If Central TV buys the TV rights of Sevilla, it will be able to broadcast Sevilla's home games live, but Sevilla's impact is not great, and it is better to broadcast their games live than to broadcast other events, so Central TV only made an offer of 4 million euros for Sevilla's TV rights. Pen, fun, pavilion www. biquge。 info

Faced with such a pitiful offer, Sevilla president Del Nido had no choice but to give up.

If it is for 4 million euros, it will be a big loss to lose the cooperation with Pro Broadcasting Satellite TV, Atletico Madrid can not care about the loss of more than 10 million euros in order to 'gamble', Sevilla is different, not to mention, they also need to think about next year, the year after that, it is not a simple matter to sell TV rights to other media alone.

The most shocking thing is still PRO Broadcast Satellite TV!

So far, in addition to Real Madrid, Barcelona, Pro Radio TV has also signed TV contracts with 13 other clubs, among the 20 teams in La Liga, only Sevilla, Atletico Madrid, Malaga and the newly promoted Granada, Levante have not signed, as long as these five clubs can complete the signing, Pro Radio TV will continue to monopolize the TV rights of La Liga around the world.

However, Atletico Madrid has sold the club's broadcast rights in Asia!

This also means that Pro Broadcasting Satellite TV's 'monopolization of La Liga broadcasting' plan has been missing a corner in advance.

Pro Radio Satellite TV actually attaches great importance to Atletico Madrid, a Atletico Madrid is originally a big club, more importantly, last season, many media in China and other Asian countries asked to buy TV broadcasts of Atletico Madrid's games, just in the distribution of Atletico Madrid games, Pro Radio Satellite TV has made a return.

However, the top management of Pro Broadcast TV believes that La Liga is dominated by Real Madrid and Barcelona, and Atletico Madrid will definitely not dare to sell the TV rights alone.

No matter how dissatisfied they are with the TV broadcast agreement, they will have to give in and sign it in the end, otherwise they will suffer huge losses.

Apparently...... Now it's impossible.

The most incomprehensible thing about Pro Broadcast Satellite TV is why Atletico Madrid can sell the broadcast rights in Asia at such a high price, but with 35 million euros as a foundation, even if Atletico Madrid does not sign a contract with Pro Broadcast Satellite TV, there will not be much loss - Pro Broadcast Satellite TV, but it is not stupid enough to think that Atletico Madrid will not be able to bear the loss of more than 10 million euros.

For La Liga, in fact, the most important thing is the live broadcast of Spanish domestic television, in this regard, PRO Radio Satellite TV has no competitors, and it is impossible for other TV stations to spend a lot of money to buy the TV rights of Atletico Madrid's games, if Real Madrid and Barcelona can also be considered, Atletico Madrid has no capital.

This is what the Spanish television media, including Pro Radio, thinks.

Therefore, in Spain, PRO Broadcasting TV will not worry that Atletico Madrid will sell the TV rights in Europe to other media.

But now Atletico Madrid is no longer a passive party, but an active side, they can wait peacefully, even if they don't sign a contract with Pro Broadcast Satellite TV, they won't lose too much. Pro Broadcast TV is the opposite, they don't have the TV rights to Atletico Madrid, they have a lot of games that can't be broadcast.

Based on Atletico Madrid's results, their game is likely to be the focus of next season's La Liga competition.

What now?

PRO Broadcasting Satellite TV feels a little unable to get off the stage, and now taking the initiative to sign a TV broadcast agreement with Atletico Madrid is tantamount to admitting that it has become a losing party. This will make other clubs that are already unhappy even more unhappy, and there will certainly be many clubs who will want to re-sign TV contracts, and it will be more difficult for clubs that have not signed contracts to sign.

The top management of Pro Radio Satellite TV was also annoyed for a while.

"Atletico Madrid is openly declaring war on PRO Broadcast TV!" "They ignore the rules of Spanish football and want to develop outside the rules, which will affect the overall business operation of Spanish football and the unity of Spanish football!" ”

That's nonsense.

In the eyes of the Spanish Football Federation, the press officer of Pro Radio TV is right, they have been committed to packaging and promoting La Liga as a whole, and Atletico Madrid's approach is almost equivalent to 'splitting' La Liga, but they can't do anything, because Atletico Madrid has not violated any legal provisions.

The various clubs in Spain originally negotiated their respective TV rights separately, because Real Madrid and Barcelona sold the TV rights to Pro Radio Satellite TV, so in the Spanish football circle, it seems that they want to cooperate with Pro Radio TV by default, and other media will not buy the TV rights of a 'small club' alone.

Atletico Madrid just broke the mold, they really had a hard time finding TV media in Europe, maybe Spain, to buy TV rights at a high price, but they found a Chinese partner and sold TV rights in Asia at a high price.

It's unthinkable!

The Spanish Football Federation couldn't say anything, and Pro Broadcasting Satellite TV was very annoyed, they thought that Atletico Madrid was provoking, so the senior management of Pro Broadcasting Satellite TV even decided internally, "Don't sign a TV contract for Atletico Madrid this season!" ”

Pro Broadcasting TV has not been announced to the public, but negotiations between Pro Broadcasting TV and Atletico Madrid for the rights to television have been terminated.

The idea of Pro Broadcasting Satellite TV is very simple, since Atletico Madrid sold the TV rights in Asia to other media, they will not lick their faces to buy Atletico Madrid's European TV rights, they will buy them together, or they will not buy them at all, they will use the method of 'not signing with Atletico Madrid' to give Atletico Madrid and other clubs a warning!

"Aren't you dissatisfied with the terms of cooperation!? Don't you want to sell the TV rights for a high price alone!? ”

"Atletico Madrid is an example!"

"In the new season, we will not broadcast Atletico Madrid live at all, and then the whole of Spain and even Europe will not be able to see Atletico Madrid!"

“…… When the time comes, Atletico Madrid should come to the door and beg for a signing! ”

The plan of Pro Broadcasting Satellite TV is to ban Atletico Madrid's games in Europe, for a football club, it is simply disastrous to not have a TV broadcast, their games are not watched, first of all, the reputation will definitely be seriously damaged, and secondly, no matter how good their players perform, no fans can see it, so the performance is good and bad, and it doesn't mean much to the players.

――――

Atletico Madrid's TV rights issue is vigorous, but in fact, in Spanish football, the issue of TV rights is always the focus, Atletico Madrid and Pro Radio Satellite TV openly broke up, in the eyes of some media and fans, in fact, it is a normal thing, the only surprise is that Atletico Madrid really dares to sell TV rights to other media, just a TV broadcast rights in Asia, can be sold at such a high price.

In the eyes of many industry insiders, Atletico Madrid's approach is unwise, because PRO Radio Satellite TV does not sign a contract with Atletico Madrid, then they will definitely suffer a lot of losses in terms of economy, image, and reporting.

Regarding the media's statement, Wansheng simply ignored it.

He has informed the club that he will no longer pay attention to Pro Broadcasting Satellite TV, and Wan Sheng's statement is, "We can afford the loss of more than 10 million euros!" ”

Wansheng's attitude is that it doesn't matter, it doesn't matter, and the others don't say much.

Although they feel that it is not a good choice to fall out with Pro Radio and Satellite TV, Taiwan Investment Group is the largest shareholder of the club, and it is Taiwan Investment Group that suffers the most.

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As soon as July 20 passed, the players returned to the club one after another, and those who had just joined the team, earlier than the old players, had to attend medical examinations and signing ceremonies prepared by the club.

J Rodrigsen, Radamel Falcao, Kevin De Bruyne, Thiago Silva, Juan Forlan, etc., one by one new players have come to report.

Soon other players came and Atletico Madrid's squad became full.

On July 23, Atletico Madrid opened its training base, and from that day on, the first players began to train in advance. Two days later, the squad was full and it was time for group training.

The first is physical training.

Wansheng is very strict with physical training, and the old players in the team pass on the news to the new players, so when the physical training starts, some of the new players are a little worried.

During the holidays, J Rodrigsen seems to be too indulgent, and Wan Sheng's personal physical training plan for him is the most demanding, while Thiago Silva, Kevin De Bruyne and others are only medium-level training content, and the training plans of the team's veteran players, Ozil, Raul Garcia and others, are relatively relaxed.

J Rodrigsen asked former Porto teammate Radamel Falcao about the other's training plan with a bitter face, and the result was difficult for him to accept - Falcao also trained with ease, almost equal to Ozil, Raul Garcia and others in the team.

J Rodrigsen felt depressed, which became a problem for him, but after asking Diego Costa, he knew that the coach trained strictly, and it was not allowed to be a little lazy.

"Last year, Sergio Aguero was banned for three months because he was lazy!"

Diego Costa's statement sent chills down J Rodrigson's heart...... (To be continued.) )