When Tottenham Hotspur defeated the visiting Borussia Dortmund 4o at the White Hart Lane Stadium thanks to Ribery's brace and goals from Lionel Messi and Ramsey, and then eliminated the Hornets from the Champions League semi-finals with an aggregate score of 1, the entire European football world was shocked, because it was the second consecutive season that Tottenham Hotspur had reached the Champions League final.

Will they successfully defend the Champions League again?

Judging from the odds offered by the bookmakers, this is very, very likely, because Tottenham Hotspur defeated Bayern Munich in the Champions League final last season to win the title, and this season it is very likely that they will beat the Bundesliga team again to achieve a second title defense.

Many fans feel that if Tottenham Hotspur really defends the title again this time, then the entire European football world will be completely dominated by Tottenham Hotspur, and this team will create a great empire that has not been seen in two or three decades, even in the nineties Juventus reached the Champions League final three times, but they only won one trophy.

And the advantage for Tottenham Hotspur is that the final is held at Wembley Stadium, and Tottenham Hotspur occupies the home advantage, so judging from the odds offered by the bookmaker, almost most fans are inclined to Tottenham Hotspur.

Although Heynckes has decided in advance to leave the team at the end of this season, Guardiola will take over Bayern Munich, but Heynckes' team has reached the final of the German Cup and the Champions League, and the Bundesliga has also won the league championship in advance, so there will be great hope of achieving the treble this season.

If it is indeed completed, it will be the first treble trophy in the history of the Bundesliga.

Many people also feel that after Tottenham Hotspur reached its peak last season, the table this season has declined, especially Pirlo, after being a year older, the midfielder's possession and ball play are obviously not as good as at the beginning, so Tottenham Hotspur will meet Bayern Munich again this season, and the odds of winning can only be half to half

However, Tottenham Hotspur was clearly not affected by the outside world, and after the team defeated Dortmund, they continued to sit at home, welcoming the Saints Southampton, which was the 36th round of the English League, and Tottenham Hotspur relied on a cross from Kyle Walker to assist, Hazzard scored the only goal of the game, helping Tottenham Hotspur beat the opponent.

As a result, after Tottenham Hotspur drew with Everton in Liverpool OO and Manchester United lost to Chelsea in O1, the team won the English League title two rounds ahead of schedule, which is also Tottenham's fifth consecutive English title.

The entire English football scene is frantic about Tottenham Hotspur's astonishing performance, and countless media outlets have lamented and asked who can put an end to this crazy north London team. But at the same time, there are countless media outlets trying to analyze why Tottenham Hotspur has achieved such astonishing glory.

You know, in the past 20 years, after the restructuring of the Champions League, European football has experienced one impact after another, including a number of foreign investments, including Chelsea, to enter football, and there are also economic crises and European debt crises similar to the early part of the century.

In the new issue of the magazine, Kicker Magazine has launched an article dedicated to the current football scene, which mentions the typical characteristics of the two Champions League final teams, that is, they are both different from the current football world, and gives an analysis.

"In today's age of crazy and risky capital football, Bayern Munich and Tottenham Hotspur are different, they don't have the same cripples as Arsenal, Liverpool or even Manchester United; There is also no such thing as a giant team like Real Madrid and Barcelona that relies on debt and membership to pile up stars. ”

'Again, they don't have the same big money that teams like Manchester City, Newcastle and West Ham United.'

'But it's the two teams that have reached back-to-back Champions League finals in the last two seasons and are at their peak in the history of their respective clubs, or another one.

"If the economic crisis that swept the world after the collapse of the Internet bubble in the United States at the beginning of the century made Serie A gradually decline, then the birth of the European debt crisis and the emergence of crazy foreign capital introduced by the frenzy of investment in football have made the entire European football industry enter a very impetuous atmosphere."

"I still remember that after Chelsea won the Champions League in O4, the reporter had the opportunity to sit with the then Chelsea manager Ye Qiu, and we discussed a lot of questions together, and I asked him at that time, everyone felt that Chelsea had created a new model of football success, that is, money can buy championships"

"Ye Qiu, who was young and high-spirited at the time, didn't mind saying that he just wanted to use this championship to prove to all the big teams, even if he didn't go to the big clubs, he could win the championship, everyone said that money can't buy the championship, but he just wanted to prove it to everyone, you are wrong"

'A year later, when Ye Qiu left Chelsea, I made a phone call and asked him to London, and when we discussed this again, he told me that the Chelsea model cannot last long, money can buy one or two titles, but it cannot buy long-term success.

"In just one year now, Ye Qiu has matured a lot and changed a lot, especially his perspective on problems has changed, and he even made no secret of saying that he can't figure out whether he created Chelsea, or Chelsea has created his success, or the two have created each other.

"At that time, he said something that I still think is very correct, the most important thing in a football club is not money, nor the squad, but the hematopoietic mechanism, he believes that as long as there is an excellent and reasonable hematopoietic mechanism, it can ensure that the team is at the peak for a long time, and this hematopoietic mechanism also has huge benefits for football itself."

"Because it creates value for football"

In Ye Qiu's view, the so-called hematopoietic mechanism is not only to cultivate players and cultivate stars at the competitive level, but also to actively carry out commercial development at the commercial level and broaden the team's commercial market and operating efficiency.

"We look back at this now, we will see that Chelsea has stagnated since Ye Qiu left, for so many years, except for the Mourinho period, they have not won the league and the Champions League, but Ye Qiu has created an incomparably amazing glory in Tottenham Hotspur after leaving Chelsea.

"We have seen that Chelsea so far, the most criticized point is the lack of hematopoietic mechanism, too much reliance on Abramovich's blood transfusion to maintain the team's operation, which makes Chelsea debt, and even alarmed the English League, and on the other hand, they lack their own hematopoietic ability, have to rely on the introduction of stars at a high price, which makes them very dependent on capital, and the source of capital is only Abramovich's blood transfusion, which forms a vicious circle."

"Tottenham Hotspur is clearly different, the team's highest transfer fee so far is only 20 million euros, the highest salary of the players in the team is only 150,000 pounds a week, and their annual business income has surpassed Real Madrid, Bayern Munich and Manchester United, and it has become a well-deserved business empire."

"In the sporting world, Tottenham Hotspur started in the UU, three Champions League titles, five League titles and one UEFA Cup so far, which can be described as brilliant to the extreme, but have they brought in stars?"

"The answer is quite the opposite, they are exporting stars every year, from Ruud van Nistelrooy to Mascherano to Robin van Persie, and then Gareth Bale, Alves and so on, they are selling stars almost every year, and if you add up this transfer fee, it is definitely an astronomical amount."

"But Tottenham Hotspur's strength has not declined because of this, selling so many stars, but we can clearly see that Tottenham Hotspur has always been successful and successful, when Fabregas, David Silva and Yaya O Toure were sold, many people said that Tottenham Hotspur was finished, but now?"

"Who would dare to say that Vidal and Ramsey are inferior to Cesc Fabregas and David Silva? At best, it can only be said that there are different styles of stars and forwards, from Ruud van Nistelrooy, Van Persie to Falcao, Tottenham Hotspur sold a top center forward, but then look back, we will be now, they still have Cavani, and now Real Madrid says that they want to buy Cavani, what we expect is that after Cavani, Tottenham Hotspur will launch that top center forward? ”

"I still remember that Tottenham Hotspur's executive Peter Nien once mentioned in an interview with the media that the reason why he joined Tottenham Hotspur was because Ye Qiu told him when he was UU, saying that he wanted to build a team that can achieve self-hematopoietic function, is financially healthy and competitive."

'It's also the team that Peternien wants to be, so he came to Tottenham.'

"Nowadays, Peternion can proudly say that Tottenham Hotspur does not rely on TV rights, because the TV rights income of the English League is far less than that of giants such as Real Madrid and Barcelona, even if Tottenham Hotspur wins the championship every year, and he can proudly say that Tottenham Hotspur does not depend on the team's results, it doesn't matter if they don't win the championship for three or five years, and the team's finances and operations will not be affected in any way"

"In today's football, I'm afraid only Bayern Munich can do this"

"So, at Tottenham Hotspur, you're going to see that they offer fans the cheapest ticket prices in the UK, they offer fans the cheapest souvenir sales, but they provide fans with the best service, and they even spend a lot of money to build a huge LPD TV that sets a world record and costs tens of millions of dollars at the new stadium."

"Everybody knows that being a Tottenham Hotspur fan is happy because they can spend the least amount of money, go to the best stadiums, sit in the most comfortable chairs and watch the best games."

"Some people say that Tottenham Hotspur are miserly because they exploit the salaries and value of the players, but in our many interviews and visits, we will all see that the players of Tottenham Hotspur are basically happy with the current state of the team, as Ribery once said, if I only play for money, I would not be at Tottenham Hotspur".

"That's the value and culture of Tottenham, they don't play for money, they play for titles, they stay at this club to prove their quality, to challenge and push their limits"

"But we also noticed that Tottenham Hotspur is not stingy, they actively develop the commercial value and potential commercial market of players, and use commercial income to fill the gap between players and other teams in terms of salary, such as players can get bonuses for attending commercial events, and the club's own operation helps players negotiate commercial sponsorships, and players can get half of the share, these are all business models that are worth exploring."

"When we move into the new stadium, we will also make a further difference in the transfer market, because after our initial assessment, after our initial assessment, once we enter the new stadium, with our income, in addition to being able to further increase the salary package of the players at the right time, we can also pay a lot of transfer fees a year."

"How much, Peter Denion did not disclose, but he is very confident that as long as the team needs, we can buy it, and how many teams can say this kind of thing in European football today? And among these teams, how many teams can have the competitive and commercial hematopoietic function of Tottenham Hotspur? ”

"When more and more foreign capital pours into European football, when more and more teams pile up luxury squads, when we see Tottenham Hotspur, we will see that this team has sold a superstar in the past few years, and has achieved a number of amazing honors, they are worth far ahead of today's football, as high as 800 million pounds, 300 million more than the 500 million pounds of second-placed Real Madrid."

"But if we dig deeper, we will see how much Tottenham Hotspur spent on bringing in this group of players. And how much did these players add value during their time at Tottenham Hotspur? And how many accolades have they achieved for Tottenham Hotspur in the process of adding value? ”

"While many people accuse Tottenham Hotspur of selling superstars in a row, they don't pay attention to the beautiful new stadium in the heart of London, which has five top restaurants alone that bring Tottenham £30 million a year, let alone the huge advertising screens outside the stadium.

"While we are obsessed with a superstar brought in by Real Madrid, and when we are still admiring Barcelona's decades-long obsession with their own possession philosophy, we have to see that Real Madrid lacks cohesion because of the introduction of stars, and Barcelona lacks creativity and liquidity because it is too closed."

"But all of this is not seen in Tottenham Hotspur, and we have not even seen them in crisis with a big team, and their management has always been able to get early warning and make decisions that are very effective and decisive, and may even seem stupid in the short term, but very wise in the long run."

"So we see that after successfully defending the Champions League, Tottenham Hotspur has once again ushered in the peak of the Champions League after two years, and there is a good chance of successfully defending the title again this season, and in these seemingly sluggish two years, they have won two English League trophies, and there is no so-called slump and bad."

"I still remember that UEFA President Michel Platini once said that Tottenham Hotspur is worth learning from all European teams, and the English League executive officer Scudmore also said that Tottenham Hotspur has created a new football business model, and they are trying to use this business model to tell all teams that football in the new era should be played like us"

In addition to focusing on Tottenham Hotspur, the new issue of Kicker Magazine has also given Bayern Munich a lot of attention, but relatively speaking, Bayern Munich has nothing to praise in terms of innovation, because the team's success depends more on the German economy.

For example, Bayern has shareholders such as Audi and Adidas, the former providing Bayern Munich with 200 million euros in funding, the latter with 25 million euros a year and 70 million fixed investments, and most of their so-called 10 5 million euro sponsors are from Germany.

It can be said that Bayern Munich's strong financial strength is based on Germany's overall strong economic strength, and Bayern Munich's strong competitiveness also relies on the Bundesliga, for example, their youth training camp can effortlessly poach the best and best talent in Germany, and they can always poach the best players from Bundesliga competitors to join the team at a relatively low price.

It can be said that Bayern Munich's success is based on the German economy and the Bundesliga.

Although the kicker magazine does not explicitly say this, the implicit meaning is that the German economy and German football have contributed to the success of Bayern Munich.

Relatively speaking, Tottenham Hotspur is even more difficult and commendable, because all of their talents are basically earned by their own hands and hard work, most of their players are cultivated and carved by themselves, and even their youth training has benefited some other teams in England and Europe, such as Southampton and Ajax.

Therefore, the kicker magazine also mentioned at the end that compared with the success of Bayern Munich and the business model of other big teams, Tottenham Hotspur's model is more worthy of learning and reference from other teams.

"Because like all football fans, we want European football to get better and better"

"This requires all of us, like Tottenham Hotspur, to keep creating more and higher value for football."

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