Volume 1 Chapter 440 Cash is King

With the temporary suspension of the Premier League and the two-week national team break, on the morning of September l, major newspapers across Europe reported on the football feast held in London, England, the first football economic forum, and the results were remarkable.

The Premier League alone, before the transfer deadline on the evening of August 3l, completed 35 transfers in the Football Economic Forum on the same day, of which 17 were loaned, two were free transfers, and the rest were all normal transfers, and according to the total amount of transfers revealed to the public, the total amount of transfers reached 25 million 150,000 pounds, which does not include the four transfers that have not been announced to the public.

The highest transfer was £5 million, with Portsmouth's midfielder Gary O'Neill moving to Middlesbrough, and there are also some big-name stars in loan deals, such as Daniel Murphy, as well as former Rookie Le Tale of Liverpool who was loaned back to Ligue 1 and Corradi who was loaned to Parma by Manchester City.

This is only the last day of the Premier League, if you count the total turnover of the four professional leagues in England in the three days of the Football Economic Forum, a total of more than 40 million pounds, including more than 30 transfers that have not been announced to the public.

This is undoubtedly a great start to the Football Economic Forum, but as The Times said in a follow-up report that followed, it was only the beginning.

"According to the information we got from the official, this summer, the total transfer amount of the entire English football club reached 500 million pounds, and this figure was 300 million in the summer of last year, which means that our football market is much more than last year, which should be thanks to the Premier League, because more than 20 million pounds of Premier League teams have reached 13."

According to the analysis of the Times, the Football Economic Forum is a great innovation in the transfer market, which can greatly promote the mobility of players, bringing together so many club officials and agents, which is a bit similar to engaging in promotion, but it is conducive to the team to shoot some players who have lost their position and trust, but can ⊥ some small and medium-sized teams to get some cheap treasures.

"The Premier League's transfer market has been expanding over the years, because from this season, a total of ten of the twenty Premier League teams have been acquired or controlled by foreign investors, such as Tottenham Hotspur was bought by Chinese Ye Qiu, Manchester United was bought by the Glazer family, and Chelsea was bought by Roman Abramovich."

"In addition, like the old giants Liverpool was also bought by American capital, Portsmouth was also bought by Israeli businessmen in the month of UU, West Ham United was bought by Icelanders, Fulham was bought by Egyptians, Aston Villa was bought by Americans, while Birmingham was also bought by businessmen from Hong Kong, China, and Manchester City was bought by Thais."

"It is precisely because of such a huge influx of foreign capital into the Premier League that the entire transfer market in the Premier League has risen with the tide, and not only that, but we have also received very definite news, Arsenal and Blackburn Rovers are also currently in acquisition negotiations, so what we can expect is that the English transfer market will continue to expand in the next few years."

"The Football Economic Forum, as well as the emergence of the scouting data platform, will undoubtedly provide more and more convenient options for all parties to transfer, and even we can expect that in the era of rapid development of informatization, it will greatly change the traditional transfer model in the past, maybe in the future, the club will not need to arrange scouts to select players, but only need to sit in the office and click a few clicks of the mouse to complete, which can also greatly improve the efficiency of transfers."

The total turnover of the Football Economic Forum is undoubtedly unremarkable in England's £500 million transfer market, but this is only the first and the Forum is not positioned to replace those traditional transfers, but to be a powerful addition.

In an interview with German kickers, Deloitte, an authoritative accountant, also expressed his high praise for the Football Economic Forum, "According to the intelligence we have obtained, in the few months since the scouting data platform was launched, this neutral platform has attracted more than 50 clubs from major European leagues, including many giants. ”

"The EFEF is just an attempt, but based on what we know about their plans and strategies, in the next five years, the Forum will become the most influential economic forum for football in the world, attracting the enthusiastic participation of teams, agents, football industry professionals and business people from all over the world."

"Not only that, but the scouting data platform has strong operational and data analysis capabilities, and it has been revealed that they are currently in talks with Sky TV to acquire OpT, and there are some differences between the two parties, because Sky TV wants to buy a stake, but Eliza Moon does not want News Corp to be involved, and does not even rule out the idea of reforming a data company herself."

"Once it has strong and professional data processing capabilities, this scouting data platform will not only be a haven for football clubs and agents, but will also attract the attention of bookmakers and bettors, which will undoubtedly become the most authoritative online data platform, and even hopefully spread the business to the world quickly within three years."

"There is no doubt that this is a company with great development potential, and it is bound to completely change the model and pattern of the entire transfer market in the next five years, and it is bound to create a more free, convenient and effective transfer channel for all teams and agents."

It is not an exaggeration to describe the Scouting Data Platform and the Football Economic Forum as an overnight hit, and there is no need to think about anything else, just to rush to the name of the two ace combinations of Ye Qiu and Eliza Moon, it is enough to ⊥ these two projects have received great attention from the outside world.

However, there are also many fans who have complained on the Internet, especially some fans who are not fans, thinking that the two ace founders of Yezi Company began to play tickets in the field of football and forgot all Zeus fans, because the much-anticipated Zeus II mobile phone has not been reported definitely.

Regarding the complaints of fans on the Internet, Ye Qiu took the time to reply in his official Twitter, saying that he had not forgotten the research and development of Zeus II mobile phones, on the contrary, he has always maintained close contact with the research and development team, and the bounce is to provide users with better and more comprehensive services and experiences.

"It's going to be a revolutionary phone, you're going to go crazy about it"

As early as 07 years 1 month, Ye Technology launched the enhanced version of the Zeus generation, because with the acceleration of the upgrading of digital electronic products, many new things a year ago are now obviously lagging behind, so Ye Technology launched a strengthened version, two generations of the same sales.

The number of sales of Zeus mobile phones in UU reached l13U million units, and in 07 years, this number is expected to double to UU 10,000 units, although from the perspective of mobile phone sales, the market share of leaf technology is very small, and even small to be negligible, but when it comes to profits, it can definitely blow up all mobile phone companies.

Even Ye Technology has licensed mobile phone systems, patents and various technologies to other mobile phone manufacturers through the smartphone alliance, which has made Ye Technology make a lot of money from it, and also allowed Zeus Mobile to have a huge cash flow in his hands, which has reached billions of dollars.

How to deal with such a huge amount of cash flow has become a big trouble in the hearts of Ye Qiu and Eliza and other senior executives of the company, especially Eliza, she knows better than anyone how much cash Ye Qiu holds in his hands at present, with the advent of the subprime mortgage crisis, Ye Qiu's investment in the stock market is not less than the company's cash flow.

Sometimes, having more money is not necessarily a good thing.

In addition to continuing to add the company's R&D and innovation, Ye Qiu also low-key acquisition of an American semiconductor R&D and design company, which had previously participated in the R&D plan of Zeus mobile phone processors and various chips, and the acquisition of him cost a total of 300 million US dollars, but it improved the entire R&D system of Ye Technology.

At the same time, Ye Qiu also acquired a Chinese semiconductor company, merged the two, and established a semiconductor R&D and design center in Xiamen, China, in a low-key manner, and decided to continue to increase investment in semiconductor research, which has also been strongly supported and affirmed by the government, because Ye Technology has accumulated a group of strong software and hardware innovation talents in the past few years.

As for the rest of the funds, in addition to continuing to make money by taking advantage of the subprime mortgage crisis in the stock market, Ye Qiu also set his eyes on gold.

With the advent of the subprime mortgage crisis, the US economy was greatly affected, and then the European debt crisis also occurred in Europe, and the price of gold immediately rose, and the price of gold will continue to climb in the next few years.

Ye Zi Technology now holds a lot of Google stocks, and Ye Qiu does not have the ambition and strength to eat Google, so there is no need for more, but he wants to complete the initial accumulation first, and when the time is right, he will see whether he wants to acquire a telecom operator, or to swallow Nokia and Motorola, mobile phone manufacturers with strong patents.

Don't look at the leaf technology is very popular now, but everyone knows that the change of high-tech companies is as fast as the replacement of digital products, in the early years Microsoft was coaxing, but it didn't take long for Google to replace it, and in the past two years, many people have speculated that leaf technology will replace Google and become the most valuable company on the Internet, but a few years later, maybe someone will replace leaf technology.

So whether it's Microsoft or Google, the investment focus is actually not limited to the Internet, because it's so unstable, any piece of news can hit your stock price to the bottom, so if you want the company's long-term stable development, the most important thing is to build a diversified development empire.

Even if you look at Microsoft now, it seems that there is no development and a bottleneck, but many people don't notice that Microsoft's cash is the largest of all Internet companies, and as long as they hold this huge amount of cash in their hands, they will always be invincible.

Ye Qiu has studied Li Chaoren's investment, and he also agrees very much, that is, cash is king, so Yezi Technology's current investment is mainly focused on R&D and innovation, because this is the future of any company, and it is also the biggest weakness of Yezi Technology, and a large part of the company's R&D and innovation are arranged in China

As for other aspects of investment, Ye Qiu is more cautious, but it does not mean that he is conservative, after all, it is not easy to spend billions of cash, and he has no shareholder pressure, so he doesn't have to worry about being like Google, how much money you have to spend in how long you have to spend and so on, he can wait for the best time to take it leisurely before making a move.

In terms of football investment, Ye Qiu's strategy is the same, to maximize cash flow.

It should be said that fans generally only pay attention to the team's performance on the field, and those who are more motivated will pay attention to profits and losses, but it should be remembered that to some extent, profits and losses do not mean that the club is really profitable or really lost, that is an accounting technique, but there is one thing that is the core of a club, and that is cash.

Without cash, any club or company is bound to go bankrupt

Tottenham Hotspur's current operating income is indeed low compared to Manchester United, Arsenal and other high-income giants, on the one hand, it is limited by the White Hart Lane stadium, and on the other hand, because it has not been able to participate in the Champions League, which will change with the Champions League this year.

But Ye Qiu is not ready to invest in real estate like Arsenal, at least the Gunners' real estate projects have now become the main source of the club's crisis, and they are even considering bringing in foreign capital to buy the team.

A football club is the same as a company, the most important thing is to guarantee cash, so that the salaries of players and employees, taxes, as well as the daily operation and maintenance of the team, can be guaranteed, so for Tottenham Hotspur, the most important investment in the next few years is mainly the youth training camp and the stadium, and the players will depend on the needs, but Ye Qiu must never bring in superstars.

For a team like Tottenham Hotspur, a superstar represents a huge investment and huge salary and tax pressure, even if Beckham was introduced at the beginning of 07, it was Xiaobei who took the initiative to reduce his salary to join, otherwise, Tottenham Hotspur must also bear huge operating pressure.

Look at Chelsea, why did Abramovich lock up the silver in the past two years?

Because of the joining of Shevchenko and Ballack, the salary, tax burden and bonuses alone are surprising enough every year, and with Drogba and others making a name for themselves, the salary must also rise, and the pressure on the club's operation is getting bigger and bigger, and even Ye Qiu is thinking, now Abramovich has no place to complain, I don't know how much Lu Dao misses Ye Qiu's period, that kind of pressure-free business model.

Therefore, for Tottenham Hotspur, the introduction of superstars is tantamount to death, especially in the following years, the salaries of stars have increased significantly, and many players in the team must be given salary increases, unless Ye Qiu is willing to throw money into the club like a bottomless pit, otherwise, he will definitely not be able to afford the price of introducing superstars.

Now London has obviously loosened Tottenham Hotspur's participation in the construction of the Olympic Stadium, because Tottenham Hotspur has given a lot of sincerity, coupled with the investment of 300 million euros for three consecutive years from the UR year, which is a temptation that is difficult for them to refuse.

In other words, Tottenham Hotspur now has to be properly thrifty and thrifty, and even in the strategy formulated by Ye Qiu, as long as it does not affect the team's results and strength, it doesn't matter if he becomes a black shop, so he did not hesitate to sell Van Nistelrooy this summer in exchange for 35 million euros.

It's an accumulation, living with a shrunken belt, and by the time the new stadium arrives in a few years, the team's business has stabilized, and Tottenham Hotspur has already unknowingly become one of the top giants in Europe.

With a healthy finance, coupled with a strong revenue capacity, and a large amount of cash in hand, the star of the world's giant teams will be selected by you, and you can buy whoever you want, and the team will naturally be the top giant

Of course, Ye Qiu has money now, and he can spend as much money as he wants, but what about it?

If he can't create a self-reliant operation system for Tottenham Hotspur, he will always rely on Ye Qiu's money in the future, and once Ye Qiu doesn't spend money, he will inevitably be greatly affected, just like Chelsea now.

Ye Qiu also made a plan for himself, and when everything is on the right track for the team, he will also choose to let go, choose to be the club owner, chairman and fan, and also be responsible for his own family business, after all, these are all family businesses that he has worked hard to build, so over the years, he has not only read football books, but also read a lot of business administration and investment books.

This is an information age where you don't advance or retreat, and if you don't keep up with the pace of the times, you will be eliminated by the times.

It's true for running a company, it's the same for running a football club

In early and mid-September, Ye Qiu was mainly discussing with Eliza the gains and losses of the Football Economic Forum and the Scouting Data Platform, and he also actively participated in the negotiations and negotiations between the team and various departments such as the City of London, the Olympic Games Organizing Committee, and the Olympic Heritage Committee.

The City of London has given the green light to Tottenham Hotspur's plan, and the Olympic Preparatory Committee will definitely not stop it, and now that the Olympics are so short of money, they will naturally not agree, but the legacy committee responsible for the aftermath of the Olympics is in a dispute with Tottenham Hotspur, mainly focusing on the renovation of the stadium track.

Previously, they wanted Tottenham to get the Olympic Stadium on a permanent lease, for example, for a period of 250 years, similar to Manchester City's City Stadium, but without the right to renovate, and the stadium income and commercial development could give them a piece of the pie, but Tottenham Hotspur wanted to get the ownership, and cut it off with them.

Just kidding, I spent 300 million to help you build the stadium, and you want to get a piece of the pie in the future? I've seen greed, but I've never seen anyone so greedy

The two sides are starting to get into a bit of a bicker, but there is still a little time to go, as the new stadium is still in the design and planning stages.

But Tottenham Hotspur is not in a hurry, with the global economic crisis one after another, there are fewer and fewer companies willing to invest in the preparation of the Olympic Games, which is bound to increase the pressure on the government and the Olympic Organizing Committee, and they have to choose to give in after the worst, who makes Tottenham Hotspur rich now?

Of course, Ye Qiu is not panicking when he has money in his hands now, but he is also thinking that he should try to save money for Tottenham Hotspur, after all, from UR onwards, the investment of 100 million euros a year is not small for the club, but it is better not to invest money if he can not invest money.

In the midst of all the disturbances, two weeks passed quickly.

By mid-September, international players and youth squad members had returned to the Theorebold training base, and Tottenham Hotspur had begun intense preparations for the weekend's north London derby.

Arsenal are unbeaten with four wins and one draw so far this season and are currently at the top of the Premier League table, which is indeed a good result, which has also made Wenger and Gunners fans ambitious to return to the Champions League this season and even compete for the league title.

On the contrary, Tottenham Hotspur, who fell to 18th place in the league, is really a bit miserable, and many people have joked that if Tottenham Hotspur are relegated this season, it must be very interesting.

But everyone knows that this ranking is only temporary.