Chapter 62: Eager Sales!
To put it simply, Tang Jue's marketing strategy is divided into two parts, one is a small range of free trial drugs, so that they can enjoy the food while maintaining their figure. Through their mouths, more people know the true effect of their diet pills.
The other is to advertise in the media through the conventional model, and through some print advertisements, let people know that there is this drug. The difference from the conventional model is that they only advertise, not sell drugs. Thus arousing people's curiosity.
When the drugs are launched and those celebrities go to the store to buy medicines, the celebrities are live advertisements.
That's when people go and buy trials. In Tang Jue's opinion, as long as they have tried it, they will definitely continue to use it. Who doesn't want to be able to enjoy good food and lose weight at the same time. And people know the adverse effects of obesity on the body, as long as the drug is effective and there are no sequelae, people will definitely buy it.
Even if you can't open the market for the general public, if you can capture the high-end people in the entertainment industry, the prospects are already very impressive.
Bei Qiang exhaled a long breath after a long time, and asked in shock, "Where did you get this marketing strategy?" ”
Tang Jue's face was not red and his heart was not beating: "Of course I thought about it myself. ”
In their previous lives, they were members of the first family in the world, and they had to learn how to do business from an early age. These marketing strategies are a must for them. With the method he invented more than 200 years later, he actually said that he came up with it himself.
Bei Qiang shook his head and said, "I really believe that there is a genius in this world!" ”
At eight o'clock in the evening, the family sat down to eat together. Chen Xiu'e was busy putting vegetables in Wen Ting's bowl. It didn't take long for Wen Ting's bowl to turn into a mountain.
Tang Yuantian said apologetically to Wen Ting: "Wen Ting, it's all because our family is not good and has caused you trouble." On behalf of our family, I apologize to you. In the future, you will treat this place as your home, and you can come whenever you want, and your uncle will definitely cook you the best food. ”
Chen Xiu'e hurriedly echoed: "Yes! As my own home, I always wanted a daughter. You...... I'm afraid I'm going to climb high. ”
Thinking that Wen Ting was a postdoctoral fellow, Chen Xiu'e felt that Wen Ting would not agree.
Wen Ting's eyes were a little red, and she looked up at Tang Yuantian and his wife: "I know what you mean." This thing is in the past. Isn't there nothing going on now? In fact, I have long regarded this place as my home, and you can see that I have been here for more time than Tang Juedu. ”
Tang Yuantian nodded and said, "That's good!" ”
Chen Xiu'e picked up a piece of beef and wanted to put it in Wen Ting's bowl, but she really couldn't find a place to put it. So she put it in Tang Jue's bowl fiercely. said: "Be kind to Wen Ting in the future!" ”
Tang Jue looked at his mother with a wry smile. That's right. As if you ...... yourself He felt strange in his heart, as if he was teaching his son to be good to his daughter-in-law. This......
At this time, it is the right way to bury your head in eating.
After returning home, the parents did not care about the truth of the Lovergate incident at all. They care about Alice and Wen Ting. When Tang Jue said that the two of them had nothing to do now, the two couples were relieved.
……
After the meal, it was the time for the family to relax, Tang Yuantian closed the door of the restaurant when he was eating, he didn't want to have the scene of Tang Jue's last return. It's rare for a family to reunite, and you have to talk about your family.
On the table are chopped apples and oranges. Tang Yuantian's inquiry focused on his play in Milan, while Chen Xiu'e cared about his ordinary life. After answering their questions, Tang Jue told them about starting a company.
This incident was the first time Tang Jue told his parents, and before that, he did not tell his parents for various reasons, and the main reason was that he was afraid that his parents would worry. Now that the time was ripe, he felt it was time to tell his parents.
Chen Xiu'e was taken aback, Cuihua's eyes widened, and she couldn't believe it. Her boyfriend Liu Dajun didn't have a surprised expression on his face, maybe he thought that Tang Jue should do anything. The last time Tang Jue came back, the shock to him was too great.
When he was in China, he knew that only those entertainment stars would make fans crazy. So he regarded Tang Jue as an entertainment star. It's normal for entertainment stars to do business, even if it's a sports star, there are people who do business, like Yao Ming, doesn't he open a restaurant in the United States. So what's so strange about Tang Jue starting a company.
Tang Yuantian thought for a while, looked at Wen Ting and asked, "Do you know about this matter?" ”
Wen Ting nodded: "When he provided me with a prescription, he said that he wanted to set up a company." ”
Prescription?
The people at the table all looked at Tang Jue suspiciously.
Tang Jue hurriedly explained: "The prescription was given to me by the Chinese medicine doctor who cured my illness. He agreed with me to do so. ”
Tang Yuantian thought for a while and said, "Since Wen Ting also knows about this matter, then it's okay." ”
Chen Xiu'e frowned and asked, "Does Alice know the truth?" ”
Tang Jue nodded and said, "She knows that the research funds in the later stage and the money for renting the factory are all from her. She was very supportive. ”
Chen Xiu'e is still very worried that it is not easy for her son to earn money from playing football. If the company doesn't do well, then ...... But the son has always been a very assertive person, and since he has decided to do this, let's support him.
Dajun felt that Tang Jue should be relieved: "Yao Ming is playing in the United States while opening a restaurant. It's not without precedent for sports stars to do business. ”
Tang Jue glanced at Dajun gratefully, it was because he was afraid that his parents would worry that he didn't tell them until today. Judging by the mother's expression, she was really worried.
"If you want to do it well, if you can't do it, forget it, it's a big deal that we live like this." Chen Xiu'e exhaled a long breath and said that running a company is a risk.
Tang Jue smiled and said, "Mom, you can rest assured." Don't you worry about me? ”
Chen Xiu'e shook her head: "Don't worry! Feel relieved! Just ......"
"When my son grows up, he should do some of his own things, so let's not care so much!" Tang Yuantian looked at his wife and said. Chen Xiu'e looked at her husband and had to put her worries in the bottom of her heart.
Tang Jue looked at Cuihua and the army and said, "Sister Cuihua, I have an idea I want to tell you. ”
Cuihua frowned. Looking at Tang Jue suspiciously, Liu Dajun's eyes were bright, and he vaguely knew what Tang Jue was going to say.
"After the company is set up, you have to help, and as for the specific things, someone will arrange them at that time." He turned his head to look at Tang Yuantian and asked, "Dad, you have no opinion, right?" ”
Tang Yuantian shook his head and said, "No opinion, without the two of them, this hotel can be opened." ”
Cuihua hurriedly waved her hand: "I can't!" What are you kidding, the most I can do is help out in the restaurant. Collect money. Where can I go to your company to do things? I'm not going! ”
Tang Jue said with a smile: "Sister Cuihua, the scale of our company will definitely expand, and we will open a company in China in the future." Starting a company is a big thing, and I don't worry about others. When opening a company in China. The main thing is that you are responsible. If you don't study now. What to do then? ”
Cuihua heard this. The head shook like a rattle: "Don't go!" I'm not going! I don't have that kind of ability. I don't know French, so you go and ask someone else. ”
What are you kidding, start a company in the country. I am responsible, where am I the piece of material. People who have only gone to junior high school are in charge of a company, so why do those people desperately go to university to study for a master's degree or a doctorate?
Thinking of this, she suddenly had an idea: "By the way, Wen Ting is a postdoctor, she goes!" ”
Tang Jue had a bitter face: "She has her own business, and her main job in the future is to develop new drugs." You don't know French, you can learn it, Sister Cuihua, I believe in you! ”
Cuihua still shook her head: "If you are short of people, just let the army go." He was in high school and more educated than me. He learns French faster than me, you let him go, let him go! ”
Chen Xiu'e also felt that Tang Jue was joking, of course, to run a company, you must have people with culture and education. She looked at Tang Jue and said, "Cuihua is still helping out in the hotel and letting the army go to your company." ”
Tang Jue thought for a while and said, "Otherwise, Sister Cuihua, you go to the company to adapt first, and if you really feel that you can't do it, you will come back." ”
Tang Yuantian nodded and said, "That's it!" ”
The final word, Tang Yuantian is the biggest in this family, so his words are the last decision.
That night, Tang Jue found Liu Dajun and told him that he must do a good job in Cuihua's work, he can't learn it, what are he afraid of, and important things don't need her to decide. Nothing will ever come to the meeting, there is no mountain in the world that cannot be climbed, and there is no hurdle that cannot be crossed.
After getting along with Cuihua for many years, Tang Jue knew that Cuihua was a serious and responsible person, and he needed such a person to run a company. What's more, he knows Cuihua well and trusts her very much. Over time, when she is familiar with the company's operation mode and sends her to set up a company in China, Tang Jue can rest assured.
Who knew that this decision of Lu Dao Tang Jue created a legend, a legend of a new Chinese woman. Cuihua later became the president of Longteng Pharmaceuticals Asia. She has become a well-known female professional manager in the world.
……
In the night, Tang Jue and Wen Ting walked side by side. On the way, couples held hands, and happy and sweet smiles reached their ears from time to time. Wen Ting didn't know what Lu Dao was doing, her face began to get hot, and she enjoyed this environment very much at the moment.
Tang didn't feel the change in Wen Ting, and he began to talk about his marketing strategy. Wen Ting was not interested in these things at all, but what Tang Jue said slowly attracted her attention.
Whimsy? Or is there such a marketing strategy now?
By the way, isn't the person in charge he invited Bei Qiang, who studied finance. When the two talked at noon, Tang Jue didn't say this, and one afternoon, it showed that these whimsical marketing strategies were told to him by Pei Qiang.
Wen Ting nodded and said, "Very good, what's the name of this marketing strategy?" ”
Since Tian shamelessly told Bei Qiang that he came up with it himself, how could he tell her the name. Tang Jue said: "What is the name?" I haven't chosen a name yet. ”
"Why don't you get one?"
Wen Ting stopped, tilted her little head and looked at Tang Jue carefully: "I'll take one?" What do you mean? Don't say it, you only came up with it this afternoon. ”
Tang Jue nodded and said, "It's true that I didn't come up with it this afternoon, I thought it out carefully during this time." ”
Shock appeared in Wen Ting's heart, this guy who cured his illness in the laboratory pharmacy, and now he has come up with such a wonderful marketing strategy. The fog on Tang Jue's body is getting thicker and thicker!
Well, if he is a normal person, there is only one explanation, he is a genius!
Wen Ting has always been proud, with the reputation of a genius girl on her back, she is a genius in the eyes of people. Now she found that compared to Tang Jue, it seemed that the gap between herself and Tang Jue was too big.
Wen Ting didn't feel lost, but suddenly relaxed. Carrying the word "genius", she has been too tired all these years, everything has to be better than others, and it is normal for you to do well, and it is not normal for you to do it badly. Who made you a "genius!" ”
The relaxed Wen Ting is no longer a piece of cold ice, she said with a brisk step: "Since it provokes the psychology of customer craving, then simply call it 'eager sales'!" ”
Hence the name given to this sales model. Tang Jue looked at Wen Ting in surprise, because this sales model is really called "eager sales", which was invented by a famous British entrepreneur more than two hundred years later, in 2334 AD.
"Good! That's a good name! Sister Ting, you ......" Tang Jue found that Wen Ting was almost on tiptoe when she walked, and she looked much more lively, which he had never seen before.
"What's wrong?" Wen Ting asked strangely.
Tang Jue looked Wen Ting up and down carefully, where would he know how Wen Ting suddenly became like this.
What's wrong? Listen to what she just said, "What's wrong?" If it was before, it must have been cold, but now it looks like an ordinary girl.
But this is obviously better than being cold, Tang Jue hurriedly said: "It's nothing, it's good!" Very good! (To be continued......)