"Mr. Parker, this World Cup is quite exciting."

Rist smiled at Mark. Parker Road. Mark. Parker is a Nike executive, and not your average executive. He joined Nike in 1979 and is responsible for product research, design and development, as well as marketing and brand management. Mark. Parker was appointed Vice President of Development in 1987, Corporate Vice President in 1989, General Manager in 1993, Vice President of Global Footwear in 1998, and President of the Nike brand in 2001.

Since January of this year, he has served as president, chief executive officer and director of Nike's board of directors, becoming a veritable general manager of Nike.

"It's exciting."

Mark. Parker nodded. Mark. Parker became the CEO of Nike, but Nike is not doing well in the football market right now. Adidas is getting stronger and stronger, starting to run on the Nike market. What's more important is Puma, which has been playing curves to save the country, and after nearly a decade of development, it began to violently impact the positions of Nike and Adidas. PUMA is the fastest-growing sports brand in the world in the past decade, and has become a veritable third largest sports brand in the world. This all makes Mark. Parker is under a lot of pressure.

Adidas is the cannon of European football, Nike is the Raptors, and Puma is a rising star. Nike and Adidas are chess opponents, Nike has Ronaldo, Carlos, Figo, Ronaldinho, Henry, Villa and other stars, and Adidas is also a fierce general. There are superstar players such as Beckham, Raul, Zidane, Shevchenko, Kaka, Messi.

And Puma is not far behind. It has players such as Nedved, Jankoller and Rosicky, led by Czech players, as well as many Eastern and Northern European stars. Of course, there is no shortage of African players such as Drogba and Toure. Although they are not as famous as Nike and Adidas players, they are also well-known characters in world football.

But Nike has recently begun to decline, and the biggest reason is that Ronaldo, Carlos, and Figo are all older among the top superstars. Figo was given up by Real Madrid to Liverpool for free, Ronaldo is no longer the alien of the year, and Carlos is a defender after all. Fortunately, Ronaldinho and Henry, the king of Highbury, are still under Nike.

But it's different on Adidas' side. They have Beckham, the first gold absorber in football, Raul, the prince of Madrid, Zidane, the French king, and Kaka, a handsome young man who claims to be able to catch up with Beckham. Zidane is retiring, but his influence is not declining. The ability to attract money in business is much more powerful than that of Ronaldo, Figo, and Carlos. As for Beckham and Raul, it goes without saying.

Nike's endorsement superstar is on the decline, so Nike is in a hurry to find a top superstar. Ronaldinho and Henry are already unable to resist Adidas's strength. It was during this process that Nike discovered Ribery. Franck Ribery is the hottest talent of this World Cup so far, and he even moved to Manchester United for a high price. Manchester United itself is a club sponsored by Nike, so Ribery is on Nike's radar.

"Mr. Cirny, Ribery is the brightest star of this World Cup."

Mark. Parker brought the conversation to Ribery. Rist's strength is getting stronger and stronger now, and the people who come to cooperate with Rist are no longer some small minions. Nike wants to cooperate with Ribery, if it is just an ordinary agent, then it can come to a senior executive in charge of the French market, or in charge of the European market. It's already very face-giving.

But Ribery is a player for Lister. These levels of the top are not equal. Therefore, all of them are the top management of Nike's headquarters. This time it was directly the CEO of Nike, who had just been in office for half a year.

"Yes, Frank is one of the young players I value the most. Zinedine Zidane is retiring, Henry is already twenty-nine years old, and in two or three years Ribery will be at the heart of France. ”

"Mr. Czerny. How is it? Once again, we're working together. ”

The French national team is Adidas' territory, but Nike still intervenes. Zinedine Zidane, the representative of the French golden generation, is the top player of Adidas, but Nike has stolen Henry, the strongest player in the post-Zidane era. Now Henry has a new core player after him, and he is eyeing Ribery, Adidas, and Nike. It's just that Nike's near-water building gets the moon first. Now that Ribery has become a player for Manchester United, Nike will not let him go.

"Mr. Parker, among the young players in my roster, Frank is the one I value the most."

"I know."

Even if it wasn't what Lister valued the most before, it definitely paid the most attention after the World Cup. Mark. Parker understood what Rister meant, and Richter was emphasizing Ribery's importance. Bargain with yourself.

"Mr. Czerny, we attach great importance to the French market. After Henry, there was Ribery. We at Nike will promote him as our main star. ”

Mark. Parker, a Nike executive, will not negotiate with Rister about 100,000 or 200,000 yuan a year in endorsement fees. Since he himself came, the contract he gave was very lucrative. The opening is an endorsement fee of three million a year. They were also very satisfied with their conditions. Of course, the most satisfying thing is that Nike is willing to equate Ribery with Ronaldinho and Henry to promote them.

This is what Lister is most satisfied with. The current Nike main stars, Ronaldo, Figo, and Carlos, have gone downhill, and their influence has declined a lot. That is, in a year or two, they will be out of the mainstream. And now their current stars Ronaldinho and Thierry Henry are at their peak in a year or two, and after a year or two they will start to decline.

In other words, it will take three years at most for Ribery to become Nike's top player. Of course, Nike also has a talented rising star, and that is Cristiano. Ronaldo. At that time, Nike's main star will be Cristiano. Ronaldo and Ribery too. That's what Lister values the most, becoming Nike's top player, and other brands will flock to him when the time comes.

"Mr. Parker, I approve of your contract for the most part. I'll get back to you shortly. I look forward to working with us. ”

"Yes, Mr. Cherny."

…………

"Gines, do you really have a deal with Calderon?"

After talking to Parker, Rist quickly reviewed his contract. After studying with many people in the company, some modifications were also made. Soon Lister and Nike completed a new contract for Ribery, and Ribery immediately became a star of Nike's blockbuster launch.

Heading into July, Rist's eyes have shifted from the World Cup to Real Madrid. At the World Cup, Riester focused most on the Czech national team, and then on the performances of Ribery and Messi.

However, with the exception of Ribery, the performance of others disappointed Riester. Messi is calling for wind and rain in PSV Eindhoven. He scored 15 goals and 12 assists in the Eredivisie last season. He was the best player in the Eredivisie last season, but unfortunately Argentina itself did not perform well in this World Cup, and Messi did not have any outstanding performances.

Before the World Cup, Messi was the hottest new star to speculate before the game. and Wayne Rooney, Cesc Fabregas, Cristiano. Ronaldo, Robben, they are on par. It's a pity that these people in the World Cup are average, and they can't be compared with Ribery at all. Although Messi scored a goal in the World Cup, his overall performance was not as dazzling as that of the club.

As for the Czech Republic, as the best national team in the 21st century, it has only reached the quarterfinals of this World Cup. The golden generation of the Czech Republic is already at the end of their careers, and it is still good to play in the league. But intensive cup competitions. It's like the World Cup. Their physical strength is completely out of reach.

Nedved and Pobosky were both thirty-four years old. Jankohler is also thirty-three years old, and Gilberto. Silva and Senna will soon be thirty years old. The World Cup was so intense that it wasn't until after the knockout rounds of the Champions League that Jankoller and they started to get tired. The performance was far worse than the last World Cup. In the end, they were eliminated in the quarter-finals.

The Czech Republic was eliminated and Argentina was eliminated, but Ribery was as good as ever. For Lister, the rest of the World Cup matches are not very attractive. The World Cup title is of little use to Riester, and Riester doesn't care. On the contrary, the election of the president of Real Madrid is already in full swing.

July 4 is the statistics of the Real Madrid presidential election. And just as we entered July, Calderón began to throw his chips. First of all, he promised that he would definitely bring Capello, a famous coach, and he would never interfere with the work of the coaching staff led by Capello. Then he swore that he and Fabregas already had a contract, and as long as he was elected, he would be able to bring Fabregas.

"The fart agreement."

Carvajal couldn't help but burst into a foul mouth. Then he said with a look of contempt: "Ramon is the typical person who only knows how to brag." Verbally blowing every day, but not at all. Do you know what conditions he made when he negotiated with Arsenal? ”

"What?"

"Sixty million euros. He asked for 60 million euros to bring in Francisco. ”

"It's quite aggressive. Francisco is only 19 years old and has paid 60 million euros, which is why Real Madrid has such courage. I don't think even Chelsea will spend that much money. ”

Rist was amazed. Cesc Fabregas is very good, especially when Arsenal won the Champions League this season, and Fabregas's contribution is still quite large. Except for Henry. Cesc Fabregas' contribution was the greatest. But even Thierry Henry can't reach 60 million euros, and Cesc Fabregas can't be really expensive.

According to the market price, Cesc Fabregas's transfer fee is more than 40 million euros. Unless it is a local tycoon, it is difficult to exceed 50 million euros.

"Courage? I'm going to laugh at you if I say it. Ramon actually told Arsenal that he would make a down payment of 10 million euros, give 4 million euros a year for the next four years, add 5 million euros to Arsenal at a discount of 5 million euros for Gravisen, win 4 million euros for the league title, 6 million euros for the Champions League, and if he transfers to Arsenal 20% of the transfer fee, this will be converted into 10 million euros. There were also a few other add-ons that were messed up and made up to 60 million. ”

Rist frowned, then said in surprise, "Wouldn't it?" That's sixty million. How could Real Madrid play like that? The down payment is only 10 million, which is a joke. Arsenal's most lacking thing because of the new players should be cash, and giving 10 million is nothing. ”

"What a joke. Ramon has reached an agreement with Capello that as long as Ramon is elected president of Real Madrid, Capello will become the manager of Real Madrid. And once Capello is in charge, Real Madrid will bring in Emerson and Cannavaro. And Capello asked for a center forward. To be able to come to Real Madrid's centre-forward, you think about what level it should be. The cost is no less than 40 million euros. And Real Madrid now has so many stars, and their salaries are among the top in European football. Therefore, Real Madrid's current burden is also very heavy, where does Real Madrid have so much cash. ”

"Even then, Real Madrid wouldn't be so short of money, would they?"

"You don't understand. Real Madrid's finances are not as good as they could have imagined. The superstars that Real Madrid bought before, and the money was not directly paid by Real Madrid. Florentino was also bought with bank money, otherwise where would a football club have so much cash. But Florentino can borrow money from the bank anytime and anywhere, he has enough face, and there is never a shortage of money to buy players. Real Madrid has no money, the banks have money. What is Ramon, the bank will not give him face because he is the president of Real Madrid. Sixty million to buy Francisco, even if Ramon is sold, he can't get sixty million euros in cash. So pull out a whole bunch of installments and all sorts of add-ons. ”

"Then he's?"

"Of course."

Carvajal shook his head. Carvajal originally wanted to work well with Calderón, but when he saw Calderón's appearance, he really looked down on him. As a candidate for the presidency of Real Madrid, he does not have a little bit of courage and ability, and he cannot be compared with Florentino at all. Carvajal had thought about Fabregas coming to Real Madrid, after all, Arsenal was not as good as Real Madrid. But now he has long since abandoned his intention to send Cesc Fabregas to Real Madrid. With Calderon's virtues, he will not be able to come up with the money to buy Fabregas in eight lifetimes.

"Huh."

Rist couldn't help but laugh. And the more he laughed, the louder he became, and finally said: "Gines, the strong Florentino is not needed for the two of us. Wouldn't it be more suitable for us to look like Calderón? ”

"Yes."

With such a strong chairman as Florentino, no agent can sway him. Just as few can sway Alex Ferguson and Arsene Wenger, Florentino will not allow any agent to challenge his position. Historically, even though Mendes was very strong, it was under Florentino's indulgence. By the time Florentino wants to crush Mendes, it's a matter of minutes.

Calderón, on the other hand, did not have that kind of strength and that kind of bold moves. But it is precisely because Calderón's strength is not strong enough that he will rely more on agents like Rist and Carvajal. The worse Calderon is and the more stupid he is, the better it will be for Lister and Carvajal.