Ye Qiu's speech was arranged in a large trapezoidal hall of Harvard Business School.

The seats in the whole hall are arranged in a semicircle, and the doors are on both sides of the main podium, except for the main podium and a rectangular passage in the middle, which provides students with a passage to enter the classroom, and all the seats are densely packed as far as the eye can see, and the further back it is, the higher it is.

At this moment, the seats were full of people, very many people, and even in the distance, there were many people who simply stood in the back row and on both sides, and even the middle aisle began to sit with a lot of people, and Ye Qiu noticed that many people were wearing Tottenham Hotspur shirts to prove that they were Tottenham Hotspur fans.

Ye Qiu's speech mainly focused on management and operation, which is also the topic of most interest to the students of the business school.

He is talking about football clubs, but in fact it is not just football clubs, but some core elements of almost all industries in society that have been affected, because the so-called management and operation are actually the same.

Ye Qiu compares Tottenham Hotspur to a company that sells services, and he believes that the most attractive selling point of this company is not football games, nor superstars, nor is it a dreamlike football, but a culture, but this culture needs to be reflected through football games, through superstars, and through the football style presented on the field.

"I'm sure a lot of people in the room, whether you like football, whether you like basketball, or you like football and baseball, you think that the game is the difference between winning and losing, but I want to tell you that the vast majority of games are basically decided before the game."

"This is competitive sports, what we see on the field, on live TV, is often just the final result of the whole competition, it is a result, not the whole process of the competition, but we all know that it is not the result that determines success or failure, but the process!"

"That's what I want to talk about today, how to decide the winner in the process!"

After this opening statement, Ye Qiu gradually analyzed the details of managing the team, but Ye Qiu divided it into three aspects, one is to form a team and manage, one is training and competition, and there is a season plan.

When Ye Qiu explained the formation of the team and the management of the team, he mentioned a remark that won very hot and warm applause from the audience, that is, the football head coach, like all managers, must learn to compromise and know how to persevere.

'One time, I was sitting with Alex Ferguson and Arsene Wenger and they said to me, 'Hey, you know what? The current players are uncles, I used to beat and scold them, it's okay, they all have to obey, but now it's not good, even those players who have no fame and no strength are unwilling to let you toss, not to mention that once they have strength, fame, and big names, they will no longer be able to accept your temper. ”

"Maybe now in the eyes of a lot of fans, players are getting more and more complicated, they don't just look like players a lot of times, they are like everybody, they will tweet, they will use Facebook, they will even send their selfies to Youtube occasionally, commercials, newspapers, television, magazines, and all kinds of awards, they are not just players, they seem to have become a popular symbol."

"I think this is a kind of change brought about by informatization, you can't ask those children who grew up in front of the computer screen, let them be like the past, not more than ten years ago, just say five years ago, you can make today's young people not play smartphones, not Weibo and WeChat, not play games?"

"As a manager, we must learn to compromise, we should see clearly, this is the general trend, irreversible, so we must learn to compromise, keep pace with the times to change our management methods and management style, to accommodate and adapt to this big change, otherwise you will only be eliminated!"

"But there are some things that you have to learn to stick to, as if you have to know clearly that the team is a whole, and after you have developed the appropriate rules for the whole and keep pace with the times, then all the players below you have to adapt and abide by your rules, and once someone wants to go beyond and break this rule, you have to stand up and defend it as soon as possible."

"It's a bottom line, and it has to be adhered to!"

"Also, as a manager, we should defend the people under us as we uphold the rules we make, just like my players, I never disclose my conflicts with the players in front of the media, and even I rarely criticize my players by name in front of outsiders, because it is a kind of respect, unless I feel that my players are not worthy of my respect."

'That respect makes your players feel that no matter what happens to them in the dressing room, on the pitch, they can go out, they can hold their heads up in front of the press, in front of the media, in front of the fans, and they feel a sense of respect that you have for them, and a sense of dignity!'

"I once had a guy in a coaching class ask me, 'Why?'

"I replied to him, if I criticize you by name in front of so many people, or even scold you, in the future, when you face reporters and interviews, those reporters may laugh at you, and even sarcastically and sarcastically, if the psychological quality is relatively fragile, maybe he will lose his self-confidence because of this, and if the psychological quality is strong, he will feel that he is not respected enough!"

"I have always believed that there should never be a relationship between a manager and a player, between a manager and a manager, there should never be only a relationship between superiors and subordinates, but also a relationship of trust and respect."

"So, even when announcing the team's starting line-up and the squad for the game, in addition to telling the players who are running face-to-face, I will also tell the players who are not selected that I will give them a reason and an explanation, even if it seems very, very redundant, but I believe that it will be easier for them to accept."

As for training and competitions, as well as season planning, Ye Qiu also adopts the same way of talking about football on the surface, but in fact talking about company management and operation, for example, he believes that every game is like launching a product, and he must clarify his opponents, as well as the strengths and weaknesses of his opponents, and then combine his own strengths and weaknesses to make targeted arrangements.

In terms of season planning, Ye Qiu believes that as a manager, he must clearly understand the abilities of everyone under his management, their strengths and weaknesses, just as he as a head coach must understand the strengths and weaknesses of the players, understand the state of the players is a truth, and then take into account the overall consideration.

Ye Qiu's entire speech lasted thirty minutes, and the last ten minutes entered the free question stage, all the audience members who came to the scene could ask Ye Qiu questions, but all the questions only included football and Tottenham Hotspur, as well as what was said today, not Ye Technology and others.

"Mr. Ye Qiu!" The host picked out an American female college student wearing thick black-framed glasses in the jungle of arms that were held high by almost the audience, like a forest, "First of all, I think your speech just now is very exciting, but maybe it's the relationship of time, it's a bit incomplete, I'm more concerned about psychological issues as a woman, that is, how do you and your players overcome their fears?" Because I know that every game needs to be decided and it matters, are you going to be afraid? ”

"Yes!" Ye Qiu didn't think much about it, and nodded directly, but paused for a few seconds and thought for a moment, "Everyone is afraid, isn't it?" When we take on too many expectations and too many hopes, we will always involuntarily put some pressure on ourselves, and then these pressures will create some fear for you, so that you are afraid to live up to those expectations and hopes. ”

"But I must say that at this time, as a good manager, we have to stand up bravely, and we need to help all the people who accept our management, to resolve their fears, their worries, so that they can play as much as possible, without pressure, without fear."

"I know it's hard, and sometimes you have to make a huge sacrifice as a manager, for example when your management team messes up something, or when my team loses some important games, I apologize to them, I apologize to the fans through all the journalists and the media, I say, it's my responsibility, and then I'm going to take responsibility for that failure."

"As for myself, I think all the managers and managers, if you can't get over this fear, this pressure, then it's going to be very difficult for you to succeed, and you will never be successful!"

Ye Qiu's words once again received a round of warm applause from the audience.

"Mr. Ye Qiu!" Another student stood up, this time a man.

"I apologize first, but my question is, I've studied leaf tech before, and I've heard Shirley before? Sandberg's speech, she said that the management model of Leaf Technology was created by you, but as I understand it, your management at Tottenham Hotspur and management at Leaf Technology are completely different. ”

After hearing this, Ye Qiu nodded with a smile, "I understand what you mean, one is very open and free, but the other is relatively closed, and at the same time very harsh management, but in fact, I think that management is a science, treating different people, different things, rising to different companies, different industries, should adopt different management models." ”

"There are two types of enterprises in this world, one is small and fine, the other is large and complete, in my understanding, small and fine enterprises are like Microsoft, they rely on the operating system to make a living, so all their management systems must serve this purpose, which has led to today's Microsoft management model."

"Big and complete, pay attention to creativity, pay attention to development and innovation, so you can't use a lot of rules and regulations to limit the creativity of employees, and add a lot of thresholds and restrictions for development and innovation, so this is another management model."

"Tottenham Hotspur is small but fine, the core selling point of the football club is the football culture, and this culture is reflected through the game, through the players, through a lot of details, but in the final analysis, there is only one selling point, and it is the core selling point that will never fade and become obsolete, football culture!"

"So, everything we do, needs to serve it!"

"I can make an assumption that if I were to follow some open-ended management at Tottenham Hotspur, such as I allow my players to choose their place on the pitch, what would happen to you?"

"It must be that everybody is running to the striker, and no one wants to be a defender, a goalkeeper, so how is this game going to be played?"

"The peculiarity of football is that it requires the hard work of 11 players to complete a game, so as managers, we need to use a more authoritarian way to forcibly integrate them and let them serve the team as a whole, if you adopt an open and free management model, then they are a piece of loose sand."

"Therefore, management, pay attention to local conditions, seek truth from facts!"

Ye Qiu won another round of applause after answering, but he quickly motioned to the next questioner.

"Mr. Ye Qiu, I know that in the past many years, almost every season, there will be a lot of people who question you, for example, they will say that you are always selling stars, and even they will worry about whether Tottenham Hotspur will sell and become another Arsenal, but we have noticed that Tottenham Hotspur is not like this, what is your personal opinion on this?"

Ye Qiu thought for nearly ten seconds this time, because he found that the problem was getting more and more tricky.

"Personally, I think it's actually a misconception, selling people doesn't necessarily sell Arsenal!"

Ye Qiu's words caused a burst of laughter.

"Arsenal are our mortal enemies, Arsene Wenger is my friend, I can't say much about them, but I know that Arsenal's problem is not just a problem of selling people, it is a very complex problem, a problem of systematic engineering construction and planning, and it is not a simple matter that can be explained in a few words."

"Going back to our Tottenham Hotspur, I don't know if you have paid close attention to the fact that all Premier League teams have some changes in the first-team squad of every team every season, there are always players leaving, there are players coming in, and this is a very normal transfer phenomenon."

"What are the main deciding factors for a team to win the championship? The overall strength of the team, mind you, is the overall strength, which is a key factor in determining whether a team has the ability to win the championship, and the depth of the bench determines how long the team has the ability to fight for a long time. ”

'We can often see that some teams are starting really well, but halfway through the season, they start to have a bunch of problems, like they are unlucky, they have a lot of bad luck, like a lot of injuries, like the players are not in good shape, but all the people in the industry are thinking about another question, where are their substitutes?

"That's what I just said, season planning, what is your goal, if you want to have the strength to win the championship, then you have to build a team with the ability to win the championship, and the corresponding bench thickness, otherwise you can't win the championship, even if you have eleven superstars on your main lineup, but they will be injured and need to be rotated, what will you do then?"

"This is the difference between the league and the cup, the league has to take a long-term view, to focus on a season, to think about the big picture, and the cup is always focused on the opponent in front of you, as long as you beat him, you will think about the next one, which requires the manager to plan well and switch."

When Ye Qiu said this, he smiled proudly, "I know that there are many people in the outside world who doubt us Tottenham Hotspur, but I dare to say this, looking at today's football, there may be many teams whose main lineup can compete with us, but if you want to keep up with us in terms of the overall strength of the team and the thickness of the bench, there are very few!" ”

In Ye Qiu's view, the biggest opponent of the Premier League in the new season is Manchester City, the depth of the bench and the overall strength of this team are too strong, especially the thickness of the bench, which is not lost to Tottenham Hotspur, but the biggest problem of this team is the head coach Mancini.

After two or three seasons of development, Mancini has become the biggest obstacle for Manchester City, and if it is replaced by Jose Mourinho, it is estimated that this Manchester City team will hopefully become the biggest headache for Tottenham Hotspur.

As for the Champions League, it's hard to say, no one knows.

Ye Qiu's confidence in the team is not only because the team's bench thickness is enough, but also because the team's characteristics are very diverse and the means are very rich.

When the student talked about Arsenal just now, a very important reason for Arsenal's poor results is that their players have similar characteristics, and they all blindly pursue technology, and the reason why Arsenal has no championship every year is that another very important problem is injury, but as Ye Qiu just said, what about substitutes?

You're a team that wants to win the championship and you don't have the right replacements, okay?

Some people will say that when Barcelona won the championship, the squad was only 19 people, but you have to see what level the 19 players in Barcelona are, and the Barcelona youth team can rely on the system to support a while, can you Arsenal?

Many Arsenal fans will say that the Gunners have no money, but look at the income rankings every season, since moving to a new stadium, Arsenal has steadily entered the top five every year, and even the top three for a time, and is almost profitable every year, known as the most profitable club in the Premier League except for Tottenham Hotspur.

But at the same time, Arsenal's squad and salary package are not much different from Tottenham Hotspur's lineup, and they are currently still sticking to the maximum salary structure of 100,000 pounds, this is a question, how is your salary structure arranged? Where did all the money you made go?

Not to mention paying off the mortgage, you have paid off those mortgages, don't you have the money to buy someone?

And Bayern Munich is also paying off the mortgage, but how can people have money? Isn't that much more than your Arsenal?

If this issue is analyzed, it will really be a long story, and many of the inside stories are only known to the parties themselves, and Ye Qiu only knows a little about it, so he will not make any comments and analysis on Arsenal.

He only said one thing, and that is that Tottenham Hotspur is not Arsenal and will not be Arsenal!

The reason is very simple, as long as he is here, Tottenham Hotspur will not be Arsenal!