Chapter 382: The Secrets of the Commentary Realm
If you don't blow it or black, the most profitable commentary in China now should be Ruofeng, with a monthly salary of about 700,000. With the popularity of the world champion and the name of the world's No. 1 card, Ruofeng's popularity in China is very high, but the reason why he can earn so much is mainly due to his Taobao store.
Posting instructional videos or entertainment video explanations on the Internet, as long as you have a sufficient popularity base, you can earn income by endorsing various products, such as page games, or opening Taobao stores.
Among these sources of income, the highest and most stable income is Taobao store. Among all types of Taobao stores, the most common is snack shops. Because the audience for snacks is too wide, and snacks are generally cheap. For example, the wholesale price of a meat muffin is 5 cents, and the explanation here is sold at a price of 1 yuan or 1.5 yuan after wholesale purchase, assuming that the profit of a meat muffin is 5 cents, generally speaking, you will not buy only one snack piece, assuming that a person buys 5 meat muffins at a time, then this customer can bring a net profit of 2.5 yuan to the commentary.
So at present, the sales volume of one meat muffin alone in Ruofeng's snack store is as high as 30,000 pieces, so these 30,000 pieces of meat muffins can bring Ruofeng a net profit of 15,000 yuan.
If a customer chooses to buy snacks online, he will definitely not only buy meat muffins, but at least two to three foods, and he will not buy only one of each food, but at least three or five of them, right?
And if he could come to this store and buy it once. Then maybe there will be a second or third time, and just one person is estimated to bring Ruofeng dozens or hundreds of income. With the popularity of Ruofeng, the sales of meat muffins alone have reached 30,000, so you can imagine how terrifying the total profit that other products can bring.
No matter which narrator or anchor's snack shop is the same, some of the less famous commentators will not go to a warehouse to get a Taobao store by themselves. Many commentators will choose to endorse a certain Taobao store, and then sell the items in this store in his name, and he himself has nothing to do with the management and customer service and operation of the store except for a name, and he only plays the role of an image spokesperson in the whole process. You just need to wait until the end of the month to distribute dividends according to sales. This method is compared to the previous one. The income is more stable, and the risk will be much smaller, but if the popularity is high, the income is far less than the previous way. In the case of high popularity. After all, it's better to open your own store. Inventory yourself. You will make more money by selling yourself.
Of course, there are also people who choose to open their own store, and then leave the entire store to others to manage, and they are only responsible for collecting money. This is known as a managed store manager. But that's pretty much it.
If the snack shop is still conscience and not too pit, then the peripheral store is simply a god pit.
Because gaming peripherals are different from snacks, ordinary people generally do not choose to replace peripherals in a short period of time after choosing one. In addition, the price of game peripherals is generally dozens, and high-end ones, such as mechanical keyboards, are even better, and the audience is much narrower.
Therefore, part of the commentary will deliberately raise the price of this peripheral with its own image and a customized version of the theme, and the price will be dozens of dollars. For example, the membrane keyboard of the famous i-rocks, which is said to have a mechanical feel, cost only a few dozen yuan in the original, but after arriving in the WE Taobao store, it doubled to hundreds of yuan. The WE customized version of the same kind of keyboard, but with a new color and logo, the price is almost 4 times more expensive than the original version. For another example, Xiaocang has launched a customized version of glasses before, and vigorously advertised that wearing glasses can effectively prevent eye fatigue, and her so-called customized version of Xiaocang's glasses is just to add a Xiaocang's signature, which will cost dozens of dollars, and it is not good.
None of this matters!
There have been a lot of commentators who have been heavily promoting the same mouse - the Wrangler series!
And, in fact, the cost price of this Wrangler is only a few dozen, just a backlit mouse with an average feel. The general Taobao store only sells about 100, but when it comes to the Taobao stores with major well-known explanations, they rely on their super high popularity and excessive publicity, and they directly sell more than 150, sell a net profit of dozens, and use a huge price difference to make up for the lack of sales, which is also drunk.
But even if the Taobao black heart of the commentary, so what? Many fans who know the shady scenes of Taobao stores will still choose to go to the Taobao stores of major commentaries to consume, because they really love or worship this anchor/commentator, in order to support these anchors/commentators, spend dozens of dollars more, for them, it is not a matter at all!
Well-known commentaries make money, not fake. But this is only limited to entertainment commentary, that is, those who make videos or start live broadcasts. Snack shops, peripheral stores, clothing stores, and even shoe stores are their main sources of income, and they rely on live broadcasts/videos to gain popularity, and then use guò Taobao stores to convert their popularity into substantial income, all of which are in the local marketing themselves.
However, the game commentators are all poor. It's very simple, because they are not allowed to hang their Taobao store on the live broadcast page when they are commenting on the game, so the income from the game commentary is only a fixed salary from the company. Because there is no way for the game commentators to directly promote their Taobao stores, even if they are very popular, they can't make money. In all the game commentary, Joker's popularity is very high, and he also has his own Taobao store, but everyone who has been there knows that the sales of that Taobao store are really dismal
"I should have realized it a long time ago! The reason why Zhao Linglan was able to choose to be a non-profitable game commentator, she had such excellent conditions, she was willing to come to this kind of place and choose this kind of career, she must have a special purpose! "Sunset is a regret in his heart, after all, Zhao Linglan joined this company after his interview.
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