What is luxury?

Luxury is to only buy expensive, not buy the right one, you spend more than others I don't know how much money, after buying it, you still smile everywhere and show off, look, how cheap, this is luxury

So, what is a flagship store?

The so-called flagship store is to decorate my store magnificently, invite a lot of well-known models to take pictures and promote, each price is marked high, and then invite a few beauties to be waiters, let you walk in, your eyes are stupid, don't say, give you God-level respectful service in a loud voice, and then tell you a sky-high price, and it is not discounted

In Ye Qiu's view, there are many teams that can buy giants, such as Real Madrid and Barcelona, which specialize in picking top stars, and Inter Milan is also dedicated to chasing stars, and AC Milan, Bayern, Manchester United, Juventus and several other teams are specially introduced to introduce powerful stars, which are processed and sold at a high price.

Arsenal is a wonder, why what? Because they don't buy the right people, and they don't sell the right people

Sometimes Ye Qiu feels that everyone and even every club should have their own suitable positioning, and they should know when and what is appropriate.

Just like Tottenham Hotspur is now, although they have won a Champions League, everyone is a nouveau riche because you lack accumulation, you lack enough confidence, if you have the ability to enter the Champions League in the next five years, and win another Champions League or Premier League title, congratulations, you are a giant.

But for Tottenham Hotspur now, you are an upstart, a sudden rise of the nouveau riche, and your rise will inevitably affect the interests of other teams that are already at the top of the pyramid, so they will do everything possible to weaken you, so it is ideal to carve up your squad.

Mascherano is gone, Vargas is gone, then Arshavin is gone, Tottenham seems to be divided, but if you analyze carefully, they have exchanged hundreds of millions of euros in transfer fee income from the sale of these three players, what is this concept?

Through such successive sell-offs, Ye Qiu just wants to form an impression to the outside world, that is, the player who wants to poach me Tottenham Hotspur, yes, do you have money? Can you afford that much money from Chelsea, Barcelona and Real Madrid?

Now if someone pays 100 million to buy Messi, Ye Qiu must sell it, because it is a fool not to sell, with this money, he can do more things, and even rebuild a team lineup without Messi, and it will not affect the team's combat effectiveness.

I believe that if someone buys 100 million, Messi himself will be happy to leave, and the relationship with Ye Qiu will be too good in the future, because this is a happy transaction, the team has made money, he has also made money, and it is someone else who loses.

In the past two years, Tottenham Hotspur's biggest achievement is not only the Champions League, but also the team's entire tactical system that has gradually taken shape.

Of course, this is based on a big premise, that is, you have to grasp the scale of selling people, if you sell out the trident of Ribery, Van Persie and Messi in the front, it will still have a considerable impact on Tottenham Hotspur.

But if you just sell Messi, or sell one of the players, the impact will definitely be there, but it won't be too big.

Therefore, Ye Qiu seemed to have sold a lot of people on the surface, but in fact he was not blindly selling people.

After Ribery was injured, Van Persie and Messi were retained by Ye Qiu, especially after leaving Arshavin, the two of them had to stay, the midfielder took Mascherano, and Fabregas must stay, with him and David Silva, Beckham, Yaya Toure here, Ye Qiu is not worried about the midfield.

The back line is gone, but Tottenham Hotspur have Marcelo and Gareth Bale, and if you can't bring in a left-back, as long as you have money, there are no stars in this world that you can't buy, so it's not a problem at all.

And through this kind of high price selling, it is easy to form an illusion for all potential buyers, that is, Tottenham Hotspur's players are of high standard, high transfer fees, without that diamond, don't take that porcelain job, and don't stare at our Tottenham Hotspur players if you don't have money in your pocket.

Therefore, after a series of sales, through the analysis of the world's famous accounting firm Deloitte, the value of Tottenham Hotspur's players has increased again compared with winning the Champions League, at least the value of some of them has skyrocketed.

At the same time as the sale, the renewal of the team's contract and the reassurance of the players are also proceeding in an orderly manner, but mainly through phone calls and agents, because the players will continue their holidays after the European Championships.

The difference between this European Cup and previous cups is that the European Cup schedule is more tightly compressed, and it ends at the end of the U month, and there is still more than a week before the new season training camp, and because the players have taken a vacation before the European Cup, they will rest for another week after the European Cup, and then start to prepare for the new season

This year's European Championship is really painful and happy for Tottenham Hotspur.

Ribery has undergone surgery with a serious injury and is far from returning to the pitch, but several European Championship internationals in the team have performed well, but the main players are more average, such as Van Persie, who was pressed by Ruud van Nistelrooy in the Dutch national team, Cesc Fabregas has a good performance, but Xavi and Iniesta are there.

On the contrary, Arshavin and Modric performed very eye-catching, and were selected as the top ten outstanding players of this UEFA official European Cup.

The 10 players are Hammit Altentop, Arshavin, Ballack, Casillas, Luka Modric, Puyol, Schweinsteiger, Senna, Sneijder and Villa.

Not only that, but they were also named in the official Team of the Year for the European Championships, and the other team was Tottenham Hotspur midfielder Cesc Fabregas, who was not selected despite his good performances.

On the whole, the rookies rising in this European Cup are obviously more average, even if it is Arshavin, they are already Tottenham Hotspur's famous players, and the main ones that attract more attention are three players between the ages of 22 and 23, one is Tottenham Hotspur's midfielder Modric, one is the Spanish defender Red de la Red, and the other is Juventus central defender Chiellini.

Although there are also players like Portugal's midfielder Moutinho and Turkish striker Turan, the overall performance of these players is still quite far from these three players, especially in the eyes of professionals.

Overall, it has to be said that there are no eye-catching rookies in this European Cup, which has to be said to be a big pity.

Among the three most promising rookies, Modric, who looks like Cruyff, has been greatly recognized by the outside world.

As the heart of Croatia's midfield, Luka Modric enjoyed absolute control of the team and led Croatia to the group stage with impressive maturity and consistency in the second half of last season, replacing the injured David Beckham.

Although Modric's performances were not satisfactory on many occasions, on the whole, his second half of his campaign at Tottenham Hotspur was absolutely satisfactory, and his excellent performance at the European Championship made him immediately promitted, with an estimated value of around 25 million euros.

With the end of the European Cup, the European summer transfer market is gradually heating up.

The agency has also begun to prepare for the second edition of the Summer Football Economic Forum, which will be held in London three days before the transfer door closes, and this time it will be open directly to the five major European leagues, including the Premier League, La Liga, Serie A, Bundesliga and Ligue 1, and will be attended by football association officials from their respective leagues.

Last year's first Summer Football Economic Forum and the Winter Break Football Economic Forum caused great repercussions, directly contributing to a considerable number of transfer transactions, which also made the second Football Economic Forum in addition to the attention caused by the expansion, teams in some other European leagues, player agents, etc., are full of expectations for this event.

It is not difficult to see from the evaluation of this feast by the outside media that they call it the most crazy in the transfer market

But this year's transfer market is indeed crazy, a very important reason is that Tottenham Hotspur has sold for a high price, but at the same time, a very contradictory mentality has gradually emerged in the transfer market, so that the transfer volume may decline significantly.

Just like AC Milan, after selling Shevchenko, the team has never had a consistent scorer, although Pato was brought in, and there is also a big Inzaghi in charge, but the Rossoneri still want to bring in a strong striker, so they swept around the scorers of the major European leagues and found that they really did not find the right one.

Galliani looked helpless in a slow-motion interview, "Our number one target is Tottenham Hotspur's center forward Van Persie, but Londoner refused to sell, and we initially estimate that even if it is sold, the price will be more than 50 million euros, which is very expensive and outrageous, right?" ”

"It's known all over the world that Barcelona don't want Eto'o, but they put a price tag of 50 million euros for Eto'o, and if you think about the situation of the two players, you will think that Van Persie is really not expensive, and like Arsenal's Bam Adebayo, the Gunners are asking for 45 million euros."

"If we go according to our budget, we only have enough to bring in Arsenal's fourth striker, Bendtner, in our transfer list"

Galliani's remarks undoubtedly speak to a very problematic crux of the current European transfer market, with a handful of super-rich people directly driving up the asking price of the entire transfer market, making it difficult for some silver-locked teams to bring in the players they want.

However, the fans obviously ignore this, they feel that the club is not without money, but unwilling to invest, so many AC Milan fans have begun to publicly shout for Berlusconi to sell AC Milan

Real Madrid is still a predator in the transfer market, after bringing in left-back Vargas at a high price, with Ribery's serious injury, Real Madrid quietly shifted their target, still targeting Cristiano Ronaldo, but this time they hope to bring in Cristiano Ronaldo in the way Robinho adds money.

However, it is obvious that the Brazilian winger wants to go to Chelsea, but after Chelsea brought in Arshavin, the demand for Robinho has dropped significantly, and in this case, it is unlikely that Real Madrid will want to raise the price again.

Even Chelsea's new head coach Scolari has made it clear that the team will no longer bring in Robinho, but more people still feel that Scolari's remarks are more like pressure, and the key is the price.

While the transfer market is generally sluggish, the transfer market in the Premier League is very hot and has become a major anomaly in European football.

The reason for this is that the Premier League's share of broadcast fees has been greatly improved

As early as 07 months, the Premier League signed a domestic broadcast contract of up to 2.2 billion euros with Sky TV and the Irish broadcaster Setanta, but it should be noted that this is only the domestic broadcast rights in the UK.

The overseas broadcast rights of the Premier League have also been sold at a sky-high price of 800 million euros, coupled with the promotion of smartphones and the rise of Internet live broadcasting, the Premier League's broadcast rights in this regard have also been sold at a sky-high price of 520 million euros, which has sold the Premier League's broadcast rights for a total of 3.5 billion euros.

According to this contract, even if Tottenham Hotspur won the runner-up in the domestic league last season, they were able to share more than 60 million euros in broadcast fees, and even the teams at the bottom of the table could get more than 40 million euros.

After all, after signing a new contract, even a relegated team will be able to get the same broadcast fee income from the Premier League every season as the past champion team can share, and if you take into account the low salary pressure and light cost burden of the middle and lower teams, then on the whole, the amount of money they can invest in the transfer market is also considerable.

Therefore, in this year's summer transfer market, almost all teams in the Premier League are increasing their investment in reinforcements, whether it is Sunderland, Wigan, or Stoke City, Hull City and other teams, each team has a solder mask budget of at least 15 million euros, which is difficult to see in the past.

Because of this, when other European leagues are generally sluggish in the transfer market, the Premier League has become the core of the European transfer market, forming a momentum, which is also an important reason why Ye Qiu decided to set up the Football Economic Forum in the United Kingdom, because the transfer market here will continue to expand in the next few years.

In the transfer operation of a number of Premier League teams, Manchester City, which was previously revealed to have been acquired by the UAE consortium, is also making continuous moves, and the price of each transfer is not low, especially with the departure of Eriksen and the coming of Mark Hughes, in order to strengthen the strength of the team and ensure the combat effectiveness of the new season, the team must make a difference in the transfer market.

Wright Phillips bought Chelsea for 12 million euros, Espanyol defender Zabaleta for 9 million euros, Brazilian striker Joo from Spartak Moscow for 23 million euros, and centre-back Ben Haim from Chelsea for 7 million euros

Quietly, Manchester City's signings have exceeded 50 million euros, but the team does not seem to have caused much movement in the windy transfer market, and judging from Mark Hughes's lavish purge of as many as 15 players in the first team, it is imperative to strengthen the signings.

Among the players who have been purged are the likes of Corradi, and Mark Hughes has also said in an interview that Manchester City's goal for the new season is to build a team that is sure to enter European competitions and even threaten the top four of the Premier League.

'There is no doubt that the new season of the Premier League will be more intense than ever, Manchester United are the reigning champions of the Premier League, Tottenham Hotspur are the defending champions of the Champions League, Chelsea, Arsenal and Liverpool are all Premier League powerhouses, but we must also see that these teams will all enter a phase of adjustment without exception.

"It's a great opportunity for any ambitious team, so we want to be able to build a team that's as strong as Tottenham Hotspur is in two or three years' time, even in Europe."

As for the team's recruitment, Mark Hughes did not hide the slightest, and the team will continue to increase investment, and he even joked with a little pride: "The boss told me, who do you fancie, tell me, I will let them buy it for you, even if he is Cristiano Ronaldo, or Messi, I will not hesitate."

But soon, Mark Hughes smiled and shook his head, "There is news that Tottenham Hotspur has marked a sky-high price of 130 million euros for Messi, of course we can't afford it, and it's not realistic, but we still have to continue to bring in some powerful stars in the forward, midfield and backline, and we already have a definite goal." ”

For the Manchester City team's deep pockets, the immunity of the outside world has obviously strengthened a lot, because after Abramovich, there is really nothing to be surprised about the Abu Dhabi consortium of the United Arab Emirates.

However, some people are beginning to be surprised by the Premier League's Golden Yuan League, after all, more than half of the teams in this league are controlled by the rich people from all over the world, especially the two largest teams in the British Super League, Manchester United is controlled by the Glazer family, and Tottenham Hotspur is controlled by Ye Qiu, which is obviously different from other leagues.

In the face of such questions, the CEO of the Premier League, Scudmore, said that the Premier League has always been based in the United Kingdom, but hopes to spread its influence to the world, and he said that the main reason why it attracts so much foreign investment is because the Premier League has enough value for them.

"I believe that the Premier League will continue to grow in the coming years, and by that time the value of the Premier League will be even higher than it is now."

Ye Qiu has no doubts about Skudmore's words, at least, among the major European leagues, the commercialization of the Premier League is the most thorough, effective and successful.

And it was in the midst of such disturbances that the Tottenham Hotspur training camp of the new season began

Soon, however, a sharp-eyed reporter discovered a very strange thing.