortunate to participate, it is also stained with the light of the club.

During the entire award ceremony, Ribery kept talking to Messi, and the French Scarface obviously had no pursuit, because he couldn't win this award at all, and he didn't even have a good chance of being able to enter the top three, so he was more optimistic and planned to make a comeback in the future.

But Messi is different, the Argentine, who has just won the European Ballon d'Or, is now fully focused on the World Footballer of the Year award, hoping to leave his name in the world of football, so whether he can win the award is very important to him.

During the whole process, Messi looked very nervous, while Ribery, Cesc Fabregas and others kept talking to him, trying to make him laugh, but Messi still seemed very nervous.

"By the way, Leo, is Jorge here?" Ye Qiu didn't see Messi's father, Jorge.

Messi nodded, "I should be sitting in the back row."

"Oh, how is he recovering? Are you okay? "Messi's father had some physical problems before, after all, he was not young, he was tired when he was young, and he fell ill, and now he is old and has begun to appear, and he also had an operation in Wellington Hospital before, or Huang Chu personally did it for him, and then he went back to Argentina to recuperate for a while.

Speaking of which, Ye Qiu hasn't seen Jorge for a long time, but today in the hotel, I heard that Jorge went to visit Messi, so Ye Qiu guessed that he probably made a special trip from Argentina to Zurich.

"Well, the recovery is almost complete, I asked him to stay at home and rest, he won't" Messi said of his father, his tone was not very good, and he obviously didn't want to talk more.

Regarding the relationship between Messi and Jorge, Ye Qiu does not plan to get involved, because it is difficult for outsiders to interfere in the problem of their two fathers and sons, and there is no way to say who is right and who is wrong, in short, there are often contradictions and disputes.

The reason is very simple, a father who wants to control everything in his son, even his marriage, and a son who feels that he is not young and can make his own decisions about many things, who do you think is right and who is wrong? Or, who do you think you should prefer?

The answer is simple, maintain a detached neutrality, no one is biased, and let the two fathers and sons solve it themselves

When Blatter handed the envelope containing the list of world footballer of the year to the award presenter Platini, the audience burst into applause, but there was no surprise in the applause, some were just routine, because everyone knew that unless the name in the envelope was not Messi, there was nothing to surprise.

So, when the big screen began to rotate video highlights of the five finalists and celebratory footage, the other four, including Franck Franck Ribery, were visibly calm, while Cristiano Ronaldo was laughing at Kaka, who was sitting next to him, looking completely unfocused on the award

Everyone knows in their hearts that it belongs to Messi

"Messi" Platini did not pronounce the shocking name in the end, but shouted Messi cleanly.

The audience burst into applause again, but there were still no surprises.

But this is obviously just the mentality of a bystander, as a party, when Messi heard his name, he reflexively stood up directly from his seat, looking a little at a loss, and then was hugged by Ribery who stood up next to him, and then Thiago Silva and Cesc Fabregas and others, hugging Messi one by one to celebrate his award.

After the "head" hugged his teammates, Messi stood in front of Ye Qiu and hugged Ye Qiu tightly, at this time his tears finally couldn't help falling, and his hands kept patting Ye Qiu's shoulders, a little painful, showing his inner excitement at this moment.

"Thank you, Peter" After Messi let go of Ye Qiu, he hugged Peter Kenyon and Ron Gurley and others one after another.

In the past few years, Messi's commercial value has increased very quickly, and the biggest credit is Peter Kenyon, without the bald man behind the scenes, he would not have become one of the highest-paid players on the planet, and he would not even have become a superstar in the public relations world.

It's not a simple task to run a superstar, to create a golden sign, he needs to operate in many ways, through news media PR, through long-term operation, through various channels, it is a long but at the same time very complex mode of operation.

Messi is now a superstar, but he himself knows very well that without Tottenham Hotspur's huge business operation team, and without Tottenham Hotspur's strong press and public relations capabilities, he would not be where he is today, because his father, Jorge Messi, is nothing more than an Argentine who can't even speak English.

Many people have questioned Tottenham Hotspur's contract with Messi, and a very important reason is that after Messi chose to stay at Tottenham Hotspur in the summer, the team did not update the contract and did not sign a new contract according to the practice of keeping people in the past, which was seen by many as a precursor to Tottenham Hotspur's sale.

But only Messi himself knows very well that although the salary stipulated in his contract is not the highest in world football, and even his after-tax income is lower than Cristiano Ronaldo and Kaka, or even Rooney, who jumped from Chelsea to Manchester United, the player's salary is never just a string of numbers in the contract.

If according to the income obtained by Tottenham Hotspur from operating Messi's image rights, according to the sharing agreement reached between the two parties, Messi's income from advertising, commercial activities and other aspects in the past year exceeded 20 million euros, and according to the 55 split, Messi can get 10 million euros, which is 3 million euros more than Cristiano Ronaldo and Kaka's image rights in Real Madrid, and nearly half more than Rooney, Gerrard and other stars whose salaries are higher than him.

What does this mean?

This means that although Messi lags behind others in terms of salary, he equals or even surpasses them in terms of total income.

Of course, if compared with the huge annual salary given by Manchester City, Tottenham Hotspur is certainly incomparable, but here, Messi can get a broader development platform, because a few days ago, Tottenham Hotspur gave an expectation to Messi's father Jorge, that is, if Messi wins the European Ballon d'Or and the World Footballer of the Year, then as long as he does not perform badly in the 10-year South African World Cup, the increase in commercial income in the whole 2010 will exceed 50, that is, it will reach 30 million euros.

Because from the current point of view, a series of top brands in the world, including Adidas, Nike, Pepsi, MasterCard credit cards, etc., want to cooperate with Messi, and the team will also cooperate with Adidas to operate Messi's personal brand.

In the words of Rob Newman, CEO of Moon Sports Services, after Zinedine Zidane's retirement, the football world has been lacking an icon, and Kaka was originally the player with this ability and temperament, but unfortunately, his glory period did not last longer, and he also encountered some problems after moving to Real Madrid.

Now, the market is empty, and all teams want to be able to build their own superstars to fill this gap, Real Madrid's Cristiano Ronaldo and Kaka, Manchester United want to go all out to build Wayne Rooney, the Englishman joined Manchester United with this in mind, and Tottenham Hotspur also wants to go all out to build their own superstar and compete for this market.

Looking at the stars of Tottenham Hotspur, Messi is the most bargaining, but he is more shy and introverted, Ribery has charisma, especially since he comes from a small background, more attractive, but the image is a big flaw, Fabregas is limited by the midfielder

All in all, Tottenham Hotspur's players have certain flaws relative to Real Madrid's Cristiano Ronaldo and Kaka, which makes the team more challenging and difficult to operate.

To put it mildly, the whole world likes handsome guys, whether they are rebellious handsome guys or gentle handsome guys, so Real Madrid's two superstars are more popular, but Tottenham Hotspur is not without confidence, that is, the team's results.

In general, it is not known who will kill the deer

Just after Messi hugged the Tottenham Hotspur players and management, he walked onto the podium, and at this time, the final scores of the top five players in the world of Footballer of the Year were also displayed on the big screen, and the results were surprising