"That's what Nike is conditioning?"

Rist looked at the contract that Nike had given again, and his heart was furious. Nike was indeed in some anxiety after Lister and Adidas met. If Adidas poachs the player, not to mention anything else, it will be a loss of face. So they immediately met with Lister, but Lister didn't show up for the appointment, but let someone else in the company take over. Because Rist is not willing to go directly to negotiate with Nike, it is easy to turn around once the negotiation fails.

For now, the partnership between Rist and Nike is multifaceted. From Villa to Joaquin, Vicente, and even David. Silva, Cazorla, Ribery and other young players are all working with Nike. Rist is unwilling to break with Nike completely, and of course Nike is unlikely to break with Rist completely.

After all, Nike is currently at a disadvantage in Spain, and being able to sit on an equal footing with Adidas in the Spanish market is not a small credit for the Rist players. If Rist and Nike break up in a full-blown way, Rist will certainly have a big loss. But Nike's loss is not a star, and it may be directly launched in the Spanish sports market at that time.

So Rist wants to have room to manoeuvre. Even if Messi's matter collapses this time, don't affect everyone's next cooperation. That's why Rist will let his staff participate in the negotiations for Messi's contract extension. But Nike doesn't give itself too much face. Adidas has already offered a sponsorship fee of 1.5 million euros a year, but Nike's renewed contract is only a sponsorship fee of 900,000 euros.

"Bastard, shit, nine hundred thousand euros. Nike really treats me like a flower child. ”

Rist couldn't help but be angry. Nine hundred thousand euros, what is this? Is Rist still lacking this money, Rist only wants more than a million sponsorship fees, and Nike is unwilling to give it. This is simply the way to play Hanako. 900,000 euros, which is not in line with the current Messi at all.

"I got some news from some people. Nike is very suspicious of Messi and suspects that he is likely to be the next Saviola. ”

Rist's negotiator hesitated, but told his boss what he had heard. He follows Lister every day and understands that Messi is the player that Lister values the most. There are not one or two young players under Lister's current team, but Rister has spent more time with Messi than with other players combined.

"Saviola? He also cooperated with my Leo comparison. ”

Rist pouted disdainfully. In fact, Saviola's limelight in 01 was no worse than the current Messi. Saviola's performance at the World Junior Championships that year. It was really shocking, more shocking than Messi. Otherwise, Barcelona would not have asked for Saviola urgently, and gave him a high salary of five million euros. However, Saviola is almost deprecated by now. Saviola is someone else's player, and Rist, of course, does not want Saviola to be compared to Messi.

How unfortunate it is to compare Saviola with Messi. Saviola has long since fallen at Barcelona, and Messi is Rist's hope for the future. Dare to compare them together.

In fact, Nike's worries have also been written in many newspapers. When many people analyze Saviola's failure, they think that his thin body is a reason. And now Messi's body does not look better than the original Saviola, and many media use the Champions League final to explain that Messi may be the next Saviola. In the game against Liverpool, Messi played poorly. Many newspapers believe that it was because Messi's health was so poor that his performance in that game was so bad.

Messi's performance in the Eredivisie is okay though. But once it comes to the more intense league, it will definitely be revealed. I didn't expect Nike to believe such a thing.

"So, Nike, this is not optimistic about Messi's future."

Rist shook his head. Nike's bastards are too realistic. Since Nike doesn't look down on Messi. Then don't blame Rist for choosing Adidas.

In the middle of the World Youth Championships, and when Rist chose between Nike and Adidas, the transfer market in European football also began to be lively. However, because the 06 World Cup is about to be faced, there are not many heavyweight transfers.

The most heavyweight transfer is Arsenal's French midfielder Patrick Vieira to Juventus for 20 million euros. The transfer was tacitly approved by Arsene Wenger. But it's definitely not Wenger's willing. Jerome. Anderson and Arsene Wenger are getting more and more divided, and Jerome is getting bigger and bigger this summer. Anderson is operating the Vieira transfer again. At first, Wenger did not agree to Vieira's transfer, or Moggi flew to London himself and quickly settled the transfer. Among Jerome. Anderson, and of course David. Dunn's sons have all done dishonorable roles. Anyway, now inside Arsenal, Arsene Wenger and Jerome. Anderson's relationship cannot be said to be completely broken, but it has also fallen to the bottom of history. But here is a joy to see. Because Vieira is gone, it is a very good result for Baptista.

Also with this incident, Arsene Wenger and Jerome. The conflict between Anderson is semi-public within Arsenal. Jerome. Anderson even has David. Dunn's support. If you have a conflict with Arsene Wenger, it will not be easy at Arsenal. Vieira was one of his trump cards, plus Henry. Now Vieira is gone, Jerome. Anderson's quality at Arsenal has dropped a lot.

Tottenham, on the other hand, did not stop after bringing in Hleb and Arshavin. Patrice Evra was brought in for four million pounds. Another six million euros were brought in from the Estrimadura club to bring in their goalkeeper Cesar. Over the summer, more than 50 million euros have been spent.

Liverpool's action is second only to Chelsea's. Valencia's Sissoko was brought in for 11 million euros, Southampton's Crouch for 12 million euros, Real Madrid's Figo for free and Leeds United talent Lennon for 1 million pounds. Then two players were brought in in from Villarreal in a row, Villarreal's goalkeeper Reina for eight million euros and Villarreal's right-back McCone for nine million euros. Liverpool's strength has risen a notch again.

After Roig returned to Valencia, Valencia's movements were not small. Right-back Miguel was brought in for nine million euros, Regulo and Arsenal's Edu were brought in for free, and Diego was brought in from Porto. The last transfer was 10 million euros to acquire Morientes from Real Madrid. In general, Valencia did not spend money, because Aimar's transfer fee alone was enough.

The biggest move in La Liga is Atletico Madrid. Atletico Madrid brought in a Croatian striker after bringing in a number of players. Of course, this striker was recommended by Lister, and Eduardo, who is known as the "Fox of the Penalty Zone" in history. Silva. Apart from that, the biggest transfer is Vicente.

When Vicente transferred to Liverpool that year, the transfer fee was more than 20 million euros, which was still relatively cheap. However, at that time, Vicente's market price was at least 30 million euros or more, but because Lister's contract with Valencia was not high. That's why Liverpool picked up the bargain. In these three seasons, although Vicente's performance was not as good as it was in Valencia, his value is still not cheap. Atletico Madrid brought Vicente from Liverpool to the Calderón Stadium for a whopping 18 million euros.

There have been some downturns in the transfer market, but Rist has continued to make a lot of money this summer. For the transfer of Rist's players alone, Rister has received no less than tens of millions of euros in commissions. Coupled with some of the player transfer fee sharing that Lister held hands and some transferred out, etc., Lister has a share of more than 10 million euros.

Not to mention anything else, just like the transfer of Hleb, Arshavin and Baptista, Rist will be able to get a share of nearly seven million euros from the transfer fee. Plus the others and that's more.

With so much income, Rist hated Nike's stinginess even more. Nike is not optimistic about Messi's future, so don't blame Rist for not giving him face.

…………

"Mr. Dolan. Happy to work with. ”

After receiving a cold reception from Nike. Rist quickly got on with O'Bory. Dolan began negotiations. Aubory. Dolan offered a contract that Lister was happy with. But Rist didn't directly agree. Rist is making higher demands. Because the World Youth Championship is over, the biggest winner is Messi.

Messi helped Argentina win the World Youth Championship, became the top scorer with seven goals and finally won the best player. The last time to finish three trophies was Argentina's Saviola. After Saviola became famous at the World Youth Championships, he transferred to Barcelona and received a salary of 5 million euros. His sponsorship fees were also in excess of one million euros at the time.

But Rist wants nothing outrageous. Both parties were very sincere, so an agreement was reached quickly. From now on, Messi becomes an Adidas-sponsored player on a two-year contract with an annual sponsorship fee of 1.7 million euros. Rist is only willing to sign for two years, and after two years, Rist believes that Messi will be even more powerful, and then it will not be this money.

In fact, with Messi's outstanding performance this season, Rist already has many company invitations in his hands, all to discuss the possibility of sponsoring Messi. Messi's outstanding performance in PSV Eindhoven has made him famous in Argentina as well. And with this World Junior Championships. Messi has become another icon in Argentine football.

But Rist was cautious. Messi is the ace player of the future Riester. Rist will not make Messi too tired for the sake of a little benefit in front of him. Now for hundreds of thousands of euros, millions of euros in sponsorship fees, it is completely worth the loss to make Messi too tired. Because a few years later, when Messi became the first person in world football, he casually took over a sponsorship of millions of euros. Now we need to build momentum. The days of earning money are yet to come.

So Rist consulted with Messi's father and chose two representative ones from countless sponsorship contracts. One is the Argentine brand, which Messi's brother went to negotiate. Rist has to get Messi to endorse an Argentine brand so that others can say something otherwise.

In addition to the local Argentine brand, Riester talked to Messi about a very famous brand. Coca-Cola, the third sponsor that Rist found for Messi was Coca-Cola.

Although Coca-Cola is a big brand, the amount of sponsorship is not high. The endorsement fee they give Messi is only 600,000 euros a year, but Rist is mainly interested in the Coca-Cola brand. Coca-Cola is not a small brand, and there is a possibility of long-term cooperation. And today to endorse Coca-Cola, tomorrow if you are unhappy, you can cooperate with Pepsi. It's a good opportunity anyway. After this, Messi has three sponsors in his hands and can get nearly three million euros in sponsorship fees every year.

"Mr. Cherny, nice cooperation."

Aubory. Dolan was delighted. Nike and Adidas are rivals and Nike has some problems within Aubori. Dolan knows it too. Nike thinks Messi may just be a copy of Saviola, but Obori. Dolan is different.

Messi could be Saviola, but what if Messi was Maradona? Nike started in the United States before entering European football. But Adidas started in European football, and in football it is far more connected, more powerful, and most importantly, more courageous than Nike. Aubory. Dolan's judgment of Nike feels very ridiculous.

Just for such a little bit of money, it is really visionary to lose Messi. If Messi doesn't develop, then at most some money will be lost. But once Messi has development, the benefits will not be a little bit.

"Mr. Dolan, I hope there will be more cooperation between us."

"Of course, Mr. Czerny. I know you have a lot of talented players. We Adidas are the bosses of this business, and the Yankees don't know what football is. We at Adidas are very interested in the talent you have in your hands. Just like Franck Franck Ribery, who just moved to Lyon in the summer, we are very interested in Adidas. ”

"If possible, I am willing to continue to work with Adidas."

Rister nodded, then said with a smile: "Actually thinking that my Leo is Saviola, Nike executives are really blind." But also, they started in basketball, how can they understand a future king like Leo. ”

"Huh."

The two of them laughed. There are more and more players in Liester, and it is necessary to work more closely with these companies. Rist will not work with just one company, but with brands such as Nike, Adidas, and Puma. Whoever gives more benefits, Lister cooperates with whomever he wants. Now Adidas is willing to give Messi a higher sponsorship fee, and Rist will of course let Messi switch to Adidas.

Partnering with Adidas today, if Nike is willing to give more money next time, maybe it will be in the arms of Nike. In three or four years, Lister wants Messi to get the same income as Zidane now. Get tens of millions of euros in sponsorship fees from Adidas every year, and also cooperate with Adidas to create a brand. If he doesn't take about 20 million euros a year, Rist feels sorry for himself.