On August 10, Millwall officially announced the appointment of new CEO Smith Carter.

Carter was very low-key after taking office, almost invisible to the media, he took the newly formed team back and forth throughout Europe, France, Turkey, the Netherlands, Portugal, etc., he was rapidly building Millwall's cooperative club map throughout Europe, and at the same time began to focus on rebuilding Millwall's football schools around the world, strengthening publicity, and setting up commercial outlets.

The club's non-competitive commercial development projects are in full swing, and these are not to be bothered by Aldrich.

August 13th.

The new Premier League season is about to start, and Aldridge attended the pre-match press conference.

Journalists from all walks of life on Fleet Street gathered here, and the press room was overcrowded.

In the opening game, Millwall will travel to Tottenham Hotspur for a derby in London.

The outside world didn't care about the game, and they were looking forward to the start of the season as a battle between Millwall and Chelsea began.

Aldridge, who sat on the stage, had a mild-mannered face and was the first reporter to ask about Ashley Cole's move to Chelsea.

When the transfer was reached, Millwall only made an announcement on the official website, and the last time Aldridge attended a press conference to introduce the return of Glen Shire, reporters were not interested in O'Dridge, so the issue dragged on to this day.

Aldridge smiled and replied: "Ashley Cole left Millwall and went to Chelsea in west London. He left Millwall for 100 reasons. ”

The house was amazed!

All the reporters were stunned.

Don't. Ashley Cole still has a lot of intricacies at Millwall that haven't been tapped? His departure. Are there 100 reasons why it's so complicated?

Aldrich smiled and stretched out his hand, raised his index finger and said, "The first reason, money." ”

Stretching out his middle finger again, he gestured with his two fingers and said, "The second reason, money." ”

Stick out your ring finger, three fingers, and say, "The third reason." Money. ”

At this point, the reporters at the scene all laughed.

Aldrich spread his hands and smiled: "The hundredth reason, money." ”

Most reporters knew that Aldridge was mocking Ashley Cole and using it to smash the other party's image, completely ignoring the former mentorship.

The two parted ways, Ashley Cole betrayed, and fate was over.

The reporter who asked the question looked solemn and asked: "Sir Hall, at Ashley Cole, he has already won the World Cup. European Cup, league winners. Is it wrong that after winning the UEFA Cup, winning the Champions League, after so many accolades, he wants to get a top salary at Millwall? ”

Aldridge replied gently: "There is nothing wrong with asking Chelsea your question, because Chelsea have nothing but money. But what about Millwall? We have always been a united club, a club that pays attention to contributions, what matters is how much you contribute to the team, not how much ability you have, Veron is not low in salary at Chelsea, he is not low in ability, why should he be called a parallel import? Because he didn't contribute, why is Crespo also called unworthy of his salary? Because his contribution is not enough! It's ridiculous that Ashley Cole has only been a regular for Millwall for two seasons and wants to earn as much as Nedved and Thierry Henry. Henry was also a World Cup champion when he arrived, but Henry did not have a rude demand for wages. When you ask me why Millwall and Ashley Cole have fallen apart over a contract extension, I wonder really, really, in the last ten years, I have never heard that Nedved, Southgate, Larsson, Pirlo, Ronaldinho, Schneider and other players are unhappy with their salaries, and their contract extensions have never been wavering, have Millwall treated them badly? No, they contribute and the club rewards them and they deserve it. Don't forget, you're just talking about what Ashley Cole has gained, but not who made him there? Which team got him on the podium? ”

The reporter from the Guardian stalked him, grabbed the question, and continued to say sharply: "Sir Hall, you have repeatedly stressed that players should know how to reciprocate and not overly value monetary benefits, but you personally sent players to Chelsea, wasn't it for Chelsea's high transfer fee offer? ”

Aldridge shrugged and said: "Of course, they only want to go to Chelsea, because Chelsea gives a high salary, as for the transfer fee, hehe, Ashley Cole, Robben, Ribery in exchange for the transfer fee, the club took out half of it to add to the loyalty clause reward of all players in the first team, and 20% is as a championship bonus for this season, and the club stays to invest in operating costs, about 30%. ”

All the reporters at the scene looked at each other.

According to their previous information, Millwall sold three players to Chelsea for around £70 million.

If £35 million of that money is given to first-team players as a reward for loyalty, that's a lot of investment.

Loyalty rewards are certainly not one-off, the focus is on loyalty!

In other words, the longer a player stays, the higher the reward.

In any case, in disguise, Millwall's player wages have increased, but not permanently, because players will get older, and there are not a few who may come to the end of their careers in a few years.

20% of the winner's prize, almost £15 million!

It certainly won't be a championship bonus, it's the sum of all competitions, the league and the Champions League are definitely the heaviest!

This is another measure to stimulate the morale of the players.

Such a reward mechanism is related to Aldrich's contributions.

The better the grades, the greater the contribution and the more money you earn!

The Guardian's reporters are no longer pestering, and they can stop in moderation.

The reporters present know that Millwall's owner is not a profit-hungry person, although Millwall makes a lot of money, but the salary system itself is actually very large, in the club's self-sufficient operation, although they have made a lot of money by selling people in the past ten years, but you must know that to earn back a new stadium, and at the same time develop the construction of the commercial chain, which requires astronomical money, and the player salary system, before Abou took charge of Chelsea, Millwall has become the largest salary system in the Premier League since 2000, The clubs that are also among the best in Europe have too many excellent players, and the top column has the highest weekly salary, but there are loyalty rewards, mainly mid-level players, and the salary is obviously much higher than that of players from other clubs.

The new generation of clubs, can not escape a situation: that is, the change of the wage system, you want to help the newcomer to the position, you have to free up salary space, in the past, those main players, unwilling to cut wages and do not accept the transfer, this money club still has to fulfill the contract to continue to pay, so Millwall at this stage of the wage system is under great pressure is understandable.

The Sun's Howard raised his hand to ask.

"Sir Hall, who do you think Millwall's biggest rival will be in the Premier League in the new season, as the defending champions?"

Aldridge looked around at the countless pairs of eyes in the audience, everyone actually had the answer in their hearts, it was a little difficult for Aldridge, but Aldridge smiled: "Of course it's Chelsea, they spent more than 200 million pounds on reinforcements this summer, if you don't put them in the first place as a competitor, I feel embarrassed, hehehe, "The Sun" is knowingly asking, I read the cover of the football section of your newspaper today, well, it's not bad, but the wording is a little inaccurate." ”

The cover of The Sun today is a full-page photoshop.

On the left is Jose Mourinho's new Chelsea squad, while on the right is Aldridge's defending champions Millwall.

Aldridge and Mourinho looked at each other in a-for-tat posture.

This is the "battle of the young marshal" that was building momentum before last season's Champions League final is finally about to begin.

The text description interspersed in the picture by "The Sun" is: Crazy Lions Team 1 VS Crazy Lions Team 2.

There are too many former Millwall players in the Chelsea squad.

In a detailed season preview, The Sun maliciously speculated that Mourinho would not only lead Chelsea to overthrow Millwall's dominance, but also use the players Millwall had abandoned to further attack Aldridge in an attempt to prove that he knows how to use people better than Aldridge.

Yes, using a group of players abandoned by Aldridge to beat Aldridge, if it can be done, there is no need to discuss whether Aldridge or Mourinho is stronger or weaker, there is no dispute.

The atmosphere of today's press conference was relatively relaxed, and the reporters did not see Aldridge's annoyed or ugly face, and Aldrich's mentality was always better.

Howard asked, "What's wrong?" ”

Aldridge chuckled: "Although you may think I'm looking for a staircase when I say this, I still have to make it clear that when Ferreira left Millwall, there was no dispute about his ability comparison with Schneider, Schneider was definitely better than him, and now I also think Schneider is better." Drogba and Essien didn't leave Millwall two years ago, they wouldn't be where they are today, after two years of training in Ligue 1, they have become stronger, and there is still potential in the future, but the media should never misrepresent the specific ability of players in a period, and cover their entire career with their ability at their peak, Drogba two years ago had no place in Millwall's forward line, I don't think it would be wrong to let them go, Chelsea has money, they can buy many, many players in the world, Just as Millwall can do the same, we are a little poorer, but it is not difficult to shell out £100 million for reinforcements, and the question that bothers us is: who do we buy? We already have the best players in the world, even if some of them are young, but we have the patience to wait for them to be the best players, that's our tradition. ”

In fact, the reporters understood that the news in the newspaper could not be trusted, and the Sun was also used to sensationalism, and Howard gave Aldrich an apologetic expression, and Aldridge smiled. (To be continued......)