(a)

Any news will have a mainstream and a tidbit, for example, in the "Gulf Cup" match with Marseille, whether Chen Zhuo, who performed eye-catching in the game against Milan, can continue to have a strong momentum is the mainstream concern, and the appearance of the Baggio family in the stands is a tidbit.

Football is also a league of sporting goods brands and sports drink brands, and the last game attracted a lot of attention due to Chen Zhuo's shine, and a week later, the shirt sponsor ERREA specially offered a prize of 500,000 euros for **, which was also one of the highlights of the game.

ERREA is one of the three major sporting goods brands in Italy, and KAPPA and DIADORA have set up stores in Chinese mainland and Hong Kong, but ERREA is still blank in Chinese mainland.

The €500,000 winning prize for a warm-up match is undoubtedly a commercial show for ERREA, which will sign a brand partnership agreement with Chen Zhuo shortly after the competition...... It was at this time that many people discovered that Chen Zhuo, who shined in Hamburg and the Europa League, and was still brilliant after landing in Serie A, did not have any commercial contracts at this time, and even Adi, Nike, and brands like Coca-Cola and Pepsi that were good at collecting new stars did not have advertisements about Chen Zhuo.

This is Spanwitz deliberately pressed down, more than one brand has sought cooperation before, but they have all been pushed away by Spanwitz, the reason is very simple, Spanwitz believes that that time is not the best time to tap Chen Zhuo's commercial value, and even now is not, so many advertisements Spanwitz has pushed it off, for Chen Zhuo, these are all brokers' affairs, and professional matters are handled by professional people.

(b)

With the 500,000 euro sponsorship of "ERREA" in a warm-up race, this time it was also specially planned, and the theme of this plan is "Create miracles, you can do it too!" This is the second step of their entire brand planning trilogy, with Chen Zhuo as the starting point for transformation.

Although the "ERREA" brand is one of the three major Italian brands, it is still a small brand compared to Adi and Nike, so his strategy has never been to shijie superstars, but to target specific groups in the market segment.

Their entire brand planning is a three-step, the first step is being implemented, the promotion theme is "create an underdog, you can too", with this theme, the signing of "ERREA" has locked in some small and medium-sized clubs that are a little famous, Newcastle, Middlesbrough, Burnley, Norwich in the Premier League, Parma, Atalanta, **, Empoli in Serie A, Luxembourg, Malta, Iceland in the national team.

This choice matches the brand's theme of "create an underdog, you can do it", and the budget is low, once one of these club teams enters the European arena, or if one of the three national teams enters the European Championship and Shijie Cup, then the brand is bound to follow the fire, and this kind of thinking is also a kind of "Cooleng" thinking.

The second step of the whole planning is "Do wonders, you can do it too!" The brand will show off its vision with the help of a Kaiserslautern-like club or a national team like Denmark and Greece, and also make the brand go up a notch, this summer they have locked Chen Zhuo, but AC Milan has an exclusive agreement with Adi, all players who play are not allowed to wear other brands of clothing, and under normal circumstances, slightly hot stars will be signed by big brands at a high price, unless these brands think that the input-output ratio is unreasonable will give up after evaluation.

The brands with Adi and Nike were indeed in progress, but with the news of Chen Zhuo's "exile"**, Adi and Nike both withdrew their offers and wanted to wait and see, which gave ERREA a chance to create a miracle.

(c)

After the match with Milan on August 14, Chen Zhuo appeared in staff clothes in the Vicenza Reserve League within a week, participated in the farewell match of Lehmann in Essen, and cheered for the first leg of the Champions League in Hamburg.

Rushed to Marseille on August 20, Chen Zhuo, who had been training with the team for a day, was still the starter, and from the first time he took the ball to organize an attack, people knew that the worry about Chen Zhuo's competitive state was unnecessary.

Last season's Ligue 1 title and the just-concluded French Super Cup title, this is also Marseille's first Ligue 1 title in nearly 20 years after the glory of five consecutive Ligue 1 titles from 1989 to 1993, and the momentum is running out.

Although the last 20 years in the French league is a little mediocre, but for the traditional event from the early 70s "Gulf Cup", Marseille still occupies an absolute advantage, more than 40 years each city held a game every other year, to this year is exactly the 40th anniversary, ** at home also only 6 times to win the cup, the remaining 34 times were all defeated by Marseille, and in the game in Marseille, the previous 19 times, Marseille has never let ** people bring the trophy back!

As long as you are willing to explore, there are always many things to see.

The result of the game was that Chen Zhuo scored a free kick in front of the goal, plus two assists for Lucatoni and Palacio, **3:2 against Marseille, leading ** to win the Beacon Cup at home in Marseille for the first time in 40 years.

On the second day of the game, the front page of the local media was "China's engine shows its power again, ** won the Lighthouse Cup in Marseille for the first time in 40 years", and the photo was an old fan holding a photo of Chen Zhuo to celebrate, which was very touching.

(iv)

Just as all wars are a continuation of politics, all commercial games are a continuation of business, whether it is Chen Zhuo's wonderful performance, the first away win over Marseille in 40 years, or the arrival of Baggio's family in Marseille to help Chen Zhuo, these are all tidbits in the end, and the real hot spot is the news that ERREA signed Chen Zhuo the next day.

ERREA's contract with Chen Zhuo is for a period of 10 years, with a total value of £125 million, or about 159 million euros.

The reason for taking the unit of measurement of pounds is that ERREA is in order to compare with the other two major brands, among the most expensive endorsement contracts of Nike and Adidas, Tiger Woods's Nike contract is 124 million pounds for 10 years, and Beckham's Adidas advertising is 100 million pounds for life endorsement contract, Chen Zhuo became the most expensive spokesperson for the Shijie sporting goods brand overnight.

The news is like ERREA's latest advertising slogan, "Do wonders, you can do it too!" ”

There is also a series of advertisements that have not been announced for the time being, ERREA has been involved in the negotiations between Baggio and the Hong Kong FA, or communication, once Baggio officially accepts the employment of the Hong Kong FA, ERREA will hire Baggio as the spokesperson, and will become the jersey sponsor of the Hong Kong team, endorsement fees and endorsement time are under negotiation, it is said that the Huo Group will also exclusively obtain the exclusive rights of the ERREA brand in Hong Kong, China and Chinese mainland.

Baggio, Hong Kong team, Huo's Group, that's not what fans care about, they are more concerned about Chen Zhuo's "world's No. 1 sports brand endorsement value", you must know that among the current stars, Ronaldo's sneaker endorsement fee contract is 2 years and 25.5 million US dollars, Kobe Bryant's 3 years 43 million US dollars, James is 7 years 90 million US dollars, according to the exchange rate conversion, the endorsement fees of the three of them are added together, and they are basically the same as Chen Zhuo's sky-high contract!

Sometimes, the unreasonable price itself is reasonable, because he has caused a lot of heated discussions on a larger scale, and ERREA's strategy is also very clear, through Chen Zhuo to make a "big bet", if the battle is won, the brand will become the same shijie brand as Adi and Nike, but if Chen Zhuo loses the bet, it will become a classic laughing stock, whether in football, in the business planning circle or in the sporting goods brand circle, it is.

ERREA's actions have made the fan base that pays attention to Chen Zhuo even more divided, it was just Chen Hei Chen Mi before, and now those blacks can no longer hate Chen Zhuo's flesh-eating bed, in the end, they hate Chen Zhuo, just like they abused Yao Ming and Liu Xiang back then, the surface reasons are strange, and the essential reasons are unknown.

And this inexplicable situation also made Chen Zhuo's popularity close to bursting, and the warm-up match against Inter Milan on August 23 was full of seats at Milan's Meazza Stadium. Inter Milan fans want to see what the Chinese with the 125 million pound jersey endorsement fee looks like, and AC Milan fans have mixed feelings about this Chinese, who previously expressed distrust, and now they are looking forward to this guy's return soon.

"The warm-up match is such a high attendance, which should be rare, and it is precisely because of this that the giant teams of the European League will arrange the warm-up match as a commercial event and go to Asian countries to pan for gold......" Zhang Jun was also unexpectedly for Chen Zhuo's speed of popularity, the ratings of this game in Hong Kong have exceeded the historical ratings data of the Serie A league broadcast in Hong Kong, although there is still a gap between the ratings of the Premier League and the Premier League, but this is a warm-up game!

"This kind of ratings figure, in my impression, should still be a ......few years before the Italian Serie A entered China," Zhang Lu said with emotion.

Liu Hongjian continued Zhang Lu's words and said: "The era that Director Zhang said was nearly 20 years ago, and China's professional football was just starting at that time...... I can't think of any surprises that Chen Zhuo may be deeply affected by the Serie A league......"

The two of you are talking word by word, what three musketeers, what troika, and Maradona's Naples, as well as Totti's Rome and Barty's Purple Lily, as well as Miura Chiliang and Ma Mingyu or something, those fans who can basically understand are old......