Chapter 212: The Big Selling of the Academic Journal

Jax is a journalist for the London Daily.

The name of the "London Daily" sounds very atmospheric, but in fact, with the development of science and technology, the information and communication industry has become very developed, and the "London Daily" has been reduced from a medium-sized media in London to a small newspaper due to the limitations of its circulation, and the revenue from sales can only make the newspaper run normally.

The business situation of the newspaper is such that the work of a reporter can be imagined.

In the big business of the media, Jax is just a very, very ordinary little reporter, he has to run around every day for the content of the news he reports, and in his free time, he has to walk around the streets, read the news of other tabloids and magazines, and look for something that might become a report.

After breakfast, as usual, Jax walked down the street with his camera and work bag, looking at his surroundings as he went.

Thinking about the interview tasks to be completed in a day, he felt a headache, not because the interview was difficult, but because it was ...... There's nothing to interview, they're not like those big media reporters, who can go in and out of various high-profile clubs, or interview senior government officials, most of their reports are just a little thing on the streets, and it's not easy to change the tricks to turn these contents into interesting news.

Therefore, for the media, the interview material is very important, but the London Daily News does not have the corresponding ability, so Jax can only run around to find the material.

After walking down Kluville Avenue for an unknown amount of time, Jax stopped to take a sip of water, saw a newsstand next to it, and walked over.

"Anything up-to-date?" Jax asked.

The newsstand owner is an old man, everyone around him calls him Old John, he has a long beard, so he has a nickname 'Bearded John', when Jax asked, Bearded John was sitting reading the newspaper that had just been delivered, and looked up slightly to see Jax's outfit. knew that this was a little reporter, and this kind of person generally wouldn't buy magazines, so he said impatiently, "Read it yourself!" ”

Jax shrugged indifferently and picked up one of the magazines on the edge and read it.

"University College London Journal?" As soon as he saw the name, Jax shook his head, this kind of academic magazine, there would definitely not be the news he wanted.

Still, he flipped through the table of contents.

Then Jax's gaze stopped there, and finally muttered confusion. "Theory and Practical Application of Motor Recovery? Nine pages are all? The copywriter is...... Be...... Wan Sheng? What a strange name......"

"That's not right!"

Jax was a clever man, and immediately felt that the name was familiar, and then immediately reacted with wide eyes, "Wan Sheng? Wan Sheng? That's right, Wansheng? Is this his new research? My God—"

"Boss! Boss! ”

Bearded John raised his head suspiciously, and saw the little reporter in front of him say loudly, "I want this magazine, how much does it cost?" ”

"Two pounds and 10 shillings (1 pound = = 20 shillings)."

"It's expensive!" Jax handed over the money as he spoke, then took the magazine and looked at it carefully before leaving.

Bearded John kept watching. He was a little puzzled, and he didn't understand what this little reporter was doing in a hurry to buy a school journal?

This kind of thing is really rare.

In the end, he shook his head and put his mind back on the newspaper in his hand.

It is covering the last round of the Carabao Cup, Arsenal and Manchester City. That large photo is the picture of Wan Sheng and Wenger smiling and shaking hands.

……

After leaving the newsstand, Jax found a bench on the side of the street and carefully read the report in the school magazine.

Most of the content above is directly pasted with Wansheng's research papers. Some of the content is very professional, and ordinary people can't understand the meaning at all, naturally. If you look closely, it will be boring, Jax is no different from ordinary people, he is not a professional researcher, but he pays more attention to the general content, as well as the name of the writer - Wan Sheng.

These two points are sufficient.

After going through everything in general, Jax decided to report the matter as soon as possible.

If it's an ordinary person, it's okay to get here, let the boss know what news he has received, and then the boss decides what to do, which is what an ordinary reporter should do, after all, it is impossible for him to interview a small reporter like Wansheng.

Jax has been a young reporter for so many years, and his mind is very active, it is impossible for him to go to Manchester to interview Wan Sheng, but he can interview the people who publish the academic magazine!

"The journal of University College London? Isn't University College London just around here? ”

Jax took a taxi and headed straight for University College London.

The media industry in the UK is very developed, Jax is only the fastest one among many media reporters, and soon other reporters also found out, so the news of Wansheng's publication of new research results spread to London at a very fast speed, and recently spread throughout the United Kingdom, and many big media also released the news on their official websites for the first time.

For the media, it doesn't matter whether Wansheng's research is progressing correctly or not, what matters is that it is Wansheng's research, and that alone is enough to attract a lot of attention.

……

As usual, the UCL Journal has a print run of 10,000 copies, of which more than 9,000 are sent directly to students, faculty or others who order the quantity, and the remainder are sold in and around the college.

Despite the extraordinary content of this issue, due to the fixed number of orders for circulation, the influence within the academy is not as great as expected, perhaps because it is only one morning, and many subscribers have not yet received the magazine.

But when the time came to noon, the influence was gradually revealed.

First of all, some scattered stall sellers came to the place where the magazine was published to pick up the goods, and they all said, "The sale of this issue is very good, and many readers want to buy it." ”

On weekdays, it is difficult to sell too much of this kind of campus journal, but today it is different, this journal sells very well, and then we talk about it, and everyone knows why this is so, because of the content writer of the journal. It is the young Chinese who is very influential in British and even European football - Wan Sheng.

Among those who picked up the goods was John the Bearded.

When Jax bought the first book, John Beard still felt a little strange, but he soon didn't think much about it, but then a few people on the street bought the content of the new journal directly, and John Beard felt that it was not right, so he also opened the academic journal and saw the signature of the writer who wrote the long manuscript - Wan Sheng?

"Wan Sheng? Isn't that the Manchester City manager who shook hands with Mr. Arsene Wenger? ”

Bearded John somewhat understood.

Soon all 20 journals were bought in the morning, and in order to make more money, John had to come to University College London to pick up the goods. He called his wife to help watch the stalls, and he went straight to the University College London Society.

Although he has been selling the "University College London Journal", but in fact, this journal is printed and delivered to his booth in the morning, he will go to the University of London for the first time to pick up the goods, although the sales of the journal are not very good on weekdays, but entering this institution of higher learning, John the beard still feels very cautious. Fortunately, when he got here, he saw many peers.

They all came with the same purpose.

It's just a pity that they waited for a very bad result.

"It's all sold out, and I have to wait until the afternoon to pick up the books. We'll reprint some. Joe Sick, vice president of the society, stepped forward and said.

Then the crowd had to wait until the afternoon.

In fact, Joe Sick was also quite surprised, he knew that Wansheng had a great influence, so he decided to leave most of the position in the journal for Wansheng's research papers, but he didn't expect the effect to be so good. In the past, the results of the sporadic sale of the journal were very poor, and there would be hundreds of copies left over in each issue. These leftovers are waiting for the next issue to come out, and they will be given away as gifts.

He didn't expect that the piecemeal sales would be so good, the school magazine was once a week, and as a result, hundreds of copies were sold out in just one morning.

At the same time, Joe Sick is more confident in this issue.

By this time, Jax had already arrived at the Society, and he had met Joe, and he had met the rest of the Society, and he wanted to ask a question about this issue of the Wansheng Research Paper, and the people in the Society were only students, and they were excited to see a reporter, so they scrambled to explain the problem.

In the face of a group of students, Jax quickly got the answer he wanted - it turned out that the content of this issue was sent by Wansheng on his own initiative, and then they left half of the printing space to Wansheng.

If it were the London Journal, it would probably be more cautious, after all, they are doing news reporting, not a specialized academic magazine...... But the end result will be the same, right? After all, compared to Wansheng's fame, the London Daily is nothing at all, and it is worth it for them to add an issue for this.

"What a bunch of lucky kids!" Jax sighed.

Thinking about Wansheng himself, he was born in University College London, and taking care of his alma mater's society is actually nothing.

……

In the end, Joe Sick decided to print 3,000 copies.

This is a bit of a difficult decision, printing a few thousand more copies means that their cost will increase a lot, if they hoard thousands of copies and can't sell them, they will have no money to make this issue.

Soon Joe Sick won't have to worry about that.

Journalists from major media outlets came to their homes and demanded payment to reprint their stories.

This kind of thing has happened before, when there are some attractive reports in academic journals, there will be professional media who want to reprint the content, and the media will pay some fees for reprinting, but often they are symbolic to give tens or hundreds of pounds, but it is not bad as additional income.

Now it's different.

Joe Sick understood this when the reporter who came to the door said '5,000 pounds', he took a sip of water to calm down, and took a long breath to calm his mind, and then he began to negotiate with the reporter about the cost of reprinting.

When other media reporters came to the door, the reporter of "Metropolis" immediately agreed to the price quoted by Joe Sick as "9,000 pounds", and then other reporters who came to ask for reprinting also referred to this price.

In one day, six media outlets asked for reprinting and paid for reprinting, which was a huge income for the Society.

You must know that the income from the sale of a school journal is only about 10 shillings, of which the income of the fixed order of the school journal is pitiful, only about one or two shillings, and 10,000 points of the school journal, all of which are sold, is only about 1,000 pounds, plus the normal operation of the school journal, and the loss caused by the failure to sell, the income brought by each issue of the school journal is only less than 500 pounds on average.

Nine thousand pounds can top the school magazine for more than four months of income!

Six media outlets paid for it, and that brought in 54,000 pounds, which is absolutely unthinkable for a journal.

Joe Sick and the few people in charge of compiling the journal were smiling all day. (To be continued.) )