Chapter Seventy-Four: Occupy the Position of Public Opinion
When "Super Sports" from Harvey. Rodriguez's lungs exploded when he heard Chang Sheng's reply to them.
Because Chang Sheng did more ruthlessly this time, he directly refused to let them participate in the press conference.
Although they didn't get the right to interview before, they were able to attend the press conference, so they could get a lot of information about the team.
It's no different from what you get from other media, but there's always something to write about.
Well, now they have been deprived of even the right to attend press conferences!
"Why?" The representative of Supersports questioned Rodriguez loudly.
When Rodriguez saw the other party's domineering appearance, he couldn't help but feel disgusted. He didn't feel anything before, but after listening to Chang Sheng's theories about the game-maker and the dog, he suddenly felt that he was really a wreck!
When will the media, which eats on its own, be able to climb on its own head and and go wild?
Chang Sheng is right, for such a media that does not know their own positioning, they should be severely cracked down!
So he raised his head and hummed, "Why? Don't the team even have that power? You can be banned just by spreading negative news about the team at will! Let me ask you, your previous reports were all backed up by us, but did you back up that report of infighting? Did you notify us before you reported it? We're a partnership, that's how you work with us? ”
Harvey. Rodriguez is a little more professional in dealing with media relations than Chang Sheng, and he asks straight to the point.
As agreed. The draft of the news report does have to be confirmed by the Valencia club, and if there are any problems, the two sides can communicate and revise them in a timely manner.
But what's it...... This agreement is not too binding, and it was strictly implemented at the beginning of the cooperation. Later, when the two sides have cooperated for a few years and have a basic trust, they don't do it, after all, it's too troublesome. Every manuscript needs to be tossed back and forth like this. It is inefficient and also increases labor costs.
So it was in name only, and only particularly important drafts would greet the club. Check it out.
Other times, most of the manuscripts of "Super Sports" can be arranged by themselves. After all, after working together for so long, what is the standard of Valencia FC. It's all clear.
But who would have thought that the standards of the new head coach this time were different......
The previous managers of Valencia didn't care about these little things, all their jobs were to lead the team in training and direct the game, and they didn't even have the right to decide who to buy and who to sell, only the right to make suggestions.
But after Chang Sheng came, he monopolized the power, and even the control of news and public opinion had to be grasped in his hands. That's why there is a rule that every interview request must be approved by him.
Harvey. Rodriguez came out and said that it was justified, but it was defensible. Super Sports' side was immediately dumbfounded - they really didn't expect that this already non-existent agreement could be replaced by Harvey at this time. Rodriguez moved out to say something!
"You're publishing this kind of negative news about the team without our consent. Just stop your right to attend press conferences. It's already very loose. Otherwise, you may be kicked out of Paterna Sports City! ”
In the end, Harvey found the feeling of command. Rodriguez is a direct threat to Supersports.
The representative of "Super Sports" was stunned for a moment, and then reacted - this press officer was not like this before, and he must have been supported by Chang Sheng to say so.
So what do you say to yourself and this microphone? Directly find the trouble of Changsheng.
He turned and walked away.
Although it is necessary to find trouble with Changsheng. But they can't go directly to Chang Sheng, they still insist on taking the high-level line, and the officials crush people to death.
They still looked for Soler.
※※※
Chang Sheng was also thinking about this issue after sending away the press officer.
Indeed, the position of public opinion is there, if you don't occupy it. It will be occupied by others. If you don't want the media to be all about attacking your own voices, then you have to control the voices of the other faction, and only then can you achieve a balance.
It's not okay to just go against the media.
Chang Sheng understood this somewhat during his time in Getafe, and Mediano's newspaper "Local Life in Getafe" gave him strong support on many occasions, and in the end, it was the "Local Life in Getafe" newspaper that played a decisive role in finding out the inner ghost of Mostodor.
When he returned home, he learned how to use the media to fight his opponents. Therefore, he chose to accept an exclusive interview with the "Football" newspaper, in order to take advantage of the contradiction between the "Football" newspaper and the "Sports Weekly" newspaper, and let the "Football" newspaper be his thug and attack the "Sports Weekly".
Now he feels he should build his own media presence in Valencia as well.
This city of courage and strength should not have only one voice, but also a voice that speaks for itself.
It's actually very simple to be an enemy of the world, just close your eyes and go crazy.
But it didn't help me realize my dreams at all.
Sometimes, on the road to realizing your dreams, you have to pay attention to some strategies.
It's just that he is completely unfamiliar with Valencia's media ecosystem, and he doesn't know which media can be used and which ones can't.
He is even less likely to wait for someone to come to his door as he did in Getafe.
Getafe is a small place, a small team, limited influence, and few people to follow, and he can afford it.
Valencia is different, it is also a traditional powerhouse in Spain. It is the big brother in Valencia and a force to be reckoned with in Spanish football.
The more this state of affairs without a mouthpiece lasts, the more chaotic the news and public opinion will be.
So this matter must be resolved as soon as possible.
Chang Sheng found that as a head coach, the more power he grabbed, the more things he could do, and the more pressure he put on.
Before, he felt that he had to hold all the power in his own hands. is safe and secure.
Now it seems that it is indeed more secure to do so, but the problem is that it is also more tiring. If he has someone he can trust, he can split power.
In that case, some trivial things can be left to his subordinates.
But how could the person in charge of such a thing be his subordinate...... Let's take this matter of public opinion control, which was originally the responsibility of the press officer. But the constant win against Xavi. Rodriguez, who doesn't know the details at all, is not at ease, so he has taken some power and stipulates that any interview with the team needs his consent.
The result of this is Harvey. Rodriguez comes to him almost every day. The two of them didn't know each other. It's all familiar.
Everyone is busy. But there is no way, Chang Sheng is not at ease.
To reassure yourself, it seems that only those who belong to you can do it.
You can be an airborne instructor yourself. What do you have to speak of?
And Harvey. It is impossible for a person of Rodriguez's status to be his subordinate, and he has no direct management relationship with him at all, and naturally he has no binding force on Rodriguez.
By the way, speaking of Rodriguez......
Chang Sheng then remembered that he was not familiar with the news media ecology in Valencia, but Rodriguez was familiar with it!
Ask him and maybe get some useful information.
So Chang Sheng got through Harvey. Rodriguez's phone.
"A media with good character?"
Harvey. Rodriguez feels strange about the words he uses to win.
"Well, that's it...... A conscientious media. Chang Sheng explained. It won't be like Supersports does with the inside of the team. It is worth working with and can be entrusted to a trusted media. ”
Harvey. Rodriguez frowned on the other side of the phone: "Conscientious media...... I think so, often. You're asking too much for that......"
Chang Sheng rolled his eyes, it seems that he is not the only one who has this opinion on the media.
"Isn't there a way to do it?"
Harvey. Rodriguez smiled: "I think you've gone into a misunderstanding, Chang." ”
Because of Chang Sheng's words, Rodriguez played a strong enough role in front of the high-spirited reporters of "Super Sports", so now he has a good impression of Chang Sheng. Would also like to share some experiences.
"Misunderstanding? What misconceptions? ”
"We don't need a conscientious media, we just need an obedient media." Rodriguez began to talk. "It's very simple to make them obedient, give them benefits, but at the same time strictly control them. If they're obedient, it doesn't matter, everyone works happily together. What if you don't obey? I think you're more experienced than I am. Often. ”
Rodriguez on the other end of the line laughed.
Cleaning up the media, Chang Sheng is indeed very experienced.
The official cooperative media "Super Sports" made him so embarrassed, isn't it the same for other media?
When Chang Sheng heard this, he understood.
Super Sport has been a partner of Valencia FC for many years, using the influence of the Valencia football team to expand its presence in the Valencia region. Naturally, it will crowd out the market position of other media.
So in fact, there are a lot of media outlets that have replaced it......
As long as you find a media that has a good reputation and has a lot of influence, you can do it.
Valencia is not the same as Getafe, which is so big, so he can help the newspaper Getafe Local Life to seize the market.
Valencia is too big, if you really want to find a nobody, and then slowly cultivate, and when they occupy the market share, it is estimated that the daylilies will be cold.
So in Valencia, you have to find a mature, large media to support.
"Then recommend one, Harvey. I know you're an expert in this area. He quietly sent a sycophant over.
People like Chang Sheng, who usually seem to be nothing more than **, tend to have a better effect on the back, because the other party will not think that you are deliberately slapping his ass, and it is easier to believe it.
So he thought about Chang Sheng very seriously, and finally said: "Provincial Daily, in the past, "Super Sports" was the authority to report on us, and "Levante Daily" was the authoritative media to report on Levante. There is only "Provincial Daily", which seems to be reported on both sides, but there is no exclusive on that side. However, he is a comprehensive newspaper and has a presence in Valencia that is no less influential than Supersport and Daily Levante. ”
"Provincial Daily" actually reported the news of the team's infighting, but they were purely soy sauce, and they just reprinted it, and it was a day late in terms of timeliness, so they were considered "accomplices". Since we want to win over a group and crack down on a group, we naturally have to blame the past, and if we have to worry about it, then we can't find a suitable local media in Valencia.
Chang Sheng obviously understood this truth, and he nodded: "Okay, let's do it." Please contact them. ”
Chang Sheng directly delegated power on this. He doesn't understand it anyway, and he's busy, so he might as well leave it to Harvey. Rodriguez did it, sold him a favor, and maybe he would be rewarded with him later.
Harvey. Rodriguez is also happy with the arrangement.
Chang Sheng asked him to do it, which shows that he trusts him very much.
Everyone likes to feel trusted.
※※※
ps, the first guarantee is more sent.
Starting from April, the minimum guarantee update is two shifts, and the other is that the debts have to be renewed, which is more mobile -- if the state is good today and a few more chapters are written, then a few more chapters will be repaid. If it's not in good shape, then maybe it's only one chapter, and it's even better.
Anyway, strive to have an update on debt repayment every day, and it is best to have three more.
Finally, I ask for everyone's guaranteed monthly pass!
This rain, we also have to be in the top ten! ……)
s