"Is it possible that Lazio is going to China to compete?"

Rist had been waiting for this sentence, for this sentence from Craniotti. Craniotti is very strong and above all very ambitious. If there is one other than Moratti who has the greatest ambition in Italian football, it is Cragnoti.

As a fan and president of Lazio, he doesn't just want to overpower the old thing Sensi, he wants to overpower the Milan duo and Juventus. This can be seen in the few encounters between Rist and Cragnoti, because his ambition and love for Lazio is completely outward. That's why Lister felt confident that he could convince Craniotti. Deliberately pulled the topic away from the players to the issue of the commercial game.

Rist and Craniotti offered Lazio to play in China, and Craniotti told Rist that they would go to China to play. The relationship between the two is very different, and the initiative is different.

Rist turned his head to look at Craniotti, shrugged his shoulders and said, "There is a sports company in China, which should be said to be the largest sports culture company in China's sports world. In 96, he operated the England national team and the Chinese national team. This time they also wanted to bring in a strong European team to play in China, and at first we were in contact with Inter because of President Moratti. But Coach Hodgson was against it, so the matter was closed. I never found a suitable club. ”

"Lazio is also a strong team in Serie A, the results in the past few seasons have been very good, and there are a lot of fans in China, of course it is a very suitable club. It's just that you Lazio are not short of money. I don't seem to care much about the market in the Far East, so I didn't expect you. If Lazio is really able to go to China, then of course there is no problem. Even I believe that Lazio's fans in China will increase exponentially. ”

Craniotti's eyes lit up and he asked, "Tell me, Lister." If Lazio goes to China to play and attract more fans, will it overwhelm the Milan duo and Juventus fans in China? ”

That's what Craniotti wants to know most. He didn't even pay attention to the appearance fee when it came to the Chinese game, and in the next few years, Craniotti's big money was frequent. A transfer fee of 30 million euros is nothing, and even 40 million euros or 50 million euros he dares to make a move. This is a master who is not short of money at all, no worse than the later Abramovich.

Hundreds of thousands of dollars in appearance fees are nothing. Cranioti's company is thriving right now. That's hundreds of thousands of dollars a day. It is true that Craniotti has no interest in developing the Far East. Because he is a rich man himself, he only knows investment and does not know open source. He is most concerned about only one thing, whether he can overtake Milan and Juventus and become the most popular club in China and even Asia.

In the case of the competitive Craniotti, he is more popular among Asian fans than Milan and Juventus. Far more important than making money in the Asian market. This is a person who values face more than anyone else.

"Possibly. And there is a great possibility. Chinese generally have a plot of first love. Many fans in China have become fans of a certain team because they saw a certain team in the first game, or because the jersey they bought for the first time was the jersey of a certain team. So a lot of their current stage is a pseudo-fan stage, they are not like a lot of die-hard fans, because they have only been fans of a certain club for a short time. ”

"If Lazio goes to China to play and promote at the hottest time in Serie A at the moment. You can win over the wavering fans at once. And to be able to turn those Lazio fans into die-hard fans. Although it is only a short period of publicity, it is not impossible to double the number of Lazio fans. ”

Although Rist has an exaggerated component, he is definitely not talking big, he is definitely telling the truth. There are not so many die-hard fans among Chinese fans, and it takes time to cultivate some die-hard fans. Many fans in China are a little wavering. More fans are instead fond of the results of the haode team.

If a strong Serie A team like Lazio comes out at this time to play in China, it will easily attract many Chinese fans. Coupled with the propaganda of the Chinese media, it can even attract many pseudo-fans to pay attention to Lazio and thus become Lazio fans.

The most typical is Real Madrid back then. Although Real Madrid won the Champions League in 98 and 00, it definitely does not have the most fans in China. In other words, Real Madrid fans in China are far less than the number of fans of clubs such as Manchester United, Milan and Inter. Florentino's superstar policy was to attract a large number of fans, but Real Madrid's trip to China in 2003 produced a lot of Chinese fans. Many pseudo-fans also knew about Real Madrid from Real Madrid's huge commercial matches and became Real Madrid fans.

If the business competition is well operated, there are many short-term benefits and long-term benefits. Real Madrid's commercial competition in 03 claimed to have earned more than 20 million euros in a few years.

"Rist, we'll talk about it later. I'm more interested in going to China to compete. ”

Rist was very happy in his heart. Lazio is a strong team in Serie A, and the superstars in the Lazio team are no worse than several giants in Serie A. With Cragnotti's big spending, there are now a lot of Lazio stars. The current Lazio wants to have results, stars and stars, but there is just a trace of heritage.

If it is done well, it will definitely be able to set off a craze in the hearts of Chinese fans. This is a true Serie A powerhouse, far better than Sampdoria in '94 with more star players. So Rist immediately walked out and made a long-distance call. I called Liu Hongwei of Beijing AutoNavi Company.

Because playing a commercial game is far more difficult than negotiating with players. Because even if both parties really have intentions, but Zuihou wants to fully promote cooperation, the variables in it are much greater. And for Lister and Liu Hongwei, they need to get this matter done in advance.

For this kind of thing, the business competition needs to reach a cooperation agreement at least half a year or about eight months in advance. Because only then did Lister and Liu Hongwei have time to promote the event, especially to be able to find a large number of advertisers. If an agreement is not reached, then those sponsors will definitely hesitate because they are afraid that the matter will be uncertain. There has been such a thing in history.

Because the negotiations were too long, the two sides were unable to reach an agreement. As a result, sports companies in China were unable to attract sponsors, and they didn't decide until around May. The commercial competition was held at the beginning of August, which was a full three months. But it was still because of the lack of operation time, and in the end the sports company lost a lot of money. Because there is no time to pull advertising and publicity, it has not been able to fully develop the profits of commercial competitions.

Three months was too late for them to operate, and Zuihou could only rely on ticket revenue and meager sponsorship income. Therefore, all sports companies that operate this kind of commercial competition need to be about six months to eight months in advance. From now on, the two sides will need to continue to consult on various issues. It took a lot of time, and when everyone was almost done, it was only seven or eight months before the commercial competition in the summer of '99. It's the right time to get the publicity, and you can get those sponsors.

"Mr. Liu, we have some eyebrows about what we are talking about. I just spoke to Lazio's owner, Cragnoti, about their club's interest in playing in China. You need to come to Italy as soon as possible and talk to Lazio about the specifics. ”

"Really, great."

For Liu Hongwei, the most difficult part of the commercial competition is to contact European clubs. These European clubs are willing to go to China to make money and expand their influence in China. But these people are very reserved and want to get the best conditions. And they are greedy for the Chinese market, but they are still suspicious of Chinese sports and culture companies, so they are cautious about lifting them. It's very difficult for Chinese sports companies to reach them and then work with them.

Liu Hongwei has already started this work, but the effect has been very mediocre, because of the lack of contacts in this area. Otherwise, Liu Hongwei would not have agreed to Rist's request for cooperation, and gave up a lot of profits. It was because Lister was able to help Liu Hongwei contact European clubs. I didn't expect Rist to contact a club so quickly.

Although Lazio is not a Serie A giant, it also has many fans in China. So Liu Hongwei was very excited, and said to Rist on the phone: "Rist, I will be in Italy soon." ”

Rist was originally prepared to participate in the negotiations between Lazio and Liu Hongwei, and Rist was also eligible to participate. This is Lister's first commercial operation, so Lister also attaches great importance to it. By the way, let's also see how this kind of commercial competition works. But before the two sides could negotiate, Rist received a call from Arneson. Arneson has something to talk to Rist, and it is also something that Rist has always wanted to talk about.

Rist had been waiting for the call, and now it had finally arrived. Although the negotiations with Lazio are also important, Rist only needs to know the negotiation process. After all, in terms of more professional cooperation, Rist is not stronger than Liu Hongwei. On the contrary, in professional negotiations, Liu Hongwei is far better than Lister. And this kind of trivial matter, Lister doesn't want to get involved too deeply. Rist's is not a business player, Rist just wants to be an intermediary. Therefore, it is more important for Liu Hongwei to talk to Lazio.

So after handing over the matter to Liu Hongwei, Rist flew to the Netherlands and flew to Eindhoven. There are more important things waiting for Rist here. (To be continued......)