What is disruptive innovation?

According to the remarks of some economists, it can basically be summarized into several aspects.

The first is non-competition, that is, not to compete with the current mainstream market for users, and the famous Harvard Business School professor is also the creator of disruptive innovation theory, Clayton? Christensen has said that a very important feature of disruptive innovation is to target customer groups that are not served by existing products, so as to create new markets.

This is what Ye Qiu once mentioned, starting from the marginal market.

This is the second aspect, low-end, from the bottom market ignored by the mainstream market, and then through bottom-up penetration, eventually replace the existing mainstream market.

Another point, and the most important point, is simplicity, through simplicity, to make products more affordable, so that more people can afford to use, but also to make their potential customer market more extensive, which is also the most important aspect of disruptive innovation, and it is also an aspect that many innovators ignore.

Now almost all enterprises, regardless of the size are paying attention to innovation, Christensen believes that enterprise innovation is generally divided into two aspects, one is disruptive innovation, which can increase employment, is the positive energy of the society, and the other is efficiency innovation, its emergence will reduce the pressure of enterprises, but also reduce employment, is the negative energy of society.

Christensen also believes that although there are many enterprises that are shouting the slogan of dying if they don't innovate on the surface, they are shouting to innovate and revolution, but on the other hand, they realize that innovation is very risky, and it is also very difficult, and it is a huge damage to the existing enterprise system, so they are shouting innovation at the same time, they are also trying to avoid those threats to the stability of the enterprise.

In this theory, the best managed companies are the ones that lack the most innovation, even if they seem to have a reasonable enterprise structure and are full of efficiency, but they have lost the source of innovation.

Clayton? Christensen's most famous thing is not that he put forward a slogan and then he left it alone, that is the practice of the bricks, he not only put forward the slogan, put forward the theory of disruptive innovation, but also put forward a new kind of business management thinking, he believes that good business managers should do two things at the same time.

That is, while ensuring the health of the enterprise, mobilize more resources to focus on breakthrough technologies that can eventually lead to the decline of the enterprise, but the latter should be to create a new independent organization around disruptive technologies.

Ye Qiu reads a lot of books, including the coaching development system, including paper books in reality, and even e-books on the Internet, he has read a lot, but basically he never blindly believes what is said in these books, he will read them, but at the same time, he will also think, is this really the case?

He is very respectful of Christensen's remarks, so he is determined to carry out major reforms to Leaf Technology and Tottenham Hotspur, especially Leaf Technology, the courage required to reform Leaf Technology is really not ordinary, if one is not careful, it may even lead to the complete collapse of this company.

The same is true for Tottenham Hotspur, Ye Qiu intends to reorganize the entire midfield of the team, and it is important to know that in the past few seasons, Ye Qiu has sold the most attacking players in the frontcourt, or defenders in the backfield, and the midfield has been maintained in a relatively stable framework.

But this time, he was not only determined to move, but also to make a big move, and directly come to a heartbreaking reform.

According to some of Ye Qiu's own ideas from reading books, the so-called disruptive innovation is that you have to try things that make you feel uncomfortable, especially those that make you want to go crazy.

Aside from Tottenham Hotspur, Leaf Technology is now basically taking two steps, one is to maintain the existing business structure, that is, to continue the concept of the intelligent ecosystem formulated by Leaf Technology from the beginning, continue to move forward, and further improve its product chain through various continuous innovations.

For example, the next generation of Zeus mobile phones will add fingerprint readers, but this is only a small innovation, and the real big innovation will appear again, which is still being studied internally, and the transcendence technology of 3D sensing will be applied to the mobile phone, so that the mobile phone can intelligently sense the surrounding three-dimensional environment.

There is no doubt that if successful, this will undoubtedly push the intelligence of mobile phones even further.

In addition to mobile phones, the layout of Yezi Technology's intelligent ecosystem is also moving forward steadily, which also makes Yezi Technology's research projects and R&D personnel more and more, for example, not long ago, by sponsoring a robot challenge of the U.S. Department of Defense, a large number of engineers were poached from various participating teams after the competition.

Not only that, Ye Technology also reached into the U.S. Department of Defense with its poaching hand, and directly put Regina, the head of the important research institute of the U.S. Department of Defense in charge of this robot challenge? Dugan dug up Leaf Tech, and put her in full charge of Leaf Tech's disruptive innovation department, X!

And Regina? Dugan also reciprocated the favor by recruiting a group of high-level professionals and acquisitions for Leaf Technology through his own connections, one of which played a key role in the future development of Leaf Technology, that is, the Disney Research Laboratory in Pittsburgh.

Don't get me wrong, this isn't Disney's business, it's a startup called Disney Research, and they've developed a touch technology based on a blind reading device that can turn the surface of any object into a touch screen, recognize finger touches, and react like a mobile phone's touch screen.

From the perspective of R&D, this technology has just begun, but the future development potential is very large, especially for the concept of Ye Technology's intelligent ecosystem, which can almost be said to be a huge promotion, and more importantly, this laboratory also has another patented technology, that is, they can provide touch for touch screens similar to physical buttons.

Both techniques are based on the research of blind equipment, but if it is only applied to blind equipment, it is undoubtedly overkill, so Leaf Technology directly packaged this Disney research laboratory, and at the same time recruited three researchers into Leaf Technology to continue their research on this project.

Regina? Dugan's vision is undoubtedly very good, this forty-eight-year-old middle-aged woman is a typical pioneer in technology, and is also a very important technical talent of the United States Department of Defense.

For example, Ye Qiu once heard Eliza? Moon's report, Regina? When Dugan came to Department X, which is located in a separate office building from Leaf Technology's headquarters, the first thing she did was ask Leaf Technology to provide a list of the largest and toughest projects, and then select one of them as her first step into Leaf Technology.

At the same time, she also adjusted her team and changed the company's management model, almost completely breaking up the original framework structure, leaving the entire department with almost no management at all.

But she also knows very well that it is difficult to be efficient without management, so she creates tension and motivates her employees through various means and methods, such as asking them to find out those projects that make everyone feel very uncomfortable from the project list of Leaf Technology, and then research these aspects themselves.

Regina? The day after Dugan arrived at Leaf Technology, the Italian woman proposed a purchase to Eliza, buying the mobile phone patent of mobile phone manufacturer MODU from Israel for four million euros, and the mobile phone manufacturer's patented technology is modular.

As we all know, Zeus mobile phones are known for their rigorous and efficient systems, rigorous mobile phone systems, integrated body, non-removable batteries, non-expandable storage capacity, and even mobile phone accessories are specially customized, which can be described as authoritarian to the extreme.

And after acquiring MODU's mobile phone patents, Regina? Dugan put forward her idea at an internal high-level meeting, she wants to completely overturn the existing model of mobile phones, so that mobile phones become similar to computer DIY, according to the user's own choice, at will to change their own mobile phone parts and configurations.

This was immediately criticized by most of the management of Leaf Technology at the time, believing that this would be a major blow to Leaf Technology, because once the mobile phone can be modularized and can be allowed to be DIY by users, then Zeus mobile phones will lose a large part of the users.

Of course, there are still many people who think Regina? Dugan's research is a fool's dream, because in the current era of increasingly highly integrated mobile phone products, if you want to achieve modularity, it is almost to rebuild the mobile phone into a brick, similar to Big Brother.

But this Italian woman was also very strong, and in the face of all the doubts at the meeting, she just smiled with satisfaction and said: "Very well, the more nervous and angry you are, the more it proves that I have made the right choice!" ”

The next day, Eliza's desk was filled with anger and accusations from various departments, but there were also some insightful department heads who remained silent and fully cooperated with Department X, which quickly completed an acquisition, they acquired an NK lab from Massachusetts, and they were also constantly recruiting and poaching.

"When we encounter a technical problem that is difficult to overcome, you can help me find the best person in the whole world to solve this problem!"

Is this Regina? In the past six months or so, Yezi Technology has recruited more than 100 professionals in various fields, from 30 different companies, six universities and five countries.

But just half a year later, they have not only drawn up a detailed plan for the entire project, but also drawn up a set of standard specifications for the modular phone, according to the three standards of small, medium and large size, and the size of the size is determined by the aluminum frame.

At present, the entire project team is in full swing to research related aspects, and will build a prototype in the shortest possible time, and further improve this set of standards, and at the same time, they have also applied for corresponding patents.

Ye Qiu came to the headquarters of Ye Technology in Silicon Valley, in addition to inspecting and visiting various departments, he also focused on the X department, which not only subverted Ye Technology in terms of hardware, but also planned to attack in software, but after all, it has only been half a year, and there is no effect for the time being.

However, on the whole, Ye Technology is indeed mysterious about this, but it is directly affected by Ye Qiu and Eliza? Moon and Shirley? Sandberg's department is in awe and awe, and there are many unfavorable voices, such as the idea that their modular phones are simply impossible, or at least no manufacturer is willing to provide such standardized hardware.

For such remarks, Ye Qiu could only smile, after all, their pattern was too small.

As Ye Qiu and Eliza? Moon, and Regina? Dugan said during the conversation that if the modular mobile phone is really launched, it will not only revolutionize the life of Leaf Technology, but also a complete reshuffle and reorganization of the entire mobile phone industry chain, from the highest end to the bottom, and even including the retail terminal.

After the reorganization, the standards of the entire industry will be formulated by Leaf Technology!

Of course, the future model may be the same as the current PC computer, there are not only Lenovo, HP, Dell and other brands, but also DIY manufacturers, competition and coexistence between the two, consumers are each taking what they need and choosing freely.

But the standards are uniform!

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As the scale of Ye Technology grows larger and larger, especially the more and more best-selling products, the less things that Ye Qiu, the titular boss, is in charge of, and even not only him, including Eliza? Moon was so relaxed that she would run back to London almost every week to rest for a day or two before running back.

After all, standing at their height, it is more about the strategic level, and there are people responsible for specific things.

After inspecting various departments, Ye Qiu, Eliza? Moon and Shirley? Sandberg and a group of the company's senior executives held a meeting in the conference room, and one of the highlights of this meeting was the acquisition of Nokia by Leaf Technology!

"Nokia has basically agreed to the price we offered, and they have basically agreed, according to our acquisition plan, including Nokia's headquarters park, mobile phone and equipment business, map business, patent and advanced technology research and development department, and then we will set up a professional team to go to Finland, conduct investigation and negotiation, negotiate item by item, and then sign the most final contract."

This is an acquisition that will shock the whole world, and it is also the largest acquisition since the establishment of Yezi Technology, once negotiated, according to the estimates of the financial department, the entire purchase price is expected to exceed 15 billion US dollars.

In addition, the entire acquisition covered patents, trademarks, mobile phone business, map business and other agreements, such as Nokia's request to continue to use Nokia's trademarks and brands in its own network communication company, and they have the right to use some patents, etc., which need to be negotiated repeatedly.

"Can we negotiate before September?" Of course, Ye Qiu knew that this could not be done in a short period of time.

It's almost June, and by September, there are still three months to go, so it's going to be done very quickly.

"There should be no problem!" Sandberg is confident in that.

But everyone knows that after the acquisition is completed and the two parties sign, this is just the beginning, because the next step is to face anti-monopoly investigations in the European Union and the United States and even all parts of the world.

And then there is more important business.

The map business is good to say, the patent problem is not big, but the integration of the mobile phone business is more troublesome, which requires the cooperation of various departments, and this is also a time-consuming project, and even in the next year, whether you can eat Nokia, this is still a problem.

"We all feel that we should continue to maintain mobile phone brands such as Nokia and Lumia, and then restructure the business, and then Nokia will take the low-end and mid-range routes, while our Zeus mobile phones will fully focus on the high-end, as for other Android partners, we will promise to treat them equally, which is what we have always done in the past."

Ye Qiu doesn't have much say in the company's entire product line and brand strategy, after all, Ye Technology has professionals in this field, and they are basically the top people in this field, so how they deal with the Nokia business after the acquisition, Ye Qiu doesn't need to be too involved.

But anyone can be very aware that once Leaf Technology completes the acquisition of Nokia, this company will completely become a patent leader in the high-tech field, and even in the field of mobile device-related patents, it will far surpass RIM, because the latter's patents in the field of mobile devices are similar to Nokia, much higher than Motorola, Microsoft, and Qualcomm and other companies.

This has to be mentioned that Ye Qiu acquired the patent of Nortel Network at a price of 800 million US dollars, and now looking back, you will find that this is simply a cheap and almost free deal, because according to Ye Technology's patent licensing fees for HTC and Samsung and other companies of five US dollars, a huge profit is obtained from this every year.

Even Intel, which provides chips for Ye Tech's ultrabook, needs to use Ye Tech's patents in the key technologies of many mobile devices, and Qualcomm also needs to pay part of the patent fees from Nortel Network, so now Ye Tech is not just a mobile phone manufacturer and manufacturer, but a real mobile device leading company, if it is not listed, the estimated market value is not known to be high.

However, as the so-called tree is a big move, the scale of leaf technology has increased, so there are more attacks on leaf technology.

For example, many newspapers and media have disclosed that Yezi Technology looks more like a Chinese company, because it is using American talents, equipment, and innovation capabilities to make money from Americans and the whole world, but it is helping China develop high-end industries, such as semiconductors.

With the independent R&D and manufacturing of chips and many sensors for Zeus mobile phones, tablets and other products, Yezi Technology has become a well-known semiconductor company in the world, and it has established the largest semiconductor factory and R&D center in China, which directly contributes to the rapid progress and improvement of China's semiconductor technology.

However, for all kinds of accusations from the outside world, Ye Zi Technology has always denied it, saying that everything is for profit considerations, and for many accusations, it is consciously guided, making people think that it is because Ye Qiu is Chinese that there will be such a prejudice, which is obviously deviated from the consistent style of the United States.

At the same time, Leaf Tech is also spending a lot of money to hire those lobbying firms at the foot of Capitol Hill to conduct all kinds of government public relations and lobbying, at least to ensure that neither Obama's Democrats nor Republicans will target Leaf Technology.

In fact, there is a saying that is true.

Money can solve troubles, never troubles! The company will become a patent leader in the high-tech field, and even in the field of mobile device-related patents, it will far surpass RIM, because the latter's patents in the field of mobile devices are similar to Nokia, and much higher than companies such as Motorola, Microsoft, and Qualcomm.

This has to be mentioned that Ye Qiu acquired the patent of Nortel Network at a price of 800 million US dollars, and now looking back, you will find that this is simply a cheap and almost free deal, because according to Ye Technology's patent licensing fees for HTC and Samsung and other companies of five US dollars, a huge profit is obtained from this every year.

Even Intel, which provides chips for Ye Tech's ultrabook, needs to use Ye Tech's patents in the key technologies of many mobile devices, and Qualcomm also needs to pay part of the patent fees from Nortel Network, so now Ye Tech is not just a mobile phone manufacturer and manufacturer, but a real mobile device leading company, if it is not listed, the estimated market value is not known to be high.

However, as the so-called tree is a big move, the scale of leaf technology has increased, so there are more attacks on leaf technology.

For example, many newspapers and media have disclosed that Yezi Technology looks more like a Chinese company, because it is using American talents, equipment, and innovation capabilities to make money from Americans and the whole world, but it is helping China develop high-end industries, such as semiconductors.

With the independent R&D and manufacturing of chips and many sensors for Zeus mobile phones, tablets and other products, Yezi Technology has become a well-known semiconductor company in the world, and it has established the largest semiconductor factory and R&D center in China, which directly contributes to the rapid progress and improvement of China's semiconductor technology.

However, for all kinds of accusations from the outside world, Ye Zi Technology has always denied it, saying that everything is for profit considerations, and for many accusations, it is consciously guided, making people think that it is because Ye Qiu is Chinese that there will be such a prejudice, which is obviously deviated from the consistent style of the United States.

At the same time, Leaf Tech is also spending a lot of money to hire those lobbying firms at the foot of Capitol Hill to conduct all kinds of government public relations and lobbying, at least to ensure that neither Obama's Democrats nor Republicans will target Leaf Technology.

In fact, there is a saying that is true.

Money can solve troubles, never troubles!