"Jochen, long time no see."

After the chaos of last season, the whole of European football has changed a lot. Some players are getting old, some players are suddenly famous, and some players are on the rise.

In the past two days, Rist has been negotiating with Adidas. Messi's contract, although Rist said it was simple. But it wasn't that easy to get into a contract, and Rist and O'Bori talked for days. All the details of the contract were done in it, and it was signed at the end.

After Messi won the six crowns and won the Golden Ball, his commercial value has been greatly improved. In just this month, Rist has helped Messi get several large sponsorship contracts. With this contract, Messi's commercial income will increase by almost 10 million euros next year. Judging from the current situation, although Messi's income this year is only about 20 million euros, it will be easy to exceed 30 million euros once it reaches next year.

"Congratulations on a big contract."

Jochen. Congratulations to Lister. Messi's recent four-year contract with Adidas has surprised many people, because this is the top sponsorship contract in European football. The four-year fixed sponsorship fee is 16 million euros, which is a huge sponsorship contract that can reach almost 23 million euros if the subsequent clauses can be activated.

It is Cristiano, who has performed well recently and thinks that he can be compared to Messi in La Liga. Ronaldo, his contract with Nike doesn't even reach that. In fact, he signed a contract with Nike just half a year ago, but it was only 2.8 million euros a year. The contract with Messi is old. Not at all a level of contract.

Since the contract was announced, Mendes couldn't sit still. Don't underestimate this kind of sponsorship contract, he is sometimes even a status symbol. Just like salary, everyone is also comparative. Now that Messi has such a sponsorship contract, Mendes is of course in a hurry to give Cristiano. Ronaldo improves sponsorship contracts.

"Small."

Rist and Jochen. Caitz was an old friend, so Rist still snorted in front of him. But Jochen. Caitz said a little angrily: "Lister, you have a player like Messi who should cooperate with our Puma." ”

"Jochen, can you Puma really be so bold? A fixed sponsorship of four million euros with a lot of add-ons. Next year's sponsorship revenue will not be less than seven million euros. ”

"Of course. We Puma have money. ”

Jochen. Caitz thought that Riester underestimated Puma, so he was unconvinced: "You should know better than anyone how our Puma has developed in the past ten years." In order to surpass Adidas and Nike, we are bold. We're not the Puma you first worked with fourteen years ago. ”

Speaking of this Jochen. Caitz is very proud. Of course, he has the right to be proud, and when he first became the CEO of Puma sixteen years ago, Puma's situation was very unoptimistic. It's losing money every year, seven years in a row. So much so that many economic observers at the time believed that Puma would soon go bankrupt. Because of the downgrade of credit ratings, many financial institutions are even reluctant to lend to Puma. This was Puma at that time.

But in Jochen. Under Caitz's management, Puma's development is like a rocket. In 1993, Puma lost money every year, but by 1996, Puma's turnover had exceeded 600 million and it began to make a profit. In terms of the stock market, in 2001 PUMA's share price rose by 168%, making it the most successful stock in Germany that year; In 2002, it rose by 97% and secured the runner-up position in the top 100 German stocks. Puma's turnover soared, as did the stock price. In 2002, PUMA's turnover reached one billion euros.

Of course, this year's Puma turnover has already exceeded three billion euros, from Jochen. It has been 16 years since Caitz became the CEO of Puma. In 16 years, he transformed a bankrupt Puma into an international brand with a turnover of more than 3 billion euros. Of course, it is still not as good as Nike and Adidas, Adidas' turnover this year has exceeded 10 billion, reaching 10.2 billion euros.

"Yes. Puma's development is obvious to all, and it is already the third largest brand after Nike and Adidas. ”

"But something is wrong right now."

"Jochen, you're kidding. I know that Puma has been developing faster and faster in the past two years. ”

Rist shook his head. Puma's development has made giants like Nike and Adidas feel some dangers. Don't look at the fact that the subprime mortgage crisis in the United States has not yet been resolved, and the European debt crisis has begun to erupt again. But the development of these sports companies has not been affected at all, and the development is still very fast. Puma's turnover is constantly breaking through, and there is no decline at all.

"Not kidding, of course. With Nedved retiring from the sport, we are currently missing a star with the surname of Puma. Nike has Cristiano. Ronaldo, Adidas have Messi, Kaka and Ribery. Do you see what we have? The lack of a star with the surname is very bad for us. Especially now, we are developing so fast, and we need stars with charisma. ”

Listen to Jochen. Vegetable Points, Rist nodded. During the period when Puma was at its fastest, their iconic star was Nedved and their Czech golden generation. Of course, there are African stars such as Samuel Eto'o and Didier Drogba, but it is Nedved and his group that have the most influence on Puma.

Especially Nedved. When Nedved was at his strongest, Nedved was Puma's No. 1 star. Puma also keeps packaging Nedved, so that Nedved and Puma can develop together.

But since Nedved's retirement, Puma has lacked a star with the surname Nedved. Puma had been trying to find a replacement for Nedved, but it wasn't easy. In fact, there is no shortage of powerful stars under Puma at present, like Yaya. Toure, Didier Drogba and Samuel Eto'o are among the best players in world football. But in terms of commercial value, they are too bad.

Originally, Puma was preparing to build Rosicky as its signature player. However, Rosicky lost to Rooney in the battle between Manchester United and Wayne Rooney. There are many reasons for this, first of all, Rooney was a homegrown star, the most high-profile homegrown superstar in England at the time. Rosicky is inferior to Rooney in this regard.

Moreover, Rooney was one of Nike's leading stars at the time. Manchester United, as one of Nike's most important sponsoring clubs, is of course going to protect Wayne Rooney. Rosicky is a Puma star who has been ostracized by Nike himself. Therefore, Rosicky had no choice but to go away to Atletico Madrid. Although he performed well at Atletico Madrid and helped Atletico Madrid win two La Liga titles, Atletico Madrid's lack of influence after all also affected Rosicky's development.

"Then you're going to have to try to find the next champion."

"Rist, you're kidding. Let's look for it, where you find it easy. I'm looking for you today in the hope that you will introduce us to the next Messi, the next Cristiano. Ronaldo. ”

"You just believe in me."

"Of course. Rist, we've been friends for years. We've been working well together, shouldn't you introduce the next Messi to us Puma? ”

"Jochen, look, where do you have the appearance of the CEO of a large company with sales of three billion euros."

Although the two joke with each other, Rist knows Jochen. Zetz wasn't joking this time. Just jokingly told Lister that he wanted Lister to recommend good players to Puma in the future. It is also good that Puma can continue to compete with Nike and Adidas in the future.

"Jochen, do you believe me?"

"Of course. We've been working together for many years. Of course I trust you very much. ”

"Then I'll introduce you to a few people, and it's your Puma business to choose how to choose. I recommend you a young coach, a young player. ”

"Who?"

Jochen. Caitz listened carefully to what Rist said. Puma used a roundabout strategy to sponsor small countries and African football. In the end, PUMA has brought the most income to its cooperation with Czech football. Puma also did not expect that Czech football would suddenly become strong during that period, giving Puma a huge opportunity for development. That's why he trusted Rist very much.

"Our Sparta Prague manager Simeone. It's a piece of gem and I've dealt with Liverpool's new owner, Thierry Henry. It is estimated that Liverpool's manager next season will be Simeone, and you Puma can start early. I believe Coach Simeone will be the next Mourinho in the future. ”

"Simeone?"

Jochen. Zetz couldn't help but laugh out loud, and then said, "Lister, I remember that the English people don't have a good impression of Simeone. Let him go to Liverpool, maybe the Liverpool fans will boo him. ”

"Huh. That was more than a decade ago. ”

"More than 10 years ago? But Beckham's influence is even increasing. ”

"Don't worry. Simeone will make Liverpool fans cheer him with his coaching. ”

"Okay, I'll take care of it. I believe in you, Riester. So who are the young players? ”

Puma's current development is changing with each passing day, and it is making great strides forward. Therefore, PUMA is the stage of daring to invest and dare to take risks. At present, Nike is the hegemon of the sports world and firmly occupies the position of the boss. And Adidas has developed steadily, and has been squeezed by Nike in football, with some decline. Puma, on the other hand, is brave and enterprising, and wants to stand side by side with Nike and Adidas.

"Reuss, our Reuss of Sparta Prague. One of the best of the young generation in Germany, and a few years later a Cristiano. Ronaldo. ”

"German players? Most of them are Adidas players. ”

Adidas is not only sponsoring Bayern, but also the German national team. Therefore, most of the players who want to enter the German national team are Adidas players. If Reus becomes a Puma player, it will not be very good for him to be in the national team in the future. A player who has not played much in the national team, unless he is against the sky in the club, will have a lot less influence.

"What's this. Do you know Götze who is currently in Dortmund? ”

"Of course. Not the most brilliant genius of Dortmund's fifty years. ”

Gotze has actually just made his debut in the first team at Borussia Dortmund. But it has already received a lot of attention from German football, so Gotze's talent is too good. At the age of fourteen or fifteen, it was already shocking the German football world. He has been very good in the youth team competitions.

"Mario was fifteen years old when I signed a contract with Nike. It's due this year, and if Nike continues to raise sponsorships, I'll work with him. If there is a higher sponsorship, I call him Nike, Adidas. You say yes or no. ”

Adidas are strong in the German national team, but Rist is not afraid of them. Rist dominates the current Dortmund, and many of the German players in it have not joined Adidas. Rist is not very afraid that Adidas will affect the German national team, because many German players will have different choices in the coming years. With the exception of Bayern Munich, the rest of the players are diverse.

"Royce, Gotze. How about you give them all to us Puma? ”

Rist looked at John. Caitz smiled but did not say a word. Jochen. Caitz smiled and said, "Lister, don't worry. We Puma are not short of money, and what we should give is what we want. We at PUMA can support both of them as iconic stars of PUMA. (To be continued.) )