Chapter 023: The Great Fire (Subscription Requested!!! )
The Hoffenheim players are very proud because their successive goals have set off a wave of their own in the Bundesliga, and they are now the most glamorous team in German football, and they are now receiving a crazy following.
Hoffenheim's formulation is very good-looking, although it is not as gorgeous as Arsenal and Barcelona's football, but Hoffenheim's football philosophy is to attack, constantly attack! They rarely have a return pass on the pitch and they will always choose to attack. Fast and simple, that's Hoffenheim's football.
Although there may not be too many beautiful scenes in such a game, it can definitely make people breathless; And Hoffenheim is an attacking team, an attacking team that is crazy without any hiatus. So for those fans who are tired of utilitarian football, Hoffenheim is really a good choice. Hoffenheim's attack is sharp, although there are not enough big names, although the formulation is not flashy enough, but their tactics are down-to-earth, and they can do the best selection for the team with their feet on the ground.
With four consecutive games of high scoring efficiency, coupled with an epic crazy goal shootout with Bremen, Hoffenheim became an overnight sensation and received insane attention in Germany. Because Hoffenheim is a very inspirational grassroots rise because their game is exciting enough because they can keep winning.
Hoffenheim's sudden explosion of popularity caught Hoffenheim off guard, although Hoffenheim made a relatively low-key announcement before the start of the season that the team would be aiming for more results, and that they would opt to be on the top flight in their first season. But it's just to protect the team and not to put more pressure on the team. Because Hoffenheim's goal is to try to finish in the middle and upper reaches of the Bundesliga. They want to finish in the top 10 or so.
But now the seven rounds are over. Hoffenheim occupy the top position in the standings; If Hoffenheim were temporarily at the top of the table due to the lack of games played in the first three rounds, their subsequent defeat to Bayer Leverkusen seemed to confirm those previous beliefs, and they seemed to have the intention of getting back to where they 'need to go'.
But Hoffenheim were quite strong in the next few rounds, so they once again took the top spot in the league, and their good results now don't seem to be explained by the number of games, because seven league games, and there are some good teams among them, which can already explain a lot.
A brilliant battle against Bremen made Hoffenheim's fame explode in Germany. In the next few games, Hoffenheim continued to play big scores, which naturally made their popularity rapidly ferment and expand. Right now in Germany, the hottest team is definitely Hoffenheim, who are definitely the team that is getting the most attention right now.
It's just that at this time it's also a little awkward, the small village where Hoffenheim is located is so small that it's hard to find on the map; Some of the infrastructure in their small village can't keep up, or Hoffenheim is a team in the top league, but their infrastructure can't keep up. They're still on loan at home, and their first official club memorabilia shop was only built last season.
So after winning the Bundesliga, after being promoted to the Bundesliga. Hoffenheim has indeed built several official stores one after another; But Hoffenheim are just a rich team, and they have only struggled in the league at the first level. So apart from the fans in the Sinsheim area, Hoffenheim really struggled to get the support of the fans in other places.
Now that Hoffenheim is on fire, many fans are starting to pay more attention to them at this time, but in the whole of Germany, Hoffenheim's team has no more than ten official stores, and basically in the Baden-Württemberg area where they are located.
Although Hoffenheim's blue and white jerseys are beautiful, they have sold very few jerseys because of the small number of fans in the past; But now, not to mention that genuine Hoffenheim jerseys are not available in the vast majority of Germany, even in the few official stores, Hoffenheim jerseys are largely out of stock, because they have long been bought.
The current management of Hoffenheim is taking advantage of this rare opportunity to expand its popularity, and they are working hard to tap the potential market of Hoffenheim; For Hoffenheim, who have always relied on the investment of their bosses to rise to prominence, now is the time for them to try to start a healthy financial situation.
Xiao Qing's mood is quite good, because the current series of highlight performances have made him get more attention, and now he has begun to receive some endorsement offers one after another, which is definitely good news, you must know that even if it is promoted to the Bundesliga, although some manufacturers found Xiao Qing at that time, but basically some small enterprises with little reputation, and the endorsement contracts given are not much salary.
Xiao Qing is naturally reluctant to sign casually, because he knows that his performance will get stronger and stronger, and he will definitely be able to become a more haode player. Therefore, Xiao Qing is naturally quite cautious when dealing with commercial endorsements, at least he can't look down on those endorsements that are not in the stream, not that Xiao Qing is on par with everything, even those endorsements that do not meet his own image Xiao Qing Even if he has a good income, Xiao Qing can't look down on it, because that will only lower Xiao Qing's level.
For many players, their commercial endorsement is even the absolute majority of all income, although Xiao Qing's current strength may not be particularly top-notch, but the market behind Xiao Qing is definitely coveted, because Xiao Qing is Chinese, which can explain the problem, which makes Xiao Qing have an innate advantage in the face of commercial endorsement.
Look at Yao Ming, he was able to play very well in the NBA, and it is natural that he can get those incomes; But one thing that is indisputable is that Yao Ming's market potential is sometimes even broader than the best players in the NBA, because there are 1.3 billion people behind him, because it is definitely a huge treasure that has not been thoroughly explored.
Xiao Qing may not be as good as Yao Ming in terms of image, because Xiao Qing is a little disobedient, because Xiao Qing once refused the call of the national team, which will definitely affect his image in the hearts of domestic fans to some extent. And the current Xiao Qing's strength is relatively not as good as Yao Ming's achievements, and Chinese football is obviously a puddle of mud that can't support the wall, which will also affect Xiao Qing's market prospects to some extent.
But Xiao Qing is the only person who can handle Chinese football now, and the current Xiao Qing's performance is really good; Although basketball has basically replaced football as the number one sport in China after the Olympics, don't underestimate the number of football fans in China, and don't underestimate their determination. Being able to maintain their enthusiasm for football when the national football team is earth-shattering can largely show the fans' support for football. And now Xiao Qing's results are becoming more and more eye-catching, which can naturally make him more recognized, because the current Xiao Qing is the first person in Chinese football!
So Xiao Qing discussed with his agent Alan Tea from the beginning, he could give up some immediate interests, because his vision should be longer-term; Xiao Qing will not accept those endorsements that conflict with his image, he will not accept those endorsements that will cause controversy, and he will not accept the endorsements of some small manufacturers that are not famous, because that will only affect Xiao Qing's pattern.
As long as I think of the aliens Ronaldo and Kaka who I saw in China, Xiao Qing was stupidly holding an advertisement for a certain brand of lozenges, because compared to the aliens who didn't know the depth of the domestic industry, Xiao Qing was really worried that he would be accidentally endorsed one day.
So far, Xiao Qing has not had any endorsements, and all his income is the team's salary and some bonuses. But Xiao Qing's patience is now the time for him to reap success, and Xiao Qing now has absolute confidence in getting an endorsement that meets his requirements.
Many manufacturers who want to further develop the Chinese market have taken a fancy to Xiao Qing, because they know that as the only person who can do it in Chinese football, the potential market behind Xiao Qing is too huge; Maybe Xiao Qing is not as good as Beckham in the whole shijie range, but considering Xiao Qing's identity, it is definitely not much weaker than Beckham.
Hoffenheim's jersey sponsor Puma is now busy rushing to make Hoffenheim's jerseys, because they are a little worried that once Hoffenheim's results decline, it will affect the sales of jerseys and other goods, although the jerseys may not sell much, but this is a rare opportunity to expand popularity.
And for Xiao Qing, Puma is determined to win; Although they are also Shijie's first-class sporting goods companies, Adidas and Nike are indeed suppressed and they are breathless, and more importantly, in the Chinese market, although Puma's market is good, it is definitely not comparable to the two top companies.
Therefore, Xiao Qing's birth made Puma see hope and see the hope of further recognition in China, because Xiao Qing will definitely be a good card! And they're Hoffenheim's shirt sponsors, so they seem to have a bit of initiative at this point.
Puma's offer contract was very sincere, but Xiao Qing smiled, because it was a good time for him to start expanding his income! (To be continued......)