"Jochen, I don't know much about that. But I'll still ask, isn't Africa poor? I seem to have heard that children in Africa are playing football barefoot, and there is no market in Africa that you can look at. ”

In this friendly match between the Czech national team and the Ivory Coast national team, Puma has made a lot of money. It included air tickets for the Czech national team, accommodation and a bunch of other expenses, and also gave the Czech national team an appearance fee of 200,000 US dollars.

Rist had some doubts. Africa is one of the poorest states in Shijie, and there are still wars everywhere in it. Thirteen or fourteen-year-old children fighting with AK47s also abound. Of course, those who can hold AK47s are very armed and very haodeshili, and now there are not a few tribes who fight with broken guns and spears.

Anyway, many people will frown when it comes to Africa. Rist is no exception. Rist is skeptical that Puma's sponsorship of Africa will be able to recoup the sponsorship money. Hearing Rist's words, Yochen Caitz is hahadaxiao. Then he said confidently: "Lister, African football will definitely develop." And don't underestimate Africa, there are a lot more rich people in this kind of place than you think. Of course, the gap between the rich and the poor is huge, so there are many people in the slums. And we don't sponsor African teams just for the African market. Through the cooperation of African teams and African stars, it has also indirectly entered the market of France and England. ”

Rist nodded, in fact, Rist didn't fully understand Jochen Caitz's strategy. However, Rist did not continue to ask, because this had nothing to do with Rist himself. Rist thought for a moment and said to Jochen Caitz, "Jochen, have you considered the Chinese market?" ”

"Of course."

Jochen Caitz gave Rist a very positive answer, and then said with a yearning expression: "China, a country with a population of 1.2 billion. With China's current economic development, what a big cake this is. Our market analysis department gave me information that at China's current pace of development, China's sporting goods market will be at least $6 billion in ten years, which is still a very conservative figure. If the development of China's sports market can catch up with the development of China's economy, it is not impossible that even 10 billion dollars will be possible in ten years. ”

China, this is the country that all shijie giants are concerned about now. Because China's market is too big, with the development of China's economy, many people believe that the future Chinese market is the third largest market comparable to Europe and the United States. It should be said that it is likely to be the largest market surpassing Europe and the United States. But soon Jochen Caitz sighed, shook his head and said, "But you know that Nike and Adidas have already entered the Chinese market. And I heard that there are some local brands in China, and the market share is not low. We don't have that kind of access to the Chinese market right now. ”

Rist looked at Jochen Caitz and thought about the three players he had brought with him from China. Rist can't make much contribution to the development of Chinese football, but it's not impossible to let a few players get some benefits.

So he said to Jochen Caitz: "Do you know how many fans there are in China? ”

Jochen Caitz shook his head.

"At least 50 million people. This year, ESPN's Asia channel broadcast China's A-League, which is estimated to be watched by more than 700 million people throughout the year. And because many provinces and cities in China do not broadcast ESPN, they watch the game through China's national and provincial television stations. If you add this part of the people, the number of viewers in the Chinese league in a season is easily more than one billion. ”

"I just came back from China some time ago. The average attendance of the Chinese league is around 27,000. ”

Listening to the numbers, Yochen Caitz sighed more and more, what the is this big market.

"It's a pity, it's a pity, it's a pity."

Jochen Caitz repeatedly expressed pity.

"However, Puma is not without opportunities."

"Huh?"

Jochen Caitz looked at Rist. The Chinese market is so huge that even the predators of sports brands such as Nike and Adidas dare not ignore it in the slightest. In order to grab the territory, they are already fighting to the death, not to mention a second-rate sports brand like Puma.

"You know what? The level of Chinese football is not very high, and they have not produced any outstanding international superstars. ”

"I know that. Among the East Asian countries, Japan has had a player who has performed very well in Bremen. There is also a player in South Korea, who is called a bomb car, and it seems that he is still the record holder of foreign goals in the Bundesliga. ”

Rist smiled, the names of Asian players are indeed difficult for Europeans to call. So Rister told Johann Caitz: "The Japanese star who played in Bremen is Yasuhiko Okutera and is one of the greatest Japanese players. As for the bomb car you mentioned, Cha Fan Geun is the best star in South Korea. ”

Yasuhiko Okutera and Cha Fangen are not only the best stars in their respective countries, but they also have the ability to make their name in the clubs they have played for. Thankfully, they were all stars from the 70s to the 80s. If it is placed in the 21st century of the Internet explosion, the two of them are definitely superstars worshiped by Asian fans. The achievements of the two of them are enough for the younger generations in Asia to look up to.

But compared to the two of them, Chinese football has never had a very outstanding superstar. In addition to the legendary traitor Gao Yu and Shijie ball king Li Huitang.

"It is precisely because China has not yet come out with a very strong star that fans will pay great attention to local players. Once China has one or two stars who can gain a foothold in European football, then the eyes of Chinese fans will be on them. ”

As the youngest chairman of a public company, Jochen Caitz must have far surpassed Rist's IQ and ability. When Rist said this, Jochen Caitz immediately understood what Rist meant.

"You mean to ask me to sponsor Chinese players? Like Pobosky and Nedved? ”

Reesette nodded.

"Don't want the famous stars in China, but the stars who go to Europe. Their endorsement fees are far cheaper than those of European football stars, but the results are certainly sensational. There are now three Chinese players in European football, two in League One and one in Spanish Serie B. ”

"All in the lower leagues?"

Jochen Caitz is keen to enter the Chinese market, and Rist's words are tempting. But the influence of the lower leagues is too low.

"Jochen, do you believe my vision?"

"Of course. You can't be the general manager of Puma, but I'm definitely not as good as you when it comes to football. ”

Jochen Caitz responded with a smile. Jochen Vegetable really admires Rist's ability in football. Rist, a small Czech agent, has grown into a European football club that cannot be ignored in a short period of time. It's impossible to be without a professional level of football.

"That's easy to say. I can assure you that their club will have no problem getting promoted at the end of the season. In other words, they will all be top-flight players next season. Their influence in China will increase dramatically. You probably don't understand the boasting of the Chinese media, no less than the English media. As long as the Chinese players perform a little better, they will be able to attribute the victory to the Chinese players. ”

Jochen Caitz nodded. What Rist said was very tempting to him. He also understands that it is impossible for Rist to recommend Chinese players for no reason, and maybe those three players are Rist's players. But this one does not conflict with him.

Rist wants to advertise his players, and Puma is also eyeing the Chinese market. So Jochen Caitz thought for a moment and said, "Lister, I will definitely think about this matter seriously when I go back." Once you have a decision, we will let you know as soon as possible. ”

(There is a change in the evening)

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