SolaX paused for a moment to explain what it meant to make his members understand what customer differentiation was. It wasn't until these guys finally understood that even if it was the same product, there was no direct competition between the high-end users and the low-end users, and then SolaX continued.

"As I said, I need to do everything I can to make a difference between our Mermaid Song and the Honey Jar. Therefore, I proposed to decorate at the beginning, and told the logging daddy that the decoration was extremely luxurious, and I could make it look magnificent. ”

"Then, it's the Poison Needle Leader, since he came to fight us according to Viscount Norris's request, how could he let go of our guild's every move? So, sooner or later, he will also hear that we want to decorate and then go the high-end route. As I had predicted, he personally came to eavesdrop, and in the end, our Assassin was 'defeated' in a head-to-head duel with this fellow, which would reassure him that there was no conspiracy in it. ”

"Actually, here, I'm more worried about that Viscount Norris."

Arrow pinched his chin, thought for a moment, and continued—

"What if he doesn't follow in my footsteps and doesn't decide to do the same? But now that I think about it, if Norris didn't really want to make money, but simply wanted to work with our guild, then he would have followed my lead, even if he didn't want to. As it turned out, I guessed correctly. ”

"At this point, I have successfully guided the honey jar in the direction of the high-end guild. Since they want to work with us, it makes sense that everything should be one step ahead of us, right? Sure enough, while we were still painting the walls and priming them, the honey jar had already been renovated vigorously. Next, it's the most important step needed to guide the other party to become a high-end guild! It's about isolating their user base. ”

At this point, Arrow glanced at Cream on the side, Cream understood, happily put on a very comfortable posture on the seat, showed a very confident expression, and said slowly-

"Then it's Uncle Ben's turn to appear~~~!"

"Oh, Coco, don't look at me like that all the time. Ok, good, good! I'll admit that it was all planned by the president. Ahem, so I'll tell you more about what I've been doing during this time. ”

"First of all, I left with the unused stolen money. The money is not included in our guild's accounts, so it is effortless to use. If we really use our guild's funds to deal with this matter, the tax collector may see that something is wrong at that time, which is not good. ”

"With these stolen money, I went to Lagoon City according to the leader's instructions and found the president of the Giant Mountain Guild. The Giant Mountain Guild, they once had an undercover agent in the previous guild war, and then this undercover agent also harmed our Mermaid Song, and we made a lot less money to a large extent. Plus they lost the game afterwards, so they weren't that strong in terms of momentum. ”

"You don't know, I was alone! I single-handedly broke into the guild of the giant mountain, and at their leader, the muscular Keith Blaster, was named by name! Ha ha! You should have seen that scene at that time, when President Guise heard that it was the Mermaid Song coming, especially after hearing that my Uncle Cream was coming, and he hurried out to meet me before he even had time to put on his shoes! At that time—"

Arrow coughed hard, "Cream, let's get to the point." ”

Cream was slightly stunned, nodded a little embarrassedly, reined in the attitude that began to brag, and continued-

"I approached President Guise, and I wanted him to help introduce a group of trustworthy people who could have enough 'acting' to help deal with this incident. And President Guise was also very capable, and quickly found a few people. Those were the same clients that President Guise had previously settled, and they were the actors of a small troupe. So I contacted these people to pretend to be rich and rich, and specially found the day when the honey tank reopened to make trouble! ”

Speaking of this, Cream touched his chin proudly and smiled, "Judging from the president's expression, their performance must have been very successful, right?" President, is the thirty golden flowers worth it? ”

Arrow smiled and nodded at the assassin.

Although Coco over there understood, he still seemed to have some questions, and then said, "Brother President, I understand this kind of door-to-door trouble." But how can this kind of disturbance be considered that or something...... What about customer group differentiation? If they continue to want to do civilian business after taking this case, won't it be very soon? ”

This necromancer, the more he knows, the more problems he has, and he is really a very smart child.

With a gentle smile on his face, Arrow nodded and continued, "Although it can be done, there will be a huge problem with this practice. That's the issue of brand fit. ”

"Let's put it this way, our Mermaid Song has always been positioned to get along well with Pelican Town, integrating into the town's Affordable Adventurer Guild, and then the Honeypot Guild has now been defined as a high-end guild. At such a time, if there is a rich man who wants to get good service, then no matter how good our reputation is in Pelican Town, but the moment that rich man sees that the people who enter and leave our guild are ordinary civilians, I am afraid that he will no longer think of patronizing our guild, but will turn to the honeypot guild that although it has a bad reputation, it looks very high-end. ”

"This is the stereotype of the nature of the guild."

"Let's continue to assume that if we get rich in the future, we want to continue to open an adventurer's guild in other towns. And that new town is a very rich gathering place, and our mermaid song is there. Then even if that town is only our Mermaid Song guild, then I'm afraid it will be crowded. ”

"Why? Because the characterization of our guild in the eyes of the world is already like this. When everyone mentions the song of the mermaid, I'm afraid that the first thing that comes to mind is the commoners' guild. And those rich and nobles because of their class attributes, so they will not come to this kind of commoner guild to entrust work at all. ”

"So, if I really want to expand my business in the rich area, or if I really want to enter the high-end service industry of the Adventurer's Guild in the future, and compete with other high-end guilds for the business of a large number of nobles and wealthy people, then the best way is to re-register a new guild, and give a name that is quite different from the original guild, so that people will not immediately think that these are the names of two related guilds, so that the best way to enter the high-end industry is to enter the high-end industry."

Although the theory was a bit difficult to understand, Arrow was very careful to explain it to the members. In the process of teaching, Arrow found that he also seemed to like to teach others what he had learned. It was really refreshing to watch these guys who didn't understand anything change from dazed and helpless to comprehended expressions one by one!

As a magician, Coco's comprehension ability is indeed a little higher. She understood for the first time, then nodded, and looked at Arrow with admiration: "Brother President, you really know a lot!" It's amazing~~~! ”

Arrow smiled and reached out to touch the little girl's head.

Brad, on the other side, still looked a little confused, he touched the back of his head and said, "That...... President Arrow, I have probably figured out what you mean, and I think I might understand. But the one you just said...... The class nature of the rich and aristocracy themselves means that they will not be willing to enter ordinary commoner guilds like ours? Why is that? What do you call their class attributes? ”

Arrow was stunned for a moment, remembering that this had not been explained yet, and then smiled and said, "This is very simple. Well...... Let me put it this way. Brad, what do you think is the difference between you and a slime? ”

"Huh? Slime? ”

Brad was slightly stunned, looking incomprehensible-

"Does that need to be said? There's a lot of difference between me and the slime! Cocoa, Parfait, Cream, right? ”

Arrow shook his head in disbeseef, "Is there a big difference?" I don't think it makes a difference. You see, you need to eat and sleep, and slimes need to eat and rest. You say, what's the difference between you and a slime? ”

Brad's face turned a little red from being anxious, and he said nervously, "But! But the president! I...... That's right! I have eyes, I have a nose, I have a mouth, I have hands and feet! And the slime ...... There is nothing in the slime! ”

Seeing this big man's anxious and serious appearance, Arrow suddenly became playful and decided to continue: "Does this make a difference? There are also some of us who have no eyes, no noses, no mouths, and some of us who have no hands or feet. Are you trying to say that humans who are born and acquired, who have lost these organs for a variety of reasons, are just like slimes? ”

Brad hurriedly shook his head: "How can they be the same as slimes?" They are human! ”

Arrow smiled: "They're human, and you're human, but they're the same as slimes, and they don't have eyes, mouths, noses, hands and feet, so in other words, you're just like slimes?" ”