Volume 1 Chapter 524 Leave the pressure to Tottenham!

In contrast to Tottenham Hotspur's narrow 0 win over West Bromwich Albion, Manchester United are concentrating on the league, and Ferguson has now made it clear that the Champions League has been abandoned, and the league is the next priority for Manchester United.

Because of this, Manchester United confirmed an early victory over Middlesbrough away from home with a clean 0.

In midweek, the second leg of the Champions League semi-finals was played at White Hart Lane, and Tottenham Hotspur, who played in a semi-main and semi-substitute rotation lineup, ended up with Manchester United in a L draw.

At the other stadium, Barcelona ended up relying on a stoppage time goal from Andres Iniesta to draw away from Chelsea after trailing Chelsea for a long time, and because the first leg between the two sides was 00, Barcelona finally beat Chelsea on away goals and successfully advanced to the final.

Tottenham Hotspur meets Barcelona, which is undoubtedly a very interesting matchup, especially since Tottenham Hotspur still has the aura of the defending champions, and in the past season, Tottenham Hotspur can almost be said to have swept the entire Europa League football scene and was invincible.

With a big win over Bayern, a big win over Real Madrid, a big win over Sporting Lisbon, and a big win over Manchester United, Tottenham Hotspur's Champions League qualification journey can really be described as stepping on the corpses of a family to rush to the final, and their advocating offensive storm has almost attracted the attention of fans all over the world.

Even the American media, which has always been high above and only focuses on football and baseball, have begun to report and pay attention to this team, especially the famous American [New York Times], which announced that it will report on this final and the two teams in three issues before the Champions League final after Tottenham Hotspur reached the final.

This is the first time in the Champions League final, especially for a heavyweight newspaper like the New York Times, that such a strong coverage of the Champions League final is enough to ⊥ the two teams participating in the final to make a name for themselves, especially considering that Tottenham Hotspur will make a North American tour in the summer, which is bound to detonate the North American football market and further their influence in North America.

In addition, research institutes at Coventry University in the UK have shown that the overall income of this year's Champions League final will be higher than last season's, but it will be mainly reflected in Tottenham Hotspur.

According to current estimates, Barcelona will receive a total of 24 million euros in prize money from UEFA by the time of the semi-finals, while Tottenham Hotspur will earn as much as 40 million euros.

According to the broadcast fee sharing report given by UEFA, Tottenham Hotspur's broadcast fee share before the final is as high as 20 million euros, while Barcelona's income in this area is only more than 8 million, and the gap between the two is very large.

According to research institutes at Coventry University, the reason for the broadcast fee share is that the UK has higher domestic viewership than Spain, and Tottenham Hotspur has received more attention from Tottenham Hotspur, the defending champions of attacking football, who are popular with broadcasters around the world every game.

There is also a clear gap in that the UK has always been ahead of the rest of Europe in terms of viewership, so the Premier League teams have always earned a high broadcast fee in UEFA, just like Manchester United, which reached 18 million euros, and Chelsea also reached 15 million euros, but the highest was Bayern, with 21.5 million euros.

From this point, it is not difficult to see that the popularity of the ball market also affects the sharing and income of broadcast fees.

Germany's economy is one of the best in Europe, and the fans here are also very keen on the game, which undoubtedly makes Bayern Munich more advantageous in terms of broadcast fee income, while the United Kingdom is one of the hottest countries in the ball market, and the paid broadcast is also the most commercial, so it is also very popular in this regard.

According to the current assessment, if Tottenham Hotspur eventually wins the title again, it is expected to total more than 200 million euros, including Champions League matchday and ticket revenue, as well as the impact of a successful title defending, as well as commercial benefits now and in the year ahead.

If Barcelona wins the title, the total revenue of the La Liga giants is expected to be around 150 million euros, including some potential commercial gains in the year after winning the title.

And that's just the Champions League, and if you include the Premier League, according to Coventry University, Tottenham Hotspur are expected to receive £55 million in royalties from the Premier League this season if they end up winning four in a row, or almost €70 million.

Knowing that, that's just the prize money and the sharing of broadcast fees, but if you add in ticket revenues and matchday operations, it's an even more terrifying astronomical figure, and as the season draws to a close, more and more people are noticing that Tottenham Hotspur have almost full attendance, even in the League Cup and FA Cup.

After understanding and investigating, Coventry University has come to the conclusion that Tottenham Hotspur is more cautious in the pricing of tickets, first considering the economic environment, as well as the receptivity of fans, coupled with the attraction of attacking football and home results, making White Hart Lane more and more popular consumption places for Londoners.

"Unlike Manchester City, which entered February and announced a price cut of 17 and other Premier League teams, Tottenham Hotspur's ticket prices have not changed too significantly in the three years that Ye Qiu has been in charge, and there has been no price fluctuation in the souvenirs and food sold at the stadium, all of which are clearly marked, and in some necessities, they have always maintained the lowest price for London teams."

"Compared with Premier League teams including Manchester United, Chelsea and other teams, the strategy of being forced to reduce prices because of poor attendance, Tottenham Hotspur did not raise prices from the beginning, so now, under some pressure, but there is no price reduction, which is more acceptable to fans, because they believe that such teams are more trustworthy."

"It's not just stadium attendance, but also in the business development sector, Tottenham Hotspur is ushering in a period of high growth, after signing a number of sponsors such as BMW, Qatar Airways, Budweiser and Versace, Tottenham Hotspur will re-sign a shirt and chest advertising sponsorship contract this summer

"If Tottenham Hotspur can defend the Champions League in one go, these two sponsorship contracts are bound to cause strong competition from major sponsors, especially Nike, the American brand has launched an attack on Tottenham Hotspur, while Adidas is trying to maintain a strong relationship with Tottenham Hotspur, and a number of consortiums, including China, the United States and the Middle East, are very interested in Tottenham Hotspur's chest advertising, which will also be a big source of income for Tottenham Hotspur."

"On the whole, Tottenham Hotspur is still lagging behind Manchester United in commercial development for the time being, but in terms of growth rate, Tottenham Hotspur will catch up with Manchester United in the next few years, and when Tottenham Hotspur enters the new stadium, it is bound to usher in a new round of revenue surge, and at that time, Tottenham Hotspur will have a good chance to catch up with Manchester United in terms of income, or even surpass."

However, Coventry University also gave a premise, that is, Tottenham Hotspur can maintain the current good momentum in the next few years, further consolidate the status of their giant team, and further expand their influence in the world, because purely from the perspective of popularity and influence, as well as the fan base, Tottenham Hotspur is still far inferior to Manchester United and other old giants.

At least, in a sizable area, many people only know about Tottenham Hotspur.

But in the long run, Tottenham Hotspur is undoubtedly a high-performing stock with huge potential, in the official Forbes list, the Premier League team is estimated to be worth more than Chelsea's 700 million euros, but also more than Liverpool's 850 million, with 900 million euros in the third place of all Premier League teams, behind Arsenal with a billion euros and Manchester United with a 1.55 billion euro valuation, and among all teams, Tottenham Hotspur is also in fifth place, behind Real Madrid and Bayern Munich.

"Whether it's in terms of results, or commercial development, or from the media attention, and the quality of the stars, and even the value of the club, Tottenham Hotspur is a well-deserved giant.

"Of course, we should also note that a very important reason why Tottenham Hotspur can have such a high value is the Theobold training base and the ownership of the main stadium after the Olympics, but this does not include the stake in the skyscraper and the recent investment in the office building in the financial district, otherwise the value would be higher."

Tottenham Hotspur has set up a separate company on the real estate investment project, which is responsible for this aspect of the operation, and at present, in addition to the skyscraper of the Zhenhua Hotel, there are several other projects, all of which are not operated alone, but in cooperation with other large companies, and the future potential is not small.

This ranking of the Forbes annual football club value list has attracted the attention of the world's media, especially the valuation of Tottenham Hotspur has caused a lot of controversy, many people feel that it is obviously inappropriate to count the home stadium of the year, but Forbes officially said that they only included the expectations for the future, if the entire London Bowl is counted, the total value of Tottenham Hotspur will completely exceed Arsenal, and even surpass the second-place Real Madrid.

But Forbes also admits that a big factor in Tottenham's valuation is that they are located in London.

Relatively speaking, Tottenham Hotspur's income of less than 300 million euros is indeed a big gap compared with Manchester United's more than 400 million euros and Real Madrid's income of 500 million euros.

It's also a fact that London teams are more popular in this list, while in other leagues, big city teams are also more valuable, which is also a common phenomenon.

But from Ye Qiu's purchase of Tottenham Hotspur at a price of 200 million euros, to the current total market value of this team reaching 900 million euros, in just three years, the value of Tottenham Hotspur has more than tripled, which is indeed amazing, and the operational ability of Ye Qiu and Peter Kenyon's team is also vividly reflected in this process.

Tottenham Hotspur officials also responded to Forbes' list, and the club's CEO Peter Kenyon mentioned the team's goal in an exclusive interview with the American media, which is to make Tottenham Hotspur's total market value exceed 2 billion euros before the team enters the new stadium.

To achieve this goal, in addition to the guaranteed results, the club will also have an annual turnover of more than 400 million euros, a goal that must be achieved before the team moves into the new stadium, and everyone at the club is very confident about it.

On the night of May 9, Old Trafford was packed to capacity, with all the Red Devils fans in attendance and even the whole of Manchester going crazy for the Manchester derby.

Ferguson sat in the dugout, chewing gum and basking in his trademark rosacea nose, looking unfazed by everything on the pitch as he had been sure from the start.

Mark Hughes's side have failed to form a fighting force in a season, and now against Manchester United, who are aiming to challenge for the league title, he is even less likely to stop the Red Devils, Ferguson has not taken Manchester City to heart from the beginning, and his only concern is the next Arsenal, which is the biggest test for Manchester United.

It was the team's number one superstar Cristiano Ronaldo who opened the scoring before Carlos Tevez scored for the side to take the lead with two goals in the first half before the Reds relaxed and completely toyed with Manchester City's applause.

Ferguson is well aware of United's current problems, mainly in midfield.

At present, the midfield is more reassuring Carrick, the veteran Scholes and Ryan Giggs are a lot older, although there are many wonderful performances on the field, but the age is there, Manchester United will certainly not be able to pin all their hopes on them, so the introduction of a trustworthy midfielder, this is what Ferguson has to do next.

There is also the front field, the outside media did not guess wrong, Cristiano Ronaldo is leaving, will be exchanged for a sky-high transfer fee, and Manchester United's management has promised Ferguson that he will use the money to bring in a group of high-quality players for him, and strive to win a Champions League.

And once Cristiano Ronaldo is sold, Berbatov, who is so lazy and has been clearly beaten by Ferguson this season, is bound to follow, and the latter is not short of buyers at all, and many Premier League teams are currently interested in him, and it is estimated that he can also be exchanged for a large transfer fee

Ferguson wants to trade the two players for a regroup, and for the striker, Tevez, who has already completed a buy-out move to Manchester United, will be an important part of the team, Ferguson feels that the Argentine star's game commitment and fighting spirit are very much in line with Manchester United's temperament, and he also wants to bring in Wayne Rooney from Chelsea.

With the decline of Chelsea's strength in the past two years, the ambitious Rooney has been dissatisfied with the current situation of Chelsea, especially Abramovich's excessive involvement in the team, and the restrictions imposed on him by general manager Pini Zahavi, especially Pini Zahavi, who tried every possible way to bring Rooney into his agency, but the Englishman refused to join.

At the moment, Wayne Rooney has made it clear to Chelsea that he wants to leave the team and that the most likely destination is Manchester United.

Wayne Rooney Gatvez, Manchester United's striker triangle has two important pieces of the puzzle, but Ferguson will next want to bring in Benzema, Lyon's number one talent.

As early as last season, Ferguson had already taken a fancy to Benzema, but at that time he wanted to continue to observe for a while, after all, Benzema is still quite young and still in the stage of rapid growth, and after a season of observation, Manchester United scouts gave a perfect answer, thinking that Benzema will be the most powerful addition to Manchester United's forward line

Benzema is indeed a talented young player, he may not be at the top of his pace, but he is not bad, he can protect the ball, he can make the ball, he can break through and shoot on his own, the key is that he has a fairly high ball quotient, which ensures that he can be a stable point of possession and finisher up front, and he can pass the ball to the player who runs into the gap as soon as he holds the ball.

What's more, he's both good on both sides of the foot, and if he's up front to form a trident with Tevez and Wayne Rooney, who are also equally capable of protecting passes and shooting, Ferguson wants to laugh when he thinks about it, because he knows very well that such a combination is bound to make all opponents in Europe, including Tottenham Hotspur.

Ferguson has already sent David Gill to Lyon to negotiate a move for Karim Benzema after being knocked out of the Champions League by Tottenham Hotspur, with the Ligue 1 talent set to move to Manchester United for €35 million.

But this transfer will definitely not be United's most important signing of the summer.

Thinking of this, the corners of Ferguson's mouth flashed with a confident smile, now he is full of expectations for the future, and all this is the stimulation brought by Ye Qiu, at least Ye Qiu has rekindled his pursuit of championships, victories, and football concepts.

Now he seems to have returned to the Treble period, back to the Ferguson when he made a big move and wanted to bring in Veron, because of the series of setbacks caused by the introduction of Veron and the sale of Stam, a little loss of fighting spirit has also been swept away.

"Let's just let go of our hands and feet and fight," Ferguson laughed.

Turning his head and looking at his assistant Mike Perrin next to him, "Tell them, keep attacking me, I want more goals and leave all the pressure to that damn Tottenham team"

Mike Perrin was obviously a little surprised by Ferguson's change, but he immediately stepped forward and conveyed the United manager's intention to the players on the pitch, and all the United players immediately attacked more vigorously as soon as they heard Ferguson's instructions