Updated: 2013-09-18

Chapter 112: Local tyrant, let's be friends!

I spent Christmas with the Susan sisters and Yiyi in the dormitory in Italy, and on December 28th, Li Zihan and John? Dassler flew to Germany together.

The destination of their trip was the city of Herzokinlaurer in the southern German state of Bagolia.

Originally a small city, the city of Hosoking Lawlor was even a small town at the end of the 19th century, but the rise of Shijie sporting goods giants Puma and Adidas brought economy and popularity to the town.

On the plane, John told Li Zihan a lot about Puma. To Li Zihan's surprise, although Puma and Adidas are competitors to each other, their founders are two brothers. Later, because of their different beliefs, the two brothers parted ways, the younger brother changed the name of the company he originally did with his brother to Adidas, and the elder brother founded Puma outside

This made Li Zihan exclaim, it's so cruel, there is wood

Li Zihan and John got off the plane in Berlin, and then took Puma's special car to the city of Hosokinlawlor. Li Zihan This is the first time to take the legendary car, sitting in the extended business car of Rolls-Royce, Li Zihan looked east and west, quite a bit of Grandma Liu into the Grand View Garden. This made John's beautiful secretary, Miss Taylor, who didn't like Li Zihan very much, even more dislike him, and in Taylor's opinion, this kind of rustic behavior was very impolite.

It's John and Li Zihan who talk and laugh, in fact, Li Zihan doesn't know why John is so enthusiastic about him, he feels like John treats him as his boss, and John himself is a part-time worker, in fact, Li Zihan is the one who works for John.

When he got off at the PUMA headquarters, Li Zihan first visited the honor room of PUMA with some staff of the strategy department of Puma. Puma's honor room is actually similar to the honor room of a football club like Juventus, and it is mainly used to tell the audience. How we have a history, how great we are, how good our pedigree is. To summarize it in Li Zihan's own sentence - we are very good. Force!

After visiting the honor room, Puma's production and scientific research team collected Li Zihan's body data again, and Zuihou made a comparison and summary.

Li Zihan felt a little surprised, because the staff at Puma headquarters were very enthusiastic about him. It stands to reason that this is a good thing, but Li Zihan wondered.

Li Zihan knows very well who he is and his status. To put it nicely, Li Zihan is a star of tomorrow, and his future is bright. To put it mildly, it's a young football player who has just come to the forefront. At only eighteen years old, he can't get the slightest achievement worthy of people's enthusiasm for him.

For a young player like Li Zihan who has not gone through time and accumulated experience in the tournament and stable performance on the court, there are a lot of pop-ups in Europe alone. There are more in South America and Africa, but how many of them finally made a name for themselves after four or five years?

Just what Li Zihan knows about Roma has a young striker, and he is even a year younger. He scored eleven goals in ten league games last season, and it is rare for a seventeen or eighteen-year-old young striker to score more than 10 goals in a high-level defensive league like Serie A. The result? The kid has been plagued by injuries this season, and after 18 league games, he has only played three games and failed to score a goal. Last season, the whole of Serie A and Roma were exclaiming that Italy had produced a genius, and now, almost not many fans remember the name of this genius.

So Li Zihan's achievements at this point are not convincing at all, he knows that he has a cheat, and if he doesn't die, he will have great blessings, but people don't know

So he is very uncomfortable with this kind of enthusiasm expressed by Puma staff, even if he wants to open the Chinese market, then Li Zihan knows that many Chinese stars are Puma's spokespersons and users, so there is no need to be so attentive to him, and even Li Zihan can wait for Li Zihan to become a famous and star-level figure Puma is not too late to show enthusiasm.

Li Zihan, who couldn't figure it out, soon didn't want to, anyway, he didn't have the money to cheat them, and no matter how big the company was, he couldn't cheat you out of this money.

He was quickly attracted to something, and the Puma staff took out a pair of shoes, which were mainly red, followed by some white, and embroidered the traditional Chinese pattern - auspicious clouds on the ribs of the sneakers.

The pattern of auspicious clouds is very light, and it is difficult to see clearly if you don't look closely. On the top of the toe of the shoe is a running leopard icon, which is the trademark of Puma, and the pinyin "li" of Li Zihan's surname is embroidered on the top of the heel.

John smiled and said to Li Zihan, who was drooling when he looked at his sneakers, "Try it on." ”

Li Zihan was not polite, immediately took off his shoes, put on his sneakers and tied his shoelaces. Took two steps on the ground and ran another lap.

The shoes are just the right size, not too tight and not loose. And the shoes are lightweight and not weigh much. The key is that the toughness of the sneaker is good, he just tried it, and if the sole of the foot is bent, the bottom of the shoe will also be bent. I felt the same as if I didn't wear it, and I tried it with a leather ball, and it felt good.

Li Zihan couldn't help but say: "It's really good shoes." ”

John said proudly: "Of course, this is built by our top jishu team at Puma, using professional ergonomics and kinesiology. These shoes are not the kind of practical sneakers that are usually put on the shoe cabinet and sold to fans, but professional football boots. The cost of buying 100 pairs of the same shoes is not enough for us, so the shoes that are professionally provided to athletes and sold to fans are not at all the same level. ”

"Of course, it's not that we cut corners, but the shoes for fans are more about the practicality of consumers, and of course we also have original sneakers, which are not many in number and not cheap. It's just for die-hard fans to collect, not for them to wear out for shopping and running. ”

It's the first time Li Zihan has heard that there are so many Taos here, and the feelings are that John saw the Adidas 'street style' sneakers he was wearing for the first time, and his eyes of contempt were not for their competitor brands, but for Li Zihan for being unprofessional

Then the person in charge of Puma's jishu explained to Li Zihan what jishu they used on these shoes, what material they used, and a lot of professional terms, Li Zihan sounded similar to Tianshu.

"Considering that your body changes every year, considering your age, our scientific team will test your data once a year and then revise your boots. ”

Li Zihan wanted to roll his eyes, and said that you just said that I haven't developed yet.

But considering that there is a sponsorship fee of 1 million euros every year, and every year there are very professional new sneakers to wear. Li Zihan wanted to rush over and kiss him in a friendly and enthusiastic way in a European way, kiss his secretary, Miss Taylor, and then said to John in Chinese: Dude, you are interesting enough.

Of course, this is just Li Zihan thinking about it, he didn't dare to put it into action

Later, he and John and his entourage enjoyed a German-style meal in the staff restaurant of the headquarters, and the guests and hosts of both sides enjoyed themselves. It's just that through this meal, Li Zihan understands a truth, German meals don't taste very good, and many dishes are common in Europe, such as steak.

In the afternoon, Puma's marketing planning and marketing team brought a large number of people to shoot an advertisement for Li Zihan, but the creativity of the advertisement was not big, and there was no interesting plot. Because Li Zihan's fame is not enough, the advertising here is actually only symbolic in Puma's view, in order to prevent Li Zihan from taking one million euros a year for nothing

Li Zihan wore the jersey given to him by Puma, and then showed off his skills with the ball a few times, Zuihou picked up the ball and hugged it around his waist, smiling at the camera.

Originally, Li Zihan planned to wear the Juventus jersey, and after doing so according to the visual effects and publicity, Puma considered that Juventus' jersey sponsor was their other competitor, Nike, so it was vetoed.

This is the advertisement of the whole video, and the print advertisement of the poster is even simpler, the photographers kept pressing the shutter when Li Zihan just showed off his skills, zuihou picked out a few of his tens of thousands of photos, and then retouched it, and added the advertising slogan.

Everything was so simple that Li Zihan didn't expect that he would shoot a very dazzling story version of the commercial like Pepsi

After all, this can satisfy Li Zihan's coquettish show-off psychology, such a simple shooting is completely disproportionate to the enthusiasm of Puma's staff

may have seen that Li Zihan's mood was not very high, and after the filming, John explained privately in Italian (he used English to communicate with the staff before) that Li Zihan did not have a lot of time during the winter break, which was not enough for a good advertising shooting schedule, and he euphemistically said that Li Zihan's name was not very famous.

This made Li Zihan relieved, but she gritted her teeth and was ruthless in her heart, saying that the whole of Europe, and even the whole Shijie knew that there was a footballer called - Li Zihan!!

Just like Ronaldo and David Beckham back then, even rural people in China who don't even know what football is know their names

Zuihou and John had dinner, this time without the staff accompanying them, and in John's words, it was an invitation between friends.

Seeing that there was no one else during the banquet, Li Zihan asked his doubts, and the people of Weishenme Puma were so enthusiastic about themselves.

John hahadaxiao, then proudly said, "My name is John? Dassler, of course the people I brought with me had to be enthusiastic. ”

Li Zihan rolled his eyes, and wanted to tell this product, aren't you just a small manager of the market strategy department, and there are a lot of people like the general manager and director above you.

Then John went on to say, "The founder of Puma and Adidas is surnamed Dassler. ”

The knife and fork from which Li Zihan cut the steak fell on the plate.

It turns out that people are not enthusiastic about themselves, but enthusiastic about the "prince" of Puma Group, this person is a big loss

Li Zihan, who was surprised at first, immediately became excited, and held John hard with both hands? Darsler's right hand, and then said excitedly: "Tuhao, let's be friends!" ”

John Dassler: "????? ”

[Huhu, this chapter is finally out, it may not be of high quality, and there are a lot of typos. Book friends who are free can help find it first, and I will change it tomorrow. The company's side is going well, and there are about two hours left to get off work. I wish you all a happy Mid-Autumn Festival and a full moon in advance!! 】

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The latest chapter of the high-speed debut Green Knight, this chapter is the one hundred and twelfth chapter of the local tyrant, let's be friends! If you think this chapter is not bad, please don't forget to recommend it to your friends in the QQ group and Weibo!