Florentino does love football, but not with the passion of football, but with the best dating platform in Spain, and he knows how to harness it, as he does with many construction companies under his control, using it for his own financial gain.

Unlike AC Milan president Silvio Berlusconi, who entered politics from football, Florentino's life was originally focused on politics before he had to move into business.

In 1971, after completing two years of military service, Florentino obtained an engineering degree at the Polytechnic University of Madrid, where he joined the association at the urging of the then president of the Association of Road Engineers, Alex Pago Chaga, where he eventually became its director.

In 1976, Alespargo Chaga became mayor of Madrid, and Florentino followed him into the municipal government, becoming the youngest municipal representative in the history of Spain.

The '70s were a turbulent time for Spain, with the country's transition from dictatorship to democracy beginning after Franco's death and the inauguration of the young reformer Suarez as prime minister.

In 1978, Madrid had a new mayor, and almost all the municipal representatives were replaced, except for Florentino, who was later elected as a city councillor of Madrid, and was appointed director of the Transport Infrastructure Bureau and chairman of the Agrarian Development and Reform Commission.

But his career was smooth sailing, but he suffered defeat in the 1982 general election.

After that, Florentino gradually faded out of politics and joined the Barcelona-based company of Padros, which was founded in 1965 and was facing a serious financial crisis, and Florentino and his partner Torres bought the company with a symbolic peseta and received a deposit insurance fund of 1 million pesetas to restructure the company, and from then on, he began to go into business, using the "primitive accumulation" completed in his previous political career.

In 1993, Florentino, who was an advisor to the board of directors of OCISA Construction, decided to seize the opportunity of economic development, and under his impetus the company and its peers went through a series of mergers, culminating in the creation of a new company, ACS, an acronym for "construction and service industry" in Spanish, in 1997, which became the largest building contractor in Spain.

In the 70s, there were hardly any decent highways in Spain, but thirty years later, they are running through every corner of the country. In this process, a large number of government projects began to appear, and obviously, whoever has a good relationship with the government will be able to get these government project orders.

Under Florentino's careful planning, ACS Group's business has grown from strength to strength, and in addition to its old business in the construction industry, it has also entered the transportation industry, the telecommunications industry, and the energy industry.

The ACS Group has a large number of construction teams, but in the summer of 2000, Florentino's construction team added another important force to the Real Madrid club.

Florentino's reasons for stepping foot on the pitch are simple: influence.

Until the '50s, bullfighting was the most popular activity of Spain's high society, but since then, football has replaced bullfighting as the most frequent pastime for celebrities.

In a country where football is highly popular, the prestige of a football club is self-evident, and being the president of a club of the caliber of Real Madrid, Barcelona or Valencia is not only a status symbol, but also an open door to the highest levels of society.

In 1995, the 47-year-old Florentino participated in the Real Madrid club president race as a dark horse, and finally lost to Mendoza by 698 votes, and in 2000, he finally became the president of Real Madrid with a "superstar strategy".

In addition to Real Madrid's honor, Florentino inherited a huge debt of 270 million euros. In 2001, Florentino sold Real Madrid's training ground in the center of Madrid to the city of Madrid for a whopping 480 million euros and moved it to a new training ground on the outskirts of the city, where the venue was larger and in better conditions.

At the time, former Real Madrid president Sanz made the same effort several times to sell the stadium, but only Florentino succeeded.

Why?

This is because he is the only one who has a good personal relationship with the former mayor of Madrid.

Selling stadiums at sky-high prices, coupled with the purchase of superstars, Florentino used this simplest and crude way to make Real Madrid's appeal suddenly increase.

Starting from Figo, followed by Zidane, Ronaldo, Beckham and Owen, Real Madrid's fans have increased, and Real Madrid has surpassed Manchester United to become the richest club in the world.

While the superstar policy helped Real Madrid become the richest club in the world, it also brought endless "dressing room disputes" to Real Madrid, when in a Champions League, Real Madrid lost at home to the short-ranked Arsenal due to internal friction, and then lost to Mallorca at the bottom of the table, and these two defeats became the fuse for Florentino's dismissal.

On February 27, 2006, Florentino announced his resignation as president of Real Madrid, and after his resignation, he returned to the lifestyle of a construction businessman, away from the public eye, and even if he did, he would not talk about Real Madrid or football.

However, as Real Madrid's influence has weakened, and as the stars of the Real Madrid team have gradually dimmed, Real Madrid fans have deepened their thoughts about the creator of the "Galaxy Battleship".

On June 14, 2009, Florentino made up his mind to return to Real Madrid through elections. On the one hand, it was because of the needs of the club, and on the other hand, because of the needs of his architectural career.

Florentino is determined to return to the front desk and take charge of Real Madrid again, not to see the team look so embarrassed, he wants not only superstars, but also glory, he wants Real Madrid to become the strongest club of the 21st century.

As early as the decision to run, Florentino said: "We have the ideas, the patterns and the passion to lead the club back to the glory that belongs to us." ”

When he chose to leave Real Madrid, Florentino said in an interview: "I resigned for the good of the club, but I admit it was a wrong decision. In the six years that I have been at the helm of Real Madrid, the club has gone from being institutionally unstable and having financial and competitive problems to being a model for the whole world, and has been successful both athletically and economically, we have reshaped the image of Real Madrid, we have strengthened the Real Madrid logo and made it more popular. ”

"The most urgent and crucial issue I face is to develop a foundation of an organisational model that no one can destroy in the future, and I will return to the club with more passion, more ideas and more strength than in the past, I already have an exciting plan in mind, I will gradually eliminate the current instability of the club and I will be ready for a big challenge."

"We are executing a great plan that will ensure that Real Madrid continues to be the greatest club in the world, the best club of the 21st century."

The declaration of the original election campaign, the words are still in my ears, Real Madrid's record this season can not be said to be a failure, but the league lost to Barcelona, the Copa del Rey lost to a third division team, and now finally entered the Champions League final, Florentino is looking forward to Real Madrid to win the tenth Champions League trophy under his leadership, but the game started less than a minute, Real Madrid's goal was broken by Fiorentina.

And in the period that followed, he didn't see any changes in the team at all, which made him completely lose patience with Pellegrini.

Of course, before again, although Florentino supported Pellegrini in front of the media, in fact, he had already made up his mind to invite the magic bird to the Bernabeu.

The only difference is that if he wins the Champions League, Florentino can make Pellegrini walk more decently, and if he can't win the championship, he will let Pellegrini go in pain.

The game was still going on, and many of Real Madrid's stars launched more and more fierce attacks, but they were always a little short of scoring and equalising.

Camuro's performance was really good, his speed, his impact caused a lot of problems for Fiorentina's backline, but as the game progressed, Camuro seemed more and more impatient, and several times his teammates had already run in place, but he still chose to hit the goal himself, wasting the opportunity in vain.

Fiorentina, on the other hand, played without hurry, controlled the ball at their feet exactly according to their own ideas, did not have the best chances, never risked attacking, and kept the three lines very intact.

Anyway, it's Real Madrid who are in a hurry, and the Fiorentina players are enjoying the feeling of playing with the Galaxy in the palm of their hands like this.

Half an hour has passed, the score is still 1:0, during this time, the two sides have had several chances, of which Real Madrid's best chance came in the fifteenth minute, Camuro hit a long-range shot through the Fiorentina defence, but unfortunately failed to break through Frei's ten fingers.

Similarly, Fiorentina also had a chance to extend the score, Degan broke through with the ball, but the final shot was dragged out of the bottom line by Casillas.

More often than not, the two sides are in a scuffle in midfield, which is what Prandelli would like to see, although Real Madrid have Xavi in midfield. Superstars like Alonso and Kaka, but when it comes to control, Real Madrid are at the bottom.

And Real Madrid's midfield interception ability is not as good as Fiorentina's, if you fight the midfield, Xiaocang said: This wave is not a loss!

Pellegrini also couldn't sit still, he began to walk to the sidelines frequently, beckoning players to come over, and the relationship between the players and him was still very good, unlike the club's indifference to him.

It's a pity that Pellegrini's arrangement has not been resolutely implemented at all, who makes the field full of big names, everyone has their own ideas, and after the mess of ideas is concentrated, Rao is Pellegrini has rich experience in leading the team, and in a season, he has not been able to completely pinch Real Madrid into a whole.

If only it could have been two more years!

Pellegrini felt a pang of regret in his heart, with this squad, if he was given two more years, he would definitely be able to bring out a super team that was enough to challenge Barcelona in Spain and enough to overturn Fiorentina in the Champions League.

However, Pellegrini doesn't have that chance anymore!

The situation on the field was completely controlled by Fiorentina, and after Real Madrid's unsuccessful attack, the players' mentality went wrong and became more and more impatient, especially the Golden Mauro, who began to become unreasonable, as soon as the ball was at his feet, he didn't want to pass it again.

People can understand that Deegan has scored, and as the opponent Golden Mauro also wants to be the hero of the team, scoring goals, scoring, Golden Mauro is about to be a magic obstacle.

Golden Mauro is in a hurry, so that the other players of Real Madrid are also infected, as long as they get the ball, Real Madrid will subconsciously play that simple, rough tactics, what elegance, what aristocratic temperament, if you can find a little bit of this Real Madrid team, it will be a strange thing.

Seeing this, Prandelli couldn't help but smile and turned back to the coach's box, there was nothing to worry about in this game, at least there was nothing wrong with the first half.

"Cesare! We're going to be champions again! Antonelli looked very excited.

Prandley laughed: "The showdown of the century! I'm afraid the fans will be disappointed again! ”

Disappointment again!

Fiorentina had already disappointed people in last year's Champions League final, not because they didn't play well, but because they were so good that the ambitious Red Devils Manchester United and Sir Alex Ferguson were easily crushed.

This time, it looks like it's pretty much the same!

"Old fellow! It's leaving! Is there any interest in going to the national team with me and continuing to be my head coach! ”

Prandelli's next stop has been largely confirmed, with Lippi leaving the position of national team manager after the World Cup, and Prandelli will be the next head coach of the Italian national team.

Antonelli was stunned for a moment, and he hesitated in his heart, saying that it was impossible to say that he didn't want to, but he was different from Prandelli, he had been playing for Fiorentina since he was a player, and after retiring, starting from the head coach of the youth team, until now, if he left, he really couldn't accept it in his heart.

Prandley smiled: "Don't rush to answer, think patiently, anyway, there is still a long time before the end of the World Cup!" But I still hope you can say yes, after all, I'm used to working with you! ”

As he was talking, the first half of the game was over, and the Fiorentina players walked off the field with a relaxed face, and on the side of Real Madrid, everyone's face was full of gloom.

Lost!

Such thoughts fill most people's heads, and further down, they don't dare to think about it, another season with all four of them empty, is this the ending that Real Madrid deserves?