Chapter 526: Course Planning
At the same time that the Milito brothers, who were full of hope for the future, joined Tenerife, Fiorentina finally reached an agreement with the city government on the acquisition of the Stadio Frankie.
After some careful research, the city also realized the huge gap between what they saw as a precious course and those of the British: not to mention that the work done by the government in the commercial development of the course and its surroundings was infinitely close to zero, and even in the beginning, they boasted that they were still advanced in terms of hardware and facilities, which were lagging behind the English.
As a result, after the resumption of negotiations, it was clear that the confidence of the Florentine city government was somewhat lacking. Frankie Stadium is much behind the British courses in terms of hardware conditions and commercial development, and they are embarrassed to ask for another $100 million, even if they are thick-skinned.
And this, naturally, gives Kenyon plenty of room for bargaining.
Eventually, after some difficult negotiations, the city agreed to sell the 66-year-old Frankie Stadium to FC Fiorentina for $60 million.
For Zhuang Mingge, who made a lot of money in the financial crisis that swept Southeast Asia, this money is nothing at all. Taking advantage of this financial crisis and previous years, Zhuang Mingge's net worth has reached an astronomical figure, although there are no specific statistics, but according to the conservative estimates of Karin and Little Groz, it is at least more than 10 billion US dollars.
It's just that like Rothschild and Rockefeller, although he is wealthy, due to family reasons, Zhuang Mingge's external title is generally the chairman of the Fiorentina club and the largest shareholder of Adidas.
Therefore, for Zhuang Mingge now, the $60 million needed to acquire Frankie Stadium is really just a drizzle.
At Kenyon's suggestion, Zhuang Mingge took out another $40 million from his pocket to buy and renovate the land around Frankie Stadium, preparing to turn it into a commercial district centered on Frankie Stadium.
Kenyon's vision for the precinct will include a range of commercial facilities including specialty stores, retail outlets, dining and entertainment facilities, and a supermarket. Most of these stores will be leased to interested businesses, with Carrefour, Europe's No. 1 retailer, and Walmart in the United States already saying they will open a new store in the area.
As for the remaining fraction, Kenyon intends to turn these stores into Florentine-themed restaurants and bars, as well as one of the largest Florentine brand stores in Italy.
Once the business district is officially opened, fans can come here at any time and get up close and personal with the modernised Stadio Franchi and Fiorentina.
It's just that Zhuang Mingge still has some worries about this, after all, the concept here is that private property is sacrosanct, and if someone is really unwilling to leave this area, then the so-called transformation is impossible.
To Zhuang Mingge's surprise, the Florentina citizens who live in the vicinity of the Frankie Stadium have expressed their full understanding of the club's demolition and reconstruction, and have said that as long as the club can give them some financial compensation, they will agree to sell the real estate in their hands to the Fiorentina club.
Even some Fiorentina fans who had set up shop in the area asked the club if they could move back here after the renovation was completed and let them continue to operate their original properties here.
For these reasonable requests of the fans, Kenyon, who is in charge of this aspect, is naturally full of promises: because by doing so, it will not only make this business district more prosperous, but also make the atmosphere of Florence in the business district more intense.
At the same time, Fiorentina's move would also attract the impression that this is a club with a human touch, rather than greedy people who only have money in their eyes.
Thus, in this situation, Fiorentina began to systematically acquire and commercialize the perimeter of the stadium.
As for the renovation of Frankie Stadium, it will not officially begin until the end of the season. After all, the new season is about to start, and if you want to improve key areas such as the field and stands, you can't choose this time. It will affect the club's income is only one of the reasons, and the most important thing is that if you change the conditions of the stadium rashly, God knows if it will make your own players feel uncomfortable, and the result will lead to a series of unpredictable consequences?
Therefore, after a meeting with the three general managers, Zhuang Mingge decided to carry out a large-scale renovation of the interior of the stadium first, so as to save the feeling of lifelessness when looking at these old interiors every day.
As for those key areas, they will wait until the end of the season in May next year.
Incidentally, the only thing that wasn't included in the renovation plan was the dressing room reserved for the visitors......
While Fiorentina's management was busy with the renovation of the Stadio Frankie and its surroundings, it was time for the start of the Italian Super Cup.
Although the Italian Super Cup is claimed to be a strong showdown between the Serie A champion and the Coppa Italia champion, anyone with a discerning eye knows that in fact, this cup is the same as England's Community Shield and Spain's Super Cup, and can only be regarded as a warm-up event in the absence of special circumstances.
This edition of the Italian Super Cup obviously belongs to the "special circumstances" mentioned above, because under the planning of professional leagues that are increasingly focusing on expanding overseas markets, this year's Super Cup did not choose to be held in Italy, but was held in Tokyo, the capital of Japan.
The generosity of the Japanese company in sponsoring the team has long been proven in Parma and Fiorentina, and the Serie A owners are salivating over the market in the Far East. Therefore, at their strong request, the professional league made a proposal to the Italian Football Federation more than two months ago to hold the Italian Super Cup in Japan. The intention of the professional leagues is quite clear, and that is that they hope to further increase the influence of Italian football in Japan through this Super Cup.
After learning of the news, the Japanese Football Association immediately contacted the Italian Football Federation and the professional leagues, vowing that they are capable of hosting this Italian Super Cup. At the same time, Saburo Kawabuchi, president of the Japanese Football Association, also said that the Japanese Football Association is willing to buy the right to host the Italian Super Cup for two million US dollars.
Faced with the temptation of a huge sum of two million dollars, the Italian Football Federation did not hesitate to sell the hosting rights of the Super Cup to the Japanese.