"Mr. Cernny, can you reveal which European powerhouse wants to play in China?"

Liu Hongwei was of course very interested. The last time the England national team was operated to play in China, in fact, AutoNavi did not make much money. But that's just because AutoNavi has just started to operate this kind of commercial competition, so it doesn't have much experience. What's more, inviting the England national team at that time was more of a political task, and he helped the Football Association to complete it. So there's not much profit in it.

If Liu Hongwei is allowed to operate the match between the England national team and the Chinese national team again, Liu Hongwei has absolute confidence that he will be able to make money. Able to complete tasks and earn a lot of money. So he was silent for a moment and then asked Lister.

Lister shook his head and said to Liu Hongwei: "This is just an idea. I wonder if we can invite a Premier League team and a Serie A team to come to China and let them play a game against the Chinese national team or club, and then let them play a game themselves. ”

Liu Hongwei was stunned, and the Rist in front of him was entertaining himself. What are you bragging about here without contacting the club? But Liu Hongwei didn't show any other expressions, Liu Hongwei had already practiced at home in this regard. In general, few people can see his thoughts from his face. And Liu Hongwei thought about it, and Lister couldn't entertain himself.

A European agent like Rist must be very busy, and it is certainly impossible to have nothing to do with himself. Rist should have a clear idea of which club to invite, and now he just doesn't want to reveal it too soon. Thinking like this, Liu Hongwei slowly calmed down.

After calming down, Liu Hongwei began to think about Lister's thoughts. A brilliant idea. The influence of Serie A in China is unmatched by any league, and it can be said that there are currently more fans in Serie A than in La Liga, the Bundesliga, and the Premier League combined. Not to mention the Serie A giants such as Milan, Inter Milan and Juventus, even the number of fans of Serie A powerhouses such as Lazio, Roma and Fiorentina is very amazing.

Think about the storm that Sampdoria set off after it came to China. If the current Serie A team can be invited, it will be able to attract the attention of fans across the country without advertising. As for the Premier League? It is true that the influence of the Premier League in China is not very large, but there are still many fans in Guangdong and some developed cities. As for the team that is not as famous as Serie A, in fact, a few media hypes can completely attract everyone's attention. After all, many fans now rely on TV stations and newspapers to know the news of European football, and as long as the newspapers brag about it, they can attract the attention of many fans.

Not just for them to play against Chinese teams, but also for them to play against each other. It's a brilliant idea. Liu Hongwei believes that if such an agreement can really be reached, then there will be no problem with the naming rights and advertising of this game.

"Then Mr. Cherny. Which two clubs are you considering? ”

"If it's Serie A. I think Inter or Lazio. You also know that Milan and Juventus are difficult, Inter and Lazio have some chances. I have a little bit to do with Lazio, so I can give it a try and have a bigger grasp. ”

Lister thought about Serie A for a long time. Milan's owner, Silvio Berlusconi, is a man of the kind. And as the Italian prime minister and media mogul Berlusco Niliste can't see him. In addition, Rist has no relationship with the Milan hierarchy. So there is absolutely no way for Rist to contact Milan.

As for Juventus owner Agnelli's family, it is one of the most powerful families in Italy. And what they pay the most attention to is the local market, it is estimated that they are not interested in coming to China, and Rist does not have such a big face. In Italian football, Lister doesn't know many people.

As for Inter. Moratti is a guy who really likes Inter. The most important thing is that the hottest club in China right now should be Inter, so Rister just wants to give it a try. Moratti is a rich second generation, but his love for Inter is unquestionable, and he may be able to agree. Of course, Inter Milist is not sure.

Laziorlist, on the other hand, is very sure. It's not because Rist met Craniotti through Nedved. Despite the bond of Nedved, Rist and Craniotti were not very close. It's just that Rist has some knowledge of Craniotti's character and thinks he is sure that he can convince Craniotti.

Liu Hongwei nodded. Milan and Juventus are full of fans in China, and Inter Milan fans are countless. Ronaldo, who has just moved to Inter from Barcelona this season, can be said to have attracted a large number of fans in the late seventies and early eighties. Some people even said that the current Chinese fans are the most Chinese rice fans. However, there is no authoritative data for this claim.

Lazio is a little worse than their three giants in terms of rank, attractiveness, and fame. But as a strong team in Serie A in recent years, there are still many fans in China. And Liu Hongwei believes that once Lazio comes to China, it will be able to cultivate many new fans. There will be no shortage of fans and attention to be able to bring Lazio to China.

"As for the Premier League, it's Manchester United or Liverpool. Manchester United is the current Premier League hegemon, and Liverpool is England's number one giant. ”

Liu Hongwei did not speak. Liu Hongwei himself is one of the owners of AutoNavi, and Liu Hongwei certainly knows a lot about European football when he established such a sports and culture company. Liverpool is an out-and-out English giant, and even in European football. And Manchester United are now the Premier League hegemon.

These two clubs are indeed representative of the Premier League. Of course, what Liu Hongwei didn't know was that England would be born in the 98shijie Cup, and a boy like Owen would be born. Owen's popularity after the 98shijie cup is simply bursting. And Manchester United won the treble in 99, shocking the entire European football world.

Liu Hongwei admired Rist's courage in his heart. But there is also a big suspicion, because it is really not easy to operate. So he asked Rist: "Mr. Cirny, it would be good if it could succeed." But how sure are you? ”

Rist looked at Liu Hongwei and said with a smile: "To be honest, it's less than fifty percent." But as long as there is a 10 percent chance, the two of us can work together to promote it. Isn't that why I'm here for you today? Do you say? ”

"Yes, yes."

Hearing Lister's words, Liu Hongwei nodded again and again. "That's right."

Liu Hongwei saw a huge business opportunity. Because once he can really invite the strong teams of Serie A and the Premier League to play in China, Liu Hongwei is sure to earn a large amount of money that will surprise everyone. As for whether it can succeed, Liu Hongwei doesn't know. But he knows one thing, and that is that without a start, there will never be a result.

"Mr. Liu, I can give you good news before that. I and the general manager of the German Puma company, Jochen. Mr. Caitz has talked about it, and he himself is very interested in this event. I've made a simple verbal agreement with him that PUMA will sponsor an event if the two of us are really able to host an event like this. ”

Jochen. Caitz has a great appetite. He made it clear to Rist that once the event is successfully operated, it will require a series of rights including event naming rights, competition naming rights, and the right to promote and use the joint logo. In particular, the match between the two teams should be named "Premier League Serie A Puma Match", and the trophy name should be "Puma Cup" and so on. So much of the same take, Jochen. Caitz is also very bold and will not spare the naming fee.

"Puma is a big company, they don't have any stinginess. Jochen. Caitz said he would pay at least a million dollars. I believe that we have negotiated that $1.2 million, $1.3 million is not impossible. ”

This is great news. The biggest concern for holding such an event is sponsorship. Once the sponsorship is in place, plus ticket revenue and broadcast revenue, profitability is not a problem at all. Liu Hongwei has experience and knows that the most important thing to play this kind of commercial tournament in China is ticket revenue. There are a lot of rich Chinese fans, and they can accept ordinary tickets. Therefore, the ticket revenue is definitely not low.

The rarest thing about commercial competitions is actually the sponsorship fee, and the level of the sponsorship fee determines the level of income. Now the naming fee is more than one million US dollars, which is more than eight million yuan when converted into RMB, almost nine million. And Riester's meaning is very simple, this naming fee can also be increased, which means that there is no problem with more than 10 million yuan.

Now, even if the Brazilian national team is invited to play in China, the appearance fee does not need to be one million dollars, about half a million dollars. The appearance fees of those European clubs are even lower, and none of the big clubs can pay more than half a million dollars. Now the biggest title sponsor has come out, and it is more than one million dollars at once, which has greatly increased Liu Hongwei's confidence.

"Mr. Liu, my request is very simple. You and I hurry up and make a report on the most formal possibilities, and then the two of us will discuss it again to see how much we should give them an appearance fee. Then we can get in touch with the big European teams first. ”

"Okay."

How much profit will be made in this matter, neither of them can say. But the two people have similar ideas, and this thing has to be done. Liu Hongwei is interested in huge profits, Liu Hongwei believes that if the operation is good, his company can go to a higher level.

And Rist hopes to use this opportunity to get in touch with the Premier League giants. Even Rist wants this commercial match to be a big success, and then spread it to European football, so that those European giants know about it. At that time, even if it wasn't for Rist himself, maybe those European giants would come to find Rist themselves. Everything is the same, if you take the initiative yourself, then you will definitely be at a disadvantage when negotiating. If the other party takes the initiative, then it is obvious that Rist will be able to stand in a high position.

Although the two people have different ideas, their goals are the same. It's all about hoping to really make this business competition, so it's a perfect fit. (To be continued......)