"Oops, Jochen. With such a small sponsorship, you still need to go out in person? ”

Rist was just talking about it at the time, but Jochen. But Caitz took it to heart. After he went back, he focused on investigating the Chinese market and the problems of Chinese football. What Rist said is not false at all, the atmosphere of Chinese football is very good now. It's even far better than they think. The current Chinese football scene is very hot, and the enthusiasm of the fans is also very high.

As Rist said, there was a hero-worshipping complex in Chinese history. This complex is present in every aspect, and it is also true in football. Chinese football is looking forward to Chinese football having a shijie-level star. Hopefully, there will be a player who has been successful in European football.

Hence Jochen. Caitz would love to sponsor a Chinese player, a very good Chinese player. But he wants an explosive one, not an ordinary player. So, as Rist said, he looked at Zhang Enhua and Sun Jihai, who played in Sunderland, and Fan Zhiyi, who played in Esttremadura.

Rist was right. Puma's staff analysed Sunderland and Extremadura and found that both clubs were likely to be upgraded. This makes Jochen. Caitz is very thoughtful. The Chinese market, which is a big market that no oligarch on Shijie will despise. So he is ready to take Rist's suggestion and let three Chinese players speak for the Puma brand.

Rist is the middleman, Rist is not a living Lei Feng. Although this is a small amount of sponsorship, Rist is a master of goose plucking in the Czech Republic. This matter is still pulled by himself, of course, it is impossible to waste it.

"Rist, that's China. As long as we PUMA can get 10 percent of the Chinese sports goods market, then ...... "Jochen. Caitz didn't finish, but the expression was yearning.

The Chinese market is just too big. And the important thing is that the development of the Chinese market is now a rapid development, and all shijie predators are eyeing the Chinese market. Now, even if it is a predator like Nike and Adidas, they can currently occupy a little more than 10% of the Chinese market.

If PUMA can capture 10 percent of the Chinese market, they could double their sales. China's sports goods market is now billions of dollars, and no one can imagine it according to the current development. If PUMA can overtake Nike and Adidas in the Chinese market, it will definitely be an epoch-making success for PUMA.

"Jochen. The three of them are very good in China, though. But it's still in the lower leagues, and the effect won't be outstanding at the moment. ”

"I know that."

Jochen. Caitz nodded, but said with a smile: "Didn't you say they can all play in the top league next season?" The influence of the Premier League and La Liga is enough. Coupled with the fact that we have a good haode boast in the Chinese media, I believe that this influence is definitely not small. You say, don't you? ”

Rist smiled. Jochen. Caitz was a man of great thought. This man is amazing. Able to put consecutive losses. Puma, which is already considered a low-end brand, has turned a profit, and this person's abilities and wrists are absolutely top-notch. Anyway, Rist didn't think he was a match for this at all, but luckily the interests of the two were the same. And not the opponent.

"Jochen, I can't guarantee the rest. But I'm sure once they're in the top flight, their impact will skyrocket. La Liga in China is not at the right time, it is an early morning game. If the Premier League were to be broadcast live on Chinese national television, then I can guarantee that it would not be a problem for more than 30 million viewers. Even 50 million people are not out of the question. It's a pity. ”

The Premier League is the most suitable for Chinese audiences to watch, because in terms of time, the Premier League is the most suitable time for China. Many Premier League games have a little more than 7 o'clock, 8 o'clock, and 10 o'clock, which are very in line with the daily habits of Chinese fans.

"Is it because the Premier League doesn't have enough influence?"

Thirty million people, that's how many people are there. Fifty million is even more surprising. So many fans, Jochen. Caitz drools just thinking about it. One in 10 of their fans buys PUMA products, and that income is staggering. If there were so many viewers, would China's state television refuse?

Rist shook his head and said, "It's not because the Premier League isn't influential enough. Rather, China's state television has only one sports channel. If you think about it, it's the only signal in China that covers the whole country, and I don't know how many sports want to be on that channel. Moreover, many Premier League games are in prime time in China, which has the most various competitions. There is no need to bring in the Premier League, and the broadcast fees of the Premier League are not cheap. And even if there is no Premier League, China's national television station is not worried about no programs, no worries about no ratings. ”

Jochen. Caitz sighed and looked at Rist with some confusion. Because he always thought that Rist was only a football professional, but he didn't expect to know so much about China.

In fact, for CCTV, the Premier League is really dispensable. Although the current broadcast fee of the Premier League is not as perverted as it was later, it is still too high for CCTV. Now CCTV's broadcast fee for Serie A and Bundesliga is only a symbolic $10,000 or 20,000. There is even a saying that the Bundesliga promoters of the year were queuing up at the door of CCTV, and then begged CCTV to broadcast the Bundesliga. Although I don't know if it's true, it can also be seen that CCTV is in an advantageous position to broadcast football events.

As a monopoly media, CCTV is proud. Let them pay a lot of money to broadcast the Premier League, and they won't do it. And the current Premier League is far inferior to Serie A, La Liga, and Bundesliga in terms of influence.

"So what is the impact of the Premier League in China?"

"It's not very low. For example, the Premier League in Guangdong, China's richest province, has been broadcast for several years, and the atmosphere of the Premier League there is very strong. And like Beijing, the capital of China, the Premier League has been broadcast for more than two years. In some wealthy provinces, there are still quite a few local stations broadcasting the Premier League. ”

Look at Jochen. Confused, Rist gave him a lecture on the composition of China's television stations. The composition of Chinese television is completely different from that of Europe. The media tycoons in Europe all have their own independent TV stations, like Murdoch's Sky TV, Berlusconi's TV station in Italy, and so on.

But China is different, there are no private TV stations in China. China's TV stations are from CCTV to provincial TV, and then to municipal and county TV stations. It is completely in accordance with the composition of the administrative composition at one level at a time. Jochen. Although Caitz also knows about Chinese football, he definitely doesn't know as much about that information as Lister. Rister was in Chinese football back then, and many insiders who others didn't know knew about Lister knew. These things are not something that can be found out by just looking into them.

Listening to Rist's explanation, Jochen. Caitz kind of understands something.

"So, Jochen. It's much better now, but a few years ago, China's national TV station represented national credit, and provincial TV station represented a provincial level of credit. Therefore, although the advertising cost of the national television station is very expensive, everyone still flocks to the national television advertising platform. ”

Rist was very careful to give Jochen. Caitz explained.

"Jochen, it's almost time."

This signing did not have the same fanfare as the last time he signed with the Czech national team. Contrary to Jochen. Caitz made it very simple, it was just that everyone signed a contract. It's just that Jochen. Caici is preparing to use Fan Zhiyi, Sun Jihai, and Zhang Enhua to shoot a group of advertisements as a brick for Puma to enter the Chinese market. The endorsement fees of the three are different, Fan Zhiyi's endorsement fee is $150,000 a year, and Sun Jihai and Zhang Enhua's endorsement fee is $100,000. Looking at this offer, Rist was thinking about something else.

At this time last year, Rist was asking Pobosky and Nedved for a penny, three years, and half a million dollars in endorsement fees. But in just one year, the player's endorsement fee has changed so much, and Fan Zhiyi can mix up 150,000 US dollars.

Although the Chinese market is far larger than the Czech market, the gap in strength and fame between Fan Zhiyi, Nedved and Pobosky is there. But the endorsement fee is about the same, which gives Rist some ideas. Shouldn't we help Nedved and Poboski change their contracts?

"Xiexie, Mr. Chelny."

After signing the contract, Sun Jihai thanked Lister. Among the three people who stayed abroad, Fan Zhiyi has a big temper and a high vision. Even in the face of a well-known European agent like Rist, he didn't bow his head at all. Zhang Enhua is a little sneering and is not very willing to communicate with people. Only Sun Jihai's temper is okay, and people are willing to contact and talk.

"It's nothing, I make money too."

Lister shook his head with a smile, then looked at Sun Jihai and said, "You are still young, you must study modestly." You have the quality to play in the Premier League, and you can't even look down on such a small endorsement contract when the time comes. ”

"Yes, I understand."

After Sun Jihai and Zhang Enhua arrived in Sunderland, they were actually angry in their hearts. At first they didn't know it, but after a while in Sunderland they found out that their salaries were at the bottom of the Sunderlands. Not even as much as the salaries of some of the substitute players, after a few things they understood this time to Europe, they were taken by Michael. Williams got the pit.

So they never contacted Michael again. Williams, although Michael. Williams wanted to remain their agent, but they didn't agree. This time, Lister helped to broker an endorsement contract for them, and Sun Jihai was very grateful.

"You should have my phone number there. If there's something in the UK that can't be resolved, just give me a call. ”

Although I became a Czech in this life, the memory of China cannot be erased. Although Rist is not a bad person, when they see Sun Jihai, they always can't help but think of what happened in China back then. Therefore, if you can, you can help. (To be continued......)