688 Personal Brands
"We're working together."
Now that Spanish football is all over the place, no one knows when the Spanish league will start. The Spanish Football Federation and the players' union are now in urgent consultation and do not want the current chaos to continue. Because everyone will be hit hard by then, the two sides began negotiations almost overnight.
But at this time, Rist and Carvajal did not have time to pay attention to this. Rist and Carvajal and Rondoiro are discussing how to work together. Rist first offered 40 million euros to help Deportivo La Coruna through the current difficulties. Let Deportivo deal with the tax authorities first, don't let them push too much.
Then the three parties cooperated, with Rist coming up with 30 million euros, Carvajal with 10 million euros and Deportivo La Coruña with 10 million euros. With a total investment of 50 million euros, not all of this money has actually gone into Deportivo La Coruna's academy. The money was mainly for the search for Spanish talent.
The development of young Spanish players is very good. There are great players everywhere, from La Liga, La B, La C clubs to great talent. Investing so much money is one effect. That is, to attract the young generation of Spanish talents to A Coruña by virtue of the generous treatment. Rist and Carvajal never wanted to develop young players slowly.
In today's European football, as long as you have money, you can't bring in anything. When Arneson was head of the Academy at Chelsea, he used money to bring in an unknown number of talented players. At that time, there were many ways to seduce geniuses, either to give a house, or to give a higher signing fee, etc. Although their later development was not satisfactory. But that's a very good way to do it. Rist is ready to play this trick this time around.
"Lister, I thank Deportivo for your help."
With Rist's money, A Coruña was able to survive for a while. You don't need to be really bankrupt, you don't need to be escrowed. As in the current situation of Deportivo La Coruna, once in custody, it is very easy for the current players to run. Although the time comes to use bankruptcy protection, it can reduce the club's debt. However, after Deportivo lost a good player, it will be difficult to stay in La Liga. So Rist's money is precious to the current A Coruña.
And this time the investment in the academy, Deportivo La Coruna invested the least, but it got 50% ownership. Rist got thirty percent. Carvajal owns twenty percent. As long as this academy can be in chaos in Spanish football right now. Being able to snatch some genius is the cornerstone of revival.
"Augusto, I said, I like a win-win."
Rist smiled and nodded. Rist also has an adequate scouting network in Spain. Carvajal is Spain's No. 1 agent. Two people shot. Being able to bring in an unknown number of talented players here. Even some of them died halfway through. As long as 1 in 10 is successful, the money can be easily earned.
Both Rist and Carvajal are targeting players from '95 to '98. The oldest of them was sixteen years old, and the youngest was thirteen or fourteen. It can be used after a few years of cultivation.
"Rist. Is it really able to attract those talented players? ”
"Of course."
Rist sneered. The Spanish club is really a mess now, and there are even more and more clubs with empty gloves and white wolves. Because of the bankruptcy protection law, some clubs that are in financial distress deliberately play bankruptcy protection.
The most typical is Las Palmas. Las Palmas owed players and coaches salaries for five months in a row, and as a result, after filing for bankruptcy protection, the club was allowed by the court to carry out a large-scale asset restructuring, and finally ousted the original coach and players without spending a penny, and then relied on the new manager and new players to return to La Liga.
At that time, the club was initially short of money, but then deliberately defaulted on it, just to file for bankruptcy protection. At that time, I didn't want a penny for the first team, the second team, and the academy. In this case, as long as they are willing to spend money, it is easy to bring in talented players from their club.
"Augusto, money is uncle."
…………
"Ozil, pass!"
"Pedro, Pedro's explosiveness is good. Pedro, received the ball. Pedro, passing...... Messi, Messi shoots! ”
“GOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOAL!!!!!!!!!!!!!!!!!!!!!!!!!!”
"Messi, this is Messi's second goal of the game. Messi scored 56 goals and provided 31 assists for Barcelona in all competitions last season. ”
"Barcelona won the Champions League last season, and Messi was the top scorer and the best assist. Since the start of the season, Messi has also performed well. He scored three goals in the first two legs of the Spanish Super Cup to help Barcelona win 5-4 over Real Madrid. In the first game of La Liga this season, Messi scored twice again. Messi has already scored five goals this season. This is Messi's era. ”
So to speak. Since Barcelona won six crowns in the 0809 season, world football has entered the era of Messi. Although there have been outstanding stars fighting with Messi during this time, no one has been able to beat Messi.
Messi is most criticized for his national team results, but there is no one else who can compare to it at club level. This has something to do with Messi's own strength, but it also has something to do with the fact that Barcelona is a strong dream three during this time. There is no suspense in this season's Ballon d'Or, because Barcelona won the Champions League again in the 1011 season. And Messi is a key player at Barcelona.
Stats on Real Madrid's Cristiano. Ronaldo also scored more than 60 goals, but it is a pity that Real Madrid's results last season were not as good as Barcelona's. Cristiano. Ronaldo has no chance again.
The first round of La Liga has been postponed, and this matter is too big. In the end, the Spanish Football Federation couldn't bear the pressure. After all, if it is postponed again, then the Spanish Football Federation will not be able to account with UEFA, with the fans, or even with the sponsors. And those clubs are already difficult, and if the game is postponed, then the losses are even greater. This season, because of the chaos in La Liga and the downturn in the Spanish economy, there have been eight La Liga clubs running naked. That is, there are no advertisements for their jerseys and chests, and the original sponsors are gone. Therefore, under pressure from all sides, the Spanish Football Federation can only agree to the conditions of the players' union. Therefore, the second round of La Liga matches was able to kick off smoothly.
"Obery, I hope there will be no problems with Adidas this cooperation. If this cooperation is successful, those Leo's next brand promotions will be with Adidas. ”
Looking at Messi's current overwhelming performance, Rist is very excited. Because of Messi's increasingly outstanding performance, Rist and Barcelona have started a new contract extension.
Messi currently receives 13 million euros after tax at Barcelona, but the recent increase in player salaries has been increasing. Rist asked Barcelona to give Messi a salary of 17 million euros a year after tax, but Rosell thought it was too high. If Messi is really given a salary of 17 million euros, Barcelona will have to pay 30 million euros for Messi every year, which is too high. Therefore, the two sides are negotiating Messi's salary. But regardless of the final result, Messi's salary increase is certain.
And Messi now has more than 20 endorsements, and last year's income exceeded 40 million euros, becoming the highest-paid player in European football. However, this money is still too little, and with Messi's current status in football, he should get 70 or 80 million euros a year.
Therefore, Rist is opening up a new source of income, which is to learn from other superstars and build a brand that belongs to Messi. Some time ago Mendes gave Cristiano. Ronaldo's brand "CR9" is selling very well. One year to Cristiano. Ronaldo added tens of millions of euros in revenue.
Rist is also preparing to create a brand belonging to Messi, that is, a personal brand of the "M" series with Messi's first letters. Although Rist has also run such a personal branding before, he has never promoted it alone. It's all in collaboration with other sports brands. This time too. Rist is ready to work with Adidas to create a series of personal brands belonging to Messi.
"Rist, rest assured. We value this cooperation. ”
Aubory. As a senior executive of Adidas, Dolan also attaches great importance to this cooperation. Messi is Adidas' number one player, and Messi's current status is completely possible to set up a separate brand, and there is no need to cooperate with Adidas.
But Rist thinks more. Although it cooperates with Adidas, a lot of profits will be handed over to Adidas. However, Rist considered that Adidas's sales channels were all over the world, and Messi's personal brand could be launched in a short period of time. After a few years, Messi's brand has a status, and whether it will continue to cooperate with Adidas depends on their conditions.
"Aubori, regarding the launch of Leo's personal brand this time, I have invited Beckham and Raul and Zidane."
For Messi's personal brand, Rist attaches great importance to it. In order to be an instant hit, in addition to cooperating with Adidas, Rist also invited three world-class superstars to help.
David Beckham is far from Europe's major leagues, but is still one of the top earners. As for Raul, who was once a symbol of Spanish football, Zidane is even more superstar. In addition, they are all partners of Adidas, and even now they are still working with Adidas. That's why it's the right time to help. Rist is even ready to invite them to endorse the personal brand created by Messi.
"Yes, Rist. What do you think of this launch event in Paris? ”
"Yes."
The two sides also discussed a number of matters of cooperation. Rist took a lot of effort for the press conference. Adidas also invited some heavyweights on its side, and Rist also invited heavyweights on its side. Both sides are vying for the launch to be an instant hit. (To be continued......)