680 Embarrassed Arsenal

"Ivan, ArsΓ¨ne, you're in too much of a hurry. There won't be enough time, but it's hard for me. ”

It's not summer yet, but Rist is already feeling the signs of a boom in the transfer market this summer. Several big clubs are not short of money, and several nouveau riche are ready to circumvent UEFA's "fiscal fair play policy". One by one, they have money in their hands, and they are ready to move in the transfer market again. And the transfer market will always be one link after another, as long as a certain big family and nouveau riche make a move, then there will be a cascade of effects.

The transfer of Napoli players is just the beginning, and some other big transfers have not yet begun. Real Madrid have been heavily recruited, but they also need to purge players to free up salary space. And as long as Real Madrid starts purging players, then they will be able to enter the boom of European football immediately.

Rist was busy working with Real Madrid when he received a call from Arsene Wenger. Rist put down his work and came to London. Take a look at Arsenal CEO Gazidis and Arsenal manager Arsene Wenger.

"Rist, we know you have a way."

Gazidis puts a top hat on Rist, but Rist shakes his head. Rist understands what Arsenal mean, who are short of money, especially since they have not been able to finish fourth this season, so the finances have become very difficult. Not ordinary difficulties.

Arsenal's performance in the Champions League in recent years has been average, but they have also been able to qualify from the group stage. As long as they qualify for the group stage, Arsenal will face a strong opponent. It's basically a round trip to the knockout rounds of the Champions League.

But don't look at Arsenal every year to enter the round of 16 to end the journey. But Arsenal are able to take in more than Β£30 million a year from Champions League games. If you add in some other income directly or indirectly from the Champions League, Arsenal can earn more than 40 million euros from the Champions League every year. When it's a little higher, it's 50 million euros. That's more than many teams that have done well in the Champions League.

This can be a very high income for Arsenal. Arsenal are still repaying the loan, and it's a short-term loan. Therefore, the income of the Champions League must not be given up, and Arsenal has been able to survive the difficult period smoothly in recent years, because of the high income of the Champions League. But there is no Champions League next season, which means 40 million euros less in income. So now Arsenal is in a hurry.

"Ivan, I know you're talking to Barcelona about a Fabregas transfer. Not so short of money. ”

Arsenal really can't do anything about it. Now that he has not even secured a Champions League place, Fabregas's transfer is already unstoppable. At the moment Cesc Fabregas's name was spoken, Rist noticed a flash of pain in Wenger's eyes.

Rist understands Arsene Wenger. Cesc Fabregas is Wenger's most proud disciple, and Wenger's second generation of Wen was built with Fabregas as the core. But now that he has to send away his most proud disciple with his own hands, Wenger will definitely feel uncomfortable in his heart.

"Rist. This money is far from enough. ”

Gazidis shook his head. Cesc Fabregas should have been a very expensive player. Worth more than 50 million euros should be a common thing. Whether it's Real Madrid, Manchester City, or Chelsea, they are definitely willing to spend more than 50 million euros for Cesc Fabregas. However, Cesc Fabregas is bent on a move to Barcelona, and the relationship between Arsenal and Barcelona has always been good. Since the beginning of the new century, there have been a lot of transfers between Arsenal and Barcelona.

Cesc Fabregas will definitely go to Barcelona this time. Arsenal itself is also lacking in confidence due to economic reasons. The final transfer was only around 40 million euros. Barcelona is not willing to pay this money directly. Barcelona are also short of money. Russell is a calculating man in the transfer market. Therefore, Barcelona has adopted a series of other approaches. It's like the down payment is only 29 million euros, Fabregas pays 5 million euros himself, and there are a lot of follow-up clauses. Barcelona will only pay in full if those subsequent terms are met. For Arsenal, who are currently short of money, such a transfer problem will not solve the big problem.

"Ivan, look at how many months it has been. If you rush it so much, you will lack time to operate. They don't have time to set up sponsorship ads, so they won't give you too much appearance fees when the time comes. ”

"We understand. That's why I'm looking for you. We believe that with your rich experience, you will be able to do your best. ”

Although the compliments from others sound comfortable, especially the compliments of Arsenal CEO Gazidis, it makes Rist even more comfortable. But Rist still has some difficulties.

The reason Gazidis and Arsene Wenger sought out Rist was simple. They are short of money next season, so they are planning ahead and preparing to go to Asia to make money. In European football, other giants and strong teams have long begun to make money in Asia. For example, Real Madrid has already played three commercial matches in Asia, and other major giants are not to be outdone. Including last summer, Italian football held the Italian Super Cup in Beijing, all to make money.

However, Arsene Wenger has always been opposed to such commercial competitions, so Arsenal have not even focused their pre-season training on other continents in the past decade, let alone playing commercial games in Asia. But this time Wenger couldn't stand it either, and could only agree with Gazidis's idea.

But it was too late, and now it's almost May, and Arsenal have found Lister. However, this is mainly due to the fact that it was not until March that the situation in the Premier League became completely clear, and Arsenal began to fall behind in earnest, losing hope of qualifying for next season's Champions League. Then Gazidis thought that he should go to Asia to make money, otherwise it would not be easy to live next season. But he needed to convince the stubborn Arsene Wenger, so it took some more time. Finally, now is the time.

In May, we start planning now, and we will have a game at the beginning of July. It's only been two months, and the time is too tight. In the past, the clubs that wanted to go to the Asian Business Championship did not start to contact Rist seven or eight months in advance. It doesn't take more than three months just to advertise and then sell all kinds of advertisements.

"It's still too late."

Rist had some embarrassment. Arsenal are apparently trying to fill the financial hole next season, playing five or six games in Asia, hoping to take away around 20 million euros to make up for the loss of not being able to play in the Champions League. But where is it so easy.

"That's why I'm looking for you."

Rist thought for a moment and nodded. In times of crisis, the true hero is revealed, and now that Arsenal has found himself, Lister is ready to make a move. Rist and AutoNavi already have a wealth of experience in the big business competition. And those rookie sports companies are not on the same level at all.

Some other sports companies play commercial tournaments in Asia and only earn two revenues. One is ticket revenue and the other is sponsorship revenue. Therefore, once the sponsors are not active, the European giants will often pay more than one million euros in appearance fees, and they will not be able to pay at all. But Rist and AutoNavi have had a whole set of ways to make money after so many years.

Arrange team trips, organize fan meetings, sell jersey tickets, promote events, and find TV broadcast partners. Because of the excellent organization, we were able to attract a lot of sponsors, and we were able to bargain with the TV station for so many years to get enough broadcast fees. In the current Chinese business competition, only the commercial competition organized by Rist and AutoNavi can get a high broadcast fee. There is also on-site jersey sales, allowing players to sell their portrait rights for half a year or a year in a short period of time, which is AutoNavi's forte. Every time it operates a European giant, AutoNavi's profit easily exceeds 100 million yuan. Like operating Real Madrid, the profit directly exceeded 240 million yuan in 05.

It may be that the income of Arsenal is a little less than the original, but it is definitely not inoperable. So he said, "Okay." I'll get in touch right away, but you also have to be prepared. It is estimated that it should be about twenty or thirty percent less than the usual appearance fee, because you have made up your mind too late. ”

"Yes, Rist. We await your good news. ”

…………

"No, Riester. How could Arsenal be in such a hurry, there was simply not enough time. ”

"Lack of money."

Liu Hongwei on the other end of the phone had a headache, and he had never been so anxious about the business competition. Don't say it's May, even if it's March, it's already late.

"I read how the newspapers say Arsenal have money every day."

"It's true that there is money, Arsenal have been making a profit every year in recent years. Arsenal made a profit of nearly Β£40 million last year. However, the short-term loan for Arsenal's new stadium is a huge pressure on Arsenal. The money in their bank is money that cannot be used. Arsenal don't have the Champions League next season, so they want to make money in Asia. ”

"It's not that it doesn't work."

Liu Hongwei hesitated for a moment and said: "Don't say it's two months, just give me half a month and I can finish a game." But then we have less profit and the appearance fee on Arsenal's side can't be too high. ”

Liu Hongwei is a businessman. With the same effort, the final profit is far less than that of other competitions. He didn't really want to hold such a business competition. And Arsenal is a declining strong team, and the lineup has become more and more dick in recent years. Although there are many Arsenal fans in China, in the eyes of Liu Hongwei, Real Madrid, Barcelona, Manchester United, and even more than Chelsea and Manchester City, they have no development prospects.

"Lao Liu, look ahead. That is, within two or three years, Arsenal will be able to get out of the current situation, and Arsenal will still be a strong team in Europe. This time we help Arsenal once, and Arsenal will appreciate it. ”

"Okay."

Liu Hongwei is not giving Arsenal face. Because for Liu Hongwei, AutoNavi and Arsenal have never cooperated. Liu Hongwei reluctantly nodded for the sake of Lister's partner.

"That is, if the profit is less, it should be regarded as a face for Arsenal. I immediately sent someone over to negotiate with Arsenal, and I'm going to start promoting it now. But Arsenal have to make sure they come to Asia. Otherwise, the two of us will lose a lot. ”

"Don't worry. Arsenal is also a traditional giant in English football, and there will be no such backsliding. (To be continued......)