Monday, 4 a.m. UR 7:30 a.m.

The workers at Stratford's Olympic Village haven't started their busy day yet, and in the makeshift dormitories scattered around the village, they may still be sleeping soundly, not worrying about the busy day ahead.

For them, they are used to it.

The Olympic Village project is still in full swing, and a number of projects have been started, but the most eye-catching is that the stadium, which is a landmark of the Olympic Games, has just completed the preliminary design, and the start date has been postponed to the middle of the UR year, and according to the agreement, Tottenham Hotspur will submit the first payment of 100 million euros in September.

London mornings in early spring are cool, but sitting in a heated car, you don't feel cold.

In this car parked on a high place, looking at the Olympic Village, which has been cleared and is under construction, you can feel his breathing gradually becoming heavier as you get a little closer, because the fog on the door and window glass of the car keeps appearing and then dispersing.

From behind, his most conspicuous thing is his iconic bald head, which resembles a large light bulb.

But from the front, his eyes were full of a kind of blazing expectation, because he was about to usher in a new beginning, and what made him feel unprecedented expectation was that the large area in front of him, but there was no movement yet, the future here would be the top five-star course in the world.

Next door to the stadium will be a five-star hotel, and it all belongs to Tottenham Hotspur

If someone passes by at this time, they can see through the transparent film that is attached to the window glass and see the person inside the car, and his name is Peter Kenyon, the former Chelsea chief executive.

Yes, before, because he told Abramovich as early as Christmas 2007 that he would not renew his contract with Chelsea, and that he would leave Stamford Bridge after the end of his contract, as for his whereabouts, he did not disclose, and there was not the slightest rumor outside, which is also in line with someone's usual style.

Just like Leaf Technology, with the popularity of Leaf Technology and the popularity of Zeus mobile phones over the years, the outside world has dug into this company, but it has not been able to get even a little bit of news and effective intelligence from them, even if it is in the acquisition of Nortel Network, it is after the acquisition is completed, and Nortel Network as a listed company was announced to the outside world, and the outside world received this acquisition that took more than half a year.

Peter Kenyon can't help but laugh at the thought of this, as he will make his official debut at his press conference at White Hart Lane this afternoon, and his new role is Tottenham Hotspur's CEO.

From Manchester United to Chelsea to Tottenham Hotspur, Peter Kenyon seems to be gradually declining, but only he knows that his career is steadily improving, and Tottenham Hotspur is likely to be the first stop where he has completely established himself as the chief manager of football.

This morning, he left early and drove from the River Thames to the Financial District, then to Stratford, to the Olympic Village, and he found that this would become an important area for London's future development, and that the new stadium would be a very wise choice for Tottenham Hotspur.

It is true that west London is relatively affluent and is known as a wealthy area, but as teams, Chelsea and Fulham have both encountered a problem in west London, and that is the difficulty of planning the new stadium.

Affluent areas often represent densely populated residential areas, and the difficulty of expanding a new stadium in such a place is absolutely unimaginable, and the feasibility is very low, and the cost of demolition is enough to ⊥ a huge amount of money that can be prohibitive for anyone, not to mention other contradictions and problems that may be caused by demolition.

Therefore, one of the main reasons why Chelsea's plans for a new stadium have been difficult to implement over the years.

In addition, another important reason that plagued Chelsea's home attendance was the team's unpleasant style of play, especially during the Mourinho period, the team's style was not appreciated by the rich, because relatively speaking, they prefer to appreciate gentlemen and like elegance, so Arsenal and Tottenham Hotspur in the north are welcomed by them, especially Tottenham Hotspur.

As early as the nineties of the last century, Tottenham Hotspur was the favorite team of the rich in London, and was even called the Jewish team, one of the important reasons is that Tottenham Hotspur's team style is very pleasing, and even over time it has formed a kind of gentleman's behavior that watching Tottenham Hotspur games is equivalent to appreciating art.

Ye Qiu's arrival has brought Tottenham Hotspur's technical offensive football storm back to White Hart Lane, becoming the most attacking team in the Premier League for two consecutive years, and the most gorgeous style of play.

According to the current agreement between Tottenham Hotspur and the Olympic Organizing Committee, the new stadium will cover an area of 30 acres, greatly exceeding Arsenal's Emirates Stadium, and during the London Olympics, the total capacity will reach about 80,000.

However, if necessary, a third level of grandstand could be added on top of the second floor in the future, by which time the number of seats could rival or even surpass that of the Camp Nou, but this will not be decided until the new stadium is operational.

And at that time, there will be a VIp box between the first and second floors, like Arsenal, there will be more than 200 rooms in total, and there will be 50 senior executive boxes, if all according to Arsenal's pricing standards, VIp boxes are UU to 55UU pounds per game, and the average annual income is U5,000 pounds, then these VIp boxes will bring more than 16 million pounds of income to Tottenham Hotspur a year

This income is much more than the ticket revenue of White Hart Lane Stadium in a year, and this is not counting the operating income of those shops, team stores and other aspects, if you add it up, a new stadium a year will bring a very large amount of income to Tottenham Hotspur.

And for Tottenham Hotspur, there is also the advantage that as long as the team is well-run, well-positioned and marketed, and the style of play remains the same, then they don't need to worry about attendance at all, because this team is already the most popular team among the rich and middle class in London at present.

In this, the influence of Ye Qiu is also a very important factor.

Thinking of this, Peter Kenyon's eyes became even more fiery as he looked at Stratford's piece of land, and he had no doubt that he had made a wise choice, and he was full of hope and anticipation for the future.

This time, Ye Qiu postponed the club's monthly meeting, in addition to the impact of the game with Manchester United, more importantly, he wanted to introduce a person at this regular meeting, Peter Kenyon.

Under his Chelsea contract, he was given a free agent this year and was free to decide where he wanted, and Ye Qiu came out to convince Peter Kenyon to join Tottenham Hotspur and explained to him his expectations for the club.

The current British and even world football has two completely different attitudes towards Peter Kenyon, one is bad, feeling that this person knows nothing about professional football, does not respect the rules of football, and is a mercenary businessman, which is even more obvious when he jumped from Manchester United to Chelsea, and his trip to Chelsea has also been characterized as a failure.

Standing in front of the window of the office, looking at the parking lot outside the White Hart Lane Stadium, Ye Qiu couldn't help but sneer a little.

There is a saying that the eyes of the world are bright, but sometimes, the general public is really easy to be confused, because everything they know and understand comes from the analysis and interpretation of the media, and when the information is seriously unequal, they will naturally feel that everything the media says is right.

Ye Qiu has a deep relationship with Peter Kenyon, and the Manchester native once told Ye Qiu that he would leave Manchester United for nothing.

It was a year when Ferguson said he was going to retire, and as the club's chief executive, he was an executive invited by the board, and in that case he had only one choice, to look for a successor to Ferguson, which was his job, so he approached Eriksen, but Ferguson later changed his mind.

In this case, Kenyon's private contact with Eriksen was immediately interpreted by the media as Peter Kenyon wanting to force Ferguson away, which immediately caused great indignation among Manchester United fans, and it can be said that since then, he has already moved his mind to leave Manchester United, and the appearance of Abramovich just gave him the opportunity.

Many people are suspicious of this Manchester, thinking that he has always advertised himself as a Manchester United fan, but in fact he is a Manchester City fan, perhaps many foreign fans do not understand, in Manchester, Manchester City is the big fan, Manchester United is a niche, and this interpretation of the media has also given Manchester United fans a delusion, this guy sees people and talks nonsense.

And Manchester City fans don't like him because they feel it's a betrayal of City's faith.

So at that time, Peter Kenyon was almost untenable in Manchester, and after the private contact with Eriksen, he immediately caused the indignation of Manchester United fans, and at the same time made Manchester City fans fall into the trap, and after he moved to Chelsea and south to London, he completely offended all Manchester fans.

Sometimes things are so interesting in the world, when everyone thinks that Peter Kenyon can create brilliance at Chelsea, Chelsea has ushered in a high start and a low departure, especially in the last two years, the situation has been getting worse, especially after the private contact with Ashley Cole, the private poaching of Arneson and Ledley King, Peter Kenyon has even been complained and dissatisfied by Chelsea fans, but all this obviously has little to do with him.

Now, many people say that Chelsea is Peter Kenyon's Waterloo, but in professional circles, especially in the management and management circles of professional football, Peter Kenyon's reputation is very high, and his status and influence have not declined at all, but have been improved, because many people know that his plan is right, the direction is right, but the mistake is that he chose Chelsea.

With a seat of about 40,000, the attendance rate is not high, and the matchday operation is almost zero like that of Tottenham Hotspur, and the commercial sponsorship has also fallen into a bottleneck in the case of no major breakthrough in broadcast fees.

According to the analysis given by Deloitte Touche Tohmatsu, after winning the Champions League and the Premier League double, Chelsea missed a huge opportunity to improve its strength and influence, that is, it did not retain Ye Qiu.

Failing to keep Ye Qiu not only made Chelsea miss out on the world's chief sponsor like Adidas, but also made Chelsea miss the influence brought by Ye Qiu's fame, and then missed the opportunity for the team to establish its own giant.

But letting go of Ye Qiu, introducing a controversial Mourinho, coupled with the joining of Shevchenko and Ballack, the two superstars, put Chelsea's business operations in trouble, especially the salary structure, even the rich Abramovich was a little unbearable, and could only lock the money.

Under these circumstances, it is not easy for Peter Kenyon to be able to run the team's finances and operations to the point where they are now, given that Chelsea's influence in the world has been gradually increasing over the past few years.

Therefore, Peter Kenyon has formed two very extreme images, one is in the mouth of the media and fans, and the other is in the professional circle, which one is true? Which one is fake? Who can tell the difference?

In Ye Qiu's view, during Peter Kenyon's time at Chelsea, especially after Ye Qiu's departure, he was forced to constantly wipe his ass for Mourinho and the internal struggles of the club, while he himself is not good at dealing with the media, and he is best at management and behind-the-scenes work, which can be seen from his work at Manchester United

If Peter Kenyon's biggest shortcoming as the top marketing expert, Ye Qiu thinks that he is not good at dealing with the media, he is full of wisdom and logic when communicating in private, he is very thoughtful, creative and systematic about marketing and club management, but he lacks the ability to explain his ideas clearly.

This is also an important reason why he does not communicate well with Abramovich and is always demonized by the media.

Ye Qiu once said that the current media doesn't care what you want to say, but what you say, they will do everything possible to ask some questions full of traps for you to drill, and then even if you answer well, they will find loopholes in it, and extract some of the remarks they want out of context that can attract the attention of readers.

Ye Qiu didn't adapt to these at first, but gradually, under the influence of Eliza's ears and eyes, he also adapted well.

Don't look at Peter Kenyon staring at a big bald head, or even look a little sturdy British reckless, but in fact, he is not a gentleman in private, but at least he is very polite and personable, which is why he still maintains good friendships with many sponsors and companies even now.

Therefore, every time he sees Peter Kenyon, Ye Qiu will show a helpless wry smile like now, because he really found that the media is very harmful, and they only and pee, regardless of the aftermath, once they are branded, don't expect them to clarify for you, it is basically impossible to eliminate it.

"This is a plan that I have spent a month drawing up" As soon as Peter Kenyon walked into the White Hart Lane Stadium, he went straight to Ye Qiu's office, he didn't even look at his own office, and went straight to talk to Ye Qiu.

At 10 o'clock, the team will hold a management meeting in February, and it will be at this meeting that he will officially take over Chelsea, and he will be joined by former Chelsea chief operating officer Ron Gulley, who is also out of contract at Tottenham Hotspur, and who is an old man from his time at Manchester United.

When the two arrive at Tottenham Hotspur, they will remain chief executive and chief operating officer, officially taking over the power left by Eliza Moon, who will be promoted to vice-chairman, but only with a title and not much real power.

For example, he proposed that new stadiums, commercial sponsorship and excellent results will be the three pillars of the team to become the top team, and only by doing these three things go hand in hand can it be possible to challenge giants such as Real Madrid and Manchester United.

In terms of details, he also listed a lot of his ideas and built a set of meticulous operation plans for the team, which were very meticulous, and even Ye Qiu felt bright when he saw them.

What makes Ye Qiu satisfied is that Peter Kenyon has the same idea as Ye Qiu, that is, in the past few years before the arrival of the new stadium, Tottenham Hotspur should lock up the silver roots, adopt the strategy of only entering and exiting the stars, and try to make up for the huge debt caused by the new stadium through the profits in the transfer market.

And in order to ensure the team's combat effectiveness, he feels that the team should introduce some powerful semi-finished products.

When Ye Qiu saw this, he raised his head and looked at Peter Kenyon.

The English bald powerhouse also seemed to notice it, and showed a very rare playful smile, "That's your forte, isn't it?" "I really didn't see that he was still joking.

Ye Qiu couldn't help but laugh, this Peter Kenyon was the same as him.

The introduction of superstars is a catastrophe for the health of Tottenham Hotspur, especially in the years before the new stadium is available, because superstars bring huge transfer fees, huge salary expenses and tax expenses, and Tottenham Hotspur does not have the operating conditions of Real Madrid at the moment.

What are the strongest conditions for Real Madrid and Barcelona?

That is, as a membership club, not only do they have a huge advantage that Tottenham Hotspur does not have in terms of team operating taxes, but they also do not need to have the slightest operating burden, invest as much as they earn, and do not have to worry about debt, because they have an incomparably large membership system and membership fee income

Without all this, it will be interesting to see if Real Madrid and Barcelona can still hold on to such a huge transfer investment every year.

The introduction of superstars, the whole world can only adhere to the two teams of Real Madrid and Barcelona for a long time, Abramovich will not be able to bear it after the introduction of Shevchenko and Ballack, and look at Manchester City in the future, they will definitely not last long.

Because it's simply a huge money-swallowing monster, even Manchester United can't support it, let alone the current Tottenham Hotspur?

Moreover, the introduction of superstars will also break the internal balance of the team and bring some unfavorable factors, so Ye Qiu feels that Tottenham Hotspur's business model in the past two years is very good, very healthy, and sustainable.

"Wait a minute, announce it at the meeting, and it will be your first fire in office" Ye Qiu spent more than half an hour reading it, and then casually pushed it to Peter Kenyon.

Because after reading this plan, he even thought that Abramovich must not have listened to Peter Kenyon's introduction seriously, and the two had not communicated seriously, otherwise, who would refuse this person?