Chapter 497: Jaguar Land Rover

Although the tight-fitting jersey doesn't look very "tall", after wearing it, Li Zihan feels the tight texture of the jersey, and if he sweats a little, he can reflect his eight-pack abs.

Well, I heard that girls like men with eight-pack abs and mermaid lines.

So Li Zihan is still very satisfied with this jersey.

Li Zihan didn't understand the technical terms of "dynamics", "wind direction" and "ergonomics" explained by Puma designers, but he knew that the jersey was very comfortable on his body. And he felt that the jersey had no resistance to his body during the run, just like a professional sports car with a streamlined body.

The launch of the Puma and Arsenal shirts was held in the commercial press conference hall of the Emirates Stadium, and it was a great success, with both Arsenal and the Puma Group very satisfied with the launch, while key players such as Li Zihan were also very satisfied with the shirts for next season and were full of expectations.

This time it was the first away and second away kits that were released, and as for the home kits, Puma intends to put down the end of this season and release it again at the beginning of next season.

Puma Group is holding on to a marketing strategy that good things can't be shared all at once, and they plan to wait for Arsenal to win some accolades, or if they have a good watch that is the focus of the entire Europa media before releasing the home kit.

In this way, it will attract the attention of the media and fans even more, and increase the prestige

is worthy of being a businessman, Li Zihan has to admire their wit

After attending the jersey launch conference in the morning, Li Zihan went to Guyton Village, Warwickshire, England in the afternoon. He will sign a new contract here, and from then on his commercial endorsement brand will have another high-end and high-end brand - British Jaguar Land Rover Cars!!

Jaguar Land Rover Motors has not taken a fancy to Li Zihan for a day or two, when Li Zihan became popular in London, and they saw Li Zihan's car in the media photos is a Land Rover's newly discovered car, Jaguar Land Rover's senior management was moved.

Although the two car brands Jaguar Land Rover are very well-known car brands in the UK, their main sales market is not actually in the UK, their market is in Asia, especially China.

The company's figures show that the profit from sales from China has exceeded that of dozens of countries in the whole of Europe combined! -- Because Land Rover and Jaguar are not cheap to sell in China, and there are no domestic partners

So Jaguar Land Rover has taken a fancy to the Chinese who is currently the most influential in the world. It is hoped that the cooperation between Tong Guò and Li Zihan will allow them to develop the huge cheese market in the Chinese market more thoroughly.

In the past two months, Li Zihan's agent Susan has been discussing the contract with the person in charge of Jaguar Land Rover, and there are still some disputes between the two sides on the contract. But after seeing Li Zihan turn the tide of the game on his own and counterattack Bayern, Jaguar Land Rover's management began to think about making concessions, and when Arsenal beat Manchester United to advance to the last four of the Champions League and reach the FA Cup final. Jaguar Land Rover's management put pressure on the commercial team in charge of the negotiations, and then fully agreed to Susan's proposed contract.

Now Susan is no longer the fledgling little girl she was at the beginning, she will only sit and wait for someone to come to the door, and people say how much money, she and Li Zihan feel that they will sign a contract.

After two years of study and practice, Susan has also become a qualified agent. At the end of the season, the champions of the championships will be born, and the individual awards are about to enter the critical stage of selection.

So at this time, Susan was not in a hurry, she directly dragged Jaguar Land Rover. Because she is not stupid, if Li Zihan and Arsenal can get a weighty title after the end of the season, wouldn't they be able to sit on the ground and start the price?

Then Susan also began to contact the European car giant, Volkswagen of Germany!

When Jaguar Land Rover saw Susan in the newspaper in Wolfsburg, Germany, she was anxious, and the fool knew that she should have contacted the person in charge of Volkswagen, because the headquarters of Volkswagen Germany is in Wolfsburg!!

In normal times, the team of Jaguar Land Rover will not be fooled by this blatant "price increase". But at this time, their opponent is Volkswagen, and Volkswagen is like a hen that loves chickens for the Chinese market.

Volkswagen is very successful both in China and in the sports world, Bayern, Real Madrid and other giants are their partner clubs, and there are many Chinese sports champions in the Volkswagen endorsement star camp, such as Deng Yaping and Tian Liang

So Jaguar Land Rover has to be anxious, they are fully aware of Li Zihan's ability, as well as the status and importance of football in the hearts of Chinese

In the end, in order to gain the upper hand, Jaguar Land Rover had to make concessions and increase remuneration.

Susan's previous asking price of €1 million for a one-year contract was boosted to €1.2 million for a five-year contract by Jaguar Land Rover. If Li Zihan wins a league championship in the past five years, the sponsorship fee will be increased by 20% on the original basis, the English League Cup will be increased by 5%, the FA Cup will be increased by 10%, and the Champions League will be increased by 50%!

And it is cumulative, for example, Li Zihan and Arsenal won the Champions League, then Jaguar Land Rover will have to pay him 1.8 million euros in sponsorship this year. If it defends the Champions League next season, Jaguar Land Rover will have to pay 1.8 million plus 900,000 that year, that is, 2.7 million Champions League sponsorship fees.

This does not take into account the bonuses for League Cup, League Championship and FA Cup winners

This approach is fairer for both Li Zihan and Jaguar Land Rover, and the more championships Li Zihan wins, the more fame and influence he will become. At the same time, Jaguar Land Rover will be able to get greater returns from him, which will also increase Li Zihan's own income.

At first glance, this contract is very lucrative, but if you look closely, the possibility of winning the Champions League with the current Arsenal squad is very small, and Arsenal in the league this season is not very hopeful, and next season Manchester United will definitely recover strongly, plus Mourinho's Chelsea and this season's recovery of the giant Liverpool

Truth be told, Arsenal are also unlikely to win the league unless they are lucky enough.

Susan is not blind and naturally understands the difficulty of this, not to mention that Arsenal have not won a title in nine years. In the Champions League, in the more than 20 years since the restructuring, no team has defended the title, including the Galaxy Battleship Real Madrid and the Cosmos Barcelona and the Bundesliga giants Bayern Munich and the Red Devils Manchester United.

But just when she wanted to refuse the other party and make in-depth contact with Volkswagen, Li Zihan agreed to the contract.

Susan was a little puzzled, but Li Zihan explained that it was confidence in herself

All in all, in this way, Li Zihan and Jaguar Land Rover have become friendly "little partners"

Jaguar Land Rover is also full of joy, believing that it has taken food from the giant Volkswagen. As everyone knows, in the next few years, Li Zihan will make them painful and happy

In the end, Li Zihan and Jaguar Land Rover signed a perfect contract, and Jaguar Land Rover is also wealthy, and after signing the contract at the press conference, he waved his hand on the spot, saying that he could give a Jaguar Land Rover brand car to Li Zihan for free use.

Of course, this is actually the common treatment of many star spokespersons, such as Audi, which once gave the right to use the car to players from their partner clubs such as Real Madrid and Bayern.

Li Zihan was naturally unceremonious, and after having already purchased a Land Rover, he chose the Jaguar brand. An automatic convertible sports car called the Jaguar XKR, with two doors and four seats.

It is very popular, and of course, it is also very expensive more than two million yuan.

And when the news was reported, although the media and fans who were already surprised by Li Zihan's endorsement of the famous brand, they were also taken aback.

Counting Li Zihan's "first love" Puma Group, "hometown" Huawei Group, beverage giant Red Bull Group, daily chemical department store giant Procter & Gamble and now Jaguar Land Rover, Li Zihan's main commercial sponsors, his annual income in commercial sponsorship is higher than his salary at Arsenal, and not counting those companies that are not major sponsors

As a young player who has only been fledgling for two years, such a business income is obviously unreasonable. But when people who have such thoughts look up at Li Zihan's unreasonable table xiàn and number jù, they feel that the former is still very reasonable

There is never a shortage of scandals in the world, when Li Zihan signed a contract with Jaguar Land Rover, some tabloid media came to the news that Jaguar Land Rover would also sign with Arsenal Club based on grapevine and reasoning.

It is known that now Arsenal's automotive partner is Citroën from France, which is a popular and civilian car brand.

However, their contract will expire at the end of next season, and at this time, Jaguar Land Rover will take the first step to acquire Arsenal's core Li Zihan, and the next step will be to negotiate a contract with Arsenal, so as to squeeze Citroen out Citroen to become Arsenal's new car partner.