Chapter 32: Brand
The British newspaper "Daily Mirror" (dai1y-fan rror), the world's first tabloid, was founded in .2↖3x.netbsp; The Daily Mirror used to be the world's largest tabloid newspaper, but now although their volume has dropped due to the exhibition of television, the Internet and other industries, they are also a big British media that can compete with The Sun.
In May of this year, the Daily Mirror and The Sun had a price war, and in order to beat the competition, the price of the Daily Mirror was reduced from 32p to 2op, and then the "price war expert" The Sun immediately lowered the price to 2op.
Although the number of copies of the two newspapers is increasing by hundreds of thousands every day, for mature markets, such a price war is a lose-lose situation. By June, the new owner of the Daily Mirror, Parkly, had called a halt to the dispute. The prices of the two newspapers returned to their previous levels, and the price war ended in failure.
Despite the failure of the price war strategy, it also shows the influence of the Daily Mirror, which is not only in the United Kingdom, but also throughout Europe.
Last year's statistics from the General Directorate of the Internet showed that the Daily Mirror's official media website ranked 11th in the UK, which is a very good number for traditional newspaper media outlets with tabloids as their main source of income, and the Sun only ranked 17th in the industry.
In short, the Daily Mirror occupies a very important position and influence in the British media.
Sports news is also important in the various sections of the Daily Mirror, but as a big media outlet, their sports news does not only focus on football in England, but also football and other sports throughout Europe, of course. Football is also the most important part of sports journalism.
Within the Daily Mirror, there is a department responsible for covering sports news, and football is separated from other sports, and a small department has been opened, and Brand is the main out-of-home reporter in the football sub-department, and he is responsible for all English football together with three colleagues.
Four journalists, in charge of English football, is quite a big job.
Their main focus is still on the English League, especially the strong teams in the English League, the English Second Division. That is, the news of the English League One will also occupy part of the content, after all, the attendance rate of the English League One is still very high, and it still occupies a certain influence in England, and they will not do interviews on the topic of the lower leagues.
In March this year, Brand came to Derby County for an interview.
That time was because of the change of manager at Derby, and the temporary change of manager would definitely have some impact on the team, so Brand went to interview him personally. He didn't get anything useful in that interview, but in the course of the interview, he made Derby County the new manager. A young man in his twenties was speechless, which gave Brand a sense of accomplishment.
So the next day, the Daily Mirror only reported on the official media news about the change of manager in Derby, and it was only mentioned. "The new manager of Derby County is a young Chinese man under 26."
And then...... Nope.
As for who this young man is, what his name is, and what it takes to become the manager of Derby County in League One. The Daily Mirror didn't even bother to mention it, most notably, in Brand's opinion. The youngster won't be in the Derby manager position for much longer and he just needs to wait for the next time Derby County change of manager to do an interview.
As a result, they waited and waited, and Brand didn't wait.
However, Derby County is only a small subject for him, and he will forget it until the beginning of this season, when Brand and his colleagues checked the information of various teams in League One, the manager of Derby County is still the young Chinese.
This kid is very capable!
can actually lead Derby County to relegation, and can continue to stay in Derby County as the head coach in the new season!
So Brand came to Derby County again in the first round of the League One game, for a big media reporter like him, the process of the game between the two League One teams is not important, even if there is more excitement in it, they can't make a detailed report on the game itself, he only needs to know a result, so he felt Pride Stadium between games, just catch up with the post-match press conference.
It didn't take long for Brand to know the result of the match between the two teams – 3:O, with Derby County beating West Ham United at home.
This result is truly astonishing!
Although on weekdays, Brand doesn't pay much attention to the English League, but West Ham United was an English team last season, but it was unlucky to fall to the first division with the third from the bottom of the league, and Derby County was only a relegation team last season, is there any big transfer news in the summer, the gap between the two teams is still not small, but Derby County can beat West Ham United 3:O at home?
How did this game come about?
Brand regretted not going to the game, but he quickly held back because the press conference was about to begin.
Walking into the press conference, Brand sat directly in the front row, he has this qualification, because he represents the "Daily Mirror", and there are no reporters at the 'same level' as him.
Brand felt the eyes of his peers behind him, and he was a little complacent, he liked this kind of gaze very much, reporters in the media industry, there are also three, six, nine and so on, and he, Brand is the best among reporters, so these small media reporters can only look at themselves with reverence, that gaze must be a little envious, of course, there is also jealousy, but he doesn't care at all, but instead stands up Erlang's legs and waits leisurely for the press conference to begin.
It's just that what he doesn't know is that the eyes of those reporters actually contain a special meaning called 'expectation' and 'schadenfreude'.
……
Finally, while the media reporters waited, West Ham United coach Trevor Brekin walked into the press conference, and the cameras pointed to the door, and when they saw that it was Bregin, many reporters lost interest.
A loser.
Most reporters are going to interview the winners, and as for the losers, they just have to ask a few questions, and they don't need to report more on the losers, even if it's a detailed report on the post-game press conference. It is enough to record what the loser said, not to mention, Trevor Brepin has nothing to report after retiring as a coach, and if you talk about the reasons for his loyalty to West Ham, maybe it can still attract some readers to talk about leading the team...... He lost to Derby County in the first game of the new season!
Trevor Brepin may have known what he was up against, but he just smiled down there and said something official, "I'm sorry to lose." We're not in a good shape, maybe it's because of the relegation, the team is frustrated, some people don't know if they're going to leave next, and that's affecting our form. ”
"When the team settles down, it will be much better."
Trevor Brepin was referring to West Ham's summer transfer work, and the problems faced by West Ham clubs are known throughout England and their players. They just need to sell a few players to contribute to the club's economic upturn, and also to balance the salary level of the team, after all, a team with a sixth-tier salary level in the United League. When you come to play at the level of League One, no matter how many games you win, you will lose money.
The work is not yet over, and it is expected to be done after the summer transfer window closes in early September.
Trevor Braggin then spoke about Derby, "Their table is good. I didn't expect them to play aggressively, we weren't prepared for that, it was my mistake. ”
"But I'm also happy to see this defeat. It reminds me and the whole team that we are not a team in England anymore and we need to make some changes in our mentality to adapt to League One. ”
Trevor Breckin's many official languages were very sincere, which attracted the reporters of the entire venue to listen carefully, which was Trevor Breckin's heartfelt words, and many people secretly wondered in their hearts whether this defeat had brought Trevor Breckin a heavy psychological trauma that made him say such things to reporters.
But then Trevor Brygin realized that he had brought his feelings to work, and he stopped talking and gave time to the reporter to ask questions.
At this moment, there was a commotion in front of the venue.
Wan Sheng has arrived.
Wan Sheng was there with Cahill, and when the two walked in, a flash of light shone through, followed by flashes, all kinds of shooting, including all the reporters sitting in front of Trevor Brepgin, focused on the work.
Not just because of Wansheng, but also because of Cahill!
Cahill is already a well-known player in League One, and this is the first time Cahill has played for Derby County since his transfer, and he has scored two goals and was named the most expensive player in the game, which is too dazzling.
Wan Sheng walked in front, symbolically waved at the reporter, and stood directly on the platform diagonally facing Trevor Bregin, while Cahill stood next to him.
Some reporters sent in to ask Cahill questions, but at this moment, Wan Sheng snorted twice into the microphone, and the whole venue immediately fell silent.
Wan Sheng was very satisfied, he smiled at the reporters in the audience, and said in an opening remark, "I am very happy to see the team win the first round of the league. I said before the game that West Ham should be prepared to lose and it looks like they listened to me......
As he spoke, Wan Sheng also nodded in the direction of Brekin, which meant that it was like asking the reporters to see Brekin's calm appearance to prove that the other party was indeed ready to lose, "You see, he is still sitting there very calmly."
Trevor Brecking stood up in annoyance, but before he could open his mouth to shoot back, Wan Sheng continued to speak, "We won West Ham United, a three-goal win, but the result of the game doesn't matter, this is just the beginning for us, I said a long time ago, our goal is to win the league title, a win is just the beginning, the process is not important, so you want to interview us with what tactics we used, why we can win, etc., I will not answer." ”
Wan Sheng said this is not estimated to anger reporters, because he will not answer, this is related to the team's tactical strategy, and now this set of offensive tactics is still surprising, if it is revealed too much, and the opponents know it, then there is nothing 'surprising' at all, and it will be much more difficult to win the game like this when the time comes.
So he doesn't reveal anything about the game, the tactics.
'Amazing' can't last the whole season though. But with a little more time, they might be able to win a few more games, and Derby County are not so good as to ignore their opponents' understanding of their tactics.
……
Looking at the "arrogant" young Chinese on the stage, many reporters in the audience gritted their teeth and secretly hated, and at the same time had a kind of "can't help" Trevor Bregin.
How did they support West Ham United, and as a result, West Ham lost by three goals?
It's too 'unaffordable'!
So they can only endure their unhappiness and surround this damn Chinese to interview, even if they are unhappy, they must interview the winner, and it is their turn to ask questions freely. There are still many reporters who want to say.
However, just because I want to say it doesn't mean that this Chinese will answer.
Most of the mainstream media reporters in Derby County can only hold the question in their hearts, because they know that the Chinese will never answer, and Wan Sheng also stressed that he will not answer the 'tactical' related questions, which includes all the questions in the coverage area of 'how did we win', so they still have to think carefully when they want to speak.
The first to stand up was Brand, who didn't have the same thoughts as his peers.
Brand also thought about a simple question, because he heard this Chinese talk about a key word 'champion'. Aiming for the championship? Derby County's goal for the title in the new season?
What a ridiculous thing this is!!
Brand stood up directly and asked, "Hello, Mr. Wan Sheng, I'm Brand reporter, the Daily Mirror. I heard you say that Derby County's goal for the new season is to win the title, right? What gives you the confidence to aim for the championship for the new season? League titles are not something you can get by thinking about it. Sorry, it's a bit rude to say that, but in my opinion. Derby County are just a relegation team, do you think that a win against an out-of-form West Ham United qualifies for the title? ”
Although Brand said politely, his words were not polite at all, and the tone of questioning was undoubtedly revealed, not to mention the content inside, he definitely didn't take the object of the question in his eyes.
Anyone who listens to Brand will be very upset.
The tone of this kind of big media is really not small, and it looks like a high-level question, rather than a serious question from a media reporter.
Of course, Wansheng was also very unhappy.
However, he didn't vent this displeasure, but sat down and stared at Brand again and again, dragging his chin with his right finger and thinking repeatedly, "This guy seems to be a little familiar, and the name 'Brand' seems to be very familiar and ......."
Suddenly, Wan Sheng thought of the press conference held a few months ago, when he first became the head coach of Derby County, he immediately took out the notebook in his arms, opened the first page, and saw the words 'Brand' on the first line, followed by the representative media "Daily Mirror".
Wan Sheng immediately raised his head and looked at Brand with a smile on his face.
……
Brand had been standing there after asking the question, waiting for Wan Sheng to answer.
But the next situation made him a little puzzled - the Chinese in front of him seemed to be thinking about something and looked at it seriously, and then he took out a book from his arms and opened it to look at it seriously.
"Is he looking for an answer on the fly?" Brand rolled his eyes.
Before he could think anything more, he saw that the Chinese raised his head again and looked at him again, with a gentle smile on his face, but Brand could not feel that the smile had some 'playfulness'.
The weirdest thing is that it is not the two people who answered the question, but the entire venue, after Brand stood up to ask a question, no one spoke in the whole venue, in normal times, even if there is a reporter asking questions, it will not be so quiet, but now everyone is looking at Brand's question.
It's a weird atmosphere......
Before Brand could figure it out, Wan Sheng finally spoke, he pointed his finger at Brand and said, "I remember you, Brand, the Daily Mirror." ”
Brad was a little confused.
"We've had a feud!" Wan Sheng said seriously, "Yes, my memory will not be wrong, and my record will not be wrong, Brand, Daily Mirror, we have a feud!" So...... I refuse to answer one of your questions and will not give any interviews to you. ”
Brand stood stunned, his mind full of incredulity.
This time, it wasn't that he asked the other party, it was the other party who directly refused his interview, and the result seemed to be no different from the last time, but the process was reversed - last time he humiliated the other party, and now the other party humiliates him!
Just like he was now.
All the peers in the room stared at him, it was not reverence or anything, but sarcasm, funny, schadenfreude, disdain, and Brand felt the meaning in those eyes.
For a moment he was very embarrassed and annoyed.
During the entire press conference, he stared at Wan Sheng, and he remembered this humiliation deeply!
Then other reporters also began to ask questions one after another, and this damned Chinese answered seriously one after another, and none of them refused like himself.
Really!
He's deliberately humiliating himself!
Of course, Brand didn't know that those Derbyshire mainstream media reporters who were in the same situation as him would not stand up and ask questions at all, so Wan Sheng would answer them carefully one by one, because the reporters who asked questions were reporters who had no hatred for him, especially several reporters from the "Derbyshire Life", their questions were like complimenting Derbyshire, and in the face of such a polite question, Wan Sheng naturally had to answer them seriously.
Of course, it doesn't matter to Brand if he knows or not.
After the press conference ended, Brand walked straight out of Pride Stadium without any further interviews.
When he went outside, his mind was still full of the scene at that time, thinking of the mocking and gloating eyes of his peers, thinking of the playful eyes of the damned Chinese at that time, he gritted his teeth fiercely.
"Damn, bastard! Dog---raised! ”
He scolded a few words.
"Wait!"
Brand spat fiercely, he felt that this damn Chinese still lacked knowledge of the Daily Mirror, did he think the Daily Mirror was one of those small local media in Derbyshire!?
To humiliate him is to humiliate the Daily Mirror!
Humiliate the "Daily Mirror", just wait for death without a place to bury! ——
I had a fever today, and I lay in bed all day, and now I still have a little weakness and dizziness. I'm sorry, but the update came a little late, and I'll insist on updating another chapter in a while-(To be continued!)
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