Section 186 Wealthy Family History (Part II)

(a)

When he stopped next to the special plane, the lawyer in the front row handed the phone to Chen Zhuo.

"Sorry, Patton, I was going to pick you up, but...... Don't be surprised, okay? Heidi said cautiously: "I'll be waiting for you at Dortmund airport." ”

Chen Zhuo said: "No, no, Heidi, I think that you talk like this, it makes me feel very awkward, or ...... Let's meet and say, I'll get on the plane now......"

"Well, xiexie you, Patton, see you later." Heidi's voice was very soft and thin, as if she was worried that Chen Zhuo would not come if she was accidental.

It was the first time for Chen Zhuo to take a private jet, but he was not too interested in studying the various facilities on the plane, and after boarding the plane, the lawyer handed over a stack of books and magazines, and did not say anything.

"11 Secrets of Aldi's Success", "Cheap Supermarket Empire Aldi" ...... The authors are all one person, the former CEO of the Aldi Group, Brandes.

(b)

After the gradual withdrawal from the business, Carl and Outai set up a special foundation and established a complex management system, and then divided the group into two according to the region, South Aldi and North Aldi, to avoid being sued for "monopoly".

After the split, the younger brother nominally holds the shares of South Aldi, and the elder brother holds the shares of North Aldi, but in the end, there will be an "Aldi Investment Fund" that will be managed and distributed according to the procedure.

It is operated by two teams, North Aldi is responsible for the expansion and operation monitoring of northern Germany and Northern Europe, France, the Netherlands, Belgium, Luxembourg and other places, and South Aldi's responsibility area is the United Kingdom, Scotland, Ireland and countries in Eastern Europe, Western Europe, Southern Europe, etc., accounting for 3.5% of the retail share in Europe, which has surpassed Walmart in Europe and is second only to Carrefour.

In the late 90's, the South Aldi chain opened stores in Australia and the United States, with 600 stores in more than 20 states in the eastern United States, and the global business is expanding day by day.

Different from China's "low quality and low price" and "large quantity" concept, Aldi pursues the principle of "high quality and low price" and "the highest cost performance", in global procurement, there are only 700 to 800 products, and it is these 700 carefully selected products that make Aldi in storage, site, personnel and other aspects of the cost is greatly reduced, in Germany, the same quality of goods but where Aldi has, its price can basically be 10% ~ 20% lower than Wal-Mart, Individual items are 50% lower than similar brands!

If Wal-Mart is a retail empire, it should be a quantitative empire, and for Aldi, it is an "elite army", challenging Wal-Mart and Carrefour in terms of share with 700 to 800 kinds of boutiques, which is indeed a business miracle!

(c)

CEO Brandes has retired, and is now a senior advisor to the "Aldi Investment Fund", these books are actually the change of direction advertising of the Aldi Group, hard and wide investment in the Aldi Empire only do DM, other TV newspapers, street signs, etc., do nothing, belong to the information economy era of absolute alternative!

These are all written by CEO Brandes in "11 Secrets of Aldi's Success", which does not engage in market research, public relations, or annual planning. It pays only 0.3% of its annual turnover in advertising, which is almost incomprehensible in the European retail world. Basically, its advertising dollars are only used to publish a weekly newsletter of the next week's unique products.

In some stores in Germany, Aldi refused to scan barcodes electronically until the beginning of the 21st century. Their cashiers quickly entered each item into the cash register, which was fast enough to put all the German store employees to shame. All employees have to know everything, they have to know all the prices, they have to know all the goods, they have to put them on the shelves, they have to take them down, they have to scrub the store when they close.

Among the 11 secrets, there are "simple" principles, as well as complicated but complex "procedures" and "standards" that must be followed......

(iv)

Hamburg is more than 280 kilometers away from Dortmund in a straight line, and the plane flies for about 50 minutes......

It was still a black Mercedes-Benz sedan, not low-end but very low-key, Heidi and Chen Zhuo were sitting in the back seat, this time the lawyer did not follow, just a driver driving, and there was no vehicle following in front and behind.

Heidi just nodded when they met and got into the car by herself, so far the two of them have not spoken, Heidi did not even take off her glasses, and was silent for more than a minute, Chen Zhuo said: "You are okay, Heidi." ”

Heidi gently reached out and grabbed Chen Zhuo's hand, and said softly in a somewhat hoarse voice: "Well, soon, soon to be there." ”

Heidi's little hands were cold, Chen Zhuo gently rubbed them with his palms, the two of them didn't say anything more, the car was driving smoothly, the carriage was very quiet, and the noise was blocked out.

About 20 minutes or so, the car stopped in front of a villa, and Heidi let go of Chen Zhuo's hand and signaled that it had arrived.

This is a very quiet place, many single-family villas, there is some distance between villas, and the road to the grass of the villa is also more than 20 meters away.

However, it doesn't look like a mourning hall has been set up, and there don't seem to be any people or parked vehicles.

Turning around and closing the door, Heidi nodded to the driver, who drove away. Then Heidi gently grabbed Chen Zhuo's arm and leaned over, Chen Zhuo gently patted Heidi's little hand that had not yet been covered with heat, and her nostrils were full of the breath emanating from Heidi's body, with a slightly sad fragrance.

(5)

"This is where my parents and I live, my great-grandfather and grandparents are not here......" There was no one in the villa, Heidi seemed to see Chen Zhuo's confusion and explained.

Chen Zhuo nodded, and sat down on the sofa in the living room under Heidi's guidance, looking at Heidi's appearance, it seemed that the two sides needed a formal and in-depth conversation.

It seems to be right, so far the two have not clarified the relationship between boyfriend and girlfriend, the reason for the most contact on weekdays is because of the TV show, the most exchanged calls, more Heidi asked Chen Zhuo for questions and make-up lessons in football, sometimes unconsciously far away, Heidi talked about her college life and childhood life, Chen Zhuo's experience was relatively simple, training and reading took up most of the time in the past ten years, and both sides avoided family and personal privacy.

In the more than a week since I came back from London, Heidi asked a lot of things about Xiaomeng, and Chen Zhuo can be regarded as a combing in the process of telling, many times this is the case, two childhood sweethearts, the family affection is very deep, but they may have lost the possibility of chemical reaction between each other.

It is said that falling in love is divided into three stages, first talking, nothing to say, no matter which topic is opened, you can always talk like that, there will be no cold field and there will be strong opposition of ideas and views, and then love, if you don't see each other for a day, you don't hear each other's voice for a day, like an empty piece of heart.

The "love" in the ancient Chinese characters is a "silk" above the heart, and there is an extra "word" in the middle, which is intuitively analyzed by the principle of "pictogram, huiyi, shape and sound" of the Chinese characters, but it is not because the other party's "words" are like "silk", or "a wisp" is tied to the heart, it becomes love.

From this point of view, Chen Zhuo and Heidi, at least at what stage from love to love, are at least more reserved to each other, and they have not confessed.

Sitting next to Chen Zhuo, taking off his glasses and putting them aside, as if shivering with cold, Heidi hugged Chen Zhuo's arm tightly and leaned on his shoulder, Chen Zhuo felt that his shoulders and neck were instantly cold.

After hesitating for a moment, he gently put his arm around Heidi's shoulder, and Chen Zhuo comforted: "If you want to cry, cry, you will ...... when you cry."

Heidi threw herself into Chen Zhuo's arms and cried bitterly, Chen Zhuo hugged Heidi, gently combed her hair, and patted her back as she was choking.

After crying for a while, Heidi slowly calmed down, and her eyes, which were originally red and swollen, were now like peaches. Chen Zhuo just hugged Heidi, didn't say anything, didn't ask anything, the two just hugged like this, for a long, long time.

Time seems to have frozen.