For those living in London, the most impressive memory of Christmas every year is the cold.

Many times, Christmas isn't just about Santa Claus with Whitebeard, turkey and pumpkin pie, it's also accompanied by snow.

But this year's Christmas is obviously very different from previous years, for the simple reason that almost all shops and sellers have put up slogans and slogans for Christmas early for the first time this year.

When you walk down Oxford Street, you see slogans about discounts and promotions almost everywhere, you open the British newspapers, and all you see are pages full of advertisements and promotions, and almost all the topics you can hear when you talk to friends are related to bankruptcy and bankruptcy.

The Guardian has previously made an exclusive interview, saying that the European debt crisis will enter a harsh winter from now on, the retail industry and shopping malls will be hit hard, and almost the entire European economy will enter a long-term depression.

"We are going to have a Christmas with no hope"

Woolworths, an 80-year-old supermarket chain, declared bankruptcy in December, setting off a chain reaction that saw countless department stores and malls announce clearance sales, as they had to recoup enough money by Christmas to survive the harsh winter.

In the past, the Christmas shopping spree began after Christmas, that is, on Boxing Day, but this year, it began to carry out overwhelming publicity and promotion after entering mid-December, not only some small shops and stores, but even all famous brand stores and luxury stores, are on sale.

Because they had to return their money before Christmas to pay for their employees' salaries and bonuses, pay the next quarter's shop rent and a series of fees, all of which contributed to their almost desperate spree price cuts, which in the words of professional Andy Gretel were unprecedented.

According to the survey statistics of the British media, the retail industry has reduced the price by at least 40% compared with the usual price, and it is not the kind of false propaganda that the price is lowered after the price is raised, but the real price reduction, because even if it is a big price reduction, it is still difficult to arouse the desire of customers to buy, the reason is very simple, their finances are also in trouble.

The Great Depression, this is the general consensus in Europe.

But there are exceptions and exceptions, and in the UK, football is the exception.

One of the most interesting statistics is that in the history of English football, during all the Great Depressions, the football market was very hot and frenetic, and it was almost always inversely proportional to the economy.

Next door to the White Hart Lane stadium on Hagrid Road, Tottenham Hotspur's fan shop was crowded with people and a long queue outside, with a considerable number of fans waiting to enter the store to shop.

But this is obviously not Tottenham Hotspur is discounting and promoting, because there is almost no promotional publicity outside the fan store, the only more conspicuous thing is in the glass window next to the gate, posted a whole field 75% off, new products 85% off promotion, but this is too inconspicuous compared with those who are often half price, some even two or three discounts.

But it's what attracts so many fans.

Wood House lives on the outskirts of South London, 30 kilometres from White Hart Lane, but he drove from the south to North London to pick out Christmas presents for his grandchildren and buy souvenirs for the team.

This has been his habit for the past fifty years, and he is sixty-seven years old

The Londoner, with white hair as white as snow on the ground, with presbyopia eyes, looked like a sven man, standing in the crowd, slowly moving with the flow of people, but his mouth was muttering, "This year is not only the promotion came early, but even more people came to buy" but when he spoke, he was laughing.

He got up at eight o'clock this morning and drove over, but when he came, the crowd was already very long.

"Of course, there are many, didn't you read what was said on the forum? Half Londoners on Oxford Street, half Tottenham Hotspur fans at Hagrid Road," a middle-aged man in his mid-forties in front of him looked back with a smile.

Wood House listened and smiled, "There's a big sale on Oxford Street, what's on Hagrid Road."

"You don't know what to do?" The middle-aged man was a little surprised, I don't know if he still came to queue up?

"What do you know?" Wood House asked, puzzled.

"Oh, Maga," the middle-aged man shook his head and sighed, "Yesterday the team won the Club World Championship in Yokohama, Japan, have you seen it?" ”

"Of course, all Tottenham Hotspur fans won't miss that game, Messi did a fantastic job" Wood House immediately had a common topic, and his tone became excited.

Although the morning newspapers have not yet been read, it is expected that all the newspapers today will put aside the 18th round of the Premier League and focus on Tottenham Hotspur's outstanding performance in winning the Club World Cup, which is the world champion

"Yes, so the club has launched a special commemorative series of World Champions jerseys, which are officially launched today, and I heard that the first batch is a limited supply, and it is currently only available in London, and it will be sold in other cities and countries in the future, so"

"Really? I don't know," Wood House was surprised.

Following the middle-aged man's fingers, he found that the window on the other side of the fan store was indeed displaying a complete set of special commemorative jerseys of the World Champions, including men, women, children, jackets, T-shirts and entrance jerseys, as well as some other fan memorabilia, as well as replicas of the Club World Championship trophy.

One of the most important reasons why the first limited editions are valuable is that they are all autographed by the stars, you can buy the autographed editions of the stars you like, and this special edition is not just designed for the White Hart Lane Stadium, it is also quite good to wear, for example, some down jackets are quite warm, and the style is also very stylish, which is very pleasing.

Wood House looked at the window with reading glasses in his possession of every Tottenham shirt over the years, and every time he picked up Tottenham clothes and souvenirs as gifts for his children and grandchildren, he now has to weigh his credit card.

After gritting his teeth, in the words of a middle-aged man, the first limited edition of the autograph is very, very collectible and worth buying

Tottenham Hotspur fans who came to Hagrid Road were all in the same vein, and on this day, the team's sales were very hot, which lasted until the afternoon, and is expected to break the all-time single-day sales record for a fan store.

This situation made Ye Qiu, who was standing in the administrative office of the White Hart Lane Stadium, feel very satisfied.

"Good enough, Peter" Ye Qiu turned around and praised Peter Kenyon and Ron Gurley

It is not very difficult for Tottenham Hotspur to win the Club World Championship, Ye Qiu expressed his confidence before, and the team also negotiated with Adidas after the opponent of the World Club Championship was released, and both sides agreed to cooperate on the Club World Championship, and FIFA also said that Tottenham Hotspur could be allowed to use the Club World Championship to promote and promote, so there was this grand occasion.

Although the discount and scale are far less than the major malls and stores on Oxford Street, the sales boom will not be lost to them at all, because in the UK, the football economy has never been followed by a depression because of the economy, and even the other way around, the more depressed the economy, the more hot the football economy is.

"This is what we said before, it is only open to members, and if it is allowed to be sold, the scene will definitely be even hotter than it is now," Peter Kenyon said with a smile.

"Will there be scalpers?" Ye Qiu asked.

Ron Gurley glanced at Peter Kenyon and laughed, "It's inevitable, it's definitely going to be, but as we said before, it's a benefit for members, whether they buy to collect, or buy to sell, it doesn't matter to us, we can't care about it that wide." ”

Ye Qiu also felt that it made sense, because you are too lenient in everything, and sometimes it may not be a good thing.

"At noon today, FIFA will transfer 4 million euros to the club's account, plus 1 million euros in appearance fees, a total of 5 million, and the team is currently negotiating cooperation with several major companies in Japan, and it is expected that this Club World Championship final will bring us 10 million euros in revenue."

Ye Qiu smiled after hearing this, but shook his head again, "Your marketing department has taken a big advantage, but the physical fitness of the players is a big problem" Running back and forth like this, the players' physical fatigue is certain, especially considering that it will be Christmas soon.

"By the way, how's the charity auction going?" Ye Qiu asked with concern.

As part of a charity event between Tottenham Hotspur and a children's hospital in Tottenham, the team will put up a number of meaningful auction items for auction, all of which will be donated to the children's hospital, and Tottenham Hotspur will also take the lead in donating a portion of the money to build the children's hospital's medical building.

"Almost, we'll have an auction at the carnival," Peter Kenyon said.

The Carnival is an event co-hosted by Tottenham Hotspur and its sponsors on Christmas Day.

Last year, Tottenham Hotspur organized a carnival in the Theobold training base, but only the team staff, players and coaching staff and their families attended.

As early as after Christmas last year, a considerable number of fans appealed on the club's official website for the team to be open to the public, and in the past year, there have been letters from fans asking the team to open the Christmas carnival and allow them to participate.

In November, the team used to collect opinions on the Internet to solicit the opinions of fans, and as a result, a considerable number of fans wanted to be able to participate in the team's Christmas carnival, plus many fan organizations already have some of their own activities, and now they have also said that if the team organizes a Christmas carnival, they will come to participate.

Based on the opinions of all parties, as well as the support of some of the team's sponsors and licensors, the team has decided to make this year's Christmas carnival, inviting fans, media reporters and some football celebrities to participate for the first time, and all of them will be free, but the venue will not be in Theorebard, but at White Hart Lane.

On that day, all fans will be able to enter for free, and the team will arrange a lot of programs for the fans that night, many of which are programs and activities for the fans themselves, and the whole Christmas party will last from one night to the next morning, and the players and coaching staff will have no choice but to stay until midnight because they have to play the next day.

The charity auction is one of the events of the entire Christmas carnival.

This time, the team regained the Club World Championship from Japan and returned triumphantly, which undoubtedly made a free promotion for the Christmas carnival again, and I believe that more and more fans will come to the scene to participate in this grand event.

At the same time as Tottenham Hotspur played Japan, the 18th round of the Premier League was also completed.

Liverpool, who was very strong at the beginning of the season, has also been similar to Tottenham Hotspur in recent times, falling into a trough, the difference is that Tottenham Hotspur still won points steadily when they did not perform well, while Liverpool suffered a draw, and the seventeenth and eighteenth rounds were two consecutive draws, which directly led to Liverpool's continuous loss

Chelsea and Manchester United are also not doing very well, which has led to the end of the 18th round of the Premier League, Tottenham Hotspur is still at the top of the table, they have two games less, with 13 wins, three draws and zero defeats, with an unbeaten record of 42 points and lead the standings.

In second place are Liverpool with 39 points, followed by Chelsea with 38 points, but Chelsea have a better goal difference than Manchester United and are higher in the table, but they are followed by Martin O'Neill's Aston Villa in fifth place and Arsenal in sixth place.

Judging from the current situation, Tottenham Hotspur, which has two rounds less, is undoubtedly the favorite to win the championship, but many people are worried about Tottenham Hotspur, which is fighting on multiple fronts, after all, the team has transferred a lot of players this summer, and the squad is a bit thin, and the outside world has been rumors recently, and many players in the team are making transfers, which has also become a major hidden danger for Tottenham Hotspur.

Throughout the first half of the league, Tottenham Hotspur has changed most obviously in defence.

The team's defense this season is still very positive, especially in the last two months, Tottenham Hotspur have conceded a clean sheet in the Champions League, League and League Cup, and Cech has not conceded a goal in four Premier League games, which is indeed not easy.

The arrival of Ziglinski has strengthened Tottenham's backline, but the most surprising thing has been the solid performance of Thiago Silva, at least Tottenham's centre-backs are no longer as visible as they once were.

A lot of times if you're inconspicuous and don't let the fans remember it, it means that your defense is in place.

Perhaps under pressure from Ziglinski, Kompany's performance this season has been much more stable, less frizzy in the past, and more mature, whether it is paired with Ziglinski or Thiago Silva, the performance is very standard.

The midfield is still Tottenham's strongest link, with the addition of David Silva, the team's midfield has improved, the ability to create chances is stronger than before, the only fly in the ointment is that Ribery has not been able to perform satisfactorily since returning from injury.

For this, the coaching staff has also given understanding, at least Manchester United's Cristiano Ronaldo after surgery, this season's performance can not be compared with last season, Ribery, who is more seriously injured than him and rests for a longer time, is not in good shape, that is understandable, the key is to find an effective way to help him recover as soon as possible.

"Recently, Manchester City temporarily shelved the transfers of Carroll and Ashley Young, and is fully engaged in the operation of Kaka, and it is reported that AC Milan have agreed to their sky-high price of 120 million euros, and the next thing is to negotiate Kaka's personal treatment with Manchester City" Peter Kenyon is really a little envious of Manchester City, and almost does not think about any consequences of throwing money.

If it costs 120 million to introduce Kaka, then the total investment is expected to exceed 250 million yuan in the annual salary plus other payments, and whether such a large amount of money is directly proportional to the output, it is really difficult to say, at best, Manchester City has chosen the easiest path to fame.

By acquiring two superstar-level figures, Kaka and Robinho, they also hope to use these two superstars to become a big club, but the key problem is that they don't deserve this title.

Or should it be said that without the support of results, no matter how many stars there are, they are not giants

"Then put it aside for the time being, they are not in a hurry, we are not in a hurry, are you still afraid of rotting in your hands?" Ye Qiu smiled, he didn't care about this at all, he was even thinking that if he couldn't make a move during the winter break, he would consider lending Carol out of Lu.

Although this player can only play role players at Tottenham Hotspur, he has gone to other Premier League teams, and he has no problem playing games, and he is young enough and has the quality, and he is really not afraid that no team will be interested.

"There is news that Manchester City are ready to spend 400 million to buy the star, we have to prepare in advance, a new round of salary skyrocketing is coming" Peter Kenyon is also quite a visionary club operator.

Manchester City pays Kaka how high the annual salary, no one knows the inside story, the more reliable is the after-tax weekly salary of 250,000 pounds, if the new tax rate is adjusted, that is, 500,000 pounds before tax, this is indeed quite outrageous, plus the tax rate adjustment, it can be predicted that the salary of players in the Premier League will be further increased

"Kaka's image is so good, so healthy, he may not be willing to accept Manchester City, because that represents his compromise with capital" Ye Qiu said his guess, Kaka did not accept Manchester City in his previous life, and he is really not sure in this life.

In his previous life, he just saw the news from the media, and he would only think, ah, more than 200 million, he had no concept at all, and he always felt that it was not nine zeros? But in this life, he knows very well that this is an incalculable amount of money for any team and any player, and it is difficult for anyone and any team to refuse such a transfer, including Tottenham Hotspur.

Interestingly, Roman Abramovich has been showing signs of making a move lately, and if he does, the whole football market will become more and more interesting, but Tottenham Hotspur will not change their business strategy and original intentions.

In Ye Qiu's view, although the wealthy family built up by money is fast and achieved overnight, it still does not rely on results, strength, and the wealthy family that climbs out step by step is stable and solid.

Maybe the latter path is difficult to take, but Ye Qiu chose this path at the beginning, and he will not change it easily now.

Because what he wants is not an overnight peak, but a century-old foundation