Zurich is always very lively when it comes to the pIpa Golden Globe Awards, especially on the day of the awards, when the opera house is full of fans from afar, and their desire to come here is simple: to meet the popular or retired stars.

Under the arrangement of the organizing committee, celebrities walked on the red carpet, which caused screams and cheers from all the reporters and fans present.

For example, Ronaldo, who has successfully lost weight, Beckenbauer, who is getting more and more handsome, and Scolari, who is getting older and stronger, although he has retired into the background, but Cruyff, whose reputation is still thunderous...... Countless celebrities will appear on this long red carpet.

But the biggest surprise of the night was Pep Guardiola, the former manager of Barcelona.

Since leaving the Barcelona squad, Pep Guardiola has kept his distance from the media, even if many people are surprised, he is often seen in the stands of the English League, attending almost every Tottenham Hotspur home game, but occasionally attending Manchester United, Manchester City and Liverpool.

To the disappointment of all journalists, Guardiola was elusive every time, and no one could catch his tracks, so nothing was found in the newspaper except for a single photo.

One of the important reasons why he appeared at the award ceremony this time is that he was shortlisted for the Coach of the Year, which is also regarded as the most competitive award, because Bosque won the European Cup, Ye Qiu won the double of the English and Champions League, and Mourinho is the runner-up of Serie A, but the Portuguese has always been famous, and Guardiola is also on this shortlist.

"Hello, Pep," a reporter from Catalonia waited for Guardiola to approach and immediately called out in Catalan, which was the one he had just used to leave Cruyff and get a few answers.

Sure enough, after hearing Catalan, Guardiola walked closer to the reporter and stopped.

"It's been more than half a year, and we rarely have the opportunity to see you, how are you doing lately?" The reporter asked with a smile.

Pep Guardiola smiled, "It's good, I feel relaxed, I feel like I'm back in life"

The reporter also laughed, "There was news before that you might be in charge of Manchester United next season, is it true?" ”

Pep Guardiola had anticipated this when he decided to come to this event, and it was a topic that could not be avoided, shaking his head and saying: "I can't say anything right now, Manchester United is indeed one of the targets I am considering, but I don't rule out other possibilities. ”

"Tottenham Hotspur, for example?" The reporter asked with a smile, because according to relevant media statistics, Guardiola watched Tottenham Hotspur's games the most, so it was also disclosed that he might go to Tottenham Hotspur to pick up Ye Qiu's class.

Both are young coaches, although Guardiola has only been in charge of Barcelona for four years, but he has left a very deep mark on this Barcelona, and his own understanding of football, thinking about football tactics, are very affirmed by professionals, and Guardiola has repeatedly admired Tottenham Hotspur's tactics.

"No, no, no, I don't think I'm a good fit for Tottenham right now," Guardiola laughed and shook his head, "they already have a very good group of coaches and I don't think I can be better than them. ”

"But a lot of people know that you go to White Hart Lane for almost every game."

"Yes," Guardiola nodded, "I often go to Tottenham Hotspur because I am a good team to study and learn from. ”

Just when Guardiola said this, he saw Bosque come up from behind, hugged Guardiola warmly, and after the two smiled and said a few words, Guardiola returned to the front of the reporter, he is always so personable.

"In fact, if we look closely, it is easy to see that the tactics of the English League are now more colorful, and it is unceremonious to say that the current English League is the most exciting league, and there are many different styles and types of teams competing in each round, which is not only very ornamental in the eyes of ordinary fans, but also full of professionalism in the eyes of professionals."

"So, you're still thinking about going to the UK?" The journalist asked.

Guardiola shook his head and smiled, "I shouldn't think about it for the time being"

"One last question," the Catalan journalist said, holding a voice recorder, "what do you think of the absence of Barcelona and Spanish players at this year's pIpa Ballon d'Or?" Do you think that's fair? Especially Andres Iniesta and Xavi"

Pep Guardiola smiled, "In fact, there is nothing fair or unfair about the so-called selection, Iniesta and Xavi are both midfielders, which in itself is destined to make it more difficult for them to win these awards." ”

'At the same time, we have to be clear that Tottenham Hotspur have been very, very good in the last season, and Messi and Franck Ribery are the brightest superstars in this team, and I don't think they have the slightest problem in the top three of this award.

"As for Cristiano Ronaldo, I think he's the most versatile scorer in football today"

After answering the last question, Guardiola nodded and smiled at the Catalan reporter, then turned around and walked to the entrance of the opera house, only to be heard after he walked the red carpet with a thunderous scream.

Looking back, I saw Ye Qiu arriving at the venue with Messi, Ribery, Pirlo and other Tottenham Hotspur players, a group of people were wearing crisp Versace suits, which immediately detonated the atmosphere of the whole scene as soon as they appeared, and Ye Qiu also noticed Guardiola in front of him, smiled and accelerated his pace.

Regarding the news of whether Guardiola will go to Manchester United, Ye Qiu has already known that the Spaniards basically will not consider Manchester United, a very important reason is that he hopes to go to Bayern Munich, as Ye Qiu and Cruyff have said, throughout the entire European football world, the Bundesliga and the Netherlands are the two countries that are the most capable of playing all-attacking and defending, and Guardiola hopes to go to the Bundesliga to experience this unique football culture in Germany.

The most important thing for Pep Guardiola today is not how many accolades he has won, but how to continue to improve his coaching skills, he is still young, and he needs to keep learning more things.

"What does it feel like to look at the Coach of the Year award and not get it?" After Ye Qiu got closer, he asked with a smile.

"You'll know later," Guardiola laughed and almost didn't give Ye Qiu a punch.

In fact, this year's Coach of the Year award basically belongs to the competition between Ye Qiu and Bosque, Guardiola and Mourinho are more like accompanying the prince to study, basically this award is not from the annual honor, or from the perspective of coaching achievements, neither of them has the advantage of competing with these two favorites, which is why Ye Qiu ridiculed him.

After Ye Qiu and Tottenham Hotspur approached the opera house, the whole venue was already very lively, but the award ceremony was not yet time, so many people were scattered around the venue, chatting and killing time.

"Congratulations, Mr. Ye Qiu" Florentino was near the gate, and when he saw Ye Qiu and Guardiola walking in, he said to the person next to him and greeted him, "Long time no see, Pep"

"Hello, Mr. Perez" Ye Qiu greeted with a smile, and Guardiola also said hello to Florentino.

Basically, the president of Real Madrid is the type of guy you can hardly hate him, and a lot of fans don't know about it, and they describe him as not knowing the game, or describing him as a football predator, which is actually wrong.

Strictly speaking, Florentino's biggest characteristic is that he is very charismatic, very long-sleeved and good at dancing, how can such a person offend people? How could it be a trivial matter of sesame mung beans? Do you really think that a person with his status and influence would go to great lengths to ensure that a certain player is not on the line?

If Florentino really is such a person, then he would not have had such a great network of connections in today's European football, which allows him to keep poaching so many stars and converging on Real Madrid.

At the end of the day, it's actually a difference in how we understand football.

Some people believe that football is a football game, and every qiē serves the game; But there are also those who believe that football is more than just a football game, it encompasses more areas and contents, such as commercial branding and club image.

You're focused on the football game, sorry, then you're at best a manager's vision.

"The latest list of authoritative sports economic institutions, you occupy three of the top five player value lists, and you get five places in the top ten, which is a very, very remarkable achievement," Florentino said with admiration.

In first place is Messi with 150 million euros, followed by Cristiano Ronaldo with 96 million euros, third with Ribery with 75 million, Iniesta in fourth with 68 million, Cavani in fifth with 60 million, followed by Rooney, Falcao, Neymar, Aguero and Thiago Silva.

Among them, Thiago Silva is currently the most valuable central defender, worth 50 million euros, while the most valuable midfielder is Vidal, 46 million euros, and according to the list of the top 60 players in value, Tottenham Hotspur has a total of 12 players, reaching one-fifth.

In addition to the five players in the top 10, Vidal, Ramsey, Cech, Kompany, Marcelo, Hazard and Lucas Mora have all been included in the list, with the lowest value being Ramsey, who also reached 31.5 million euros.

From this point, it is not difficult to see Tottenham Hotspur's strength in building star brand value and operating star brands, which is much inferior to Tottenham Hotspur even Real Madrid, which is known for its commercial operation ability.

Another point to consider is that in this list, there are other eleven players who have played for Tottenham Hotspur, including Alves, who just transferred to Barcelona half a year ago, that is, among the 60 most valuable players, 23 players have been cultivated or created by Tottenham Hotspur.

This is definitely a very big affirmation for Tottenham Hotspur.

"Your Real Madrid is not bad" Ye Qiu said politely, although Real Madrid is good, it is still inferior to Tottenham Hotspur, and many of their players are low-valued, such as Xavi River Longso, who is at the bottom of the list, but this is also because the Spanish midfielder is old.

Just like Hazzard, the table is very eye-catching, but it is impossible to be worth as high as that, and one of the main reasons is that he is young.

This is a value ranking, not a player power ranking, so players including Hazzard, Neymar, Lucas Mora and others have a high value, and this list is also biased towards attacking midfielders.

"We lack a strong centre-forward," Florentino said with a smile.

At present, Real Madrid's center forward is Higuain, the Argentine is still very good, but Real Madrid's management does not like him very much, a very important reason is that he does not have much commercial value, and he is also a player brought in by Florentino's predecessor Calderón.

After hearing this, Ye Qiu understood a little, this was a precursor to poaching.

'I've heard that Cavani has had some problems renewing his contract.

"You know that, too?" Ye Qiu was a little funny, it seemed that Real Madrid had indeed made enough preparations.

It's no wonder that Florentino either doesn't shoot, he must hit as soon as he shoots, this is the means and ability that the Spaniards are most proud of, and looking at the whole of Europe, there is really no team that can burn money like Real Madrid, one is that they have money, the other is that they will make money, and the other point is that La Liga's tax rate is very low.

In O9, the Spanish Ministry of Taxation raised the personal income tax of foreign players to the same rate as that of local players43, but the specific implementation time was January 11, and there was no retroactive contract signed before.

But the current tax rate in the UK is as high as 5o

From this point of view, La Liga teams still have a slight advantage over other European teams in terms of bringing in stars.

Real Madrid wants to poach Tottenham Hotspur, it's not a matter of one or two days, long before Florentino came to power, he wanted to get Messi, but Tottenham Hotspur was ambitious at that time, Ye Qiu put Messi in the most critical position, and it was impossible to let him leave.

Later, Messi's value was too high, and now if you want to get him, it is impossible to get him without taking out the blood, and Tottenham Hotspur cannot let Messi go lightly, plus after the introduction of Cristiano Ronaldo, Real Madrid gave up Messi and turned to focus on Cavani in line with the concept of one mountain and no tiger.

The reason is also very simple, the introduction of Cavani and the formation of the golden trident of Cristiano Ronaldo, Cavani and Gareth O Bale, which is definitely the sharpest and most brand-valuable trident in football today.

To say, Cavani is also worth a lot of money, and if he is forcibly poached, with Cavani's value of 60 million euros, how much money does Real Madrid have to pay to convince Tottenham Hotspur to release him?

Just as someone helped Tottenham Hotspur calculate an account, if you want to buy Messi, you must pay a transfer fee of 250 million euros, and if you add salaries and taxes and other expenses, the total expenditure must reach at least nearly 600 million euros to be able to bear, so this is not a deal that anyone can complete.

There is a saying in economics, "Today's money will always be worth more than tomorrow's money."

What this means is that in an era of high inflation, money has to be spent quickly, and for people and teams like Florentino and Real Madrid, what you spend today can easily earn more tomorrow.

As Florentino said, money always buys the cheapest player, because you can't buy the most expensive one

Florentino was not angry in the face of Ye Qiu's ridicule, and smiled, "You should know how I know, and I believe that you must know my sincerity very well."

"Your abacus is really knocking very loudly, I'll think about it" Ye Qiu nodded at Florentino.

Many fans can't understand the twists and turns in this, in fact, there is a lot of knowledge in it, far more than countless fans imagined, do you really think this is just a star deal?

Wrong

Real Madrid signed a broadcast contract with a Spanish television station in UU, with 1.1 billion euros for seven years, expiring in 14 years, and that's just La Liga, not including the Champions League and cups.

After the downturn and darkness of the Calderón period, Florentino's return to the helm of Real Madrid immediately brought a huge change to the team, and the whole Real Madrid brand was renewed.

Nowadays, there are many superstars, and the team's football style is also so rich and handsome, so from any point of view, signing more superstars can allow Real Madrid to win more chips in the upcoming broadcast rights negotiations, and it is even revealed that Real Madrid's psychological price is 200 million euros a year.

Crazy?

Perhaps, but it's a very realistic deal

So looking back, even if you spend 100 million on the introduction of a superstar like Cavani, the huge brand effect brought by the superstar's astonishing price and the market effect brought by the superstar's astonishing price will you still feel that Real Madrid is losing?

Anyone has to admit one thing, Florentino is definitely a master of playing money, he never makes a loss-making deal, and Real Madrid's special platform just makes the most of his ability.

To be honest, Tottenham Hotspur is now talking about business, past Real Madrid, if you want to talk about star-making, and also over Real Madrid, but the overall income is still worse than Real Madrid, what is the reason?

The Santiago Bernabeu Stadium's attendance, staggering annual membership fee revenues, and the impressive disparity in broadcast fee revenue.

Even if the prize money for the next championship will be close to 100 million, Real Madrid will look at 200 million euros, even compared with Juventus and AC Milan, it is still a lot worse, Juventus is 150 million euros, and AC Milan also reaches 125 million euros.

From this point of view, except for those big tyrants who burn money, the British team will have to raise their salaries, and they can't play the West Shuangxiong, and the extra 100 million yuan they get a year is enough to burn you

Of course, there are gains and losses, behind the huge broadcast rights income of the Spanish Twin Heroes, Juventus and AC Milan, but the middle and lower reaches of Serie A and La Liga are unable to make ends meet, and they are in a serious debt crisis, which is more relaxed for English teams, especially after the start of salary and debt restrictions this season.

In the same way, whether a player chooses a high salary in La Liga or a high exposure in the English depends on their own choice.

As the so-called radish and cabbage, everyone has their own love, and Ye Qiu has always felt that this world is very fair.

Tips: The new domain name "biquge.info" has been launched by Biquge, and the original domain name is about to be discontinued. Please tell each other, thank you!