Over the past two or three seasons, the Hilton Park Road Hotel in London's Hyde Park East has been crowded with agents and club staff from all over the world in the last few days of the transfer window.

All of them are here for one purpose, the Football Economic Forum

The first Football Economic Forum only accepted English teams to participate, and the second quickly spread to the top five European leagues, even including the Netherlands, Portugal and other second-rate leagues, and this year, the third session, because of the accumulation of rich experience in the previous two years and four grand events, finally decided to make a big one, directly open to the outside world.

Hilton Hotels has also taken advantage of the cooperation with Moon Sports Services, so they have given maximum support to this football event held twice a year, because it is not only to attract customers for them, but also to promote their popularity.

The size of the venue has changed from the first floor to the current three floors, and there is also a floor dedicated to the office of the Football Association and the club, so there are four floors in total, of which three floors are concentrated on the three banquet hall floors of the Hilton Hotel, and it is convenient to go up and down directly through the stairs.

With the popularity of the Football Economic Forum for two consecutive years, more and more media and fans are also paying attention to this feast, they will be concerned about who can become the protagonist of the most difficult transfer market in the future, who can stage the most crazy in the transfer market, and who can be the most upset at the last moment?

With the popularity of the Football Economic Forum, the player database has also spread its business to the whole world in just three years, although at first glance, it seems that the cost of 10,000 euros for a user is very cheap, and it is not fun to put away, right?

Do you know the way? In the past three years, the player database has attracted more than 3,000 registered users, which means that the income from membership fees alone is more than 30 million euros a year, because there are so many agents, so many professional clubs, so many sponsors and football practitioners in the world, they all want to climb onto this platform.

It's hard to calculate exactly what kind of impact the emergence of the Football Economic Forum and the player database has had on the entire football industry, but it is clear to everyone that even if the summer and winter transfer transfers are very popular, every three days before the end of the transfer period, the Football Economic Forum can set off the most frenzy.

Moon Sports Services is very clear about its positioning, that is, neutrality, transcendent neutrality, so it is almost not involved in any club, any dispute between agents and players, nor is it involved in any transfer process, it is to provide an information platform for all those in need to go to it to find the answers they want.

And now is just the first step, with the support of OpTA's large and authoritative database, the next step for sports services companies will continue to move forward, while ensuring the user experience, continue to develop more and more convenient tools for users, so that everyone can find what they want faster and more accurately.

For example, to attract more sponsors to enter, but not only top sponsors such as Adidas and Nike, after all, for some small teams, sponsors like Adidas they simply can't afford to climb, so Moon Sports Services is also open to the outside world to accept some formal commercial companies that are interested in investing in the football industry.

Of course, as Eliza Moon outlined back then, there will definitely be something special about it in order to guarantee the privacy of users.

But in general, not only the football economic forum and player database are getting more and more popular, but even the profitability of Moon Sports Services Company is rising, as the company's largest shareholder, Ye Qiu is naturally fame and fortune.

At the very least, it is clear to everyone that he has made a great innovation for the world of football.

Therefore, when Ye Qiu, accompanied by Peter Kenyon, Ron Gurley and the personnel of the sports service company, walked into the venue of the Hilton Hotel, watching the chaotic flow of people on the scene, there were people nodding to Ye Qiu along the way to say hello, and Ye Qiu maintained his signature friendly and polite response

"How's it going this year?" Ye Qiu had just returned from Monaco with the team, so he didn't know the situation on the side of the Football Economic Forum for the time being, but judging from the scene he saw in front of him, it should be good.

The CEO of the sports service company is called Rob Newman, who was personally promoted and cultivated by Eliza Moon before, and is considered an old courtier of the sports service company, about forty years old, he is very set of things and very courageous, and at present, Ye Qiu and Eliza almost leave the company's big and small affairs to him to deal with

Rob Newman always dressed as a standard English gentleman, with the only regret being that he had a typical Irish head shape.

"According to my preliminary estimates, next year's venue will continue to expand," Rob Newman said with a smile.

His salary is linked to the company's performance, and if the company's performance is good, his salary will be high, so when he said this, he didn't mention how happy he was.

After Ye Qiu, Peter Kenyon and the others heard this, they all smiled, and they all understood the meaning of this.

'The biggest news this morning is the signing of Juventus Grosso, the swap of clubs between Fiorentina's Portuguese defender Da Costa and West Ham winger Savio Nserek, as well as some important transfers in England, such as Aston Villa's Manchester City captain Dunn.

To be honest, it is impossible to appear in the Football Economic Forum, because the transfers of superstars such as Gareth Bale and Cristiano Ronaldo cannot take shape in the Football Economic Forum, because such transfers often have very complicated and cumbersome business negotiations and interest negotiations.

It's like when Messi was going to transfer to Manchester City, he had more than 20 commercial sponsorship contracts, and Tottenham Hotspur had to get it done before the transfer, otherwise, the club would have to bear the losses from the beginning to the end, so this is doomed Messi's transfer to be a protracted and long-term battle.

Of course, later Messi announced that he would not leave, and Ye Qiu agreed without saying a word, but behind this, the staff of Tottenham Hotspur's administration department did a few months of useless work in vain, and many marketers even had boring negotiations with sponsors for several months, so it also caused a lot of losses and troubles to Tottenham Hotspur.

It is also because he understands this that Messi was so uncertain before, and even worried that Ye Qiu would sell him strongly.

The Football Economic Forum is not a big business, but it can bring together millions of small businesses into a vast ocean.

"This year's market is generally very good, the Premier League this year is nearly 600 million pounds to buy, about 100 million more than last season, a lot of them are from West Ham United and Manchester City, and they have basically no action now, or rather, only selling."

Rob Newman is now gradually grasping the entire transfer market, after all, he has been in this position for two years, and if he has not observed some doorways, then he is the CEO of a sports services company.

"So, there's no big deal?" Ron Gurley was a little disappointed.

Rob Newman shook his head with a smile and pointed to an Englishman in a suit in the distance, "Everton's personnel manager, he has been here for three days, do you think Moyes can put such a large sum of money in his hand and not spend it?" ”

Manchester City have brought in homegrown defender Lescott from Everton this season, spending 24 million euros on it, and Moyes has yet to come up with a decent signing, and Everton has not started the season very well, so now is the time for him to shell out the money to smash people.

Once, Ye Qiu discussed this topic with Platini, that is, is it necessary to cut the money of super-rich people like Abramovich, Abu Dhabi Consortium, Rebonorev and other super-rich?

Because in his opinion, the super-rich enter football, in order to win the eyeball effect, they have smashed a large amount of money, and want to form a strong team in the shortest possible time, which is understandable, and if you want to say that he disrupted the law of the market, this is also a bit wrong, because the so-called law of the market is that some people buy and some sell, which is understandable.

Platini feels that the super-rich are spending a lot of money, which may lead to the rapid withering of talent in the middle and lower teams, resulting in the formation of the strong stronger and the weaker the weaker, similar to the dominance of Barcelona and Real Madrid in La Liga, and it will be difficult for other teams to compete with them.

But Ye Qiu feels that football will always be pyramid-shaped, and giants will always be a very few, otherwise they will not be giants.

All the middle and lower teams are not stupid, on the contrary, similar to Everton, Aston Villa and other teams, they all have their own set of ways of survival, you can poach people from their hands, it doesn't matter, they change hands and take your money, run to dig other people's corners, dig one by one, and dig down layer by layer.

What is the result?

The youth team got the money

For teams like Ajax, Porto, and Lyon, they are in it for the money, and they are crazy about developing the academy for only one purpose, and that is to keep the club alive.

Therefore, Ye Qiu has always been very sympathetic to Platini's financial restriction policy, because he feels that it limits the vitality of the transfer market, and he feels that the real problem is not who is willing to pay for reinforcements, but how financially healthy.

What is fiscal health?

For example, let's say Chelsea is worth 100 million euros, and Abramovich wants to bring in Shevchenko, and he somehow lends Chelsea 50 million euros and brings in Shevchenko, then at this time the player comes in, Chelsea is 50 million euros in debt, and Chelsea's total market value is 150 million.

There is another way, suppose Chelsea's market value is 100 million, Abramovich wants to introduce Shevchenko, but he injected 50 million euros into Chelsea through some means and introduced players, then at this time Shevchenko's arrival made Chelsea's total market value reach 150 million euros, but because Abramovich's 50 million is a capital injection, it is not a debt and is financially healthy.

So, what's the difference between the two?

The difference is that if one day Abramovich stops playing football and wants to leave Chelsea, if he invests the money in the former way, he will automatically become a creditor of Chelsea, and he will be able to recover a percentage of the bankruptcy and liquidation of Chelsea.

If the latter is used, he is capitalized, and it is a community with Chelsea, and once Chelsea goes bankrupt, he will not get anything.

In other words, although it seems to be a financial game, the twists and turns in it are very interesting, Ye Qiu is reminding Platini that instead of controlling how others spend money, it is better to control other people's financial health and debt, if all of them are capitalized, I don't care if you invest hundreds of millions, right?

Football clubs are actually just like people, everyone has their own different will to survive and lifestyle, whether it is as a national manager or as an industry manager, the most important thing is to respect the individual's will to survive and lifestyle, provided that a fair and just law is formulated for them as the standard bottom line.

In the field of football, as long as you have the ability and don't go into debt, it has nothing to do with me if you buy players from all over the world

Anyway, in the future, you can't bear it, you go bankrupt and liquidate, your players have to be sold cheaply, and all the teams take advantage

In fact, Rob Newman's guess wasn't wrong at all.

A few hours after the worst day of the transfer market, the miser Moyes finally made a move.

Dutch defender Heitinga was brought in from Atletico Madrid for £6 million, Bilyaretinov from Lokomotiv Moscow for £10 million and centre-back Distin from Portsmouth for £6 million.

Moyes, who spends more money and is more budget-conscious

Aston Villa, another club that has been poached by Manchester City, is also extraordinary, Collins, Dunn, Downing and Volnock

Martin O'Neill is also a hard-working and thrifty housekeeper, and after landing in the Premier League, he has run Aston Villa in good order, and it is not difficult to see that this guy is not a good guy either.

However, the madness of the transfer market is happening to Bayern Munich, the Bundesliga giants got Real Madrid's Robben at the last moment of the transfer market, and brought the Dutch Flyer to the Bundesliga smoothly, and this transfer should be regarded as the biggest transfer of the Football Economic Forum for three consecutive years, with a transfer fee of up to 25 million euros.

The biggest transfer in England was a big upset, Black Cat Sunderland brought in Hull City captain Michael Turner for 12 million pounds, and this transfer was also finalized at the last moment of the transfer market.

Ye Qiu witnessed the whole process of Robben's transfer from Real Madrid to Bayern Munich, because he happened to be talking to Rummenigge at that time, and after the two sides negotiated, Ye Qiu also made a phone call to congratulate Robben, and he wished Robben a good development prospect at Bayern Munich.

At that time, Ajax's three stars switched to Real Madrid, and now they come and go, Sneijder went to Manchester United, Robben went to Bayern Munich, and Van der Vaart almost went to Manchester City, but in the end it still didn't work, and it has to be said that it is a very embarrassing thing.

However, there are joys and sorrows, although Ye Qiu is regretting the transfer of his former disciples, but everyone is excited about the successful conclusion of the 3rd Football Economic Forum.

Not long ago, a company in Austria also started a so-called football forum and player data platform, and in Italy and Portugal, there are also people doing the same thing, apparently in the business of copycat Moon Sports Services.

For such a copycat object, Moon Sports Service Company did not give the slightest blow, because business is like this, only Yangmou, there is no conspiracy, because the conspiracy cannot last long, only Yangmou can go all over the world, vertical and horizontal.

The most important thing in this industry is the network and data, Moon Sports Services currently has an absolute overwhelming advantage in both aspects, almost 99% of the market share, and what do other small companies compete with?

Therefore, Ye Qiu told Rob Newman that as long as Moon Sports Services did not make mistakes themselves, others would not be able to defeat them.

And everything is nothing more than a rule, the one who walks in the front eats the crab, and the next few may not even be able to catch the crab shell, and the early bird has worms to eat, that's the reason

But just as the transfer market came to an end, the next day, a message came from UEFA.

Chelsea were banned from acquiring players in the next two transfer windows for serious irregularities in the transfer of young player Kakuta, who was banned for four months and fined €780,000.

This news immediately caused an uproar in European football, for Chelsea in the past period, Pini Zahavi led by the poaching routine, is also common in European football circles, many people are very dissatisfied with the Israeli, the storm about Ashley Cole and Ridley King was still in a uproar.

Now, there has been another transfer storm with Kakuta, and Chelsea have always given the impression that they don't remember the pain.

As early as when Ye Qiu was coaching Chelsea, he had told Abramovich many times that domineering is difficult to last, and if you want to run a team for a long time, you must take the king road, but people don't listen, continue to go down a black road, and Ye Qiu has no way.

But Ye Qiu didn't have much mind to meddle in other people's affairs, because he still had a lot of things to deal with.

One of the biggest things in front of him was that in September, after two weeks of international breaks, Tottenham Hotspur welcomed Manchester United and Chelsea in the fifth and sixth rounds of the Premier League respectively.

It's a dead beat for Tottenham Hotspur